Internet Marketing

The 9 Best Skills for Digital Marketing Manager in 2019

By Ashutosh Jha → Wednesday, November 22, 2017

Digital Marketing is one of the most lucrative industries currently. A manager with correct skills for digital marketing manager can play a vital role in the growth of business.

All you need to have is a laptop with internet connection and passion for doing well, and the result will be regarding growth.

But digital marketing is not a niche topic; it is an industry like we have offline marketing. It is a broad term which is further divided into multiple sub-terms which are being taken care by their specialists.

For example, a complete digital marketing can comprise of-

• SEO
• Email Marketing
• SMS Marketing
• Video Marketing and many such niche

Here is a small graphic showing the current trend of digital marketing-

If you are good in any of the sub-niche of digital marketing, you can earn some handsome money every month. You can either start working in a company as a manager or consultant which can be of any size starting from a startup or an established company or even can start working for yourself.

Recently the digital marketing domain has seen a huge growth regarding business and opportunity. Here is a graphic showing the percentage increase and average package of people associated with digital marketing niche.

But as I mentioned above, the term Digital Marketing is huge and needs lots of skills and experience to get the most out of it.

Why Measuring Success Is Important?

By Ashutosh Jha → Wednesday, June 30, 2021

When you ask a successful Internet marketer what his or her secret is, you're likely to hear a lot of different answers. Some will tell you it's a secret that only a handful of marketers know or understand. Others will tell you that the key lies in a simple system of rules or "marketing principles".

 

Still, others will claim that marketing is just a skill, something that can be learned and then applied. The truth of the matter, however, is that all three of these responses are very much wrong and would be very misleading.

A marketing system is any system or tactic that enables many market participants to effectively provide and require: allowing sellers and buyers to interact more easily, making transactions more efficient, and making deals more mutually beneficial. In other words, a marketing system is a tool used by a group of people or organizations to create more efficient and effective business relationships. So if there is such a thing as a marketing plan, then why don't more people use it?

It's simply because most people don't understand the importance of a marketing system. Some people are content to limit their marketing strategy to trying to buy soundcloud followers for pages that post content that includes their brand name - for increased brand recognition.

One reason that many entrepreneurs, marketing gurus, and marketing managers do not take advantage of marketing plans is that they do not perceive them as a priority. This belief, unfortunately, is often fueled by the mass media's biased reporting on advertising and marketing campaigns and strategies. Media reports tend to focus on cost-effective advertising and marketing techniques and ignore or ridicule those that involve complicated or expensive research. As a result, potential customers may not see a clear and concise picture of the true costs of an advertising and marketing campaign.

Another reason that many fail to take advantage of a good marketing plan is that they view it as a tedious and difficult task. However, a good strategy requires detailed planning and execution. Without proper planning, an advertising and marketing plan will fail because the entrepreneur or marketing manager will not have a clear path for monitoring progress and identifying possible obstacles or opportunities. Proper tracking of results and client feedback are important elements in a good strategy.

Tracking and measuring the effectiveness of your marketing system is one of the most important aspects of your marketing system. You may want to integrate several different types of measurement to come up with a comprehensive marketing strategy. Some of the most common methods include customer satisfaction surveys, web metrics, and social media metrics. These systems can help you determine which advertising and marketing efforts are working and which need to be strengthened.

Social media is quickly becoming one of the most popular tools used by online marketers to market their products. Unfortunately, most small business marketing plans fail because marketers do not take advantage of the social media platform. A social media system can provide valuable information about customers and potential customers. By using this information system, marketers can better understand target markets and learn what kinds of advertising and marketing activities are working and which ones are not.

Using a social media system also allows marketers to share valuable information with customers and help them build stronger relationships with others.

Marketing systems are very effective for providing valuable customer information and building strong relationships. Marketing systems may also include web analytics. Web analytics provides information about the pages visitors click on, how long they spend on each page, what pages they view, and what keywords were used to access these pages. Marketing systems can also provide useful data about the pages that do not appear at the top of search engine results. This data can be particularly helpful when companies want to improve their search engine rankings.

Measuring success and making changes to marketing plans is necessary to ensure that the marketing plan is successful. A successful marketing plan will provide valuable customer and prospect information, identify marketing activities that are working, and measure the effectiveness of these marketing activities.

The importance of measuring success is more pronounced for small businesses with few customers or clients. For large businesses, however, measuring success can be more difficult. Measuring success helps managers make changes to the marketing plan that is effective and may reduce the number of clients who stop patronizing a business because they are offended by advertising messages or they cannot understand the marketing plan.

Marketing

Influencer Marketing Trends and Stats For Brands in 2020

By Ashutosh Jha → Saturday, May 2, 2020

Internet marketing is changing very rapidly from traditional marketing to influencer marketing. In this post, I am going to talk about some of the top Influencer Marketing Trends and Stats in 2020.

You might have heard many influencer platforms are opening every day which is connecting the influencer to the brands. And these agencies are getting massive success also. And this trend is not going down in any way shortly. 93% of marketers have been practicing influencer marketing these days.

You might also have been seen YouTubers, Instagram marketers earning thousands of dollars just by recommending the products. And all these are a result of influencer marketing.

Influencer marketing trends and stats in 2020

Here are some influencer marketing trends which are going to dominate the industry in 2020 and beyond.

#1 Rise of Micro influencer

Although the definition of the influencer is a debatable topic among the community but anyone who has good following can be considered as an influencer. You may consider Kylie Jenner as an Instagram influencer who charges $25000 for a post on Instagram or small influencer who just charge a few dollars for the same.

It is expected that the micro and nano influencer is going to rise in 2020 and beyond. This may be since macro-influencers are charging a lot and companies are not much comfortable paying the heavy amount.

This decision by the brands is also influenced by the fact that who is driving more sales and conversion. And in this aspect also, an influencer is giving more results compared to the celebrity.

Compare to celebrities, micro-influencer is more preferred not just because of the cost but also the influence. Usually, a micro or nano influencer will have around 10k-60k or 70k followers and charges less for the recommendation.

So, if you see in the same amount of let’s say $25000, a brand can have several micro-influencers on board. And it has been seen that these micro or nano influencers generate 41.7% more engagement compared to big (or Macro) influencers who have usually 500k-1M followers. Considering these facts, it is predicted that the nano and micro-influencer will be getting more visibility and opportunity in the market.

#2 Long-term partnership over assignment basis

Earlier, influencers were getting hired or connected on need-basis. This means, when a company had to do some marketing campaign, they used to connect to the influencers. But now in 2020 long-term influencer partnership is more preferred over the assignment basis partnership.

There are many reasons behind this-

1. 1. When the same influencer is recommending/promoting various campaign of the company, users get more confidence which is a great benefit for the brand
2. 2. The amount influencer charge for the long-term partnership is way cheaper than the assignment basis. Usually, you will find a difference of 40-50% on yearly or for a couple of years.

And the same goes for all kinds of influencer-based marketing like video marketing, content marketing, social media marketing, and more. And as said, in all these, we have micro and nano influencers. For example, in social media influencer marketing, you will have separate Facebook influencers, Instagram influencers, Twitter influencers, Tik Tok influencers, and more.

There are many platforms where you can find these influencers. You can connect with them online on the marketplace, or connect with them through their website and more.

#3 Video is more preferred for advertising

Yes, video is the new base of content marketing. It has been seen that video provides 135% more organic reach than the image and another type of content. Here are some of the supported influencer marketing trends stat for the video-

• More than 80% of business uses video for their marketing campaign
• 6 out of 10 people nowadays watch an online video rather than television
• All social media are full of video content nowadays and this clearly shows how video content is going to change how marketing was done earlier

As per the study by Burst Media, every $1 spent on influencer marketing earns $6.85 to the company. This is huge compared to the other form of marketing. Along with the video, the podcast also is playing a very important role in influencer marketing.

#4 AI Will change influencer marketing

Artificial intelligence (AI) is helping all the sectors including influencer marketing. In this segment, AI is helping the brands to find the right set of influencers quickly.

It helps the companies to identify those influencers who have real followers, better engagement, and a higher chance of generating better ROI. Here are some of the ways using which AI is helping influencer marketing to make better decisions-

• Image recognition with artificial neural network (ANN)
• ANN can be used to decide the incentive as well
• Predicting how much influence a particular influencer will generate
• Eliminating the fake followers and influence
• Ensuring the guidelines are being followed

Influencer Marketing Marketer Stats

Here are some of the amazing influencer marketing trends and stat about the marketer as per the experience of the organization worked with them.

• As per the report by socialpubli, 93% marketer use social media influencer
• More than 80% of marketer believe that influencer marketing is successful and will be more in the near future
• Again, as per the report by socialpubli, micro influencer’s post receives way higher engagement and reach compared to celebrity or macro- influencer
• As per the report by Rakuten Marketing, 36% marketer uses micro-influencers

• Market research company Linqia’s report says, 89% of marketers use engagement to measure the success of campaigns

• 35% of marketers also say that influencer marketing has better ROI (return on investment)

Influencer Marketing Consumer Stats

We all know how much a consumer trust the influencer and every brand take the benefits of this belief. Here are some of the influencer marketing consumer stats-

• 87% of consumers are influenced by the influencer to make a purchase
• 65% of users have said that at least they discover a new product through influencer every week
• 56% of female users who follow influencers follow the following categories- beauty, fashion and entertainment

• 54% of male users who follow influencers follow the following categories- gaming & tech category
• 70% of female users prefer Instagram influencers more
• 31% of users also recommend an influencer to their friends which is a very positive sign

Wrapping it up!

This was all about the influencer marketing trends and stats in 2020 for the brands. There is no second thought that influencer marketing is leading the internet marketing segment and every brand should focus on these more.

As the stats show, the ROI on influencer marketing is pretty more compared to many other forms of internet marketing.

What is your thought on influencer marketing in the coming days?

Marketing

B2B Marketing vs B2C Marketing: 3 key differences

By Ashutosh Jha → Friday, November 20, 2020

If you’re a marketing person especially have interacted in the digital marketing space, I am sure you must have heard of B2B marketing and B2C marketing. What you might not be much clear about is B2B marketing vs B2C marketing and the differences between those.

In this B2B marketing vs B2C marketing post, we are going to talk in detail about those. Also, we will learn about 5 key differences between B2B marketing vs B2C marketing.

Before we proceed with the differences between B2B and B2C, let’s understand what are these.

What is B2B Marketing

B2B stands for business-to-business! B2B is any kind of marketing that is intended for a business/organization. The company that sells a product or service to other companies uses B2B marketing strategies. Some of the examples of B2B marketing include-

• A SaaS company offering its product/service to the enterprise like SAP HANA
• Real estate companies like JLL which offer real estate services to the builders/societies those are another organization and many more...

What is B2C Marketing

B2C stands for business-to-customer!

B2C is any kind of marketing that is intended for an individual customer and not the enterprise. And so, all the marketing activities in B2C are optimized considering the individuals’ needs. This can be targeted based on the customer’s interest, geolocation, age groups, and more. Some of the examples of B2C marketing are-

• A pharma company like GSK selling medicine for individuals
• A real-estate company like 99acres renting flats to individuals
• A music site like Spotify selling individual subscriptions and many more…

The interesting insight between B2B and B2C marketing is, the market size of B2B marketing is now almost 2x times of B2C. And so, you will find many emerging companies that now focuses on B2B space. Here is a report on online sales data of B2B vs B2C in 2020 by Fostec.com.

B2B Marketing vs B2C Marketing: Key differences to know

Now as you know what is B2B marketing and B2C marketing, let’s understand the differences between those. We are going to talk about B2B marketing vs B2C marketing based on various KPIs as below-

#1 Customer Relationship

B2B: B2B more focuses on the personal relationship with the buyer. Usually, there will be someone from the customer organization as a point of contact. And the salesperson usually creates a strong relationship with that person to get the deal or to renew the deal. Usually, the deals in the B2B segment are for the long term usually half-yearly or yearly. And so, at least during the renewal, these partnerships should be strong.

B2C: In the case of a B2C relationship, a transactional relationship is more important. Again as your end-user is an individual customer and so you need to create a flow for the sales campaigns. The process should be very smooth so that the conversion can be improved.

No matter whether you’re targetting B2B marketing or B2C marketing, you need to focus on the online reviews. As per the report by the northwestern university, nearly 95% of customers check online reviews before making a purchase and so you should focus on the reviews as well.

#2 Decision Making Process

B2B: In this case, proper communication should be key to decision making. As in the case of B2B, there will be a proper stakeholder who will be making the decision and so transparent communication can work better. While making the presentation make sure you have done the competition analysis better and you have some USPs over your competitors.

B2C: In this case, simplicity works. Make sure the decision-making process is as simple as possible so that your potential customer is not confused and should not take more time for the sale.

#3 Targeting Audience

B2B: In the case of the B2B market, most of your target audience lies in a specific niche and you should do the research very carefully. Even if you’re selling office supplies, it will be a specific market where you will be doing the business. For example, if you’re a CA-based office supplier then you might be looking for customers around that area.

B2C: Here the audience targeting completely differs from what we have in the case of B2B. In the case of B2C, the target audience is varied across multiple geographic and so needs to be targetted accordingly. In the case of B2C, you may create a funnel and focus on it. This might give you a better result. You may create multiple sales funnel for multiple locations as well.

Conclusion

This was all about B2B marketing vs B2C marketing and the three major differences between those. As we saw, the way customers are being targeted in B2B is completely different from B2C and so depending on your business, you should follow accordingly.

Internet Marketing

11 Best Email Marketing Services for Small Businesses

By Ashutosh Jha → Tuesday, February 4, 2020

Is email marketing a priority for your business in the coming time?
Are you looking for the best email marketing services?

Choosing the best email marketing services can impact your email marketing campaign a lot. This article is all about choosing the best email marketing services for your business.

But if you are not using email marketing as a part of your marketing campaigns, then you must check the below scenario as to how email marketing is helping businesses to grow.

See the ROI per $1 spent on advertising and the revenue generated from it.

In this article, I am going to share the 9 best email marketing software for your marketing campaigns which will help you to grow quickly.

How to choose the best email marketing services?

Email marketing is one of the best forms of marketing and cost-effective too. With email marketing, you can get in touch with your subscribers directly and can make better contact which will be highly beneficial for your business.

Good email marketing software makes your work easy and enables you to create an engaging email that impresses the user and fulfills the purpose.

Moreover, the best thing that you should look into the best email marketing service is, the delivered email should not land in the spam folder.

Since the time Gmail has allowed to create more tabs with the labels, it is also necessary to deliver your email in either primary or Updates tab. There are many email marketing software whose emails land in the promotion tab and users don’t check the promotion tab frequently.

A good email marketing services should not only collect data on email services but also get potential buyers on social media platforms.

Here are the 10 top features you should look for before selecting the best email marketing software-

• It should be simple: The features should be effective but the operation should be simple

• Should be flexible: It should be highly flexible in terms of design and customizable too

• Social Media Marketing-Ready: Make sure it’s integrated with social media platforms

• Event Marketing-Capable: Should have the feature to let you promote your next event. There are many other free ways to promote your events as well but email marketing works like a charm.

• Analytics & Reporting: Should give the details like how many emails sent, open through rate, and click-through rate, and their reporting for business analysis.

• No Spam: The email must not be delivered in the spam folder

• Only Primary & Updates Tabs: For Gmail users, the emails should be delivered in only primary or updates folders.

• Cost-Effective: The email marketing software should have flexible plans to cater to all kinds of business.

• Excellent Support: The Company should provide high-quality support 24x7 through all major modes of communication.

Here Is a List of TOP Best Rated Email Marketing Services

Si No.	Email Marketing Services	USP	Review
1	Aweber	·       30-days free trial	Visit Site
		·       Plan starts at $19/mo.
		·       Easy Integration
		·       Widely Used Tool
2	Constant Contact	·       60-days free trial	Visit Site
		·       Plan starts at $20/mo.
		·       Email Builder
		·       1GB free storage
3	eFlyerMaker	·       Drag N Drop Builder	Visit Site
		·       Heat Map Supported
		·       Free to use up to 2500 list
		·       Paid plan starts at $19.98/mo.
4	SalesCatalysts	·       Email Builder	Visit Site
		·       Segmentation
		·       Free for a list up to 400
		·       Paid plan starts at US$1.79
5	MailChimp	·       Easy Integration	Visit Site
		·       Free to use up to 2000 list
		·       Paid Plan starts at $10/mo.
		·       Good Support
6	GetResponse	·       Template Builder	Visit Site
		·       Features like webinar hosting	Check Review
		·       30-days free trial
		·       Plan starts at $15/mo.
7	ConvertKit	·       Drag N Drop template builder	Visit Site
		·       Segmentation
		·       Plan starts at $29/mo.
		·       60-days money-back policy
8	ActiveCampaign	·       Integrations with CRMs	Visit Site
		·       Plan starts at $9/mo.
		·       Can send SMS to subscribers
9	SendPulse	·       Completely Free for a list up to 2500	Visit Site
		·       Features like A/B Testing	Check Review
		·       SMS Marketing
		·       Free web push notification
10	Campaign Monitor	·       Drag N Drop template builder	Visit Site
		·       Plan starts at $9/mo.
		·       24x7 support

How Marketing Strategy Affect Buying Behavior

By Ashutosh Jha → Wednesday, June 30, 2021

A network marketing system is any structured system allowing many market participants to provide and enforce a standard of quality: enabling buyers and sellers to interact and reach agreements. It also involves an intricate system of business communications, salesmanship, personal selling, and customer service.

 

This means that the entire system has to be in place and running smoothly to be successful, or the opportunity for profit is gone. This article provides tips on creating a good network marketing system.

Hybrid marketing systems are growing more popular than ever. A hybrid system allows you to combine traditional marketing strategies with online advertising. Hybrid options are often available using several of the following approaches. This works much more seamlessly than simply focusing on online advertising, which can be boosted by services like SocialGreg.

 

You can build your business around several approaches or focus on one, as long as it works well together. Five common hybrid marketing approaches are commonly used.

Lead generation through referral marketing is a good way to start a marketing system. The person who referred new potential customers to you might not be aware of your company, but they likely will know someone else who may want to do business with you. Using this approach you can establish a long-term relationship with those individuals and potentially earn their loyalty. You should also research how to use other methods such as email marketing, video marketing, social networking, or even word of mouth to generate new leads for your business.

One of the most successful ways for small business owners to stay in contact with prospects is to hire a marketing consultancy. Marketing consultancies offer several different advantages for small business owners. Marketing consultants typically have experience in a variety of marketing approaches and a proven ability to help you succeed in today's marketplace. Marketing consultants also help smaller businesses develop a solid reputation online.

Online retailers can manage their sales and distributor leads. With an effective marketing information system, distributors can submit updated information about new product lines, special offers, and seasonal promotions directly to members of their team. Sales managers will receive real-time reports about how the product line is performing, which distributors are generating new business, and which leads are most effective. These reports can help the managers develop a more profitable product strategy.

Hybrid marketing systems are growing quickly in popularity as a way to increase revenue. Hybrid systems combine traditional methods of distributing promotional materials with cutting-edge techniques used to attract new customers. An example of a hybrid marketing system that is becoming popular is the Wright Line application. The Wright Line application was developed by two world-renowned marketing consultants, Bill Crosby and Bob Davis. Both men have extensive experience in Internet marketing and have developed the software specifically to be compatible with the Windows platform.

A major advantage of the Wright Line software is that it allows a company to utilize both traditional direct sales techniques and modern internet applications. This ability to expand into new markets using multiple tools makes the Wright Line an excellent option for companies that are looking to increase revenues while maintaining their overall budgets.

Another advantage of the hybrid version of this software is that it incorporates both new technologies and traditional practices. Many Internet marketing firms use the latest technology to attract new customers but neglect to adapt their strategies to online advertising and marketing. The use of traditional marketing tools is necessary to broaden a company's reach, and the use of technology makes it easier to connect with clients on a different level.

Marketing managers should take time to consider how their firm is performing financially and consider whether hiring a third party to manage the company's online marketing is an appropriate move. If a firm is generating large profits from the sale of products and services but not generating any significant disposable income, it may be necessary to revamp its buying behavior.

A marketing strategy using the tools provided by the software developed by Bill Crosby and Bob Davis can help a company to change its buying behavior. By taking time to consider the advantages and disadvantages of using Internet advertising tools such as the Wright Line, a business manager can ensure that the most effective marketing strategy is implemented.

Internet Marketing

Why Digital Marketing is Essential for the Online Business of Rugs

By Ashutosh Jha → Wednesday, March 24, 2021

Digital marketing becomes the most prominent tool in the online business. It reflects the online presence of the business in the marketplace. The various methods are used in digital marketing for building the online presence, such as social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay per Click), website ads, and so on. These methods enhance the traffic to the website. Thus the brand awareness will occur along with the enhancement in online sales.

If you are starting the online business of the Area Rugs and you would like to sell the rugs online to a wide range of target audiences of the global market. So the website's presence is essential, along with driving the digital marketing campaign to boost the business. That’s why investment in digital marketing is essential to grow the business.

Following are the reasons regarding the importance of the digital marketing campaign. Keep reading the below points that are briefly discussed below, through which you will get the guideline to grow your online business through digital marketing.

Reach the Target Audience Globally

Nowadays, people spend most of the time on the internet. When you see how much people spend their time on the internet, it shows that 7.7 billion is too much to target. Check social media to find the right target audience. Finding the right target audience is difficult to find on the global platform, but the social networking sites will help you if you will pay them for the promotion.

The target audience is the interior designers, households, parents, and others that are renovating their homes or require when their old one has become out of use. It would help if you targeted this audience globally of the various countries. It doesn’t matter which country you are targeting, but the audience must be required rugs for utilization in the home or organization.

If you would like to get the best results of digital marketing, see the competitor’s digital marketing strategy that will help you a lot in your business's growth.

Competitors are already Building the Online Presence

If any question is coming into your mind, why digital marketing is essential, so see your competitors who are already digital marketing their business for online growth. They are taking advantage of the social networking sites where people spend most of the time connecting in their social circle. They use SEO techniques and utilize paid promotions on various websites of the globe to target more and more audiences.

If you will not do digital marketing, how can you compete with the competitors? You require a place in the crowd of the competitors. If you do not do it, you will lose your place and fall behind.

Your investment is not in digital marketing, but it is in your growth to gain traffic and generate revenues. Participate in the ring by investing in digital marketing and keep moving forward.

Competition with the Large Corporations

To beat the competitors is the hardest part of digital marketing, and if you are competing with a big corporation, it will become too tough for you. But digital marketing can help you a lot to get success in this tough competition.

If you are running the local business of rugs in a city where you live, your target audience is limited to that city. When you start the digital marketing campaign, your business will be boosted to several cities and countries. Thus in that way, you can target a wide range of audiences.

SEO and PPC are the essential tools to reach your website at the top of the search engines. Digital marketing creates the opportunity for small and midsize businesses to grow and sell the products on a large scale.

If you would like to grab the people’s attention spontaneously, offer the Discounted Rugs in which you will decline the few percentages of the price that will gain the attention of the target audience easily.

Targeting the Ideal Audience

Due to the utilization of digital marketing, you can directly target that audience that is interested in the rugs. Traditional marketing can’t target the interested audience, but you hope to get better results. Through digital marketing, you will get the precise audience easily that is interested.

Utilize the information of the target audience to make the graphics and contents of the ad. You can directly create a psychological impact on the people by using their information. If you set the perimeters of the social media campaigns of ads, thus the ads will be seen by the interested people. The better results you will get through this technique, the more traffic will appear on your website.

Monitoring of the Ad Campaigns and Optimize the Website to get the Better Results

Digital marketing allows you to track the marketing campaign that your investment is driving better results or not if the results are not fruitful, so you will work more to get better results.

In the traditional marketing method, you can’t get the information regarding the ads they are reaching to the target audience. How can you ask people that they watched the T.V ad before appearing at your store? It isn't delightful and time-consuming.

By utilizing digital marketing, you will not require to bother your target audience. You can see the digital marketing metrics at the websites that will show you how many people have seen your ad and how many people visit you will get to the website.

RugKnots is an e-store that runs digital marketing campaigns to lead the business to success globally. If you start the online business of rugs, keep an eye on this website and its marketing strategy to get a prosperous business.

Business

5 Best Digital Marketing Strategies For Business Growth

By Ashutosh Jha → Monday, October 30, 2017

Every business owner should make an effort to grow their business. A growing business will get more customers and generate more revenue as time progresses. Taking advantage of the marketing opportunities on the internet is one sure fire way of taking your business to the next level.

Image Credit: Mamsys

The internet has given small and medium-sized business a chance to compete in a leveled market. This is why it’s imperative for you to embrace digital marketing strategies. Digital marketing strategies can help you find more prospects for your products or services. In this article, we will take a close look at five simple ways digital marketing can help you get more solid leads and convert them into loyal customers.

Top 5 digital marketing strategies for business growth

Let’s start and see the top 5 digital marketing strategies for business growth with examples. These will help you grow your business easily.

#1 You Can Reach Out to More Potential Customers

Social media makes it extremely easy for you to expand your sales network and market to your targeted audience. For instance, bidvine uses popular social media platforms to connect with their targeted audience. Creating an account on a popular social media platform can help you reach thousands of prospects weekly. Your prospects will become paying customers if they like your content. They will also share your content with their friends.

#2 Establish a Solid Reputation

Establishing a solid reputation should be one of your top marketing priorities. Your targeted audience will not do business with you if they don’t trust you. Digital marketing will help you build a strong brand that your targeted audience will trust. An active blog and good web content will help you be seen as an authority in your business niche.

#3 You Can Make Changes to Your Marketing Campaign at Any Time

Digital marketing gives you tons of flexibility. You will not be stuck with stacks of ineffective marketing letters and brochures on your desk. You can make changes or edits to your marketing content at will. This helps keep your content relevant.

#4 Higher Conversion Rate

The days of sending out thousands of marketing postcards to prospects are over. The marketing world has gone through many changes over the years. Getting leads is one step to getting more customers, but your marketing efforts will fail if you are unable to get conversions. With digital marketing in play, you stand a great chance of getting customers that will grow with your business.

#5 Get Targeted Results

It is a big mistake for you to take the shotgun approach when it comes to marketing your products or services. You should focus on marketing to prospects that are ideal for your products or services. Once you do this, you will get targeted results.

Digital marketing will help you get targeted results. You can target specific geographic regions, demographics, and spending habits. With SEO and other effective digital marketing techniques at your disposal, you stand a great chance of doubling your customer base within months.

It’s vital for you to take steps that will help your business grow. Digital marketing can help you get a sharp edge over your competition. You will get more customers if you use digital marketing techniques daily. At the end of the day, more customers will lead to more profits. If you are looking for more into the digital marketing tips for business growth, I recommend you going these  free digital marketing course for beginners.