Browsing "Older Posts"

Browsing Category "On-Page SEO"

SERP Empire Review- Increase Your SERP Position

By Ashutosh Jha → Friday, November 15, 2019

Are you looking to increase your organic traffic but somehow not able to achieve or trying to increase CTR but the same result?

Well, you’re not alone. There are thousands of bloggers and marketers like you who keep on trying but not getting the desired result.

But you no longer have to worry about these issues now!

There are multiple SEO and marketing tools in the market that can help you achieve such goals. One such and in fact the leading tool is SERP Empire.

With the help of the SERP Empire, you’ll be getting organic traffic which in turn makes your position better in search engines like Google, Yahoo, Bing, Yandex, and others.

In this SERP Empire Review, we will talk about all the details about this tool. I have been using these amazing blogging tools for a while now and pretty impressed with the kind of results it provides.

SERP Empire Review

Before starting with the features of the SERP Empire, let’s talk about the tool first.

What is SERP Empire?

SERP Empire is a perfect solution to increase search engine ranking. It gives you the quality organic traffic which can help you increase the keyword rankings in search engines. You can rank in all the leading search engines like Google, Yahoo, Bing, Yandex, Baidu, and more.

It helps you get rid of the traditional approaches of ranking keywords and provide faster delivery.

How does the SERP Empire work?

The working of the SERP Empire is very straightforward and just involves their steps while ranking your keyword.

Step-1: All you have to do is, just sign up to the site and get started. To sign up, just enter your email id, the keyword you want to rank, and your website name and get started.

Enter the keyword which you want to rank. For example, let’s say I am looking to rank for the keyword "Best Invoicing Software" then simply put that in the above field.

Step-2: Once signed up, you need to verify your email id.

After email verification, you will be transferred to your dashboard where the dashboard will show you the current position of your keyword.

It will show you the keyword you added and the position in SERP on different days.

What the SERP Empire bot will do is, it will search your given keyword in search engine and will keep on searching till it finds you in SERP.

Step-3: Once the bot will find your site in the SERP, the bot will start clicking on it and also will follow some other pages of your website to make it real. This helps in improving the search engine ranking of your website. And even if you’re ranking for the top, still such exercise will help you retain top ranking in search engines.

SERP Empire Features:

Here are some top features of the SERP Empire which will help you improve search engine rankings. Along with the ranking, it will also help in improving the CTR.

#1 Customize Campaign

You can customize the campaign based on the plan selected. Like in the free plan it is just 5 searches per day. You can make the customization on the basis of the number of page views and bounce rate which are the major search engine ranking factors.

#2 Geo-Targeting

This is another important search engine ranking factor and also one of the important attributes if you are doing location-specific business. SERP Empire allows residential proxies which give you targeted traffic from specific countries and cities.

#3 Scan inner search page & Fast response

The best thing about the SERP Empire is, it searches for the inner pages of the search engines as well. That means, even if your current ranking is on the 3rd page, the SERP Empire bot will visit the 3rd page and start clicking on it.

Also, as soon as you start the campaign, within a moment, SERP Empire will start working and you can expect visits.

#4 24×7 campaign and support

All your campaigns will be running 24×7 without any manual intervention. Also, if there will be any issue, SERP Empire has 24×7 support to get you out of any issue.

SERP Empire Pricing:

SERP Empire offers flexible pricing to suit everyone. It has 4 plans-

Newcomer- $59/month
Standard- $129/month
Professional- $299/month
Agency- $499/month

So, if you’re a beginner, I would recommend you going with the standard plan which allows you to use 30 keywords with 300 visits. This makes around 10 visits/keywords which will give you a good boost in search engines.

Another good feature I found is the tracking dashboard. So, on your dashboard, you’ll have a tracking graph that will say how many hits have been done for which keywords. This makes tracking easy.

Conclusion

This was all about the SERP Empire review which helps you get organic traffic and in turn increase SERP ranking along with CTR.

If you’re also looking for some authentic solution to increase the search engine ranking, SERP Empire is the right tool for you. Do try and let us know about any issue.

You can also try a 15-days trial to check how SERP Empire can help you with ranking.

SEO

Top 5 SEO Strategies To Try In 2019

By Ashutosh Jha → Friday, December 28, 2018

The history of SEO marketing is a complex one. It seems to have started in the mid-1990s when the first search engines started cataloging the Web. At this time, indexing was the surest way of ranking highly on a search engine. Webmasters submitted their website's URL to search engines for ranking. Then, in 1997, the phrase 'Search Engine Optimization' came into being.

Image Source: Cloud LGS Site

In 2007, an attempt by Jason Gambert to trademark this name failed. Today, a new year is upon us and SEO strategies are quite different from what they were in 2007. Even yesterday’s strategies are unsuitable for today’s environment. Here are the top 5 SEO strategies to try this year.

5 Top SEO Strategies for 2019

Let's start and see what all methods you should use to rank keyword in 2019. These are the top SEO strategies for 2019.

1. Creating a Mobile Website

A mobile website refers to an optimized site that is suitable for various on mobile devices including smartphones and tablets. Unlike responsive sites, this website is a separate version from the desktop site. It offers you numerous advantages.

One of them is that the texts and images on the site are clear. Another one is that the icons and links on the website are suitable for tapping as opposed to clicking. Therefore, users have a positive experience when they use these mobile websites. Alternatively, going for a responsive site is also an excellent idea.

This layouts, fonts, and images on this website respond to the device. In other words, it adapts to any device including desktops and mobile phones as opposed to being suitable for a specific device.

2. Engaging People on Social Media

The daily time spent by an average internet user on Facebook is 9.43 minutes. It is worth noting that this social media giant has over 2 billion users. More importantly, more than 5,496,479 websites have links to Facebook. That means website owners recognize its importance in today’s world. Incorporate it into your SEO strategy this year. Doing so would boost your online presence while increasing your chances of securing potential leads.

It is worth noting that new social media websites are emerging. Incorporate them into your SEO strategy as well. Link your website to them and then have links on these sites that link back to you. Doing so ensures that you have a constant flow of new visitors to your website.

3. On-Page Optimization/On-Page SEO

On-Page Optimization refers to the direct measures that you take within your website to boost your ranking on search engines. For example, optimizing the content of your page is possible. You can optimize a web page's HTML source code as well. Start your optimization process by getting rid of defective links. The causes for such links include programming errors or adjusted links.

Crawling websites with defective links are difficult so search engines avoid them as much as possible. Get rid of this baggage this year by ensuring that your links are functional. Put up relevant content on your website, develop meaningful anchor texts, and make sure that your homepage is presentable. Successful SEO marketing for Chicago companies this year depends on these strategies.

4. Go for the Engaging Content

You must have heard of this line- "content is the king"

Yes, it is still relevant and will be!

Just imagine you’ve searched for the free movie download site and the result you’re getting is related to MP3 songs. How you’ll feel?

Yes, that is the reason, it is important to write the relevant content and high-quality content. And according to that, the search engine basically ranks the articles in the search engine.

So, try to write the content which should be relevant and useful for the users. Also, it should be engaging so, that the user will be on your site for longer. If you look into some of guides like-

You can see these contents are engaging and at the same time, it is ranking as well. And so, we can say that in the coming year, relevant and engaging content will be highly helpful.

5. Make relevant backlinks

We’ve discussed already about the on-page seo where we deal with the relevant and engaging content. Also, the interlinking blog post comes into it.

There is another aspect of SEO which is off-page seo where we need to create the relevant backlink for the keyword you’re looking to rank.

Please note, I am mentioning relevant every time. That means you should not create any backlink but it should be highly powerful and relevant.

Relevant backlinks mean-

It should be related to the niche you’re working
The domains where you’re looking to make the backlink should have good domain matrix

You may check the following resources to get some idea about the relevant and HQ backlink-

Follow the above articles to get the source of the sites where you can create the quality backlink.

Wrapping it up!

These were some of the top SEO strategies for 2019. These are proven and authentic techniques which will help you rank the keyword in 2019 as well.

If you’re following any better way to rank your keyword, please share that in the comment section to help others.

On-Page SEO techniques

On-Page SEO Techniques: A Detailed Guide to On-Page Optimization

By Ashutosh Jha → Friday, September 28, 2018

When it comes to on-page SEO techniques, you must have heard a lot about the Meta tag and Meta description.

But On-Page SEO techniques are much more than just Meta tag and description. In this comprehensive guide to on-page SEO techniques, I will take you through all the in and out of on-page SEO optimization techniques. In this on-page SEO guide, you will also see some practical strategies to On-Page SEO Checklist and optimization techniques.

If you follow this on-page SEO guide thoroughly together with Off-Page SEO, then you will see some good ranking in SEO of your keywords.

Best On-Page SEO Techniques Checklist

Let’s start with this detailed on-page SEO checklist. Just follow these on-page SEO techniques and make your blog post completely optimized for on-page SEO.

#1. Start Title with the Keyword

Before starting with any blog post, chose one main keyword for which you mainly want your article to rank. You should also select some LSI keyword as well.

The title is one of the most important on-page SEO factors and must contain your primary keyword.

Tips: It is not always necessary to start the title with your main keyword, but it must be in your first 65 characters. The sooner it will be, the better it is considered.

#2. SEO Friendly URL

URL is another important on-page SEO factors. You must use your primary keyword in the URL.

If you are using long URL also, make sure your main keyword is in the first 3-5 words. But I would suggest avoiding very long URL.

Here you can see the best practice for SEO friendly URL.

Let’s say we are targeting the keyword on-page SEO, and so the URL should be like-

http://tricksroad.com/on-page-seo
Or http://tricksroad.com/best-on-page-seo-2016

If you are using dates in the URL then, use the keyword after that, and it won’t effect.

But make sure you don’t have URLs like below-

http://tricksroad.com/1234 etc.

Your URL should be short and meaningful to make sure SEO friendly.

#3. Main Title in H1 Tag

Your blog post’s main title must be in H1 tag. Google consider the heading tags (all H1 to H6) while ranking and so you must use these very efficiently.

Usually, most of the themes and templates already use the main title in H1 tag, but there are many themes which don’t (e.g. Masala Template for Blogger).

You can use inspect element and check your blog post main title is in which tag like below.

If it is in H1, then you are good else change it to H1 from the CSS or HTML editor.

Tip: You should also make sure that there is only one H1 tag on one page and contains the main keyword. If there is any another keyword, make sure to change it to another heading tag.

Many times, you will find some plugins also using H1 tag to increase the font, and you should check the code and act accordingly.

#4. Subheading in H2 Tag

After the H1 tag, H2 tag values a lot in search engine ranking. You should include sub-heading in the H2 tags.

It is advisable to use your primary keyword at least once in any H2 tag as well.

Tip: It is not required to keep the keyword at the start of the H2 tag, but there should be in the H2 tag anywhere.

#5. Use Images & Video

It’s well said that a visual speaks much more than the words. It is true also.

If you are following TricksRoad, you must have seen that I usually use many images in the blog post. There are multiple reasons behind it. Let me list some of those below-

• It makes the user reading experience better and interactive
• Users don’t get bored with just text
• Images and videos are an impressive way to say your word in a better way
• Most important, it increases the average time per user and decreases the bounce rate.

As per the study by Inbound, around 46% of marketers say photography is critical to their current marketing and storytelling strategies. This really helps a lot. If you're able to do it yourself else you may hire some agencies for the same. Especially, agencies play major role when you're working with the niche marketing. For example, if you're working with real estate marketing, you may hire some expert from the same.

#6. Keyword in First Paragraph

If you are using SEO by Yoast plugin to optimize your post for on-page SEO in WordPress, then you might have seen the following warning by the plugin-

The focus keyword doesn’t appear in the first paragraph of the copy. Make sure the topic is clear immediately.

It is recommended to use the focus keyword in the first 100-150 words of your article. Algorithm says that it is good to clear the motive of your post and so keyword should be in first Para.

Tip: Usually sometimes bloggers write the introduction first and then start with the main topic and so forget to place the keyword in the first paragraph. But you should drop your keyword in the first 100-150 words for a better result.

#7. Modifiers in the Title

SEO has changed a lot!

Earlier mainly people used to search with the small keywords like “Hosting Services”, but with the advancement, long tail keywords have come in existence and so you should focus on log tail keywords.

Apart from focusing on long tail keywords, you should also add modifiers in your title.

For example, if you are writing blog post on “Hosting Services”, you can consider making title like below-

• Best Hosting Services
• Top Hosting Services
• Top 10 Hosting services etc.

So it is recommended to use the modifiers like “Top”, “Best”, “Year in the Title”, “Guide”, “Review” etc.

#8. Use Internal Links

I have written a detailed guide on Blog post interlinking. In this guide, I have explained all the aspect of using internal links.

You should link your other pages in the new page as and when you find it relevant. You can consider this post as an example to see how many times I have linked my other pages.

Wikipedia is a perfect example of interlinking-

It doesn’t only help in SEO but also it increase the average page view, and average time visitors are on the website: Both are again significant SEO factors.

Tip: I recommend playing the safe game here and using the internal links as and when required. Although Wikipedia has 50+ links in almost all the pages, they are the big player.

On the safer side, you should use 4-5 links of an older post whenever possible in 1000-1200 words article.

#9. Use External Links

Using outbound links in blog posts shows that your site contains quality information and Google will prefer your content as well.

But make a sure you link to only authority sites. Authority sites can be Wikipedia, product site or the well-established and popular sites in your niches.

Here is the example which shows where and how you should use outbound links-

Tip: It is recommended to use 2-3 external links per 1000-1200 words of the article. But make sure to link only high-quality and relevant sites else it may harm as well.

#10. Use of Responsive Design

Since the time users have started using mobile devices majorly to browse, responsiveness has become one of the major on-page SEO factors.

Your website should work smoothly and provide a great user experience on all the devices. You can use Google Official responsiveness checker to test the responsiveness of your site.

There are several other tools also available through which you can check the responsiveness of your website.

Tip: Here are the 5 points while creating a responsive website. Usually, now themes and templates come as responsive.

#11. Decrease Website Loading Time

Loading time is also an important search engine ranking factor, and you should work to reduce blog load time.

Ideally, a page load time should not be more than 3 seconds else there is a probability that your user might leave your website.

There are multiple methods to decrease website load time like using CDN, using common JavaScript and CSS files, etc.

You should read our detailed guide on tips to reduce blog load time.

#12. Image Optimization

Images are something which contributes the maximum to server response in web page loading time.

Before uploading the image to the server and using it in your post, you must optimize it for a better result.

There are many tools available for image optimization like TinyPNG etc. which will reduce the picture size without decreasing the quality of the image.

Also, use your focus keyword in the Alt tag and make the image name on your keyword name. It will help your image to rank in Google Image search engine which is again one of the major contributors to traffic.

Tips: You should check below before using the image.

• Make sure to reduce the size
• Try to use images in PNG/JPG/JPEG formats only
• Use Keyword in Alt Tag
• Use keyword in image name

#13. Use of LSI keywords

LSI keywords (Latent Semantic Indexing) are keywords that are semantically related to your primary keyword.

With such keywords, Google determines the page relevancy and so you should use them. If you are writing long content, then you must use at least 2-3 LSI keywords so that you can rank for those as well together with your main keyword.

The simple way to find the LSI keyword is, just search your main keyword in Google and scroll to the bottom and check the related search.

Now just use two-three keywords from these in your blog post.

#14. Content-Length

Content length together with the quality is also considered as one of the important factors for on-page SEO.

You should write lengthy content but of good quality. It should not like you are writing 2000-3000 words of the post but of zero relevance.

You must write a detailed post with relevant information so that users won’t be able to leave your site soon.

Here is a chart showing how the lengthy content performs in the search engine. Remember this is not a formula, but a long content has been seen performing better in the search result.

Tip: Try to write your main articles of more than 1200 words at least to play it better in the search engine. Neil Patel has explained in this interview, how he use to write the content of 3k+ words regularly.

#15. Social Media Promotions

Social Media also plays a significant role in ranking as it tells the search engine that people love the content and so it is relevant information.

Although it doesn’t impact directly on the ranking, you must not ignore it. To get social sharing, you can use some sharing button on the site so that your readers can share the post if they like.

Tip: You can refer our below resources on Social Media to touch the depth-

• Tips to Increase Traffic from Facebook
• 5 Top Social Networking site to Boost Traffic & Create Brand
• Social Media Mistakes Bloggers Should Avoid

Apart from these top 15 On-Page SEO techniques, you should also consider the below on-page SEO factors-

• Target search phrase is repeated three to 10 times within body copy depending on the content length. Better keeps it between 1-3% including LSI and Semantic keywords to avoid any penalty.

• No misspellings or poor grammar. To make sure this you can use any of these free online proofreading tools.

• Use Quality content and should do a detailed content analysis to ensure it is of high quality.

• Meta Tag & Meta Description should not be missed. If you are using your own coding platform, you can include meta description in the header in the following tag-
<meta name = “description” content=””>

Bonus: You can also download our complete on-page SEO checklist to make sure whenever you write a new blog post; it will be perfectly on-page SEO optimized.

• Download our exclusive on-page SEO checklist (Click to download)

Wrapping it up!

This was all about On-Page SEO Techniques. Hope you enjoyed this on-page SEO guide, and I am sure if you follow these on-page SEO techniques, you will be able to create a perfectly on-page optimized content.

Will love to hear your opinion on this!!

Subscribe to: Posts ( Atom )