social media marketing

Top 7 Best Free Instagram Story Apps for Android and iOS

By Ashutosh Jha → Thursday, January 16, 2020

Instagram is no doubt one of the leading social media platforms and top photo-sharing social media platforms. As per the report by HootSuite on 15 July 2019, Instagram is having 1000 Million active users. With this number, Instagram comes at 6th in terms of social media with most active users after- Facebook, YouTube, WhatsApp, FB Messenger, and WeChat.

And it’s more secret that people are bad about the Instagram story. In fact, Instagram stories are a good platform for advertisers as well the same way it happens to be WhatsApp story. And so, if you are also looking for help to make your Instagram story more attractive and meaningful then this article on best Instagram story apps will help you.

A better Instagram story will help you get more reach, more followers, and more DMs. Even a better Instagram story will help you become an influencer in the niche.

The below best Instagram story maker apps will help make a beautiful Instagram story in almost no time. With the help of these top Instagram story editor apps, you can customize fonts, size, icons, and more.

So, without wasting more time, let’s start and see which are the top Instagram story maker apps. These apps will also help you edit your existing stories.

Top Free Instagram Story Maker Apps for iOS and Android

#1 Canva

Yes, you heard it right!

Canva is not only a graphics designing app but also you can make your Instagram stories with the help of this app. Most of the photos I use for my campaigns have been developed using Canva itself. Earlier this app was being used for photo making and editing but recently they have added a new feature called Instagram story maker.

The app is available for both Android and iPhone and helps you create and edit Instagram stories in seconds. Canva also has thousands of templates available which you can pick and edit directly. I found Canva as the best Instagram story maker app for 2020.

For Android | For iOS

#2 StoryArt

The second in our list is StoryArt. StoryArt is another top Instagram story editor app for 2020 which again has 1000+ Instagram story templates helping you get one quickly. StoryArt has got around 5 Million downloads on the Android Play Store and is available in multiple languages as well.

StoryArt is a free app for Instagram story making but there are a couple of add-ons that you can buy for a better experience and some premium features. With the help of different filters and themes, you will be able to make a better Instagram story. Another great about the StoryArt is, it has a special feature to create posts related to quote. You can use all these features and create an amazing Instagram story using StoryArt.

For Android | For iOS

#3 Unfold

Unfold is at the #3 in our top 7 Instagram story maker apps for 2020. With around 10 million downloads for android and more than 4.5 average ratings, Unfold is definitely a go-to app for creating Instagram stories. You can choose from 150+ templates and can create the desired Instagram story which will be like film and ripped papers as a background.

Unfold is over 10+ filters which help you to edit Instagram story in a better and professional way. You can add funky text, play around the template and more to make your Instagram story standout. The app is available for both the platform and supports both photos and videos. After creating your Instagram story, export that in high-quality and share on your Instagram.

For Android | For iOS

#4 Adobe Spark Post

Yes, the big fish is also on the list!

Adobe Spark Post helps you create stunning graphics for any occasion and so for the Instagram story as well. Using this app, you can create posters, flyers, and marketing materials along with Instagram stories. Adobe Spark Post has got a large number of fonts, icons, templates, and more for making your image beautiful. So, if you’re looking for a tool which can satisfy all your graphics and image requirements then Adobe Spark Post is for you.

The app is free to download and use but if you are looking for premium features to tool Spark then you can buy in the app.

For Android | For iOS

#5 InShot

InShot is a leading video editor and video maker app for both android and ios. If you are looking for an app that can do its work in HD, InShot is the solution. InShot has got many features like cutting, trimming, and splitting of videos, merging and joining and many more.

The app has got free music which you can use in your video as well. Apart from that you will have access to many texts, stickers, emojis and more. With the help of video cropper features, you can make this video for many social media platforms like- YouTube, Instagram, Facebook, TikTok, Musical.ly and more.

For Android | For iOS

#6 Font Candy

Font Candy is an iOS-specific app used for photo and text editing. It helps you design custom graphics in almost no time. You can add quotes, filters, colors, and layers on the images.

While working with Font Candy, you can also save your designs and watermarks. All these features are free to use and with this help you can create a stunning image for your next Instagram story.

For Android | For iOS

#7 Story Maker

Story Maker is an android app for creating Instagram stories. With the help of this app, you create Instagram stories, edit it, and set as a template for later use. With around 1 Million installs on Play Store and 4.5+ average ratings, the app is a popular choice for Instagram story-making. Although the basic features are free but for some premium features you need to subscribe for it.

When we talk about the best Instagram story maker 2020, Story Maker always have its place secured to the easiness and features. They have got a wide range of themes, templates, fonts, and colors to make your Instagram story standout.

For Android | For iOS

Wrapping it up!

These were the top 7 Instagram story maker apps. Most of these apps are for both Android and iOS while the last two are the dedicated apps for iOS and Android respectively. Also, all these are apps are free to download and Instagram but if you need any specific feature, subscribe for it. Do try these apps and let me know which you found the winner?

social media marketing

How to Hold a Perfect Local Social Campaign

By Ashutosh Jha → Tuesday, May 21, 2019

Do you want to know how you can increase the range and effectiveness of your local campaign? Then you are in the right place.

A social campaign can give your company that little push to reach the target group and thus boost your brand awareness. Such a campaign doesn't have to be as expensive as you might expect.

How To Hold Perfect Local Social Campaign

Let's start and check how you can manage your social campaigns in a better way and make it profitable. Read below how to put your company in the spotlight.

1. Create a memorable message

Make sure that your message sounds as specific as possible. What do you want to make clear to your potential client with the campaign?

Try to summaries this message in a single sentence. In this case 'less' is 'more': keep the advertisement or campaign simple.

At the same time, an advertisement must be stimulating and distinctive so that customers are persuaded to take a look at your business.

2. Determine the target group

When you have set goals, it's important to find the target group that meets this wish. To create the clearest possible audience, it’s essential to be specific. One way to identify your ideal customer is to answer yourself several questions:

• Do I focus on men, women or both?
• How old are my potential customers?
• What is the level of education of my clients?
• How do my potential customers receive information?
• What is the income of my customers?
• What do my customers do in their free time?

The more questions you can answer, the better you get a picture of your target group.

3. Go for local Social Media

Social media, and especially Facebook, offer the possibility of having several local site pages under your main company page. This way you can help customers who are looking for a local branch.

Creating local location pages on social media has many advantages.

More visibility:

Social media can improve the online visibility of your local campaign and increase your website traffic.

Consistent brand:

Every local page automatically has the same profile and cover photo.

Access to all pages:

As the main page administrator you have access to all local pages. In this way, you can post messages or place advertisements anywhere, or only on some pages, in a powerful wave.

Local posts:

You can easily promote your posts locally by setting sponsored ads with your local target audience.

Overview:

As a franchiser, you can clearly see how many people are interested in your campaign.

4. Go viral with discount codes and vouchers

People love discount codes. And once they have it, they also want to use it.

Suppose you have an online store and during checkout, your customers can get a discount code (for the next order). There is a high chance that they will come back soon for the next order.

5. Use the power of video

Video marketing continues to rise in popularity: in 2020, video is expected to make up more than 80% of total internet traffic.

With such statistics, your target audience probably watches online videos at least occasionally. That means that if you make great video content for your brand, there are chances that your potential clients will watch it.

6. Invest in promotional materials - custom stickers

Small promotional gifts are a great way to thank people for their attention. At the same time, such gifts strengthen your brand. For example, you can print custom stickers with your company logo on it: it will hardly cost you any money, and your customers will have your company name and contact details within reach in the coming months.

Remember that the visibility of your brand is not only short-lived. If you give away gifts of low quality, your company will make a wrong impression - the more creative the sticker is, the better results it can bring. The recipient will appreciate a unique, personal gift. Maybe he or she will post something on social media, which will put your brand in the spotlight even more.

7. Take your campaign to the street

For campaigns that focus mostly on people, there is no better way to gain brand recognition than to get in touch with potential customers. Order and spread custom designed t-shirts. Cool t-shirts with fresh design always draw attention and provoke interest, so don’t hesitate to invest money in this type of advertisement.

Make your campaign visible on the streets!

From a pop-up on the street to professional artists, a flash mob or people discovering a new world with VR headsets, the possibilities are endless.

Conclusion

There are many ways to promote your business. However, reaching out to local people is always a good idea to start. We hope that our ideas will help your company grow and achieve great statistics.

Tips & Tricks

Top 7 Social Media Marketing Tips

By Ashutosh Jha → Tuesday, April 2, 2019

Are you ready to get your company on social media but don’t know where to start? Marketing for social media is an excellent way to connect to new customers. Facebook alone has 1.8 billion users, making social media the perfect place to tap into an unreached audience.

This new era of marketing can seem intimidating to break into but we are here to help! Keep reading for 5 social media marketing tips you can’t go without.

Top Social Media Marketing Tips

Here are some of the top social Media Marketing Tips which you can follow to get the best from the social media where people spend most of their free time. If being a business, you can in-cash those, it will be a huge benefit for your business. Let's start and see some of the top social Media Marketing Tips to implement.

1. Create A Goal For Your Posts

The first part of any successful social media marketing campaign is having a clear direction. Come up with a plan for what you want to gain from using social media. And figure out which platforms cater most to your target audience.

By having a clear vision for what you wish to gain from marketing on social media you’ll have a higher chance of success.

2. Know Your Audience

It's important to really understand who you are marketing to. Dig into the data surrounding your current customers so you can begin to get a clear picture of who are already interacting with your company.

You want to gear your social media towards these kinds of people and paying attention to social media analytics can help you get a clear idea of what works and what doesn’t.

3. Pick the Best Platform

Not every social platform is the same, and the marketing style of each various a lot. Look up the demographics of different platforms to see where your target audience is spending the most time.

Depending on what type of content you are trying to market this can also affect which platform you choose. Once you have the platform figured out then you can start planning your marketing strategy.

4. Be Consistent With Posts

Tying back into having a plan for marketing on social media, think about how often you want to post. It's important to have a consistent presence considering there are so many other accounts out there.

If you aren’t posting enough your account may get lost in the sea of social media. Plan out what type of content you want to publish and how often you should be posting depending on the platform you are using.

 Some platforms even offer post scheduling. Make a calendar for your posts to help you stay on top of it.

5. Quality vs Quantity

Consistency is important but so is having meaningful content. If you are posting a lot without a clear purpose, you are likely to lose followers.

You want to make sure your posts offer value to your customers. You will generate more business by connecting with your audience and building good customer relationships than by just having a bunch of posts.

Think about using messenger marketing as a way to connect directly to your customers without over-sharing on your feed.

Marketing for Social Media

No matter what size your business is, social media is an excellent tool to help you gain valued customers.

Keeping these tips in mind will help ensure your marketing for social media is successful and effective. For more tips on helping your business grow, check out our website!

Tools

5 Best Digital Marketing Campaign Tools to Smarten It

By Ashutosh Jha → Thursday, February 14, 2019

While many businesses attempt to create a digital marketing campaign independently of the tools available to aid them, why create your marketing scheme alone?

Digital marketing tools can help you to create a sleek, organized and manageable marketing campaign that you can track alongside your other responsibilities. This guide will reveal the best tools for your needs and how to implement these.

5 best digital marketing campaign tools to lead the online business

Let’s start and see some of the major areas of digital marketing and their respective tools helping you make campaign better.

#1 Search Engine Optimization Tools

Search Engine Optimization is a necessity when it comes to your marketing campaign, and getting onto the first page of Google’s ranking results is important for your brand’s visibility and the amount of traffic to your website. Search Engine Optimization Tools allow you to establish links, track your ranking and can help to improve your content.

These websites also analyze your SEO to fix any problems you may have, such as broken links and poor connections. Tools like these can help to take the pressure from your campaign by giving you a clear and simple insight into the performance of your SEO, and they can even take pains to fix these problems so that you do not need the expertise to fix these yourself.

#2 Feedback and Research Tools

Feedback and Research Tools can give you extremely insightful information about how your businesses campaign is being received by others, and there are many tools to help you collect this information and understand its impact.

Video Insight platforms can be an exciting and innovative tool to help you to utilize and analyze feedback. Voxpopme allows you to receive direct input and feedback from visitors in an engaging way, and you can even fit these into infographics and filters which can help you to find the information that you need when you need it.

#3 Social Media Tools

Social media tools can do wonders for omnichannel marketing, allowing you to integrate your social media campaigns from many platforms into one. Each social media application has its own personalized software that enables you to produce content on multiple channels and allows you to target your ads more succinctly towards specific users and your target audience.

Facebook’s Power Editor, which allow you to create specialized and highly targeted marketing campaigns individual to your company. Depending on which leading social media platforms you’re using, you may select dedicated software for that.

#4 Content Tools

To analyze the success of the content on your websites, such as your blog posts and articles, most website creators such as Wordpress, which is a great platform for blogs and journalism, have specialized analytics and targeted tools from which you can view your stats. These tools allow you to see who you are targeting, who is subscribing to your website and how many views you are getting, along with tools through which you can tailor your website to your own needs or create your blog from pre-packaged themes.

There are many content marketing tools which help you generate the content, share the content in various platforms and alert when something happens. This even helps you outreach for the link building campaigns which helps in SEO.

#5 Email Marketing Tools

If you’re looking to send the emails, email marketing tools are the solution for you. These tools allow you to send the emails on the verge. That means you can make your email delivery automated and utilize your email list in the best way.

There are email marketing services which you can use for this purpose. Some of these are free while others are paid. If you’re just starting with the email marketing, you may start with the free tools like MailChimp and MailMunch and further can select any premium tools. Even you can upgrade to the premium plan of these free software.

Wrapping it up!

There is a fantastic range of blogging tools that can help you to utilize digital marketing to the best of your ability, making the process quicker and easier. From social media to video insight platforms, these can help you to create a connected and integrated campaign which is widely viewed by your target audience and shows your business off to its best.

social media marketing

Get the Word Out About Your App on Social Media with These Tips

By Ashutosh Jha → Wednesday, December 19, 2018

You spent a lot of time developing your mobile app. The process included researching user needs, creating an intuitive, easy-to-use design, and optimizing your app for the app store. Unfortunately, your work isn’t done as soon as your app has been released.

You have to actively promote and market your app to people who will download it!

There are quite a few different ways to do this, but one of the best is to use social media. These tips will help you leverage these unique sites so you can maximize the number of people downloading your app.

Know What Social Media Platforms to Use

Social media is a broad term for websites that allow users to connect with other users. That means there are many social media platforms to choose from. Your first job is to figure out which social media platforms are the best choice for your app.

Benefits of each social media platform include:

• Facebook is the most popular social media network, so you can reach the largest audience.
• Instagram is a great choice if your app or marketing efforts include visual details.
• Twitter is a great choice if you don't have a lot of time to dedicate to updates and content.
• Pinterest is best for DIY, fashion, exercise, beauty, photography, and food apps.
• YouTube is a great option if you want to be creative, visual, or educational.
• LinkedIn is the best option for B2B businesses, or those in professional industries.

Build Your Audience

Once you have decided which social media platform or platforms to use, you have to figure out how to build your audience. After all, there’s no point in marketing your app to an empty virtual room!

There is no one hard and fast rule to build your audience on social media. Instead, you should use multiple methods to maximize your exposure.

A few ideas include:

Add links to your social media accounts on your website

• Create complete profile pages
• Update your page regularly
• Like other pages on Facebook
• Comment on posts on Instagram
• Use hashtags on Twitter and Instagram
• Post professional articles on LinkedIn

The more you participate on social media, the more exposure you’ll get. Whether that means commenting on a post or sharing an article, the more you interact, the better!

Purchase Paid Advertisements

If you don’t have a lot of time to interact on social media, or you’re just looking for another way to boost downloads, consider social media advertising.

Just like you can purchase ads on Google or banner ads that are placed on other websites, so too can you purchase advertisements that will be displayed on social media.

These types of advertisements can be very effective, but ensuring their effectiveness means putting in the time and effort ahead of time to make sure they’re successful. That will enable you to make sure your ads get in front of the right people.

Ask an Influencer to Help

Advertisements aren’t the only way you can increase your exposure. Another great way to reach new users is by asking for help from an influencer.

A social media influencer is a person with a large following on social media. They are often leveraged by brands because those influencers can expose their large, dedicated following to your product, service, or app.

Getting their help will include reaching out to them to ask if they would be willing to promote your app on their page. It usually means providing them with the app for free, in exchange for their promotion. It may also require payment or other perks, depending on the particular influencer.

Encourage Your Audience to Create Content

Reviews are important. They are created by users, so they are more believable than what you have to say about your own app. Everyone expects you to say great things about your application, after all!

Leverage your social media reviews, and encourage users to respond on your social media accounts. You can do this by incentivizing users to leave honest reviews, and you can post content that asks users to answer questions. The more you interact with people who are using your app on social media, the more you can promote it.

Make sure you promote your app on your website and hit the pavement to find new users, but don’t forget about social media! With these tips, you can maximize exposure on social media for your app, and the more people that see your app exists, the more downloads you’re sure to get!

social media marketing

3 Ways to Market Your Own Digital Agency In 2018

By Ashutosh Jha → Thursday, September 27, 2018

Marketing a digital agency takes time, and you could actually fill a textbook as thick as your arm with the proper steps to take, and information necessary to properly take those steps. This is no textbook, but is rather a “menu”, if you will, describing a number of dishes which precede, sustain, and follow a meal.

Content marketing will be explored specifically in this writing, as it has a very high level of ROI—though it’s worth noting that the same general precepts apply to other avenues of marketing. For example, content marketing requires a certain level of original content to be created and disseminated for proper effect. In the same way, using a billboard would require a certain level of time left standing to reach the requisite number of potential clients and have any real impact. It’s the same thing, just in a different medium. Accordingly, variables change.

You’d need to cover them all in detail to be comprehensive; but if you understand where those variables are, and that marketing essentially reflects the same kind of practice in different ways, then you can take a general article like this one and apply it to a broad level of outbound marketing strategies.

So following we’ll look at the “meal”, beginning, middle, and end, which most generally characterizes the most popular and, as some would consider them, successful means of digital agency marketing today.

1. The Appetizer, Marketing Built Around User Experience

A good way to get around all of these is to focus your marketing campaign around fulfilling the needs which have resulted in a certain kind of user experience. Say, for example, that your digital agency develops apps for smartphones, and is specifically designing one that is used in dating.

You’d want to collect as much information as you could pertaining to other dating apps, and that which is both lauded and despised in their regard. You’d then want to compile that information and associate it with your new app. In terms of marketing, you would want to focus on how what your app does is better than the competition in one area, and fixes problems of the competition in another. You’re focusing on singing your app’s praises, and fixing problems that similar apps have that monitors and showcases problems for developers.

User experience is a great way to reap this information, and you can find it for free all across the web—all you need to do is research appropriately. When you have that research, both the quality of your digital agency’s products or services, and the quality of marketing surrounding them, will be more effective. Additionally, this “appetizer” sets you up for the main course: developing actionable content that is likable, sharable, interesting, and valuable to target markets.

2. The Entrée, Continuously Produced And Creative Content

There’s a process here that looks like this:

• Research is conducted pertaining to the market your digital agency serves
• Ideas are generated for content addressing that market
• Varying online markets sympathetic to your agency are identified
• Content is created that is informed by all these facts
• Content is published
• Content is promoted

Here’s an infographic from Moz.com which really illustrates these points:

There are a few things to add to that, like recirculation and guest-blogging. Both would technically fall under what’s known as promotion. Basically, you want to get your content—written or otherwise—featured on guest sites that serve markets which either correspond or are adjacent to your target market.

Adjacent markets can bring crossover clientele and expand your market reach. Target markets are more likely to have those in a demographic sympathetic to your products or services, and apt to convert. Again, these principles generally apply across all kinds of outbound marketing. Research, creation, and dissemination of advertisement materials follows an essentially uniform process.

Where your digital agency really differs has to do with specific online means of presentation. Not only do you want to have this content available in visual, video, blog form and other video streaming sites on your company’s website; you want to utilize things like social media to get the word out. This step is, appropriately, the “dessert” of the whole enterprise and one which will provide you with a clear understanding of how white-hat works.

3. The Dessert, Maximizing Social Media Platforms

Check out this infographic from DailyInfographic.com showcasing twelve steps worth considering for social media marketing success:

That says it all in a nutshell. Again, you can see how the principles outlined in the creation of general content above have some parallel qualities to those explored in this process. Researching what you’re going to write, and where it’s going to go, creating the content, promoting it—all are very similar to conventional content creation and dissemination which exists regardless of dedicatedly social platforms that constitute the bulk of today’s media.

Where you’re going to find some differences between the conventional process, and social media marketing, is in terms of data examination and re-examination. Social media has an amorphous quality that is constantly shifting. Where in terms of conventional blog-related content marketing, you’re looking at broad trends designed for ROI in a year or two’s time, with social media you can catch a “wave” and ride it in to viral success very quickly if you’re wise about how you conduct your campaign.

In the process outlined in the infographic, you’ll find a section pertaining to KPIs, or Key Performance Indicators. Now these are going to be different for different social media platforms, and there are a lot of social media platforms out there. Snapchat, Facebook, LinkedIn, Minds, Twitter, YouTube, Gab, Reddit, the list goes on. Each has enough KPIs to write an article as lengthy as this one. You need to determine which platforms are in greatest alignment to your target market, and which KPIs to focus on branching off from there.

At that point, you want to get all the team-members who’ll be involved in the social media campaign “on the same page” regarding KPIs and the like which you plan to focus on. Only then do you start producing the content which will eventually be disseminated across the social media platforms which align to your operation.

Scrum at the start of each week in order to establish weekly social media goals, and review your progress at close of business on Friday to see what was accomplished and what still needs work the following week. Part of that scrum should involve planning out content campaigns. Think of it like the release schedule for Marvel’s recent proliferation of superhero films. Disney execs got together and ironed out a schedule of release, making a sort of tree on a whiteboard that helped them organize based in terms of plot, budget, marketing, etc. You need to do the same with your social media marketing team.

It also makes sense to utilize more than one social media channel if at all possible, and treat each of those channels idiosyncratically. You need individuals dedicated to answering prospect responses both positive and negative, and you need to review the campaign every month to see what needs improved, what isn’t working, and which forward steps make the most sense.

A Fine Marketing Meal

With an appetizer of market research pertaining to user experience, you can establish what kind of content to produce such that it most appropriately meets the needs of your target demographic. When you design that content, you’ll have a research and development process unique to each marketing campaign, but which will most likely take a year or more to reach maturity.

In that time, you want to create about 1.6 pieces of content a day at a size of 500+ words per piece. That works out to about 50 a month, or 600 a year. These should be disseminated across a variety of blogs you run, and guest blogs you’re able to post on, as well as social media. If you can design visual and video content, do so.

Social media is a means of advancing your primary content, which is why it is listed in this writing as a “dessert” of sorts. While it is an end in and of itself, you’ll need to design content for it specifically; so it makes sense to use what you’re already spreading through other digital avenues, as such crossover minimizes marketing cost over time.

That said, there are quite a few different ways to go about marketing, and as has been pointed out, there is enough information out there to write many books about. Which is most pertinent to you will depend on your business. That being said, the primary thrust of your marketing campaign for your digital agency will involve research of the market, creation of content, and dissemination of that content in a managed way that adapts as necessary.