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10 Best SEO strategies in 2021 for Better Ranking

By Ashutosh Jha → Monday, June 7, 2021

In the world of digitization, taking your business to the online world is crucial.

But just getting online is not sufficient and you should do all that you can to get the most out of the online world.

[Image Source: Third Party]

If you are maintaining all the flavors of professional websites also, it is incomplete without the traffic. And what can be better than organic traffic?

Although you can get online traffic in multiple ways, but organic traffic works best for any business as those are the targeted traffic for you. Again, due to changing Google search engine algorithms, it has become difficult to maintain the ranking with the same logic we used to get earlier.

So, I decided to write a detailed guide on the best SEO strategy in 2021 which works and helps increase the keyword ranking. These best SEO strategies will definitely help you boost your keyword ranking and you will rank higher in the search engine.

I am also using the same SEO strategies and finding it useful with many of my websites. Below you can see how using the below discussed best SEO strategies, I am consistently increasing my traffic.

And so, you can also play with the same SEO techniques 2021 and get some quality and free traffic which will be highly useful for your business. Either you can do all these yourself or even you can take the help of some trusted SEO agencies who follow all the white hat techniques to rank your business online.

10 Best SEO Strategies in 2021 for better ranking in a search engine [proven tricks]

Let’s see what all are the best SEO strategies in 2021 you should follow for the best ranking in search engines. Also, once you will start implementing these SEO techniques in 2021, you should keep track of the ranking of keywords in Google.

#1 User Experience is the hot ranking factor

If you will look into the top SEO trends 2021, user experience comes among the top position. Search engines are emphasizing a lot on the user experience and so, the better user experience you will provide, the better your keyword will rank in the search engine.

From the first click on your visitor on your website, you should treat them as your customer and serve accordingly. Think like they are your real customer and how best you can serve them.

It’s well said that:

UX + SEO = SUCCESS

Here UX is user experience and so you can think of how user experience is an important SEO ranking factor. Here SEO targets the search engine whereas UX targets the user experience and together fulfills the common goals of better keyword ranking. And below are the factors search engine checks when it comes to user experience-

• How easy the website is to navigate from a user point of view
• Whether proper heading tags (H1-H6) have been implemented or not. We have discussed more heading tags in our on-page SEO techniques which you can check for reference.
• Site structure should be good and easy to access
• Should have the best experience irrespective of the devices being used
• Speed should be good, we will discuss this factor later in this best SEO strategies as well
• Color-combination, fonts, responsiveness are also among the top factors

#2 Make your website super fast

No website user wants to wait for too long!

Just put yourself in the visitors’ place and see how much time you can wait to get a certain page when you have thousands of alternatives available. And so, it becomes very important to reduce blog load time.

Especially, if you are starting a new blog from scratch, you must take care of the website load time. For this, you can use some highly SEO optimized themes or you can also do further customization and optimization.

It’s no more a secret and Google has publicly announced how website speed is an important search engine ranking factor. If you will look at the website load time report on my blog, you will find it’s not the best but yeah, it’s good.

Most of the business lose their potential customer while their website is loading and that’s the reason, Google has started giving preferences in terms of devices also. For example, you must have seen Accelerated Mobile Pages in the Google mobile search result for the best and fast user experience.

These results load quite faster in the browser and users won’t even have to wait for seconds before these AMP-enabled pages load. So, definitely, these results increase the page speed as well as increase the user experience.

As you can see how a bad loading website can impact your business and so, being a website owner, you should definitely keep the website loading time among the top priority.

Now the question is, how to reduce website load time?

Here are some of the techniques using which you can easily decrease the blog loading time fast-

Use Optimized Image

Images or any multimedia files contribute the maximum in website loading time and so, make sure you are using highly optimized images. Again, if you are like me who uses lots of images in the blog post then it became again necessary as it is one of the best SEO strategies in 2021.

I personally use, TinyPNG to optimize the image from a web browser or Smush image compression plugin while working with WordPress blogs.

As you can see TinyPNG has optimized my four images size to 67% which is a great value. The best thing is, these plugins or tools optimized the size without compromising the quality of the images.

SEO

Best Link Building Tips & Why It's So Important for SEO

By Ashutosh Jha → Sunday, February 23, 2020

The world of SEO and digital marketing is always changing, and it’s important to make sure you keep up with the newest developments and innovations. Link building for SEO is nothing new, but this practice has certainly changed over the years to reflect Google’s algorithm updates and online trends.

It’s important to stay up to date on the current link building strategies to help your business grow and avoid using outdated methods that could get you punished. This guide will give you some best practices, tips, and an understanding of exactly why you need to focus on link building in your marketing strategy.

What is Link Building?

Link building is the process of acquiring external hyperlinks from other websites leading back to your site. These links are also referred to as backlinks, inbound links, or external links. Therefore, the goal with the practice of link building is to get more websites to post links back to your website. These hyperlinks need to be high-quality sources coming from credible locations, such as industry experts, other companies, or even highly rated bloggers.

Hyperlinking to another website is considered a form of word of mouth marketing. It’s not only important for SEO, but also for increasing traffic to your website, building your company’s reputation, and getting more organic eyes on your content.

Avoiding Black Hat Link Building Tactics

For SEO experts and digital marketers, link building can be a trickier process than it seems. When PageRank first came out, marketers quickly learned how to manipulate the system to drive more hyperlinks to their sites with tactics that are now considered black hat marketing tactics.

Black hat SEO link building tactics may include:

• Posting links to your website on message boards, as comments on other blogs, and in guestbooks
• Adding your website to article directories
• Embedding your links in widgets and press releases
• Guest blogging on other websites and stuffing your post with links back to your website
• Injecting hidden links into other websites
• Exchanging links with other websites

Google uses intelligent software and AI algorithms to determine how websites are ranked within its system. That means the crawlers are able to detect low-quality links and even penalize some websites for using them. Instead of trying to manipulate the system, focus on implementing the best practices for link building outlined in the tips below.

The Best Link Building Tips to Implement Now

Here are some of the best link building tips you can use to drive high-quality links to your website and help your SEO strategy:

Reach out to other experts in your industry. Not only will this produce high-quality links, but it will also help you develop valuable relationships by networking.

Produce highly valuable content on a regular basis and share it on social media, with influencers in your niche, or on user-generated content websites like Medium. This can get your content seen by writers and bloggers, who may provide you with editorial links. These types of links are the best kind you could get because they are organic and harder to come by.

Look for industry experts that have broken links on their pages, reach out to them, and offer your content as an alternative.
Use list articles to find websites in your niche that might be valuable for link building relationships.

When promoting your website to influential people, write personalized messages that make your efforts look more genuine.

The Value of Link Building For Your SEO Strategy

We’ve discussed what hyperlinks are and how link building works, but you might still be wondering why you should care about link building at all if it takes so much time and effort. The reality is that link building is an important part of your SEO strategy.

Search engines use links to determine how to index websites and determine the rank a website should have within the SERPs (search engine results pages). A hyperlink is seen as a type of confidence vote or endorsement, which tells Google that others consider your site to be an expert on that field or subject. The more expertise that Google thinks you have, the better you’re going to rank for those specific keywords.

Ultimately, the more websites that have high-quality hyperlinks linking to your website, the higher your rank is going to be. That’s why it’s important that you follow the best practices and avoid using outdated tactics that could hurt you more than anything else.

Link Building

How Internal Linking of Blog Posts can Boost Your Page Rank?

By Ashutosh Jha → Saturday, March 30, 2019

Every blogger, in the end, wants high page ranking and the ranking of the page depends upon many factors. From the focus keyword to linking the articles or taking the traffic juice, there are many factors which can have a serious impact on the page ranking. Yes, people give major importance to keywords and tend to give equal importance to internal linking.

Though it might look very tedious task in starting, but honestly speaking it is important. Not only, it will keep your content glued but also help in page ranking at times.

What is internal linking? Let's dive deep into that concept and crack the code:

Internal Linking is basically connecting two pages of the same domain to each other. In a blog post, internal links are usually provided in the form of “Anchor Text”. Anchor text is nothing but the clickable link pointing to another page of the same domain.

How can internal linking boost your page rank?

It might sound complicated but it isn't actually. Suppose your blog post with a certain keyword in the anchored text takes you to the destination page. For example: if we talk about e-commerce website coupons and deals related to particular website like click on Zomato Offers directly take you to the best deals of the page.

Now, what Google will do is that it will look at those internal links which will make it understand what keywords this particular page is targeting.

When Google sees that a blog post with a particular keyword is pointing towards the same keyword used in anchor text, then Google will get to know the purpose- all the articles are related to the same keyword. It means Google will think that one keyword is providing deep content through different pages. Now, when Google takes this into the account, the page rankings will surely boost up.

So, now the big question: How to Link internally?

After knowing, how Google behaves under the hood when it comes to internal linking, it is time how you can plan the strategy to achieve this. SEMrush provides enough tools to do this and identify the keywords for anchor texts. Also, you can use Google to know about the scope of linking in certain articles.

Usage of Bubble Keywords

Identifying the bubble keywords is what one should do to create internal links.

The first step when trying to get your internal linking strategy started is that you should be using to create these links. Bubble keywords are the ones which a site ranks for them which are outside the high positions on search engine results.

There are three types of bubble keywords:

1. Keywords Just Outside Position 1
2. Keywords Just Outside Positions 1-3
3. Keywords Outside the First Page

Usage of website search to catch the opportunity

After knowing the bubble keywords, you can find the places where you can place them on your website. It is way easier to use them in internal linking when you find the place where you can use them. You can use Google Search Operators for that.

Tracking the Internal Links

After knowing the targeted keywords for anchor text, you start putting them on your pages. Irrespective of what you are using Wordpress, Magento or Wix, the process is the same in all. Just make an anchor text and the user can get to the link- simple as that. Note that, you link related keyword to the page with that keyword.

Results of Internal Links

After placing the internal links in the blog or website, you can now check out the results i.e page rank boost. Swiggy, a food organization saw a huge boost in their page rankings after linking their pages internally which they never did before and provide best deals on online food orders. For example: if you click on Swiggy Promo Codes you will get discount on your order. Also, it increased the cost of traffic.

Overall, this is how internal linking can provide a little boost in your page rankings.

Cracking the code

Honestly speaking most of the bloggers don't pay much attention to this technique. But, internal linking constantly can give better results in the end. Yes, it might not happen overnight and it will take time but proper work in this technique can bring you the results you desire. So, you can start working in this linking technique and your website or blog will rank high after one time.

SEO

Best Link Building Tips & Why It Is Important For SEO?

By Ashutosh Jha → Sunday, March 17, 2019

Your backlink profile... arguably the most important investment you'll make when building an online presence. Without backlinks, your website doesn't gain the search tracking it needs to compete.

[Image Source: Pingash]

Surprisingly:

Building backlinks aren't difficult if you understand their core concepts. Apply a few link building tips to your dedicated content efforts and you're golden.

In this article, you'll learn link building tactics that'll solidify your online efforts.

Let's not waste any time... let's get right in.

Benefits of Link Building for Search Engines

There are many hats you'll wear as a website owner:

• Planner
• Content creator
• Customer support rep
• IT specialist

...and the list goes on.

One of these roles involves creating backlinks to the website. Else, filling the role of outsourcing the work to professionals. Either way, do know that backlinks are one of the most -- if not the most -- important aspects for SEO.

These are the core benefits of link building:

• Improve Visibility -- More links from domains offer greater exposure for your brand
• Referral Traffic -- Getting links on high traffic sites funnels users to your pages and domain
• Brand Building -- Placement on authoritative sites become markers for your brand's authority
• Trust Worthiness-- A couple of links from reputable sites lend to your perceived trust

And, let's not forget the biggest benefit of all: Better search placement.

Links, if you ask any professional SEO, are a necessity for Google rankings. In fact, Google outlines the value of links. So, given it's the word of Google, you should know link building needs to be a regular exercise to compete.

Yet:

It's hard to say how valuable a link is since no SEO knows the real Google ranking factors. We can make an educated guess and track results to set best practices. In the end, your job is building links from relevant, reputable domains.

The Main Types of Backlinks You Should Build

A common mistake in link building is using the same link profile.

An example would be using your full domain address over and over. There is no variety to the backlinks which appears fishy to Google. You see, people link in many different ways -- it's not always a full domain link.

Ideally, you'll use a variety of links like:

• Domain name
• Brand name
• "click here" or "this site"
• A keyword

So where you'd link something like Blue Atlas Marketing, you could also try "learn SEO" in its place. The point is to change it up with every backlink.

Link Building Tips and Strategies Used by Pros

Now let's get into the juicy details of starting a link building campaign.

To begin -- you'll want to tap a variety of link building methods:

• Articles & blog posts
• Directories and local listings
• Blog & social links
• Bio or editorial links

Where you'll build and get backlinks includes:

• Websites and blogs
• Media platforms
• Profiles

You can use link building tools but most pull data from Google Ads. So, go to the source if you need to do keyword research going into the backlink efforts.

How to Build Backlinks Like a Boss

The following steps provide a baseline as you begin building the link profile.

Step 1: Learn About Your Audience

Get to know your audience such as where they frequent and their consumer habits. Use your site analytics to find their entry sources and keyword use. Then, dig into social media and follow their discussions.

Doing audience research refines a few things:

• Where you'll build links
• What content you'll provide to entice visits

Step 2: Roundup the Prospects

Create a list featuring these items:

• Market influencers
• Industry websites

The influencers provide an opportunity to build roundup content. Plus, you'll later tap these individuals for promotion. The sites are the potential locations you'll get content on for the link building.

3. Create Your Best Content

Great content:

• Solves a problem
• Takes a stance
• Provides information

Research what your audience wants and begin creating content around those topics. Pour everything you can into the content creation. You'll publish the content on your site and through guest posting (step 4).

Tip: Try creating a variety of content types from video to infographics.

Step 4: Post on Relevant Sites

Use your list of site and influence prospects to pitch guest posts:

1. 1. Build a relationship to introduce yourself and the brand
2. 2. Send an email pitching an idea or inquire if they have a "write for us"
3. 3. Plan the content and get to work creating a great piece
4. 4. Get it published and have them include a backlink
5. 5. Support your work by promoting it via social and even ads

Repeat this process for every prospect on your list.

Step 5: Be Everywhere

Sync your social efforts in tandem to the link building. Be everywhere by participating on social media platforms like Reddit, Facebook, and Twitter.

Also:

Create a great experience for your site visitors and customers. Why? Because a great experience is worth sharing! The person may have a site and write about your site/business thus gaining you a backlink!

That's it... all you truly need to build links.

How to Destroy Your Link Building Efforts 

It's worth mentioning you can destroy your link building efforts through shady tactics. Don't do this. A couple of bad links can ruin your website efforts and if it's a business... things will go grim.

Google advises you don't participate in link schemes.

Tactics found in these efforts include:

• Paid links
• Spammy links
• Injected links

...and really any link building that's not natural.

To avoid this:

• Be wary of SEO claims and promises of "high search rankings"
• Don't go out of your way to link if it doesn't provide value

Use Google's Webmaster Tools to monitor your link profile. If you see bad links coming in, begin disavowing them and begin building new, better ones.

What Comes After the Link Building Efforts

Applying these link building tips will hold you over for months (even years). SEO is an on-going effort that changes almost daily. Yet, there are a few things you can do while waiting for Google to recognize the efforts.

• Refine the user experience
• Create more content
• Build a strong community

Spend time building a better business and the links will come effortlessly. See our online business guides for all the details on how it's done.

SEO

Top 5 SEO Strategies To Try In 2019

By Ashutosh Jha → Friday, December 28, 2018

The history of SEO marketing is a complex one. It seems to have started in the mid-1990s when the first search engines started cataloging the Web. At this time, indexing was the surest way of ranking highly on a search engine. Webmasters submitted their website's URL to search engines for ranking. Then, in 1997, the phrase 'Search Engine Optimization' came into being.

Image Source: Cloud LGS Site

In 2007, an attempt by Jason Gambert to trademark this name failed. Today, a new year is upon us and SEO strategies are quite different from what they were in 2007. Even yesterday’s strategies are unsuitable for today’s environment. Here are the top 5 SEO strategies to try this year.

5 Top SEO Strategies for 2019

Let's start and see what all methods you should use to rank keyword in 2019. These are the top SEO strategies for 2019.

1. Creating a Mobile Website

A mobile website refers to an optimized site that is suitable for various on mobile devices including smartphones and tablets. Unlike responsive sites, this website is a separate version from the desktop site. It offers you numerous advantages.

One of them is that the texts and images on the site are clear. Another one is that the icons and links on the website are suitable for tapping as opposed to clicking. Therefore, users have a positive experience when they use these mobile websites. Alternatively, going for a responsive site is also an excellent idea.

This layouts, fonts, and images on this website respond to the device. In other words, it adapts to any device including desktops and mobile phones as opposed to being suitable for a specific device.

2. Engaging People on Social Media

The daily time spent by an average internet user on Facebook is 9.43 minutes. It is worth noting that this social media giant has over 2 billion users. More importantly, more than 5,496,479 websites have links to Facebook. That means website owners recognize its importance in today’s world. Incorporate it into your SEO strategy this year. Doing so would boost your online presence while increasing your chances of securing potential leads.

It is worth noting that new social media websites are emerging. Incorporate them into your SEO strategy as well. Link your website to them and then have links on these sites that link back to you. Doing so ensures that you have a constant flow of new visitors to your website.

3. On-Page Optimization/On-Page SEO

On-Page Optimization refers to the direct measures that you take within your website to boost your ranking on search engines. For example, optimizing the content of your page is possible. You can optimize a web page's HTML source code as well. Start your optimization process by getting rid of defective links. The causes for such links include programming errors or adjusted links.

Crawling websites with defective links are difficult so search engines avoid them as much as possible. Get rid of this baggage this year by ensuring that your links are functional. Put up relevant content on your website, develop meaningful anchor texts, and make sure that your homepage is presentable. Successful SEO marketing for Chicago companies this year depends on these strategies.

4. Go for the Engaging Content

You must have heard of this line- "content is the king"

Yes, it is still relevant and will be!

Just imagine you’ve searched for the free movie download site and the result you’re getting is related to MP3 songs. How you’ll feel?

Yes, that is the reason, it is important to write the relevant content and high-quality content. And according to that, the search engine basically ranks the articles in the search engine.

So, try to write the content which should be relevant and useful for the users. Also, it should be engaging so, that the user will be on your site for longer. If you look into some of guides like-

• On-page seo techniques to be used
• Top blogging tools you should use in Blogging
• Top link building tools for the SEO professionals

You can see these contents are engaging and at the same time, it is ranking as well. And so, we can say that in the coming year, relevant and engaging content will be highly helpful.

5. Make relevant backlinks

We’ve discussed already about the on-page seo where we deal with the relevant and engaging content. Also, the interlinking blog post comes into it.

There is another aspect of SEO which is off-page seo where we need to create the relevant backlink for the keyword you’re looking to rank.

Please note, I am mentioning relevant every time. That means you should not create any backlink but it should be highly powerful and relevant.

Relevant backlinks mean-

• It should be related to the niche you’re working
• The domains where you’re looking to make the backlink should have good domain matrix

You may check the following resources to get some idea about the relevant and HQ backlink-

• 25 High PR CommentLuv Enabled Websites for Building Quality Backlinks
• Understanding Dofollow and Nofollow Backlink from SEO Prospective
• List of Dofollow Forums to get High Quality Backlinks and Traffic
• 3 Very Powerful and Unconventional Link Building Techniques

Follow the above articles to get the source of the sites where you can create the quality backlink.

Wrapping it up!

These were some of the top SEO strategies for 2019. These are proven and authentic techniques which will help you rank the keyword in 2019 as well.

If you’re following any better way to rank your keyword, please share that in the comment section to help others.

SEO

Top High PR Directories For the Submission Of Websites/Blogs

By Ashutosh Jha → Monday, December 17, 2018

Traffic on your blog or website is the most important factor in the success of your online venture. No matter how the excellent quality of content you have written, but if nobody is reading that then it's of no use. That will be treated like literature in a closed notebook. So in this article, I am going to so you, how you can generate the decent traffic, just by submitting your website on some of the high PR (Page Rank) websites. This effect a lot.

In our early days, we received some good amount of visitors with this. So this is a proven method to get the traffic on the site, just by bookmarking your website on the high PR sites apart from the other methods to pull the traffics. I will discuss the other way later in some other post.

Also apart from increasing your traffic by bookmarking your website, you will have increased page rank also for your site. Some of these sites allow paid as well as free submission. So if you are ready to pay, it's well and good. If not then also you will get quality backlinks. The below figure depicts the exact scenario as for how you will get traffic.

So take some time and register yourself on these below sites and get great benefits.

High PR Website Submission Directories

Here is the list of some High PR Website Submission Directories. Take time and submit your sites to these directories and see the ranking growing up.

Page Rank -10

• Twitter- http://www.twitter.com/
• Add This- http://www.addthis.com/

Page Rank -9

• Pinterest- http://www.Pinterest.com/

Page Rank -8

• Stumbleupon- http://www.stumbleupon.com/
• Reddit- http://www.Reddit.com/
• Citeulike- http://www.citeulike.org/
• Delicious- http://www.Delicious.com/
• Connotea- http://www.connotea.org/
• Boingboing- http://www.boingboing.net/

Page Rank -7

• Squidoo- http://www.squidoo.com/
• Mister-Wong- http://www.mister-wong.com/
• Citeulike- http://www.citeulike.org/
• Fark- http://www.fark.com/
• Link Arena- http://linkarena.com/
• Bibsonomy- http://www.bibsonomy.org/
• Diigo- https://www.diigo.com/
• Newsvine- http://www.newsvine.com/
• Library Thing- http://www.librarything.com/
• Design Float- http://www.designfloat.com/
• Link Arena- http://linkarena.com/
• Squidoo- http://www.folkd.com/
• Mister-Wong- http://www.scoopit.co.nz/
• Citeulike- http://www.bizsugar.com/
• Fark- http://www.fark.com/
• Link Arena- http://linkarena.com/
• Bibsonomy- http://www.bibsonomy.org/
• Diigo- https://www.diigo.com/
• Newsvine- http://www.newsvine.com/
• Library Thing- http://www.librarything.com/
• Design Float- http://www.designfloat.com/
• Link Arena- http://linkarena.com/

Bottom Line

So, these were some High PR Directory for Website Submission where you can submit your blog or website to get a high-quality backlink, which is good to increase your rankings.

Did we miss anything? Say it all in the comments.

SEO

5 Best SEO Competitor Analysis Tools

By Ashutosh Jha → Monday, November 19, 2018

First and foremost, SEO is a game that is about competition. By its very nature, you are trying to defeat your competitors when you engage in any kind of SEO work. If you are moving up the organic search rankings, someone else is moving down. That’s just how it should be.

And for all these, you need to know what your competitors are doing. And what can be better than the tools which make the whole process automated and accurate?

In this post, we are going to talk about a few best SEO competitor analysis tool which will help you analyze your competitor website and strategies completely.

With this in mind, competitive analysis is a key piece of the overall SEO puzzle. Knowing what your competitors are up to, and where they might be weak, is important if you want to find success in the long run. Below is a list of a few tools that many content marketing services use in their day to day work.

5 Best SEO Competitor Analysis Tools For websites

So, let's start and see 5 best competitor analysis tools for websites and blogs. These blogs will help you find where your competitors websites are, what links those are building, what link building strategies they are following and much more.

The best thing with most of these SEO competitor analysis tools is, those are available as fermium tools. That means to say, for some limited query and feature, you can use these for free. For full feature and uninterrupted uses, you can subscribe to their paid plans.

Also, you can make some automation here with the help of which you can be able to track the updates happening on your website as well as your competitor's website. This may include the tracking of keyword ranking in search engine, position changes and much more.

By this way, you don't have to look for these details manually every day and instead can simply get the mail whenever any changes are there.

SEMrush – My favorite SEO tool

We might as well start with one of the most popular competitive analysis tools available today. SEMrush is used by an incredible number of businesses, and for good reason. This is an extremely powerful tool which can help with things like keyword research, competitor research, and site auditing. If you haven’t previously used SEMrush, now is the time to get started.

You can start with their 30-days free trial and once you are good with their features and products, can subscribe to the paid plans. You will be able to know the details about the traffic, ranked keywords and how much traffic those keywords are sending, website link profile and much more.

Ahrefs- Leading SEO Tool For Marketers

Another popular tool, Ahrefs can help you to easily determine which keywords are being targeted by your competition. Where is your competition getting most of their traffic? Is there an opportunity for you to work your way into those keywords, taking some of their traffic in the process? You’ll be amazed at the amount of information you can extract from an Ahrefs account.

Earlier, I used to be a fan of this tool and have written a detailed review of Ahrefs as well. Even, Ahrefs was one of the most recommended link building tools in our expert roundup. But later on, due to some issues, I moved to SEMrush but can say, Ahrefs is still one of the best SEO tools on the market.

With Ahrefs normal overview, you can have the details like traffic on the website, their DR value, backlink profile and their distributions and much more.

MozBar- One of the best SEO browser tool

Our next competitive SEO analysis tool is a little bit different, in that it comes as a browser extension. This is a great way to analyze your competition, as you don’t have to do anything but browse the web in order to pick up valuable information. Install the extension within your favorite browser and look around at the sites on the web that make up your main competition. It won’t take long before you gain a clear understanding of what you’ll need to do in order to keep up.

It's not been long when the MOZ's domain factors such as Domain Authority (DA) and Page Authority (PA) used to be one of the most trusted domain value factors. But with time people started knowing the tricks to increase domain authority of the website. Till this, it was good but some automated methods have come as well which increases DA irrespective of the quality.

But still, the MOZ trust factor, MOZ domain authority, backlink profiles are some of the trusted factors in the market for the website quality. MOZ keyword explorer is still one of the leading SEO tools in the industry helping you to get the insight about the site and domains.

SimilarWeb – My best free SEO Competitor Analysis tool

If you are trying to summarize up your content marketing efforts, SimilarWeb is a tool that is well worth checking out for yourself. You’ll be able to get a clear picture of the traffic flow of other sites on the web, meaning you’ll see where their traffic comes from and where it goes when it leaves.

If you are looking for the free SEO competitor analysis tool, I will always recommend you go ahead with SimilarWeb. Its browser extension is simply amazing. For a quick look at any website, you don't have to visit SimilarWeb. Just install their chrome or Firefox plugin and click on it while the website is open which you are trying to analyze. It will give you the overview like traffic, traffic sources, top-ranked keywords and much more.

If you need detailed analysis, you may visit the website and get other details. Again, there are limitations for the free version and if you need full feature with complete data, you may subscribe to the paid plan.

Web CEO- Great SEO Competitor Analysis Tool for Startup

Last but not the least, I found Web CEO as another useful SEO competitor analysis tool. I listed Web CEO when I was writing the top Ahrefs alternatives as well and I feel it deserves the mention.

Although Web CEO is not as famous as the SEO tools like SEMrush and Ahrefs but they are also the best in the business. The major reason I found behind this is, Web CEO focuses their marketing effort on small business and enterprises. Even their startup plan which is the minimum plan starts at $99 per month.

But the price worth as you will find multiple features and tools like keyword research, content marketing, social media analysis etc.

Wrapping It Up!

In the end, it is probably going to be best to use a combination of SEO competitive analysis tools in order to pick up all the information you need. Whether you choose to use some of the tools above or any of the others offered around the web, analyzing your competition is a key step on the road toward that number one spot.

Link Building

5 Things You Should Know About Link Building In 2018

By Ashutosh Jha → Saturday, July 7, 2018

We all want our websites to rank highly in Google searches. When a website ranks high in the search engines, it makes the website to be more visible and more clients will be roped in in the process. Now, what are some of the ways you can rank highly in the search engines? Definitely link building is one of the methods one can use to achieve this. In this article, we shall examine how link building can work for you in 2018. You can find out more from Glow Serp Consulting Company.

Here are 5 things you need to know about link building in 2018:

1. What is link building?

This is one thing you need to know before you can understand the benefits of link building. Link building refers to the campaigns that website owners do so that they can get more website links connecting to their own websites. This is what is referred to as a bank link. You see, when search engines realize that your website has links coming to them, they consider this a vote of confidence. Therefore, they will rank your website higher than those that do not have links coming to them.

2. Is link building relevant in 2018?

Well, this is one of the questions that one needs to ask themselves before they can do link building. It is true to say that many marketers have stopped solely relying on link building as a way to boost their website ranking. However, as long as one has relevant links from true websites, it is a good way of building your website visibility. The only links that are punished by Google are those that exist only to boost ranks. As such, you can build good and true links from serious websites as a way to boost your own website ranking.

3. Ask for reviews to help boost your credibility

Reviews are a good way to get serious links to your website. If you can get reviews on sites such as Google Maps, Facebook, Yelp and even Site Jabber, you are sure that your credibility will be high. You can ask your clients to leave a review of your business on these sites. You can ask for a review, not necessarily a positive one. When you get reviews from credible sites as above, you can be assured your website ranking will go higher.

4. Internal Links

Internal links are important in the SEO campaign. These links go from one page to another. Most people will ignore these links but they are good when you want your visitors to dig deep into the website. You can use any good keyword phrase on the pages and link these to other web pages within the website. This helps the visitor to stay longer on your website and get to learn more about your business from the site. This will also help improve some older blog posts on the site if more visitors are sent to these pages.

5. Blog commenting brings in links to your site

You can visit the most visible and the most trusted industry blog sites and comment on them. Always use your URL as a way of commenting and this will bring in links from other visitors.it is a time-consuming process to comment on blogs. However, they can help increase traffic to your site.it also helps you to build a relationship with the owners of these blogs, hence building a long-term traffic to your website in 2018 and beyond.