Marketing

Why You Should Send Handwritten Letters Instead of E-mail

By Ashutosh Jha → Friday, April 15, 2022

Are you also thinking that in this digital world, personal touch is missing somewhere?

Well, one of the things that I am going to discuss today will somehow solve this problem for you. If you are in the business and trying to get a personal touch with your customers, start sending them handwritten letters instead of e-mails. There are various benefits of it which I will talk in details today.

Why handwritten letters are better than emails – 6 reasons

Let’s talk 10 points on why handwritten letters are better than emails –

#1 Letters get opened

If you are doing email marketing then you must be knowing about its open rate. As per MailChimp, the average open rate of email is only 22.7%. Although this is good compared to many other marketing medium but when it comes to handwritten letters, numbers are amazing.

In fact, handwritten letters should not be even included in such comparison as it enjoys an amazing open rate of 99%. This is not abnormal as when someone sends you a handwritten letter, it is directed to you, written with personal feel and so who won’t open it. Handwritten letters are so special where the sender put a lot of efforts writing it. So, even if the receiver doesn’t know the sender, still they open it.

#2 Long lasting impression

Think about sending a thank you note to your customer that too handwritten, how your customer will feel. What would be more authentic than this rather than a generic typed email.

Not only this, handwritten letters are doesn’t create impression one time, usually people keep such letters in their drawing room and open multiple times leaving a long-lasting impression.

#3 Separate you from competition

Emails are very simple to draft and send to someone. It is also economical where you draft/design the email only once and can print thousands of copies. This is exactly what your competitors are doing and if you are also doing the same then how you will stand out? One simple and easy thing that you can do for communication which will keep you at a better place than your competitor is - handwritten letters. It will definitely make your customers surprised and even if they don’t open the letter immediately, they will open later for sure. Usually, the generic emails your competitors are sending largely goes into spam or promotion tab which usually no one opens.

#4 Handwritten letters are memorabilia

If you are thinking of solving multiple things with just one thing, probably handwritten letter is one of the best. With handwritten letters, you don’t only send a personalised note to your customer but also works as a branding. Usually people consider handwritten letter as a gift and they save it for longer period and keep opening as and when they want. Also, as such letters are kept in their drawing room and so even the guest have a look and works like a free and authentic promotion.

#5 Affordable way to create a relationship

It is always a misconception that handwritten letter will take hours to write and send. This is not the case and in fact it is the most affordable and time saving way to build a relationship with your customers. We should appraise the handwritten letter writing service offering which makes such work damn easy in the best pricing.

Compared to handwritten letter, Email is impersonal and text message have limited features and again takes time to write it. Comparing all, seems handwritten letter are affordable, impactful, and time saving way of marketing.

#6 Sending handwritten letter is easy

When you have penned down all the letters, sending those is the last thing you can do. It is not difficult to send those as nowadays there are bunch of courier companies and even postal services who can do this for you at the minimal charges. If you are sending such letters more frequently, you can have a corporate tie up with the courier company and then will take care of the admin stuff.

Conclusion

These were some of the very important points to consider when you are confused with handwritten letter vs email. I am sure by now you must have understood how important and beneficial it is to send your customer handwritten letter. Let me know your thoughts on this.

Marketing

L Shape Folder- The Perfect Giveaway Marketing Tool

By Ashutosh Jha → Tuesday, May 25, 2021

Marketing trends evolve over the years. With time, marketing strategies and trends have gotten less generic and more focused. We derive our course of action based on several cues linked to the audience’s perception of a particular act and how that perception benefits us.

 

Simply put, marketing strategies now focus on what makes the brain tick and what doesn’t.

Giveaway tools, a lasting concept

With time the idea of companies handing a few souvenirs to their consumers has become quite popular. Companies spend a lot of time preparing for and advertising giveaways. Subsequently, the audience is often quite excited about these giveaway products due to the hype that has been built around them.

 

The L shape folder has recently become a popular choice for giveaways for many reasons. They have numerous practical uses and can be used as delicate everyday materials. People believe them to be the perfect marketing tool, and these are some reasons that back the claim:

They’re eye-catching

L shape folders can be easily customized to whatever color or design a company desires. This makes them eye-catching and desirable to an audience. During a presentation, if you’ve organized your notes into an L shape folder with your company’s logo on it, you’ll leave many intrigued. These folders create the impression that the company is quite organized and pays attention to detail.

 

Organization and focusing on minute details are traits any client looks for in a company. At the end of the presentation, if you hand them one of these folders as a giveaway tool, it will remind them of these aspects and strengthen the positive impression of your company in a client’s mind.

They’re a great organizing tool

The key to boosting sales is productivity. With L shape folders, you can create a streamlined system for your employees. Although most work is digital nowadays, physical files are still stored. Looking through them can be a hassle, but with these folders on hand, you can have labels in place and make it easy for anyone.

 

This will save time and let you get back to focusing on your task. Any client who visits your facility and leaves with an L shape folder will remember how it contributed to the vigorous work ethic that your team is skilled at.

They get your message across

Companies can design their L shape folders according to their needs. This takes their resourcefulness to the next level. Since these are souvenirs your target audience will obtain, you can quickly put in information that you know will keep them coming back. 

 

This could include special services that your company excels at, discount codes, and contact information. These tidbits of information will remain in your consumer’s mind, and any time they need your service, they’ll pick up the folder and give you a call.

One folder, one hundred conveniences

With the L shape folder, it’s safe to say that marketing has never been easier and never this convenient. Using a cost-efficient item like this, your company can be the talk of the town.

Marketing

How Short Videos Have Helped Companies Increase Sales

By Ashutosh Jha → Wednesday, March 31, 2021

Approximately 87% of web users watched video content online. That figure alone places videos as the second widely known content form following visual images. 65% of successful marketing campaigns have used video content as part of their strategies.

What's more interesting is that 93% of digital marketers planned to leverage their current budget by including video content in their succeeding marketing strategies. These statistics alone indicate the efficacy of video content when it comes to enhancing your conversion rate.

Why Is Video Marketing Important For Your Business?

In a world filled with media content, video marketing is one of the most effective ways to increase customer engagement, showcase your product or service in action, and help build credibility with your target market. Creating short video content for marketing enables you to achieve three essential things: sharable sales tools, increase branding and authority, and improve conversion rate—sales.

For instance, if you are launching a new product or service, explainer videos are great tools to market with your target audience. This helps you demonstrate the procedure with straightforward and easy-to-digest content. This link: https://animationexplainers.com/b2b-explainer-videos/, for instance, gives comprehensive details of how animated explainer videos efficacy allows businesses, small and big, to convey their message effectively to your target audience.

According to recent studies, people will choose short video content that helps them understand a specific topic rather than reading about it online. About 1 billion hours of videos on YouTube are watched globally every day. Video content is forecasted to dominate the online marketing industry as it continues to grow, making it a powerful sales tool that must always be included in your next marketing strategy.

There are several imperative reasons why digital marketers include short videos on their marketing tools, proving their importance:

• Video content will produce 85% of total generated traffic
• Digital entrepreneurs testify that customers better understand their products through short videos
• 83% of businesses used video content as part of their online marketing strategy
• 95% of consumers claim that watching a video helps them make sound purchasing decisions
• Live video content will increase generated traffic by 15% this year

How Can Short Videos Help Generate More Sales?

There are multiple ways video content can help your business grow: from talent acquisition, training, customer service, marketing, and generating sales. Most marketers who include video content as part of their marketing strategies see increased revenue growth by 50% compared to those who don't.

Video content is more than an effective marketing tool. It can explain everything visually. This allows businesses to showcase what they offer, attract new customers, simplify talent acquisition, and increase productivity.

Here's how short video content helps improve your business's conversion rate:

Versatility

Regardless of which industry you are in or what product or service you offer, video content provides versatility. There are plenty of video forms to meet your business's unique requirements. Whether you'll go for live-action, vlogs, or animated explainer videos, something will surely fit your business perfectly.

Consider the following types of video content to help increase your conversion rate:

• Explainer videos
• Tutorials
• Testimonials
• Vlogs
• Product videos
• Podcasts
• Live streams
• Interactive videos

People prefer watching a video

People will always choose to watch videos rather than reading long 'boring' articles sometimes. Since video offers convenience and easy-to-digest content, most people choose to watch videos online to learn something.

70% of people choose to watch video content regarding a new service or product. Videos are a popular learning tool compared to infographics, articles, pitches, presentations, and eBooks.

It helps introduce your products or service

One of the most effective ways to increase your sales is to incorporate video when showcasing your products or services. To increase your brand's credibility and help with buying decisions, using product images and videos gives potential clients peace of mind. If you're in the B2B space, video content is one of the top 3 most practical content when potential customers purchase.

It simplifies your buying decision

To make shopping easier, aside from showcasing your product's benefits and features, you can also use interactive videos that support clickable links for customers to check out products from the website instantly.

Improves your SEO ranking

Adding a video to your content helps improve your SEO ranking, which helps contribute to increased sales. Whether you place a video on a product or home page, this increases the time your site visitor visits your website.

Dwell time is how Google measures the amount of time a site visitor stays on your site. The longer the site visitors stay, the higher the organic traffic you generate, and you're ranking together with your PPC ads performance.

It enhances conversion rates

The landing page incorporated with video content has about an 80% increase in conversion. Videos are engaging, easy-to-digest, and improve site credibility. Most shops that include videos of their product expect an average of 25% increase in conversion rates.

Improves lead generation

Videos are excellent tools to help improve your lead generation. You need to profit from the viewer's interest while the brand, service, or product is still new to a customer's mind. Increase your conversion rate by adding a CTA button after the video.

Broadens your audience

Video content is a prominent feature when it comes to generating online traffic. Posting a video on various sites broadens your audience.

It works—plenty of data to prove its efficacy

Videos are practical marketing tools simply because they work. There is plenty of data to support this claim. 90% of businesses, regardless of which industry, include video as part of their marketing tool. Above all, 85% testifies that video content provides better ROI.

How To Increase Sales With Video Marketing?

Assuming you've already incorporated video as part of your marketing strategy, not all videos are guaranteed to provide success without the right formula. Video marketing is highly competitive, and you need to ensure that each video is interesting, engaging, and conveys the perfect recipe. 

Here's are proven and practical tips to help increase your sales through video content:

Choose your video's optimal length

When producing video content, ensure you meet the optimal criteria when it comes to length. Your video length affects the viewer's attention, engagement, and even your product or service's conversion rate.

Post your videos on YouTube

Placing your video marketing content on one of the most popular sites like YouTube can increase your sales. Take advantage of the convenience and benefits that YouTube offers.

Ensure video content are shareable

If more people see your video, you'll have a higher chance of succeeding. The shareability factor includes content that tells a story, tugs feelings, or can do both.

Optimize your videos

To be on top of the competition and ensure success, organic traffic is vital. Optimizing your video includes using the perfect keywords on your description and title, tags, and engaging thumbnails.

Optimize mobile viewers

Optimizing your content and making it mobile-responsive is vital. About 25% of people watch various video content through mobile screens. Ensure that your video is responsive to multiple screen sizes.

Create customized videos

Customers expect more from various brands when it comes to presentation and personalization. This expectation provides stunning results to businesses who venture into providing custom-fit video content to their consumers.

Include a powerful CTA

The best way to improve conversion rate and increase your sales is to include a powerful call-to-action. You can place a CTA at the end of your video or verbally do so on your video content.

Final Words

As a marketer, you need to invest in tools that help improve conversion rates and increase sales. Video content is highly effective, which leads potential customers directly to purchase your product or service. Short videos that tell a story to engage viewers and provide solutions to the issue significantly contribute to the purchasing decision, increasing sales, and leveraging your business.

Marketing

B2B Marketing vs B2C Marketing: 3 key differences

By Ashutosh Jha → Friday, November 20, 2020

If you’re a marketing person especially have interacted in the digital marketing space, I am sure you must have heard of B2B marketing and B2C marketing. What you might not be much clear about is B2B marketing vs B2C marketing and the differences between those.

In this B2B marketing vs B2C marketing post, we are going to talk in detail about those. Also, we will learn about 5 key differences between B2B marketing vs B2C marketing.

Before we proceed with the differences between B2B and B2C, let’s understand what are these.

What is B2B Marketing

B2B stands for business-to-business! B2B is any kind of marketing that is intended for a business/organization. The company that sells a product or service to other companies uses B2B marketing strategies. Some of the examples of B2B marketing include-

• A SaaS company offering its product/service to the enterprise like SAP HANA
• Real estate companies like JLL which offer real estate services to the builders/societies those are another organization and many more...

What is B2C Marketing

B2C stands for business-to-customer!

B2C is any kind of marketing that is intended for an individual customer and not the enterprise. And so, all the marketing activities in B2C are optimized considering the individuals’ needs. This can be targeted based on the customer’s interest, geolocation, age groups, and more. Some of the examples of B2C marketing are-

• A pharma company like GSK selling medicine for individuals
• A real-estate company like 99acres renting flats to individuals
• A music site like Spotify selling individual subscriptions and many more…

The interesting insight between B2B and B2C marketing is, the market size of B2B marketing is now almost 2x times of B2C. And so, you will find many emerging companies that now focuses on B2B space. Here is a report on online sales data of B2B vs B2C in 2020 by Fostec.com.

B2B Marketing vs B2C Marketing: Key differences to know

Now as you know what is B2B marketing and B2C marketing, let’s understand the differences between those. We are going to talk about B2B marketing vs B2C marketing based on various KPIs as below-

#1 Customer Relationship

B2B: B2B more focuses on the personal relationship with the buyer. Usually, there will be someone from the customer organization as a point of contact. And the salesperson usually creates a strong relationship with that person to get the deal or to renew the deal. Usually, the deals in the B2B segment are for the long term usually half-yearly or yearly. And so, at least during the renewal, these partnerships should be strong.

B2C: In the case of a B2C relationship, a transactional relationship is more important. Again as your end-user is an individual customer and so you need to create a flow for the sales campaigns. The process should be very smooth so that the conversion can be improved.

No matter whether you’re targetting B2B marketing or B2C marketing, you need to focus on the online reviews. As per the report by the northwestern university, nearly 95% of customers check online reviews before making a purchase and so you should focus on the reviews as well.

#2 Decision Making Process

B2B: In this case, proper communication should be key to decision making. As in the case of B2B, there will be a proper stakeholder who will be making the decision and so transparent communication can work better. While making the presentation make sure you have done the competition analysis better and you have some USPs over your competitors.

B2C: In this case, simplicity works. Make sure the decision-making process is as simple as possible so that your potential customer is not confused and should not take more time for the sale.

#3 Targeting Audience

B2B: In the case of the B2B market, most of your target audience lies in a specific niche and you should do the research very carefully. Even if you’re selling office supplies, it will be a specific market where you will be doing the business. For example, if you’re a CA-based office supplier then you might be looking for customers around that area.

B2C: Here the audience targeting completely differs from what we have in the case of B2B. In the case of B2C, the target audience is varied across multiple geographic and so needs to be targetted accordingly. In the case of B2C, you may create a funnel and focus on it. This might give you a better result. You may create multiple sales funnel for multiple locations as well.

Conclusion

This was all about B2B marketing vs B2C marketing and the three major differences between those. As we saw, the way customers are being targeted in B2B is completely different from B2C and so depending on your business, you should follow accordingly.

Marketing

4 Reasons Why You Should Consider Getting A Marketing Consultant

By Ashutosh Jha → Saturday, May 16, 2020

A marketing strategy is important for you to be able to promote your products and services to your target market effectively. Depending on your marketing technique, you can either reach an audience that will most likely support your brand through their purchases or reach a different set of markets - to which your products and services are inapplicable.

It can also be that you hone into your target market, but your advertisements lack an impact to urge them to purchase your products or subscribe to your services. To ensure the overall effectiveness of your marketing strategy, the best move would be to hire a marketing consultant. Below are some of the reasons to further support this premise. 

#1 Marketing Expertise

Marketing consultants are well-adept when it comes to promoting products and services, regardless of the industry. For instance, if you are a software company developing applications for your clients, your expertise falls into the technical aspects of how you will be able to deliver the requirements of your customers, and not really on how you will attract new clients to enlist your services.

This is where the expertise of the marketing consultants come in because they will be able to come up with innovative ways to market your brand by using the latest technology and trends in your industry.

Some marketing consultants leverage digital avenues such as social media platforms to create custom images and posts for the social media accounts of your business. Others partner up with an SEO Company to help you build traffic and increase authority on your site.

In this way, your website will appear as the top search engine result when users enter the keywords in your niche. When you appear on the top, users are more likely to click on your link and visit your site.

#2 Resources

Consider getting a marketing consultant because they have the resources necessary for you to run an effective marketing campaign. For instance, they may already have an entire team ready to carry out all the tasks needed to promote your business, ranging from graphic designers to photographers, and even content writers.

As a result, you will instantly gain access to an entire team of professionals who have the skills in generating quality promotional materials to make your website, your social media accounts, or your newsletters informative and look incredible.

#3 Training

You may already have a marketing strategy in place, but it seems that it is ineffective as your efforts are not positively reflected in terms of your sales. A marketing consultant can help you iron out your strategy and train you on how to deliver a more effective ad campaign moving forward.

As a result, you will be able to reach your target market, with the great possibility that their engagement will highly convert into sales.

Getting the training from expert marketing consultants is beneficial as you move forward and grow your business. It can be that later on, you may already have an inbound marketing staff who are dedicated to ensuring that your target market is aware of any new products and services your business may offer.

A marketing consultant can further empower them to use different marketing tools for the benefit of your business.

#4 Time Efficiency

Finally, you can save a significant amount of time if you hire a marketing consultant. You may be doing all the promotional tasks on your own, particularly if you are running a small business.

While this may have some cost advantages in the upfront, what you may not realize is that some other aspects of your business already need your utmost attention such as supervising your daily operations. You can leave the marketing aspect of your business to the hands of a reliable consultant and this will give you more time to focus on things in your business that need to be prioritized.

When you are able to focus on these business aspects, there is a great chance that you find yourself aligned with your goals. 

In conclusion, consider getting a marketing consultant to ensure the effectiveness of your marketing campaign. This is because a marketing consultant will have the expertise and ample knowledge on how you can better promote your products and services in different channels. 

They also have the resources and connections that are necessary for a successful ad campaign, and they can even provide you with the training you need moving forward. Thus, it can be deemed that a marketing consultant will be able to save you time, which you can use to focus on other aspects of your business.

Marketing

Influencer Marketing Trends and Stats For Brands in 2020

By Ashutosh Jha → Saturday, May 2, 2020

Internet marketing is changing very rapidly from traditional marketing to influencer marketing. In this post, I am going to talk about some of the top Influencer Marketing Trends and Stats in 2020.

You might have heard many influencer platforms are opening every day which is connecting the influencer to the brands. And these agencies are getting massive success also. And this trend is not going down in any way shortly. 93% of marketers have been practicing influencer marketing these days.

You might also have been seen YouTubers, Instagram marketers earning thousands of dollars just by recommending the products. And all these are a result of influencer marketing.

Influencer marketing trends and stats in 2020

Here are some influencer marketing trends which are going to dominate the industry in 2020 and beyond.

#1 Rise of Micro influencer

Although the definition of the influencer is a debatable topic among the community but anyone who has good following can be considered as an influencer. You may consider Kylie Jenner as an Instagram influencer who charges $25000 for a post on Instagram or small influencer who just charge a few dollars for the same.

It is expected that the micro and nano influencer is going to rise in 2020 and beyond. This may be since macro-influencers are charging a lot and companies are not much comfortable paying the heavy amount.

This decision by the brands is also influenced by the fact that who is driving more sales and conversion. And in this aspect also, an influencer is giving more results compared to the celebrity.

Compare to celebrities, micro-influencer is more preferred not just because of the cost but also the influence. Usually, a micro or nano influencer will have around 10k-60k or 70k followers and charges less for the recommendation.

So, if you see in the same amount of let’s say $25000, a brand can have several micro-influencers on board. And it has been seen that these micro or nano influencers generate 41.7% more engagement compared to big (or Macro) influencers who have usually 500k-1M followers. Considering these facts, it is predicted that the nano and micro-influencer will be getting more visibility and opportunity in the market.

#2 Long-term partnership over assignment basis

Earlier, influencers were getting hired or connected on need-basis. This means, when a company had to do some marketing campaign, they used to connect to the influencers. But now in 2020 long-term influencer partnership is more preferred over the assignment basis partnership.

There are many reasons behind this-

1. 1. When the same influencer is recommending/promoting various campaign of the company, users get more confidence which is a great benefit for the brand
2. 2. The amount influencer charge for the long-term partnership is way cheaper than the assignment basis. Usually, you will find a difference of 40-50% on yearly or for a couple of years.

And the same goes for all kinds of influencer-based marketing like video marketing, content marketing, social media marketing, and more. And as said, in all these, we have micro and nano influencers. For example, in social media influencer marketing, you will have separate Facebook influencers, Instagram influencers, Twitter influencers, Tik Tok influencers, and more.

There are many platforms where you can find these influencers. You can connect with them online on the marketplace, or connect with them through their website and more.

#3 Video is more preferred for advertising

Yes, video is the new base of content marketing. It has been seen that video provides 135% more organic reach than the image and another type of content. Here are some of the supported influencer marketing trends stat for the video-

• More than 80% of business uses video for their marketing campaign
• 6 out of 10 people nowadays watch an online video rather than television
• All social media are full of video content nowadays and this clearly shows how video content is going to change how marketing was done earlier

As per the study by Burst Media, every $1 spent on influencer marketing earns $6.85 to the company. This is huge compared to the other form of marketing. Along with the video, the podcast also is playing a very important role in influencer marketing.

#4 AI Will change influencer marketing

Artificial intelligence (AI) is helping all the sectors including influencer marketing. In this segment, AI is helping the brands to find the right set of influencers quickly.

It helps the companies to identify those influencers who have real followers, better engagement, and a higher chance of generating better ROI. Here are some of the ways using which AI is helping influencer marketing to make better decisions-

• Image recognition with artificial neural network (ANN)
• ANN can be used to decide the incentive as well
• Predicting how much influence a particular influencer will generate
• Eliminating the fake followers and influence
• Ensuring the guidelines are being followed

Influencer Marketing Marketer Stats

Here are some of the amazing influencer marketing trends and stat about the marketer as per the experience of the organization worked with them.

• As per the report by socialpubli, 93% marketer use social media influencer
• More than 80% of marketer believe that influencer marketing is successful and will be more in the near future
• Again, as per the report by socialpubli, micro influencer’s post receives way higher engagement and reach compared to celebrity or macro- influencer
• As per the report by Rakuten Marketing, 36% marketer uses micro-influencers

• Market research company Linqia’s report says, 89% of marketers use engagement to measure the success of campaigns

• 35% of marketers also say that influencer marketing has better ROI (return on investment)

Influencer Marketing Consumer Stats

We all know how much a consumer trust the influencer and every brand take the benefits of this belief. Here are some of the influencer marketing consumer stats-

• 87% of consumers are influenced by the influencer to make a purchase
• 65% of users have said that at least they discover a new product through influencer every week
• 56% of female users who follow influencers follow the following categories- beauty, fashion and entertainment

• 54% of male users who follow influencers follow the following categories- gaming & tech category
• 70% of female users prefer Instagram influencers more
• 31% of users also recommend an influencer to their friends which is a very positive sign

Wrapping it up!

This was all about the influencer marketing trends and stats in 2020 for the brands. There is no second thought that influencer marketing is leading the internet marketing segment and every brand should focus on these more.

As the stats show, the ROI on influencer marketing is pretty more compared to many other forms of internet marketing.

What is your thought on influencer marketing in the coming days?

Marketing

6 Ideas To Improve Sales After The Coronavirus Economic Slump

By Ashutosh Jha → Thursday, April 23, 2020

Coronavirus has brought us to a time and place that we have never seen or experienced before. These are unprecedented times when we all are in limbo about our future.

We are not sure if we are going to catch this disease, we don’t know if our jobs/businesses will survive the economic crisis this pandemic has created, and we have no idea if the world will ever go back to what it used to be.

As businesses cut costs and look to re-vamp themselves into the post-Corona world, they will need to find new and innovative methods to improve sales. It is going to be difficult, and those who innovate are the only ones who are going to survive and move ahead.

6 Sales Improvement Ideas after Coronavirus Pandemic

Are you a business owner looking for ideas to boost sales after the worst of this pandemic is over? Would you like to invest less and work smart in a new world where people are more stringent about their money? Read on to find out how you can improve your sales by changing how you market and reach out to your prospects.

Update Your Content

Coronavirus has put us all in an unimaginable new situation. Even your customers are going to find themselves in new scenarios. They might be hard pinched for cash after this pandemic is over, or their priorities may have shifted completely. As a business owner, you will have to change how your business looks by updating your content.

You may not be able to survive with content that does not fit into the post-corona world. Think about how changing your words and sales strategy can impress your customers and help you make a conversion. Focus on making little updates on your website to keep your prospects in the loop.

Say, for example, a product on your website is out-of-stock and is going to be unavailable for months because of the economic slump, it will only be right to inform the customer about it. Changing the content attached to that product will let your customers know that you care about them. So, what you will have is a customer who feels like a part of the family rather than someone who can be easily replaced.

Share the situation with the customer and offer them a chance to receive an update from you as soon as you have that product. The point is to reinvent your content to make it look relevant.

Spend Money on Facebook

Facebook is a ginormous platform with its approx. 2.19 billion monthly, active users. These individuals are consumers who are interested in various products and services. By using Facebook for your marketing efforts, you give your business instant exposure to billions of people who might be interested in what you do.

Post Coronavirus, people are not going to step out much in the initial days. They will obviously be spending more time online looking for what they need. This is the right time to market yourself and make yourself seen as much as possible. Invest money on Facebook advertising to reach far and beyond and also boost your daily or weekly posts to reach more and more people.

Think About Instagram Promotion

Instagram has emerged as a great place to market a business. People like the simplicity of the effort on this platform that allows you to post a picture and a line or two of text with it. Paid advertising on Instagram can help you leverage your creative ideas and increase sales. 

As a brand, focus on creating a strategy that will ensure that you reach out to your audience (the exact people who will be interested in your product/services). Once you have identified your bunch of people, you can invest money on the platform and push yourself in relevant places.

Along with these, Instagram stories are something that can be your center of attraction. You can check this guide to understand how Instagram stories can benefit your business.

Get Serious About Hashtags

Hashtags are the keywords that make your posts searchable on any of the social media platforms. According to studies conducted on Hashtags, a post with at least one hashtag gets 12.6% more engagement than a post without a hashtag. A hashtag is probably one of the cheapest ideas to increase reach and sales online.

You can create one hashtag or a set of hashtags to highlight a conversation. They will consolidate all your conversations in a single place and will let your customers easily find you and follow the topic if they are interested.

Do Not Forget Emails

A large section of working people use email applications across the globe, and 91% of them check their mails on a daily basis. These numbers point towards how you should not forget the emails when you gear up to get over the economic slump.

Sending a newsletter to everyone you know won’t work. You still have to identify your audience to improve your click-through-rate. Create newsletters that serve a purpose and embody your brand’s ethos to build trust and identity. Go light on your content and communicate more than before.

Keep It Light

Our world has seen a lot of destruction because of Coronavirus. We have been through a lot mentally to survive this pandemic and its economic onslaught. As your customers try to get back on their feet, reach out to them on a lighter note. This means, don’t be aggressive with your marketing efforts. Nobody is interested in shopping at the moment.

Yes, they may be in need of certain products and services, but connecting to them at this time with simple strategies like a thoughtful video will have a better impact than a strategic shove. Invest in an easy to use, innovative free video maker like InVideo to create simple, fun, or heart-touching marketing material.

InVideo lets you create high-quality videos without much effort. It also has various special features that will let you create video presentations, quick slideshows, invitation videos, etc.

Coronavirus has created a new world, and we all have to get used to a new normal as soon as possible. You cannot market your brand like you used to before this virus took over the world and expect your sales to go up magically.

The world has changed, and so has your customer’s mindset. You may have to completely reinvent your products moving forward, but for now, start with changing how you communicate.

Marketing

Guide to Prepare for the Next PPC Campaign

By Ashutosh Jha → Thursday, April 9, 2020

Even if you have been working with PPC marketing and Google Ads for a while, there is always room for improvement. A campaign can always be optimized to become even more efficient and bring you extra customers.

The purpose of this article is to give you some fresh ideas on how to turn your Google Ads campaign around and benefit from it more than ever. The best thing is these tips works on all PPC advertisement networks like AdWords, Bing Ads, etc. You can learn more about user characteristics in Adwords here.

 

If you are interested, continue reading and find out what the methods are.

PPC Campaign Preparation Guide- Top 8 Methods

Here are some of the top PPC campaign preparation guide which you can follow. These can also be considered as ppc campaign affiliate marketing guide.So, let's start and see some of the best methods to prepare for your next PPC campaign.

Method #1 – Remember to Use a Coupon

Remember that you can make things easier on your budget by using a Google Ads coupon from Clever Ads. While the code might not make the biggest difference, it will still help in giving you more room to test. Knowing that there is no risk involved because the coupon is free makes it a lot easier to work.

Method #2 – Create a KPI List

KPI stands for key performance indicator. In other words, KPIs are metrics that one uses to determine whether the marketing campaign is a success or not.

Different businesses have different indicators. For instance, if your goal is to get more sales from a PPC campaign, you will likely focus on the number of clicks as well as conversion rates.

That is not to say that a brand has to emphasize only one goal. If you are looking to market on multiple fronts and benefit from as much as PPC marketing has to offer, feel free to create as many campaigns as you want. But make sure that each campaign has a purpose and does not end up with an overall plan that is all over the place.

Method #3 – Identify Low Performers

If you want to move forward, you will need to identify campaigns that are under-performing and are only wasting your resources.

An example would be a campaign dedicated entirely to bringing in more traffic to the website, without considering whether the traffic is going to convert or not. Carefully look at the results of this campaign and decide whether the investments are worth the trouble, and you get a positive return with everything that goes into creating the campaign – money, time, and other resources.

Sticking to under-performers is not a solid strategy. Instead, look to move on towards more effective campaigns that will help to market your business efficiently.

Method #4 – Rethink Your Bidding Strategy

There is automated bidding, and there is manual bidding. Both have their advantages and disadvantages. It would be for the best if you try both and see what turns up in results.

Automated bidding requires less time as you will need to fill out a tab with preferred options and let Google’s algorithm take care of the rest.

Manual bidding allows you to decide everything yourself and make adjustments when you feel like changes are necessary.

Method #5 – Introduce Negative Keywords

Negative keywords will save you money. There are campaigns that are quite wasteful and show very little results for what they are meant to do. One of the reasons for that is the constant change in search terms that cause your ad to appear.

You need to be constantly looking through and picking out irrelevant search terms. Add them to the negative keyword section. Also, consider creating a negative keyword list for every campaign that you are running.

And here is a pro tip. If a particular topic is showing in search results but is useless to the ads it is showing for, do not disregard it completely. It may be worth creating a campaign around this topic and boost the business that way.

Method #6 – Add a Retargeting Demographic

Make sure that your site has Google’s tracking pixel and gets enough traffic. You will be able to refresh the Google Ads account and add a demographic for retargeting.

A retargeting campaign is meant to show ads to people who have already visited your website. And since these people have already shown that they are interested in your brand’s products and services, you can think of all kinds of ways to attract their attention again.

Method #7 – Adjust Bids for Different Devices

Bid control is an integral part of a successful PPC campaign. Those who fail to control their finances stand to lose a lot.

Bids can be adjusted for different devices. You can increase the bidding for a campaign if it is doing well on mobile or desktop, and vice-versa.

Method #8 – Keep Track of Results

Remember to keep track of your data and analyze how each campaign is performing.

Campaigns that fail to meet your expectations should be adjusted or deleted. And it would be impossible to see which campaigns are good and which are not without properly keeping tabs on data.

Marketing

A Complete Guide To Manage Customer Reviews

By Ashutosh Jha → Wednesday, February 5, 2020

Customer reviews are so important to things like your local SEO ranking factors, as well as your overall reputation.

There was a Zendesk survey that found 90% of respondents said positive online reviews influenced their buying decisions, and 86% said their decision was impacted by negative reviews. Your reviews really define your brand.

There are some mistakes a lot of businesses make when it comes to customer reviews. One is simply not thinking about them and not working to get them. Another is focusing too much on negative reviews, and a third mistake is having negative reviews but not responding to them appropriately.

Along with influencing buying decisions, reviews help encourage people to interact with your business, and they boost your credibility. A BrightLocal survey found that in the United States, nearly 70% of online shoppers are more likely to engage with businesses that have positive reviews.

Ninety-three percent of survey respondents said they determine the reputation of a business based on reviews, and a survey from Fan & Fuel found that 92% of consumers would be hesitant to make a purchase without customer reviews.

A Complete Guide To Manage Customer Reviews

The following is a guide to what your business should know about customer reviews.

Creating Profiles

First and foremost, you need to have a way for customers to leave reviews for your business and their experience. Set up relevant profiles by claiming your Google business listing, and also, depending on your business and your industry, you might want to set up profiles on sites like Angie’s List and TripAdvisor. Facebook also has an area where customers can leave reviews.

Managing Reviews

There can really be an art to managing reviews, and yes, this includes negative reviews.

First, you should designate one person to manage your reviews and to respond to them across platforms because this will keep your brand voice consistent. You want someone who is excellent at customer service and has a writing tone that comes across friendly. They also need to have some level of authority to deal with complaints. When you’re responding to positive reviews, you can simply let customers know that you appreciate their kind words.

Responding publicly can be a good idea because it helps show that you are actively engaged with your customers.

So, what about managing negative online reviews?

It’s more challenging, but also more important in many ways than how you deal with positive reviews.

First of all, you have to expect to get at least a few negative reviews because that’s the nature of life and business. You should look at them as an opportunity rather than something to run away from.

If it’s a valid negative review, use it as a learning opportunity. Think of it objectively rather than emotionally and see if there’s something you can pull from it and use to better your business and your customer experience.

If you don’t use this as genuine feedback, you might see more and more reviews addressing the same issue.

Once you’ve objectively looked at what the customer is saying, you want to empathize and sincerely apologize. Then your response should move on to resolving the issue by thinking about what you can do to right a wrong.

When you respond to reviews in a positive way, you’re showing other customers and the public that you take customer service seriously and that it’s a priority you’re willing to go above and beyond for.

Encourage Reviews

Along with providing excellent customer service and above-average overall customer experience, you will need to encourage customers to actually leave reviews because it does require effort on their part. Your customers are likely busy people and they may not inherently think about leaving a review unless you put it at the forefront of their mind.

There are a lot of ways to encourage reviews. For example, you can include logos of the review sites you have profiles on, or you could ask customers who stand out as being especially happy or loyal to your business to leave you a review.

Embedding a review button on your site is helpful too.

What you shouldn’t do, however, is send out a mass email asking for reviews nor should you try to incentivize customers to leave reviews. People are often most compelled by being asked personally and directly, and they’re usually more than happy to leave a review.

If you are going to send out an email, make sure it’s personal to the customer and overall, keep it simple and make it as easy as possible for your customers.

Social Media

How To Pick The Right Social Platform To Grow Your Sales

By Ashutosh Jha → Friday, December 27, 2019

Knowing which social media platform is the best one to use for your business and the one that will bring the most sales in is of the utmost importance for your company’s growth. Many digital marketing companies suggest to their clients that they should first realize who is their target audience. When they obtain this information, everything else will be much easier.

Finding a digital agency Dubai within the UAE shouldn’t be a problem since the UAE has a significant number of successful digital marketing agencies throughout Dubai, Abu Dhabi, and all other major cities. Finding an appropriate marketing agency for your needs shouldn’t be a problem within the UAE.

What Should You Focus On?

There’s a lot of things you must know before you decide which social media platform to use for growing your sales. Every digital agency will be glad to help you choose the right one, although you must consider that not every business can benefit from social media as some might.

Find the social media platform that may be beneficial for your business, and focus all your energy on that platform. Here, you can find crucial information about how to achieve higher sales by implementing social media into your marketing campaign.

Focusing On One Platform Is Not Always The Solution

Try and find the data you need. With the help from digital marketers you’ve hired, you’ll have the necessary data sooner than expected. The things you need to know are all based around the target audience.

Who’s the target audience you should place your focus on? What age group does your target audience belongs to? Is there a preferred gender? Where do they live, and how can you gain easier access to them through social media? We’ll talk about all these questions and provide you with answers within this article.

Growing Your Sales Won’t Happen Overnight

If you still have no clue who your target audience is, consult your digital marketers and let them collect the data you need. They’ll investigate the open market based on your company’s needs, and they’ll successfully discover which audience belongs to your company. That way, you’ll know who and how to target.

If your target audience is teenagers, you’d want to discover which group of people uses this social media platform the most. All digital marketing companies are able to help you understand how to find your target audience quickly and how to act accordingly.

Instagram Users Are Usually Younger Generations

Groups of people that use Instagram are more or less younger generations, and by knowing this, you can focus all your effort on this social media platform in case your products and services are made for younger people.

All Target Groups Use Facebook

With well more than 2 billion active users, Facebook is among the most used social media platforms in the world. With this social media network, you’ll be able to target several audience groups. This is a perfect solution for companies that have a more comprehensive range of people to target. If you're wondering how it can help you, check the below stat about buy & sell by Facebook.

LinkedIn Is The Best Business Social Media Platform Today

Many social media networks are used for leisure and fun, but LinkedIn is something else. With LinkedIn, you can connect with companies or freelance professionals. This social media platform is mostly used for business. Whether you want to find someone to work for your company or if you’re looking for a job opportunity, LinkedIn is a perfect place to achieve all this.

When recently, a survey was conducted by Foundation Inc. for business asking which platform is generating leads for their business, 59% said, it's LinkedIn.

Advertising your products or services is essential, and LinkedIn can help you achieve your goals through its fantastic ad solutions. Also, through LinkedIn, you will be able to successfully grow your sales if you find the appropriate method to advertise your business throughout the platform.

Sometimes One Platform Is Not Enough

Digital marketing professionals will help you understand the importance that social media networks have today. In some cases, implementing one social media platform within your ongoing marketing strategy is not going to be enough. Depending on your target audience, using several social media platforms may be required.

Depending on how big you want your outreach to be, you should consider all the options before you start using any social media networks. It’s worth mentioning that some social media platforms are free to use and advertise through, while others will charge you advertising fees. Create a bulletproof plan for your marketing campaign with the agency you’ve hired, and you’ll be all set.

There’s No Easy Pick

You won’t be able to pinpoint a perfect social media platform for your business before you investigate the market, and before you realize which audience groups are an ideal match for your business. When you've obtained all the details, you can choose the social media platform that suits your needs the most.

Marketing

4 Things To Know Before Selling Mineral Rights in Texas

By Ashutosh Jha → Monday, December 2, 2019

Texas is a state that is known for its richness in natural gas, oil, and tons of other minerals. Because of this abundance, Texas is bound to numerous laws protecting the interest of nature and owners of the property where resources are found.

One of these regulations is the mineral rights in Texas or the owner’s right to extract mineral deposits on the surface or beneath a property. These minerals include iron, stone, coal, gas, metal, natural gas, and more.

Selling mineral rights is a common thing for owners who want to make money out of their property in Texas. If you’re new with all these, below are some of the things should know before deciding to sell your mineral rights:

Be aware of what you own

You must first identify if you’re the actual owner of the mineral rights of the property you acquired. You can determine the ownership by looking at property deeds and titles. Meanwhile, you can employ a mineral rights title professional in Texas who can certify if you're legally allowed to sell or lease such rights in the open market.

It’s also essential to be aware if you own both surface estate and mineral estate of the property. The surface estate is the visible land on the property, while the mineral estate is the mineral deposits within the land or below the surface. In Texas, it’s possible to have different owners of both surface and mineral estates.

Know the worth of your minerals

Just like any other property, the open market dictates the value of mineral rights. Make a thorough research of recent transactions in your area to learn more about the value of your property.

Mineral rights have different worth, but frequently, the following factors influence the value of the property:

• Property size
• Mineral deposit size
• Producing or non-producing mines
• Current prices of commodities

It’s best to work with reputable companies in Texas who can evaluate and determine the value of your property.

Be open to competition

One of the common misconceptions that mineral owners in Texas have is that all mineral rights buyer will offer the same amount for the value of their property. However, as first-time sellers, you should be open to competition and let multiple buyers and companies know that it’s for sale to get the best price.

The more buyers aware of the sale, the more they will compete for your property and receive firm offers. Do not settle with the first offer that you get because chances are; buyers are aware that you're not sure of the value of the property and want to sell it immediately. Exert time and effort in sending information about your mineral rights to various buyers in Texas to land in the best deal.

Watch out for scams

Unfortunately, there are still some people who will take advantage of your lack of knowledge and experience on mineral rights in Texas. Do not fall for offers that are too good to be true. Look for individuals or companies that have a strong track record of closing deals and have an extensive portfolio of mineral assets.

Selling your mineral rights goes beyond closing the deal, signing a contract, and accepting payment. It takes in-depth research and working with the right people.

SMS Marketing

5 Tips for Making the Most of SMS Marketing

By Ashutosh Jha → Friday, November 1, 2019

If you're not using SMS marketing as part of your company's marketing strategy, you could be missing a valuable opportunity to expand your customer base. With millions of people worldwide using smartphones, SMS is an effective way to reach potential customers.

What Is SMS Marketing?

SMS (short message service) marketing is a marketing channel that allows you to send promotional campaigns or marketing messages through SMS, more commonly known as text messaging. The service works much like email marketing.

Before your customers can receive promotional messages, they are usually required to opt in to an automated system by texting shortcodes, which are typically five to six digits. When a customer texts the shortcode, the SMS service provider stores the individual's phone number. The service provider sends a confirmation response to enable the individual to opt in to SMS messaging.

Sending promotional SMS messages doesn't automatically convert to sales. Thus, you want to adopt a good strategy to make the most of your SMS marketing. Follow the tips below to leverage the power of SMS marketing.

Keep the Messages Short

Always keep your text messages to a maximum of 160 characters. SMS service providers usually break up messages that are greater than 160 characters in length into multiple texts. If you send messages greater than 160 characters, they may be jumbled, which makes the entire messages confusing and undeliverables.

Send SMS Texts at the Right Times

Send your promotional SMS communications at a time when your customers can act. For example, if you own a coffee shop, you should send special offers and discounts via text in the morning. However, avoid sending text messages too early or too late. Interrupting people's sleep will not give your business a favorable image.

Deliver Messages to the Right People

You should send text messages to people who have opted to receive them. If you send unsolicited or spam SMS, your company may face a class-action lawsuit. First ask customers during a subscription or purchasing process whether they would like to receive SMS notifications from your company.

Make the Messages Personal

If your subscribers can't recognize your brand by the content of the message alone, you should announce your brand's name in every outgoing message. You should also address your customers by their first names to create the feeling that your company is a close friend texting them.

Use Call-to-Actions Buttons

A call to action (CTA) increases customer engagement, so don't forget to include a CTA in your SMS marketing. A CTA guides your SMS recipients to an action they should take after reading your message. Some examples of CTAs companies often use include the following:

• Save 50% if you sign up today
• Get your code here
• Sign up now for free
• Register now to get free shipping

Whatever the CTA, make sure the message is simple. The more complex your CTA is, the more likely your customers won't follow through on the action you desire.

Leverage the Power of SMS Marketing

If you want to reach potential customers anywhere and at any time, you should include SMS marketing in your overall marketing strategy. SMS marketing can prove to be effective when you implement it correctly. If you follow the tips mentioned above, you're bound to reach more customers.