Social Media

How To Promote Business On Social Media In 2021- Best Tips

By Ashutosh Jha → Wednesday, March 17, 2021

Social media is a powerful tool in today’s world, especially when it comes to marketing a business. Whether you’re just starting a small business or you own a huge corporation, social media can be a beneficial tool for any type of company.

Not every business is utilizing social media correctly, though. We have seen numerous examples of companies getting it wrong over the years, especially as brands attempt to tap into new audiences and garner interest on new platforms.

 

 

No matter how many times someone searches online for a bargain or gets their gaming fix on sites managing to balance its top rewards and the level of risk: 9 masks of fire slot RTP, a horrific tweet or an ill-informed Instagram post can spread like wildfire and damage a business and its reputation no end. It’s important to get it right, that’s for sure.

In fact, some businesses have struggled to come back after making a blunder on social media. To make sure your company uses the likes of Twitter, Instagram and Facebook correctly here is a look at some basic ways to promote it on social media in 2021.

Make sure you choose the right platform

Not every social media platform is suitable for every type of business. In terms of a target audience, some platforms are better than others too. For example, TikTok is the fastest growing social media platform for young people at the moment, therefore making it utterly pointless for a business targeting adults to join it.

 

Assess the type of audience your company wants to tap into, the platforms those people are most likely to use, and then plan your content accordingly. Perhaps look into what other businesses in your area are doing, too. You don’t need to sign-up to every social media platform, though. Join the social media sites most suited to you and your business.

Create a content calendar

In order to make sure your social media profile is interesting and informative, be sure to produce a regular content calendar. If you are disorganized and tend to come up with last-minute posts or take rushed pictures, it will show on your profile. As a result, you could lose many followers and harm what should be a vibrant community hanging on your every tweet.

 

Low-quality content shows, which is why it’s a necessity to plan all of your posts with a simple content calendar. All you need to do is plan out your posts in advance, add any relevant hashtags, images, or videos, alongside any other useful content you think is suitable. Keep your content fresh and original.

Don’t become spammy

A social media account filled with promotional posts isn’t going to appeal to many people, let alone the masses. All businesses online need to promote the service it offers and share various products, but if your brand is only known for hard selling, then it could harm it moving forward.

 

Nobody wants to be inundated with spam. To avoid losing your community of followers, consider using the one-in-seven rule. Essentially, the one-in-seven rule means that for every one promotional post, the next six should be content-based. Promotional posts are important but don’t overdo them.

Share video content

Video content is massively powerful in today’s world. When scrolling through a timeline, people tend to notice video content a lot more than a post filled with text. Video content is generally easier to digest, too, making it hugely important to get right. If your business can create an interesting, narrative-driven video, then it could reap the rewards from it.

Tips & Tricks

How to Delete Snapchat Messages and Conversations - Easy Steps to Follow

By Ashutosh Jha → Friday, March 12, 2021

A feature that has turned Snapchat into an excellent social media platform is the users’ control over their content and privacy.

Other social media platforms like Instagram and Facebook, however, provide control to their users to some extent such as selective features to post content only with close acquaintances and friends. But Snapchat is one step ahead by providing close friends feature a bit more.

Similarly, it allows users to delete messages after sending them to someone. If you know how to delete Snapchat messages you do it instantly without letting another person see them.

For instance, if you hit mistakenly the "send" option to deliver a wrong message worry not if you are on Snapchat.

Snapchat is referred to as an online harbor for privacy amongst users of social media platforms in every corner of the world.

The interesting point is this article is going to guide you on how you can delete Snapchat messages and conversations through easy steps.

Steps to Delete Snapchat Messages and Conversations

Snapchatters who frequently use Snapchat know well that each text, video, and photo they sent on this app becomes a part of conversations.

By swiping the home screen of Snapchat to the right you can find your conversation. This conversation page is known as the friend page. After sometimes your friend page piles up with conversations.

It is hard to manage your conversations in that case than consolidating your conversation into group chats or cleaning your conversation and messages.

Thus, for wiping out the conversation tab follow these easy steps given below.

Step # 01

Open the application on your Android phone or iPhone.

Step #02

Go to the home page where you click pics and record videos. Now a select icon of your profile must be showing on the top corner on the left side. It has a drop down menu.

Step #03

Now Click the gear sign visible on the top corner on the right hand of the menu screen. Through taping this gear option, you will get to the settings of your Snapchat.

Step #04

Here in the settings, you need to scroll down to find the option of "clear conservation". You will find this option in the sub-menu for "Account Actions". When you reach there tap to select it.

Step #05

Now, the screen will populate a list bearing all your conversations on Snapchat. An icon "x" will appear on the right side of every username. For deleting conversation select it.

Step # 06

Now, a pop-up message will appear on your screen confirming that if you are sure to delete the selected conversation from your Snapchat account.

Check the conversations again for the safe side to reduce the risk of deleting important conversations. If you find nothing important even after cross-checking the selected conversations tap on the "clear" option to delete that conversation.

You can repeat these steps to delete whenever you want to delete the unnecessary conversations. So, scroll down the list over and over again until you end up deleting unimportant messages from the list.

Things to Remember

Do not forget that if you have marked any message in your chat as "saved" it will not remove following these steps. The same goes for the videos, photos, and texts that have been sent by you to someone. These may be accessible even after following these steps for those to who you have sent all of these.

One more thing, you can delete all your conversations, videos, photos, and texts available on your account Snapchat however, you need to do this by deleting conversations one after another. Because you cannot delete conversations in one go or single click.

So, don't rush and have the patience to get rid of a cluster of unimportant conversations that you do not want to see on your friend page anymore.

Conclusion

Hopefully, this article has clearly defined the steps you can follow to get rid of unnecessary data including conversations, videos, pictures, and text to free up space on your account.

The steps discussed above are quite easy and concise. Also, screenshots for each step are provided to make every step clearer and more understandable even for a layman.

Now follow these easy steps one by one to not only get rid of old and not-so-important data but also to improve the efficiency of this app. As you know that huge amount of data may affect the efficiency of every device and application and the same is the case of Snapchat.

Furthermore, it is just space taking to keep old pictures, texts, conversations, or videos in your account when they are of no use. So, deleting the unnecessary messages would increase the productivity of your app.

Thereby, enjoy the ultimate experience of Snapchat by freeing it from the overburden of old conversations today.

social media marketing

Top 7 Best Free Instagram Story Apps for Android and iOS

By Ashutosh Jha → Thursday, January 16, 2020

Instagram is no doubt one of the leading social media platforms and top photo-sharing social media platforms. As per the report by HootSuite on 15 July 2019, Instagram is having 1000 Million active users. With this number, Instagram comes at 6th in terms of social media with most active users after- Facebook, YouTube, WhatsApp, FB Messenger, and WeChat.

And it’s more secret that people are bad about the Instagram story. In fact, Instagram stories are a good platform for advertisers as well the same way it happens to be WhatsApp story. And so, if you are also looking for help to make your Instagram story more attractive and meaningful then this article on best Instagram story apps will help you.

A better Instagram story will help you get more reach, more followers, and more DMs. Even a better Instagram story will help you become an influencer in the niche.

The below best Instagram story maker apps will help make a beautiful Instagram story in almost no time. With the help of these top Instagram story editor apps, you can customize fonts, size, icons, and more.

So, without wasting more time, let’s start and see which are the top Instagram story maker apps. These apps will also help you edit your existing stories.

Top Free Instagram Story Maker Apps for iOS and Android

#1 Canva

Yes, you heard it right!

Canva is not only a graphics designing app but also you can make your Instagram stories with the help of this app. Most of the photos I use for my campaigns have been developed using Canva itself. Earlier this app was being used for photo making and editing but recently they have added a new feature called Instagram story maker.

The app is available for both Android and iPhone and helps you create and edit Instagram stories in seconds. Canva also has thousands of templates available which you can pick and edit directly. I found Canva as the best Instagram story maker app for 2020.

For Android | For iOS

#2 StoryArt

The second in our list is StoryArt. StoryArt is another top Instagram story editor app for 2020 which again has 1000+ Instagram story templates helping you get one quickly. StoryArt has got around 5 Million downloads on the Android Play Store and is available in multiple languages as well.

StoryArt is a free app for Instagram story making but there are a couple of add-ons that you can buy for a better experience and some premium features. With the help of different filters and themes, you will be able to make a better Instagram story. Another great about the StoryArt is, it has a special feature to create posts related to quote. You can use all these features and create an amazing Instagram story using StoryArt.

For Android | For iOS

#3 Unfold

Unfold is at the #3 in our top 7 Instagram story maker apps for 2020. With around 10 million downloads for android and more than 4.5 average ratings, Unfold is definitely a go-to app for creating Instagram stories. You can choose from 150+ templates and can create the desired Instagram story which will be like film and ripped papers as a background.

Unfold is over 10+ filters which help you to edit Instagram story in a better and professional way. You can add funky text, play around the template and more to make your Instagram story standout. The app is available for both the platform and supports both photos and videos. After creating your Instagram story, export that in high-quality and share on your Instagram.

For Android | For iOS

#4 Adobe Spark Post

Yes, the big fish is also on the list!

Adobe Spark Post helps you create stunning graphics for any occasion and so for the Instagram story as well. Using this app, you can create posters, flyers, and marketing materials along with Instagram stories. Adobe Spark Post has got a large number of fonts, icons, templates, and more for making your image beautiful. So, if you’re looking for a tool which can satisfy all your graphics and image requirements then Adobe Spark Post is for you.

The app is free to download and use but if you are looking for premium features to tool Spark then you can buy in the app.

For Android | For iOS

#5 InShot

InShot is a leading video editor and video maker app for both android and ios. If you are looking for an app that can do its work in HD, InShot is the solution. InShot has got many features like cutting, trimming, and splitting of videos, merging and joining and many more.

The app has got free music which you can use in your video as well. Apart from that you will have access to many texts, stickers, emojis and more. With the help of video cropper features, you can make this video for many social media platforms like- YouTube, Instagram, Facebook, TikTok, Musical.ly and more.

For Android | For iOS

#6 Font Candy

Font Candy is an iOS-specific app used for photo and text editing. It helps you design custom graphics in almost no time. You can add quotes, filters, colors, and layers on the images.

While working with Font Candy, you can also save your designs and watermarks. All these features are free to use and with this help you can create a stunning image for your next Instagram story.

For Android | For iOS

#7 Story Maker

Story Maker is an android app for creating Instagram stories. With the help of this app, you create Instagram stories, edit it, and set as a template for later use. With around 1 Million installs on Play Store and 4.5+ average ratings, the app is a popular choice for Instagram story-making. Although the basic features are free but for some premium features you need to subscribe for it.

When we talk about the best Instagram story maker 2020, Story Maker always have its place secured to the easiness and features. They have got a wide range of themes, templates, fonts, and colors to make your Instagram story standout.

For Android | For iOS

Wrapping it up!

These were the top 7 Instagram story maker apps. Most of these apps are for both Android and iOS while the last two are the dedicated apps for iOS and Android respectively. Also, all these are apps are free to download and Instagram but if you need any specific feature, subscribe for it. Do try these apps and let me know which you found the winner?

Social Media

How To Pick The Right Social Platform To Grow Your Sales

By Ashutosh Jha → Friday, December 27, 2019

Knowing which social media platform is the best one to use for your business and the one that will bring the most sales in is of the utmost importance for your company’s growth. Many digital marketing companies suggest to their clients that they should first realize who is their target audience. When they obtain this information, everything else will be much easier.

Finding a digital agency Dubai within the UAE shouldn’t be a problem since the UAE has a significant number of successful digital marketing agencies throughout Dubai, Abu Dhabi, and all other major cities. Finding an appropriate marketing agency for your needs shouldn’t be a problem within the UAE.

What Should You Focus On?

There’s a lot of things you must know before you decide which social media platform to use for growing your sales. Every digital agency will be glad to help you choose the right one, although you must consider that not every business can benefit from social media as some might.

Find the social media platform that may be beneficial for your business, and focus all your energy on that platform. Here, you can find crucial information about how to achieve higher sales by implementing social media into your marketing campaign.

Focusing On One Platform Is Not Always The Solution

Try and find the data you need. With the help from digital marketers you’ve hired, you’ll have the necessary data sooner than expected. The things you need to know are all based around the target audience.

Who’s the target audience you should place your focus on? What age group does your target audience belongs to? Is there a preferred gender? Where do they live, and how can you gain easier access to them through social media? We’ll talk about all these questions and provide you with answers within this article.

Growing Your Sales Won’t Happen Overnight

If you still have no clue who your target audience is, consult your digital marketers and let them collect the data you need. They’ll investigate the open market based on your company’s needs, and they’ll successfully discover which audience belongs to your company. That way, you’ll know who and how to target.

If your target audience is teenagers, you’d want to discover which group of people uses this social media platform the most. All digital marketing companies are able to help you understand how to find your target audience quickly and how to act accordingly.

Instagram Users Are Usually Younger Generations

Groups of people that use Instagram are more or less younger generations, and by knowing this, you can focus all your effort on this social media platform in case your products and services are made for younger people.

All Target Groups Use Facebook

With well more than 2 billion active users, Facebook is among the most used social media platforms in the world. With this social media network, you’ll be able to target several audience groups. This is a perfect solution for companies that have a more comprehensive range of people to target. If you're wondering how it can help you, check the below stat about buy & sell by Facebook.

LinkedIn Is The Best Business Social Media Platform Today

Many social media networks are used for leisure and fun, but LinkedIn is something else. With LinkedIn, you can connect with companies or freelance professionals. This social media platform is mostly used for business. Whether you want to find someone to work for your company or if you’re looking for a job opportunity, LinkedIn is a perfect place to achieve all this.

When recently, a survey was conducted by Foundation Inc. for business asking which platform is generating leads for their business, 59% said, it's LinkedIn.

Advertising your products or services is essential, and LinkedIn can help you achieve your goals through its fantastic ad solutions. Also, through LinkedIn, you will be able to successfully grow your sales if you find the appropriate method to advertise your business throughout the platform.

Sometimes One Platform Is Not Enough

Digital marketing professionals will help you understand the importance that social media networks have today. In some cases, implementing one social media platform within your ongoing marketing strategy is not going to be enough. Depending on your target audience, using several social media platforms may be required.

Depending on how big you want your outreach to be, you should consider all the options before you start using any social media networks. It’s worth mentioning that some social media platforms are free to use and advertise through, while others will charge you advertising fees. Create a bulletproof plan for your marketing campaign with the agency you’ve hired, and you’ll be all set.

There’s No Easy Pick

You won’t be able to pinpoint a perfect social media platform for your business before you investigate the market, and before you realize which audience groups are an ideal match for your business. When you've obtained all the details, you can choose the social media platform that suits your needs the most.

Social Media

A Complete Guide on How to Use Reddit to Drive Massive Traffic

By Ashutosh Jha → Sunday, December 1, 2019

Like Pinterest, Tumblr and Stumble Upon, Reddit is also a social bookmarking site but may be not a perfect fit for all type of marketers. But still Reddit has lots of capacity to become number #1 referral traffic source for your site.

Reddit can drive instant and huge referral traffic to your website and also it is very simple to use. Today I will take you to all the insights of Reddit and will let you know how to use Reddit to drive massive traffic to your blog.

What is Reddit and how Reddit it works

Reddit is one of the top bookmarking sites and if you are on the front page of Reddit for just few minutes, you can expect millions of traffic instantly to your blog.

Reddit calls itself the “Front page of Internet”. It was founded on 23rd June 2005 and yesterday Reddit celebrated their 10th Anniversary.

Here you can submit your links and contents in one of the particular category which matches your content called SubReddit and other Reddit users will interact with your content by voting, commenting and sharing. This is how Reddit works. Below is what Reddit was after it went live way back in 2005 by its founders Steve and Alexis.

Why you should Use Reddit?

As per me the main use of Reddit is to drive huge traffic to your website. Reddit drives more than 150000k unique visitors each month and so you can estimate the potential of this bookmarking site.

So it’s the stats of Reddit. The main question is how much it can send to your website? Well it completely depends on your link or content. How much famous your link is.

The success of your link mainly depends upon the popularity of the content you’ve shared. Whenever you share any content on Reddit under any allowed subreddit, other Reddit users can either up-vote your content or down-vote. The number of up-votes you content will get the more is the chance to get visibility and hence traffic.

Warning: Unlike Pinterest and Stumble upon taking wrong decision on Reddit can harm you a lot. On Pinterest and Stumble upon, if someone doesn’t like your content shared by you, they simply can ignore that and what you will lose is the money and time but the same does not only apply to Reddit.

On Reddit, if you will do wrong thing, your name and status will also get destroyed. Because on Reddit if somebody will not like your content then they have an option to down-vote you and in addition to losing money, time you’ll also laughed and your status will be ruined out which is a huge loss for marketer.

As per Neil Patel, if your subreddit has received 54 up-votes then you can expect traffic of around 61k. Which is huge, isn’t it?

The most interesting thing about Reddit is, it doesn’t work on the influence like some sites do. No matter who you are, if you’ve good votes on the subreddit you have shared, you can reach to the front page.

How to Submit on Reddit

Submitting your content on Reddit is too easy. Just create an account on Reddit. Once signed up, login to your account. Here at the right top you will find options to submit link/posts etc.

If you want to submit just link of any of your blog post or website, click on “Submit New Link” and it will open a new page for you where you have to fill the required details.

Here in this form you’ve to submit the details. At the top of the above form you can see, two tabs. One is for Link and another for text. So depending on what you want to submit, select appropriately.

Now let me take you to each field in details.

Title:

This is the most important part of Reddit submission as Reddit users decide whether to click on your link or not by seeing the title. So if you’ve an eye catchy and interesting title, you’ll rock else no matter what your content is no body is going to click on it.

Write an interesting title which can force the Reddit users to click on your link and you can get lots of traffic. You must double check your title and see if this is fine or not. At the end of post, I will show you few most popular subreddit on Reddit and then you can get an idea which type of subreddit gets famous on Reddit.

URL:

As simple the link of your content you want to share. But never ever use link shortener tool to short the link length to submit on Reddit. These are real people and avoid any type of spam. So no matter what your original url is, you must provide the real one.

SubReddit:

Another most important part. There are only limited subreddit available on the Reddit and this is the reason, Reddit doesn’t work great for everyone. Also, at the time of submitting the link, you’ll only see those subreddit available which you have subscribed.

Also Check: How to Promote your old blog posts

So out of available subreddit, you should select the one which suits your content very wisely. Below are the top 10 subreddit. These subreddits have maximum number of subscribers. So there is more chance to get traffic.

What you should submit on Reddit

As I mentioned earlier in this post, Reddit won’t work well for all the niches. As from the above figure, those are the top 10 subreddit available on the Reddit depending on the subscriber. And the more number of subscribers, the more number of engagements you’ll find on those subreddit category. Here are the few categories which get maximum visibility and if you’ll submit these types of post on Reddit, you will get good traffic.

1. Infographic- A good subreddit for an infographic might be /r/TIL.

2. Drawings- /r/comics can best suit of drawings

3. Questions- /r/askreddit is best for this category

4. Videos- Videos can be posted under /r/videos

5. Interviews- Interviews can be listed under subreddits like /r/IAMA

6. Pictures- Can be posted under /r/pics

When you should submit on Reddit

Like other social media and social bookmarking sites, posting on Reddit on some particular time can give you maximum benefits.

Also Read: 3 Powerful & Unconventional Link Building Techniques

If you’ll analyze the posts on the front page of Reddit you will find that most of those posts have been submitted in some particular time interval. Randle Olson analyzed the timing of Reddit posts and he has depicted that in the below chart.

Also while searching for the best timing, I found one site which analyzes the post based on number of votes and subreddit. You must check this site. It is Redditlater. I searched with 100 votes for /r/IAMA subreddit and found this result.

Don’t be Selfish

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Yes like other social site, Reddit also works great on reciprocal nature. If you’ll vote others, others will vote you. So to get maximum benefits from Reddit, you should definitely do the following-

• Up-vote other’s submission

• Comment on Other’s share

• Save other’s link as favorite etc.

And in return they will also do the same with you and by this way, traffic will increase.

What about Reddit Advertisement?

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Have you tried any social media or social bookmarking site’s advertisement? If yes, what was your experience? DO let me know in comment.

As per the top internet marketer, Reddit advertisements are very much beneficial. You can buy two types of ad here-

• Either you can buy ad which will show for all subreddits. This is the general kind of ads.

• You can go for targeted ads like targeted location and subreddits.

Once you will go for advertisement, your links will be shown at the top of the page and you will get lot of traffic and visibility.

What you should not do with Reddit

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There are few things that you should avoid with Reddit else your account may get blocked also. Below I am listing some of the checkpoints which you should remember.

• Don’t post same links again and again.

• Don’t use auto poster for Reddit like you do for Facebook or other social media.

• Avoid posting very old links.

• Don’t use Reddit for link building.

• Submit your link only in relevant subreddit.

Bonus Tips for Great Success

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As you are aware now that Reddit is great for driving instant and huge traffic. To drive more traffic I am following some extra steps which took Reddit traffic as the top 5 traffic source for TricksRoad. Below is exactly what I follow.

• Write eye catchy titles. This is most important.

• Up-vote, save as favorite and comment on other’s submission and in return they will do the same to you.

• Avoid doing down-vote for any submissions.

• There are several groups of Reddit users on Facebook and Google+. Join those groups and share your subreddits. Vote the group member’s subreddit on Reddit and they will do the same for you. This is one of the best ways to increase traffic.

Top Reddit Submissions

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As promised earlier, here are the top 10 submissions of Reddit which got maximum up-votes. I am sharing this so that you will get an idea about which types of titles get most famous on Reddit. This trend is from 2013.

Conclusion

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Reddit is a great tool for internet marketers, bloggers, webmasters and business peoples. You must add this in your list.

The best thing that I liked about Reddit is the right source of audience. While submitting your link, you will only see those subreddits which you have subscribed. So this tool will help you a lot in your marketing. I am sure if you'll implement these tricks, you can drive massive traffic from Reddit.

Do you have any good experience with Reddit? Have you tried Reddit? Do share your stories with me.

Tips & Tricks

Top 7 Social Media Marketing Tips

By Ashutosh Jha → Tuesday, April 2, 2019

Are you ready to get your company on social media but don’t know where to start? Marketing for social media is an excellent way to connect to new customers. Facebook alone has 1.8 billion users, making social media the perfect place to tap into an unreached audience.

This new era of marketing can seem intimidating to break into but we are here to help! Keep reading for 5 social media marketing tips you can’t go without.

Top Social Media Marketing Tips

Here are some of the top social Media Marketing Tips which you can follow to get the best from the social media where people spend most of their free time. If being a business, you can in-cash those, it will be a huge benefit for your business. Let's start and see some of the top social Media Marketing Tips to implement.

1. Create A Goal For Your Posts

The first part of any successful social media marketing campaign is having a clear direction. Come up with a plan for what you want to gain from using social media. And figure out which platforms cater most to your target audience.

By having a clear vision for what you wish to gain from marketing on social media you’ll have a higher chance of success.

2. Know Your Audience

It's important to really understand who you are marketing to. Dig into the data surrounding your current customers so you can begin to get a clear picture of who are already interacting with your company.

You want to gear your social media towards these kinds of people and paying attention to social media analytics can help you get a clear idea of what works and what doesn’t.

3. Pick the Best Platform

Not every social platform is the same, and the marketing style of each various a lot. Look up the demographics of different platforms to see where your target audience is spending the most time.

Depending on what type of content you are trying to market this can also affect which platform you choose. Once you have the platform figured out then you can start planning your marketing strategy.

4. Be Consistent With Posts

Tying back into having a plan for marketing on social media, think about how often you want to post. It's important to have a consistent presence considering there are so many other accounts out there.

If you aren’t posting enough your account may get lost in the sea of social media. Plan out what type of content you want to publish and how often you should be posting depending on the platform you are using.

 Some platforms even offer post scheduling. Make a calendar for your posts to help you stay on top of it.

5. Quality vs Quantity

Consistency is important but so is having meaningful content. If you are posting a lot without a clear purpose, you are likely to lose followers.

You want to make sure your posts offer value to your customers. You will generate more business by connecting with your audience and building good customer relationships than by just having a bunch of posts.

Think about using messenger marketing as a way to connect directly to your customers without over-sharing on your feed.

Marketing for Social Media

No matter what size your business is, social media is an excellent tool to help you gain valued customers.

Keeping these tips in mind will help ensure your marketing for social media is successful and effective. For more tips on helping your business grow, check out our website!

Social Media

How to Make the Most of Social Media for Small Business

By Ashutosh Jha → Wednesday, February 20, 2019

Long gone is the era in which social media was simply for sharing pictures of cute cats and telling your friends what you had for breakfast. Social media is now one of the largest tools and platforms for small and big businesses to make an impact on and establish a wider audience.

In this post, we’re going to talk about social media for small business. These tips will help small business to get the most out of social media platforms.

5 tips to make most of social media for small business

Let’s start and see what are some of the special tips those you can follow to make most of social media for small business. These will help you start from platform selection to post creation there.

#1 Find the Right Platform

Firstly, the right platform for businesses differs on the target audience of your business, what your business is and what your goals for social media usage are. For instance, if your business is a fashion or food brand, such as a cafe, you may consider using Instagram, which is focused purely on visuals and tends to be the most aesthetic site.

However, if you want to appeal to a broad range of people from different backgrounds and create an account that can connect directly to your contact information, Facebook is the correct platform for you. Both Facebook and Twitter are also great for easily shareable content, and in many ways, Twitter is a great platform to connect with a wide range of people through real-time news and humor.

Now if you’ll look into the number of users on these platforms, Facebook is the clear winner.

 

But that doesn’t mean, you should always go with Facebook. It again depends on the audience you’re targeting. For example, if you’re looking for fashion or traveling segment, Instagram works better.

Another important thing to look for while selecting the social platform is age. What kind of age group you’re targeting? The below image will help you select the right social media platform when age is your deciding factor.

#2 Create a Content Plan

To make the most out of your social media for small business account, you should create an organizational calendar that can help you to plan when you will post content and the content which you plan to share each time.

This will ensure that you do not run out of ideas and that you keep a regular stream of content which can positively benefit your Google ranking. Regular content will also keep people interested in your brand and enable you to create a flow of advertising over the duration of your campaign.

Social media content calendar template will hep you in this case where you can make a track. This will ensure no social media platform is left out and you’re making the most out of it.

#3 Employ a Social Media Management Service

If you are struggling to utilize social media to the best of its ability, you should consider employing a digital marketing agency to help you construct your campaign, analyze any improvements that need to be made and help you to engage with your target audience.

Angelfish-marketing.com runs a series of social media management services which can help you to plan and prepare your social media across multiple platforms, as well as to create engaging content which can be shared across them.

#4 Use Graphics and Visuals

One of the most engaging content styles that you can utilize is using graphics and visuals. Graphics and visual imagery are instantly more attention-grabbing and interactive than other forms of social media posts and can help to visually explain the benefits of your business in a dynamic manner. Graphics can range from simply using images, to creating video reviews, video advertising, and infographics.

If you’ll just look into the data of Facebook, you’ll find a huge increase in reach when using video or images rather than a normal text post.

Also, you should study when to post on these social media. It should not be like, most of your followers are sleeping or inactive and you’re publishing post on your pages. As per the study, the below timings have been found suitable for posting on different social media platforms.

#5 Share Content from Your Website

To seamlessly integrate your social media with your website, you should share content and blog posts from your website to your social media. This will increase the number of people accessing your website and increase awareness of your blog, as well as showcasing the best content from your website and encouraging people to read more.

Then, social media can be an exciting tool for businesses to use in their marketing campaigns. However, simply creating an account is not enough, and this guide has shown the myriad of ways in which social media can influence your target audience and engage with them wherever they are.

Social Media

7 Social Media Tips For Your Business

By Ashutosh Jha → Sunday, February 17, 2019

Social media is one of the most effective marketing tools available today. It has the ability to help you increase the effectiveness of your brand, customer base and monitor customer feedback. It is also a useful tool to increase company profits and sales of products or services. The following social media tips can help you make effective use of social media in your business.

7 top social media tips for business to grow

Let’s start and see some of the top social media tips for business to grow. These are easy and required for any kind of business in 2019.

#1 Listen

There are numerous chats and conversations going on there. Some of them may be not related to your business that affects you. Be wise and listen to what people are talking about before being part of the conversation. This way you will get the chance to know what is important to the target market and come up with a good marketing strategy.

#2 Keep it brief and direct to the point

You do not need to write a novel for success with social media. If your message is short and to the point, it will be read. One useful trick when writing about your product is writing what you want to say, then coming back through your draft and cutting out the words you really do not need, this will make your message more concise and powerful.

#3 Be visual

Add photos and videos to your social content. This will enhance participation and is ideal for companies offering their products online. If you have a service-based business like G Squared Sydney, think of a picture that contains words or a picture that complements the text. Especially if you’re into some business which attracts the visuals like travelling, design, garments, printing etc. then this become even more important. You can use the tools to create some great images and videos. Or even you can hire some visual designers to create this for you.

#4 Be part of the conversations

When you participate in some of the conversations, it means that you are interested and concerned with what your prospective clients are saying. Doing this will give you the opportunity to show how knowledgeable you are, helping to create your authority.

Ask questions, keep debates going and times come up with a little controversy. It makes people talk, this way you will be able to gather first-hand information. Make sure you have a system to respond as quickly as possible to comments (both good and bad), to make the most of the social media.

#5 Show gratitude

Social media gives you an opportunity to communicate and interact with your friends and clients, who supported your business in a positive manner. You can appreciate them by getting to know their posts and what they are tweeting if possible, share their updates and messages. Doing this will make them feel special and appreciated, therefore they will continue to support your business.

You may hire someone to keep up to date your social media activities. For example, to reply messages, answer the questions asked in message and comments. This makes your brand reliable and help you grow your business.

#6 Assess your goals

You should evaluate your goals critically. Have a clear picture of your objectives and then determine if it is feasible. Some companies want to create awareness, while others are concerned about what competitors do. Achieving your basic goals will keep you motivated.

#7 Focus on Quality than Quantity

There can be N number of things which can be done online but you don't need all. You just need to focus on the quality rather than quantity. Don't start flooding your business social media profiles. Rather focus on your audience and what they're looking for. Here you need to also take care of the niche you're working.

As per the report of Stackla, 86% customers say, authenticity is something they see when deciding the brand they're looking to go ahead.

Wrapping it up!

Using social marketing is one of the best ways to bring a bigger network base, increase profits, and sell products. However, managing your accounts on social networks takes time and commitment. Using an independent consultant or an advertising consultant can help you do so effectively so that your company can take advantage of social network benefits.