10 Best SEO strategies in 2021 for Better Ranking
By Ashutosh Jha →
Monday, June 7, 2021
In the world of digitization, taking your business to the online world is crucial.
But just getting online is not sufficient and you should do all that you can to get the most out of the online world.
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[Image Source: Third Party] |
If you are maintaining all the flavors of professional websites also, it is incomplete without the traffic. And what can be better than organic traffic?
Although you can get online traffic in multiple ways, but organic traffic works best for any business as those are the targeted traffic for you. Again, due to changing Google search engine algorithms, it has become difficult to maintain the ranking with the same logic we used to get earlier.
So, I decided to write a detailed guide on the best SEO strategy in 2021 which works and helps increase the keyword ranking. These best SEO strategies will definitely help you boost your keyword ranking and you will rank higher in the search engine.
I am also using the same SEO strategies and finding it useful with many of my websites. Below you can see how using the below discussed best SEO strategies, I am consistently increasing my traffic.
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And so, you can also play with the same SEO techniques 2021 and get some quality and free traffic which will be highly useful for your business. Either you can do all these yourself or even you can take the help of some trusted SEO agencies who follow all the white hat techniques to rank your business online.
10 Best SEO Strategies in 2021 for better ranking in a search engine [proven tricks]
Let’s see what all are the best SEO strategies in 2021 you should follow for the best ranking in search engines. Also, once you will start implementing these SEO techniques in 2021, you should keep track of the ranking of keywords in Google.
#1 User Experience is the hot ranking factor
If you will look into the top SEO trends 2021, user experience comes among the top position. Search engines are emphasizing a lot on the user experience and so, the better user experience you will provide, the better your keyword will rank in the search engine.
From the first click on your visitor on your website, you should treat them as your customer and serve accordingly. Think like they are your real customer and how best you can serve them.
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It’s well said that:
UX + SEO = SUCCESS
Here UX is user experience and so you can think of how user experience is an important SEO ranking factor. Here SEO targets the search engine whereas UX targets the user experience and together fulfills the common goals of better keyword ranking. And below are the factors search engine checks when it comes to user experience-
- How easy the website is to navigate from a user point of view
- Whether proper heading tags (H1-H6) have been implemented or not. We have discussed more heading tags in our on-page SEO techniques which you can check for reference.
- Site structure should be good and easy to access
- Should have the best experience irrespective of the devices being used
- Speed should be good, we will discuss this factor later in this best SEO strategies as well
- Color-combination, fonts, responsiveness are also among the top factors
#2 Make your website super fast
No website user wants to wait for too long!
Just put yourself in the visitors’ place and see how much time you can wait to get a certain page when you have thousands of alternatives available. And so, it becomes very important to reduce blog load time.
Especially, if you are starting a new blog from scratch, you must take care of the website load time. For this, you can use some highly SEO optimized themes or you can also do further customization and optimization.
It’s no more a secret and Google has publicly announced how website speed is an important search engine ranking factor. If you will look at the website load time report on my blog, you will find it’s not the best but yeah, it’s good.
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Most of the business lose their potential customer while their website is loading and that’s the reason, Google has started giving preferences in terms of devices also. For example, you must have seen Accelerated Mobile Pages in the Google mobile search result for the best and fast user experience.
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These results load quite faster in the browser and users won’t even have to wait for seconds before these AMP-enabled pages load. So, definitely, these results increase the page speed as well as increase the user experience.
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As you can see how a bad loading website can impact your business and so, being a website owner, you should definitely keep the website loading time among the top priority.
Now the question is, how to reduce website load time?
Here are some of the techniques using which you can easily decrease the blog loading time fast-
Use Optimized Image
Images or any multimedia files contribute the maximum in website loading time and so, make sure you are using highly optimized images. Again, if you are like me who uses lots of images in the blog post then it became again necessary as it is one of the best SEO strategies in 2021.
I personally use, TinyPNG to optimize the image from a web browser or Smush image compression plugin while working with WordPress blogs.
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As you can see TinyPNG has optimized my four images size to 67% which is a great value. The best thing is, these plugins or tools optimized the size without compromising the quality of the images.