Internet Marketing

Could Experiential Marketing Be the Medium You Are Missing Out On?

By Ashutosh Jha → Saturday, November 4, 2023

Whenever it comes to promoting your brand, your aims are often simple enough. Get your name known, get the product seen and then see the sales flow. How you do that though is the hard part. How can you cultivate your brand promotion and its offerings so that it becomes a respected name in its field, and something instantly recognised, and remembered?

One solution is to engage in experiential marketing. For some, it may sound like a buzzword but a report from Forbes explained that 77% of marketers are using experiential marketing as part of their advertising strategy. But what is it though and why would you begin opting for this method of helping establish your brand?

What is experiential marketing?

Let’s start with the basics. Explaining what it is and how it works. Experiential marketing is all about the experience. Creating a memorable experience that an audience can interact and engage with. It’s something that involves the people the brand wants to resonate with, it’s something that showcases products but instils belief. A belief not only in the product being shown but the brand as a whole and the values it stands for.

Experiential marketing can be in the form of live events, interactive displays, product testing, and so much more. If it involves the customer attending, interacting, or sampling, it's experiential! Experiential marketing helps put the brand in the hands of the consumers so that they can truly get a feel for what the brand is doing. It allows a customer to see, taste, smell, touch and hear. With these senses attended to, brands create something memorable for their target audience, something that drives engagement, sales and brand loyalty.

Are you part of the 23% that has never engaged in using experiential marketing, or are you part of the 77% that does but has not yet seen the results?

It could be time to consult an experiential marketing agency London based company to help you get the results you deserve.

What benefits does experiential marketing bring to a business?

Using experiential marketing is a brilliant way for your business to tap into new markets, build your brand awareness or showcase a new product, and the benefits are plentiful when it's implemented correctly. 

Commonly, there are five key benefits of opting for experiential marketing, but you could find that many others become noticeable throughout the length of your campaign. Whilst commercial business goals are perhaps among your main aims, you could find that you achieve others you hadn’t considered. You may find potential new team members; you may network with other businesses that can provide you with valuable connections and collaborations. The interactive and engaging nature of experiential marketing campaigns means that the opportunities can be truly wide-ranging.

The five benefits of experiential marketing most often referred to are:

• Lead generation: Your interactive display or immersive experience can be used to capture valuable data that can then open the doors to you finding new customers. Some businesses do this via QR codes on screens, others provide a fully interactive service where a potential prize or reward is granted for engaging with the experience, the reward only being granted when data is submitted.

• Brand awareness: Perhaps one of the most important of the five benefits, brand awareness through creative brand activations can resonate with multiple audiences. Directly engaging with an audience through live events that showcase a brand, and its products can live long in the memory of captivated consumers and as a result, see word of mouth and social media sharing help build the brand even further.

• Brand loyalty: When a consumer feels something positive from an experience with a brand, they are likely to be more loyal to it. Experiential marketing creates memories, fuels emotions, and drives positivity. Through the clever production put together by your chosen agency, you’ll be building a new band of customers and enhancing the belief in the brand your existing ones hold.

• Product demonstrations: You may see an advert on TV, a flyer on a counter or a sponsored ad on social media but none of them gives a consumer the chance to feel, to sense, to enjoy or to taste the product. Experiential marketing allows all of these to happen. This gives those attending, or viewing your marketing efforts the chance to fully “get” your product and your brand.

• Engagement: Whatever way you decide to promote your product or brand, you can reach more than those who just attend the event, see the display, or test the product. Fun activities, photo booths, social media challenges and more will all lead to attendees and participants sharing their achievements, their fun and their experiences to their social accounts. Especially if you encourage the use of a hashtag with those doing so standing the chance to win a prize for sharing.

Examples of experiential marketing

London-based experiential marketing agency Smyle has helped countless brands reach new audiences through developing engaging campaigns. Campaigns where brands have not only reached those attending events but also those taking part virtually.

One such example is when telecoms experts BT wanted an event to showcase the launch of their new 5G network and enhance their brand reputation as a global player in the world of tech innovation. Working closely alongside BT, Smyle was able to create a world record-breaking live event featuring 160 drones! With celebrities on stage performing and local school children being involved to add to the sense of community, the spectacular event hosted at Wembley Arena was witnessed by thousands in attendance as well as countless numbers across the live YouTube broadcast.

Other examples include the work Smyle completed with Samsung. The mobile phone pioneers and tech giants wanted an innovative launch for the newest range of connected products from its ‘Life Unstoppable’ series. 

Its aim? 

To engage people through a visually spectacular experience that fuses the shopping and entertainment elements. The result was a studio-shot video that allowed consumers to see just how these smart products would fit into their daily lives. With the video cleverly portraying a family at home the story was stitched together with a series of vignettes that demonstrated the innovation Samsung is so famous for. With entertaining narratives and engaging content, consumers were not only entertained but influenced and reassured.

So successful was this campaign that it won several awards for brand experience and video content.

What would an experiential marketing agency do for you?

If you want to push your brand to a new level and tap into larger audiences, experiential marketing is perhaps - in this tech-dominated world – the best way to keep your brand relevant, seen, heard, and understood. It can't all be done in-house though. Many marketing teams don’t have the resources or the contacts to elevate the brand in such creative ways. That is why an agency is often a welcome expense to a business looking to create a memorable impact.

When you use an experiential marketing agency, you will see a dedicated team execute, among many other things, the following tasks:

• A carefully curated campaign that will not only increase brand awareness but will also introduce opportunities for interaction with the public and create an enhanced and positive brand perception.

• To do this, they will carry out detailed market research to find out what your audience will connect with. By finessing the campaign to resonate with a specific audience, costs are managed and not wasted as the marketing team drills down into the core aspects of what an audience will want.

• They will create live, in-person or virtual events that help the business fully engage with its customer base.

• Logistics will all be taken care of as the agency takes on full management of your event leaving you to focus on your business.

• Results are important in any business and an experiential marketing agency will have a host of tools to ensure that all KPIs are monitored, recorded and reported on so you have full clarity on the success of the campaign.

• An experiential agency will also make sure it works alongside you every step of the way and even outsource to third parties where necessary to ensure your show, demo, or display creates exactly the impact the brand warrants. Working alongside your marketing teams, everyone remains on the same page at all times.

• You are never alone either when working with an agency. It may be your live event or virtual experience but they stay with you throughout, travelling to the venue to ensure a seamless and perfect spectacular is enjoyed by all in attendance.

In today's world of instant sharing, instant likes, instant shopping and instant demand, experiential marketing puts you at the forefront of your industry. Try it!

Internet Marketing

How to Identify and Target Your Digital Audience

By Ashutosh Jha → Friday, May 6, 2022

When it comes to promoting their brand, digital media organizations need to create focused advertisements and marketing campaigns to attract the attention of their target audience. When you understand what makes your audience tick, you can make the right decisions to efficiently retain users and expand your existing community.

But spending money on marketing can be a waste of time if you don’t know how to determine what your target audience should be. With so many potential customers on the web, there’s a wide variety of preferences and tastes to account for. It would be ideal if you could implement a marketing strategy that covers the widest possible range - however, the best chance for success lies in identifying a specific niche audience that’s sure to love your content and focusing your efforts on them.

Platforms like viafoura.com’s solutions help you and your digital media brand acquire and analyze the data you need to find your digital audience and tailor your marketing to attract more consumers. Here are some key steps that you can follow to successfully determine and focus on your target digital audience.

Showcase Value, not Function

It’s easy for digital media brands to get their marketing efforts caught up within the various features and content categories offered to readers. So much so, in fact, that some completely forget to consider what the user wants. Your vast and diverse offerings don’t mean much if the reader isn’t interested in the topic at hand, or if they’re not finding the specific content they were looking for.

Instead, focus on targeted marketing that takes into account the individual user’s preferences. Use data (preferably first-party) to make meaningful connections between the content you’re offering and their interests. It’s also a good idea to focus media efforts on communicating what benefits you bring over the competitors, so they’re clearly aware of this before they make a decision to buy.

Analyze Your Existing Audience

Your existing audience shouldn’t be ignored during your marketing efforts. In fact, they’re a valuable source of information and a good guide on what types of customers are into your content and platform. Based on their individual preferences and behavior as they engage with your brand across various channels, you can gain a lot of meaningful data that can be analyzed to build an accurate profile on the ideal target audience member.

There are several easy-to-deploy software solutions that can be implemented onto your website to parse and analyze your audience’s data and provide meaningful insights. You can easily leverage this data to get an idea of what your audience likes and doesn’t, and use it towards improvements and changes on your platform.

Look At What Your Competitors Are Doing

One of the best strategies for keeping up with the market is to take a leaf out of your competitor’s books. Depending on where you are in terms of experience and ability, you might be able to learn a lot from looking at how other digital media brands are reaching out to potential users.

Whether it's their handling of social media accounts, advertising strategy, or their content itself, there are several factors that come together to make a brand enticing to a digital audience. Make consistent efforts to emulate what works for your competitors, and you’re sure to see it start working for you too.

Reach Out to Your Users with Questionnaires to Get Feedback

If you’re finding that you have plenty of visitors to your platform but your conversion rates are lower than expected, it's a good idea to take in consumer feedback proactively through questionnaires or surveys. You can ask questions related to their interests, opinions on the content and platform features, what improvements they think could be made, and what factors play a part in encouraging them to convert.

Surveys and other tools like this can give you a closer look at what drives potential leads to convert and what prevents your visitors from becoming paid subscribers. There are several free survey tools, such as Google Forms, that can identify your audience persona and decipher what’s missing from your strategy.

Analyze trends and patterns in your user feedback

Using surveys and other forms of data gathering, you get a lot to work with when assessing potential areas of improvement in your brand’s approach towards the customer journey. However, it’s just as important to look for underlying trends that might point to a bigger problem in the long run.

For example, you might change the layout of your sports section towards a cleaner, more user-friendly UI, but instead get a negative response overall. Analyzing user feedback across the board might reveal that your update removed a key convenience feature that many individuals liked.

It’s not just direct improvements - keeping an eye on trends that unfold over an ongoing period of user feedback is a good way to stay on top of how you can improve your brand reputation amongst users.

Try to Establish Your Own Niche

Users are most likely to remain engaged with your brand and keep returning to your platform if they can occupy a niche that no one else quite manages to cover. This largely depends on your brand’s willingness to pivot and adjust their content strategy for the sake of more impressions and conversions, but can be quite manageable even without a significant shift in your goals and practices.

Make this clear to your audience as well - nothing resonates more effectively with your users than when your description of an ideal audience member suits them perfectly. They’re likely to keep you as their first choice for content and news services when they realize that you’re catering specifically to their niche.

Conclusion

The process of identifying and effectively targeting the ideal digital audience for your platform is not easy, and it doesn’t happen quickly either. It’s a process that takes time and continuous effort on your part as a digital media brand. But by following the suggestions we’ve covered, you’ll be well on your way towards expanding your brand’s reach across the web and converting more users into paid subscribers.

Internet Marketing

How To Improve Digital Branding

By Ashutosh Jha → Friday, April 15, 2022

Depending on the nature of your business, digital branding strategy may change but you need for sure. Especially after the pandemic, almost every industry is focusing more on getting online and in such scenarios, the importance of digital branding is even more.

Now digital branding is not just about setting up a website, adding a basic logo and submitting the site in Google console for auto-indexing. A lot more needs to be done and, in this article, we will talk the same – how to improve digital branding?

7 successful steps to improve digital branding

Here I am going to talk about some of the very important steps to improve digital branding. When there is a lot of competition now, standing out is a real challenge and through this article, we are trying to solve the same.

#1 Business logo

Well, I am not definitely talking about a logo which has been just sketched for the sake of logo. Your logo should talk about brand identity. Take any big company – Apple, Target, Tesla, etc. all have one thing common and that is – strong brand identity.

These companies have tried to connect with their customers in such a way that next time when they see their logo, immediately it should be recognised. A logo should be good enough to talk about what you are doing so that users can relate to it. A few things those you should keep in mind when getting a business logo developed-

• Avoid complicated designs as your customers would like a simple yet effective one which is easy to recognise and remember
• Select the colours which is your branding colour and suits your aspirations
• Don’t make it look similar to your competitors when you are going for logo design
• It should be adjusted to use in other branding materials like website, merchandise, cards, advertisement, and others

#2 Brand story

Storytelling is one of the most demanding skills these days and there is a reason behind it. The better story you tell your customer about you, your brand, your business, the better they will be able to connect with you. The only thing that you need to take care of while storytelling is authenticity. Trust is always built with transparency and so when you tell the story, it should be transparent. For example, if you are telling a story about one of your existing customers like how they benefited by using your product, then you should have facts and figures that are pretty transparent.

Below are some points you should take a note in order to say your story with full impact –

• Numbers should reliable and with full transparency
• Try connecting with your audience at personal level
• Be consistent
• Be at your word

#3 Professional website

In digital business, your website is the shop or office or whatever you say and so it should be professional and completely depicting your business. Your website content should be authentic and it should connect to your users. For some important pages where you are selling, you may consider using landing pages as well. Following are some of the important elements you should keep in a business website-

• Keep your pages brief and don’t overload with texts
• Use proper combination of colour and fonts on website
• Use CTA properly, have the navigation sorted

#4 SEO

SEO is search engine optimisation which gives you visibility in the search engine. When you are new, you may consider getting some paid traffic but you can not run your business with just paid traffic. You need free and quality traffic which can only come from search engines and for this SEO is best. If you have in-house SEO capability it’s great, else get it outsourced. Also, there are majorly two parts of SEO activities - On-page SEO & off-page SEO and a balance between these two should be maintained. For detailed on-page SEO, you can follow our guide. Following are some of the top pointers you should note while doing SEO of your business website -

• Highlight and focus on your main & additional keywords
• Use keyword research tool to get the best keywords for your website and pages
• Do a thorough competitor research to understand how they are ranking
• Incorporate all important pages in your website - about, contact, services, privacy policy etc.
• Keep an audit on your brand mention and backlink

#5 Brand messaging

Building a brand is not easy and so brand messaging is one of the things that your website or company should say clearly. Every aspect of your brand message should encourage your customer to take some action on your website - it may be buying something or contacting you. Here are a few examples of brand messaging -

• Coca-cola says - To inspire moments of optimism and uplift
• Nike – Just do it
• Red Bull – Red Bull gives you wings
• Geico: 15 minutes or less can save you 15% or more on car insurance
• Walmart: Save money. Live better

#6 Social media marketing

SEO alone might not be sufficient enough to pull all the traffic you need. This may be due to many reasons like - SEO is not giving you expected result or you are in a competitive niche where it's taking time to get the expected result or maybe you are in a fashion or wearable niche where quality traffic may come from social media. You should target some of the best social media sites like Facebook, Instagram, Twitter, LinkedIn for your major targeting strategy. Below are some of the common hacks for getting the best result from social media marketing-

• Have interaction with your users, engage with them, answer them
• Keep sharing posts, photos, videos at regular intervals. For this you may use social media post planner tools like Hootsuite
• Have an idea when your followers are mostly active and schedule your posts accordingly to get the best result

#7 Email marketing

Another great form of marketing is email marketing where you don’t have to spend much and results are impressive. Start collecting the emails using some form on your website and then re-target those emails with some offers using email marketing. The great thing is there are many email marketing services that you can use to send automated emails, and can do A/B testing as well. A few things to remember while doing email marketing-

• Emails should be easy to read
• Should be scheduled carefully
• Emails should fulfil the motto of what you want to achieve

Conclusion

These were some of the quick ways to improve digital branding for your business. Apart from all these, you may follow content marketing, PPC marketing, and more to get you the best. You should also work on brand protection to ensure it’s going in a positive and expected way.

Internet Marketing

How To Accurately Define Your Target Audience For Your Business

By Ashutosh Jha → Tuesday, May 11, 2021

When you understand and correctly identify the target audience for your business, it will make marketing to them a much simpler task. You can ensure you are getting the correct type of traffic to your website and help increase your sales for your business. You will need to take your time with this part of your marketing, and there are plenty of ways to get insight into your target demographic.

Below is some advice for you to follow to help you define your target audience to market your business to them accurately.

Understanding Your Customers

You must know your customers, and you will need to try and get inside their heads and understand how they think. When you have a deep-rooted understanding of your target audience, it can help you identify new potential customers and deliver a better service.

You can get to know their pain points and what they are looking for in a company when buying products or services and offer them relief from these. You can also advertise how your company reduces these pain points and ensure you offer the best possible service for them, and you can get to know your customers through experience. There is also plenty of information about them using digital channels, such as analytics and social media, or you can have them answer questionnaires.

The Information You Should Look At To Define Your Audience

There is a lot of information available online that can help you define your target audience accurately, and there is specific information that will help you with this. The different things you can look at include:

• Geographic Location
• Age
• Gender
• Hobbies and Interests
• Who they follow on Social Media
• Whether they own or rent their home
• How they spend their free time
• Whether they use a desktop or mobile device

With platforms such as Facebook and others, you can garner a lot of information about your audience and tailor your marketing efforts to this target demographic. You can also use a Brisbane search engine optimization agency to help you with this, and through these efforts, they can ensure you are focusing on the correct keywords that will convert for you.

Putting The Information To Use

When you have successfully defined your target audience, you can then put the information you gained to use. You can use this within your marketing campaign. You can create content around what your audience would like and encourage them to share this with their contacts, which can help you reach like-minded people they know.

You can use the information to create posts for your social media that will resonate with your target audience, and they will find it informative and valuable. You can also use the information you gather to understand better your competitors and how they are marketing their business, which can help to give you an advantage over your competitors.

There is an abundance of data available in this digital age that we live in, and learning to recognise this and use it correctly can give your business a fantastic boost. It may also open your eyes, so you realise you do not know your customers as well as you thought you did and allow you to focus your business on keeping your target audience happy.

Internet Marketing

Why Digital Marketing is Essential for the Online Business of Rugs

By Ashutosh Jha → Wednesday, March 24, 2021

Digital marketing becomes the most prominent tool in the online business. It reflects the online presence of the business in the marketplace. The various methods are used in digital marketing for building the online presence, such as social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay per Click), website ads, and so on. These methods enhance the traffic to the website. Thus the brand awareness will occur along with the enhancement in online sales.

If you are starting the online business of the Area Rugs and you would like to sell the rugs online to a wide range of target audiences of the global market. So the website's presence is essential, along with driving the digital marketing campaign to boost the business. That’s why investment in digital marketing is essential to grow the business.

Following are the reasons regarding the importance of the digital marketing campaign. Keep reading the below points that are briefly discussed below, through which you will get the guideline to grow your online business through digital marketing.

Reach the Target Audience Globally

Nowadays, people spend most of the time on the internet. When you see how much people spend their time on the internet, it shows that 7.7 billion is too much to target. Check social media to find the right target audience. Finding the right target audience is difficult to find on the global platform, but the social networking sites will help you if you will pay them for the promotion.

The target audience is the interior designers, households, parents, and others that are renovating their homes or require when their old one has become out of use. It would help if you targeted this audience globally of the various countries. It doesn’t matter which country you are targeting, but the audience must be required rugs for utilization in the home or organization.

If you would like to get the best results of digital marketing, see the competitor’s digital marketing strategy that will help you a lot in your business's growth.

Competitors are already Building the Online Presence

If any question is coming into your mind, why digital marketing is essential, so see your competitors who are already digital marketing their business for online growth. They are taking advantage of the social networking sites where people spend most of the time connecting in their social circle. They use SEO techniques and utilize paid promotions on various websites of the globe to target more and more audiences.

If you will not do digital marketing, how can you compete with the competitors? You require a place in the crowd of the competitors. If you do not do it, you will lose your place and fall behind.

Your investment is not in digital marketing, but it is in your growth to gain traffic and generate revenues. Participate in the ring by investing in digital marketing and keep moving forward.

Competition with the Large Corporations

To beat the competitors is the hardest part of digital marketing, and if you are competing with a big corporation, it will become too tough for you. But digital marketing can help you a lot to get success in this tough competition.

If you are running the local business of rugs in a city where you live, your target audience is limited to that city. When you start the digital marketing campaign, your business will be boosted to several cities and countries. Thus in that way, you can target a wide range of audiences.

SEO and PPC are the essential tools to reach your website at the top of the search engines. Digital marketing creates the opportunity for small and midsize businesses to grow and sell the products on a large scale.

If you would like to grab the people’s attention spontaneously, offer the Discounted Rugs in which you will decline the few percentages of the price that will gain the attention of the target audience easily.

Targeting the Ideal Audience

Due to the utilization of digital marketing, you can directly target that audience that is interested in the rugs. Traditional marketing can’t target the interested audience, but you hope to get better results. Through digital marketing, you will get the precise audience easily that is interested.

Utilize the information of the target audience to make the graphics and contents of the ad. You can directly create a psychological impact on the people by using their information. If you set the perimeters of the social media campaigns of ads, thus the ads will be seen by the interested people. The better results you will get through this technique, the more traffic will appear on your website.

Monitoring of the Ad Campaigns and Optimize the Website to get the Better Results

Digital marketing allows you to track the marketing campaign that your investment is driving better results or not if the results are not fruitful, so you will work more to get better results.

In the traditional marketing method, you can’t get the information regarding the ads they are reaching to the target audience. How can you ask people that they watched the T.V ad before appearing at your store? It isn't delightful and time-consuming.

By utilizing digital marketing, you will not require to bother your target audience. You can see the digital marketing metrics at the websites that will show you how many people have seen your ad and how many people visit you will get to the website.

RugKnots is an e-store that runs digital marketing campaigns to lead the business to success globally. If you start the online business of rugs, keep an eye on this website and its marketing strategy to get a prosperous business.

Internet Marketing

7 Reasons Why Your Startup Needs a Video Marketing Strategy

By Ashutosh Jha → Tuesday, January 12, 2021

Video marketing is booming - you can't scroll down your Facebook or Instagram feeds these days without seeing at least a couple of brands promoting their products and services with a short clip. It has been common knowledge for a while now that video is going to be massive in the future, but guess what? The future is here, and video marketing is massive right now.

According to statistics by Wyzowl, over 60% of businesses have now started using video content marketing - and out of those, over 80% say that it's a crucial part of their strategy.

  

There's no doubt about it - video is easily one of the most important additions to your marketing toolbox. You might still have some doubts - after all, is it definitely worth investing in video to promote your business? Do you have enough resources to both create and use quality video content in your marketing?

Why startup need video marketing strategy: Top 7 reasons

Aside from the fact that it’s easier than ever to create sleek video marketing content that your audience is going to love, here are seven of the most powerful reasons to start using video marketing for your business right now.

#1. Video Boosts Sales and Conversions

Making money is pretty much what all businesses are about, and video can boost your profits. In fact, statistics show that simply adding a video on your landing page can increase conversions by eighty percent, and over 70% of users who watched an explainer video about a product ended up buying it.

Promotional and marketing videos can be embedded pretty much anywhere - on your landing pages, product pages, and of course, shared to social media to maximize their reach and impact. Videos are the best way to showcase what your company offers - they connect your customers to your products and services in a way that's simply not possible with text and image content.

#2. Video Produces Great ROI

If you're wondering whether or not investing in video marketing is going to be worth it, then you'll be glad to hear that over 80% of businesses say that video provides a good return on investment. While video production might not be as cheap or as easy as taking a photograph or writing a short blog post, it can pay off massively.

And, the good news is that you don't need to invest in lengthy, cinema-quality videos to get good results for your brand! It's the content that matters - as long as you're explaining the product or service clearly, you'll get results. In fact, shorter videos are often preferred by users since they're easier to consume on the go and don't require a huge amount of focus or time.

#3. Google Loves Videos

Wondering how to boost your website's SEO? Well, the answer could lie in great videos. Google's algorithms love anything that users find appealing - website rankings are based on factors like user-friendliness, security, and mobile-responsiveness. And, users tend to enjoy videos more than any other type of content, so it makes sense that Google loves it too.

Video allows you to increase the amount of time that users spend on your site. And as a result, this long exposure helps you build trust. When users stick around on your site because they're engrossed in a video, this sends a signal to search engines that your site has quality content. And the statistics back this up - according to Moovly, your website is a whopping 53 times more likely to show up first on Google if you have a video embedded.

So, take advantage of this and take the time to optimize your videos for SEO. Come up with catchy titles and interesting descriptions, and make sure that you include a link back to your website or the product/service your video is promoting. Wherever you are posting your video, keyword research beforehand can help you write an optimized description that’s more likely to show up highly ranked in relevant Google searches.

#4. Video Builds Strong Customer Relationships

Trust is right at the heart of conversions and sales - and to achieve this, you need to put effort into building strong relationships with your customers. Thankfully, the whole concept of content marketing is based around building these strong relationships and encouraging trust, so if you're thinking about investing in video marketing, you're on the right track.

Video content is the medium most likely to truly engage the customer and ignite their emotions. There's a reason why YouTubers are easily the most popular and powerful type of influencer to promote your brand, and why videos tend to show up first at the top of social feeds. If you're serious about building trust through content marketing, you need to get serious about video, too. Check out itsbernard.com for interesting, engaging video content that tells your brand’s story gives your business a human side and helps your audience relate to what you do.

#5. Video Gives You a Competitive Edge

Chances are, your competitors are already using or at least thinking about using video. If your biggest competition hasn't posted any brand videos yet, then this is your chance to get in there first and beat them to it. And if they've posted a video already, then don't worry - you can use this to your advantage, by watching the video and figuring out what you could do better.

A huge 87% of marketers are now using video as a marketing tool - if you're not using video, then you're at a real risk of being left behind.

#6. Video is Awesome on Mobile

Video and smartphones go hand in hand, with 90% of users watching videos on their mobile phones. And since 2013, mobile views have grown by over 200%. According to YouTube, mobile video consumption is rising by one hundred percent each year, and with people clearly preferring to watch on the go - coupled with the number of smartphone users rising - your video audience just keeps growing.

As if that wasn't enough, Google says that smartphone users are twice as likely to feel a sense of personal connection to brands after watching a video on their device, compared with TV and desktop viewers.

#7. Video Encourages Social Shares

Last but certainly not least, if your business's socials have been dwindling lately, coming out with a fresh new video can be an awesome way to encourage your followers to not only stand up and take notice of your brand again but to also share your content.

Social networks encourage video content when it comes to their users - Facebook has recently launched a number of new video features including Live Video and 3600 Video, and Instagram allows 60-second video and Stories, which lend themselves well to longer video posts. Plus, YouTube is the second-biggest social network in the world.

Over 70% of users say that they would share a social video with their friends if they found it entertaining, so find a fun and interesting way to get the facts across and build brand awareness by encouraging your followers and customers to share your video with others.

If your business isn’t using video content for marketing, you’re missing out on a huge range of benefits for your brand. Video content is definitely taking over online and is preferred by a huge percentage of users.

Internet Marketing

Basic Guide To Understanding Website Traffic And Why It Matters

By Ashutosh Jha → Tuesday, December 29, 2020

Website traffic constitutes visits and clicks by users, which determines its success. Details of website traffic are, suffice it to say, essential information to any internet-based company.

A site’s server notes each request for a web page. In turn, the web hosts find out what pages are the most visited. They would then analyze web traffic data using a website traffic checker to get actual, reliable figures to help their clients.

Hits, Sessions, Pageviews

A web page is composed of many separate files. These files are then sent to your browser, which collates them into a finished format, complete with texts and images. Each file sent is equal to a ‘hit,’ with one viewed page representing several hits. The more visits a website has, the more hits and sessions a site’s servers handle. A ‘hit,’ however, is a very technical measurement. It has little value to the website operators, marketing team, or managers.

Meanwhile, sessions refer to interactions by users on a website. It begins when the user was bought there by the search engine or typing its web address. It includes filling out forms, scrolling, adding items to a shopping cart, researching hotel room costs, etc.

Pageviews are, to put it simply, views on a web page by users. Thus, pageviews measure a human’s (user’s) interaction with your site and are, therefore, a much more preferable measurement of a site’s activity.

Data Analysis

File requests are handled each time by a web server, which is noted by a computer in a server log located on the dedicated file of a server’s hard drive. This file request’s entry has the user’s IP address that requested the file. The entry also includes the time and date of the request and the file name.

The log is extensive and includes errors, like when a user requests a page that no longer exists. The data collected by the log would eventually number to thousands of entries, which would be a treasure trove of information for the web operators. The web hosts would then analyze the collected logs of web traffic using a website traffic checker.

The data provided by the analysis reveals the site’s most visited pages. The analysis would also show the hours and the days when visitors are busiest, as well as their geographical locations from anywhere in the world.

Traffic Surges

A single server computer can host an ordinary site on an inexpensive network connection. However, a busy website would require numerous computers, plus a robust network that can handle the load of requests. Web traffic would need a hefty capacity to handle bursts of user activities. The site’s hosts are always on the lookout for these traffic surges; they use this data to decide when to increase a site’s capacity to handle the traffic.

If the hosts are inattentive to the site’s capacity, traffic surges would overload it and make it unresponsive. Users would avoid the website, which means lost clients and unrealized income.

Strategy Through Analysis

Analyzing web traffic is crucial for shaping successful business strategies. For example, if your website offers discounts on some products, you, as the site operator, can determine the resulting traffic that the sale created. You would know whether your pricing is effective or not, or if customers shifted their focus on other products listed on your site.

The amount of web traffic information lets companies attempt different marketing strategies and quickly and efficiently assess them.

Types Of Web Traffic

Website traffic is vital to a business because visitors mean opportunities to increase the number of customers. In the long run, busy website traffic allows your business to grow, expand product lines, bring in more workers, and develop and open more opportunities.

While it’s critical to observe your overall website traffic from online sources, assessing them would let you understand which marketing approach works and which needs to improve.

Organic Traffic

Organic traffic refers to visitors on your site after typing a particular keyword search for a topic, service, or product on search engines. Organic traffic happens, as the name suggests, ‘organically,’ and not through paid traffic. Visitors who are considered organic found your website using a search engine (e.g., Google or Firefox). They are not ‘referred to’ by other websites.

A simple way of increasing your traffic is to publish relevant and quality content consistently. This is just one way of increasing traffic, though; there is an online marketing area that emphasizes improving organic traffic called ‘search engine optimization’ (SEO).

Organic traffic is free; it is triggered with your site appearing in the search result of a user’s action. This kind of traffic is what site operators prefer.

Direct Traffic

Direct traffic is from users who, without searching, have directly landed on your website. Either they’ve bookmarked you, or they are already familiar with your brand and have typed out your address directly.

This traffic is valuable because it indicates brand awareness, although this may represent only a smaller number of traffic compared to other traffic types. If users are landing on your site through direct traffic, this typically means a higher conversion rate—that is, users who complete the desired goal.

Referral Traffic

Referral traffic is, as the name implies, traffic created by a referral from another site. The referral is either intentional or unintentional. An intentional referral can be the backlinks, which are hyperlinks on another website linking back to your site.

Google and other search engines interpret these links as an indication of how well your site is regarded in terms of quality and authority. Your site will rank higher if your backlinks come from other reputable websites. Building links is vital for SEO and requires a thorough understanding of your current links and data about your competitor’s links. A backlink checker could give you all of this data.

Users on an online forum discussing your brand create unintentional links. Beware, though. A few of these links could cause trouble as some are spam.

Pay-Per-Click Traffic

Pay-per-click (PPC) is a type of online advertising where advertisers pay when users click their ad. There is a nominal fee for each click on an ad that brought the user to the website. You’ll often see this ad format on search result pages of browsers like Google, Bing, or Firefox. Marketers have the chance to place their ads conspicuously, with an ad that aims at a particular keyword or behavior.

Social Media Traffic

Social media traffic refers to traffic from various social media platforms, like Twitter, Facebook, Instagram, etc. Usually, a business that establishes this kind of marketing set up its Google Analytics platform to track visitors from social media, which can be complicated to work with, but it can be profitable if done right.

Marketing

B2B Marketing vs B2C Marketing: 3 key differences

By Ashutosh Jha → Friday, November 20, 2020

If you’re a marketing person especially have interacted in the digital marketing space, I am sure you must have heard of B2B marketing and B2C marketing. What you might not be much clear about is B2B marketing vs B2C marketing and the differences between those.

In this B2B marketing vs B2C marketing post, we are going to talk in detail about those. Also, we will learn about 5 key differences between B2B marketing vs B2C marketing.

Before we proceed with the differences between B2B and B2C, let’s understand what are these.

What is B2B Marketing

B2B stands for business-to-business! B2B is any kind of marketing that is intended for a business/organization. The company that sells a product or service to other companies uses B2B marketing strategies. Some of the examples of B2B marketing include-

• A SaaS company offering its product/service to the enterprise like SAP HANA
• Real estate companies like JLL which offer real estate services to the builders/societies those are another organization and many more...

What is B2C Marketing

B2C stands for business-to-customer!

B2C is any kind of marketing that is intended for an individual customer and not the enterprise. And so, all the marketing activities in B2C are optimized considering the individuals’ needs. This can be targeted based on the customer’s interest, geolocation, age groups, and more. Some of the examples of B2C marketing are-

• A pharma company like GSK selling medicine for individuals
• A real-estate company like 99acres renting flats to individuals
• A music site like Spotify selling individual subscriptions and many more…

The interesting insight between B2B and B2C marketing is, the market size of B2B marketing is now almost 2x times of B2C. And so, you will find many emerging companies that now focuses on B2B space. Here is a report on online sales data of B2B vs B2C in 2020 by Fostec.com.

B2B Marketing vs B2C Marketing: Key differences to know

Now as you know what is B2B marketing and B2C marketing, let’s understand the differences between those. We are going to talk about B2B marketing vs B2C marketing based on various KPIs as below-

#1 Customer Relationship

B2B: B2B more focuses on the personal relationship with the buyer. Usually, there will be someone from the customer organization as a point of contact. And the salesperson usually creates a strong relationship with that person to get the deal or to renew the deal. Usually, the deals in the B2B segment are for the long term usually half-yearly or yearly. And so, at least during the renewal, these partnerships should be strong.

B2C: In the case of a B2C relationship, a transactional relationship is more important. Again as your end-user is an individual customer and so you need to create a flow for the sales campaigns. The process should be very smooth so that the conversion can be improved.

No matter whether you’re targetting B2B marketing or B2C marketing, you need to focus on the online reviews. As per the report by the northwestern university, nearly 95% of customers check online reviews before making a purchase and so you should focus on the reviews as well.

#2 Decision Making Process

B2B: In this case, proper communication should be key to decision making. As in the case of B2B, there will be a proper stakeholder who will be making the decision and so transparent communication can work better. While making the presentation make sure you have done the competition analysis better and you have some USPs over your competitors.

B2C: In this case, simplicity works. Make sure the decision-making process is as simple as possible so that your potential customer is not confused and should not take more time for the sale.

#3 Targeting Audience

B2B: In the case of the B2B market, most of your target audience lies in a specific niche and you should do the research very carefully. Even if you’re selling office supplies, it will be a specific market where you will be doing the business. For example, if you’re a CA-based office supplier then you might be looking for customers around that area.

B2C: Here the audience targeting completely differs from what we have in the case of B2B. In the case of B2C, the target audience is varied across multiple geographic and so needs to be targetted accordingly. In the case of B2C, you may create a funnel and focus on it. This might give you a better result. You may create multiple sales funnel for multiple locations as well.

Conclusion

This was all about B2B marketing vs B2C marketing and the three major differences between those. As we saw, the way customers are being targeted in B2B is completely different from B2C and so depending on your business, you should follow accordingly.

Marketing

4 Reasons Why You Should Consider Getting A Marketing Consultant

By Ashutosh Jha → Saturday, May 16, 2020

A marketing strategy is important for you to be able to promote your products and services to your target market effectively. Depending on your marketing technique, you can either reach an audience that will most likely support your brand through their purchases or reach a different set of markets - to which your products and services are inapplicable.

It can also be that you hone into your target market, but your advertisements lack an impact to urge them to purchase your products or subscribe to your services. To ensure the overall effectiveness of your marketing strategy, the best move would be to hire a marketing consultant. Below are some of the reasons to further support this premise. 

#1 Marketing Expertise

Marketing consultants are well-adept when it comes to promoting products and services, regardless of the industry. For instance, if you are a software company developing applications for your clients, your expertise falls into the technical aspects of how you will be able to deliver the requirements of your customers, and not really on how you will attract new clients to enlist your services.

This is where the expertise of the marketing consultants come in because they will be able to come up with innovative ways to market your brand by using the latest technology and trends in your industry.

Some marketing consultants leverage digital avenues such as social media platforms to create custom images and posts for the social media accounts of your business. Others partner up with an SEO Company to help you build traffic and increase authority on your site.

In this way, your website will appear as the top search engine result when users enter the keywords in your niche. When you appear on the top, users are more likely to click on your link and visit your site.

#2 Resources

Consider getting a marketing consultant because they have the resources necessary for you to run an effective marketing campaign. For instance, they may already have an entire team ready to carry out all the tasks needed to promote your business, ranging from graphic designers to photographers, and even content writers.

As a result, you will instantly gain access to an entire team of professionals who have the skills in generating quality promotional materials to make your website, your social media accounts, or your newsletters informative and look incredible.

#3 Training

You may already have a marketing strategy in place, but it seems that it is ineffective as your efforts are not positively reflected in terms of your sales. A marketing consultant can help you iron out your strategy and train you on how to deliver a more effective ad campaign moving forward.

As a result, you will be able to reach your target market, with the great possibility that their engagement will highly convert into sales.

Getting the training from expert marketing consultants is beneficial as you move forward and grow your business. It can be that later on, you may already have an inbound marketing staff who are dedicated to ensuring that your target market is aware of any new products and services your business may offer.

A marketing consultant can further empower them to use different marketing tools for the benefit of your business.

#4 Time Efficiency

Finally, you can save a significant amount of time if you hire a marketing consultant. You may be doing all the promotional tasks on your own, particularly if you are running a small business.

While this may have some cost advantages in the upfront, what you may not realize is that some other aspects of your business already need your utmost attention such as supervising your daily operations. You can leave the marketing aspect of your business to the hands of a reliable consultant and this will give you more time to focus on things in your business that need to be prioritized.

When you are able to focus on these business aspects, there is a great chance that you find yourself aligned with your goals. 

In conclusion, consider getting a marketing consultant to ensure the effectiveness of your marketing campaign. This is because a marketing consultant will have the expertise and ample knowledge on how you can better promote your products and services in different channels. 

They also have the resources and connections that are necessary for a successful ad campaign, and they can even provide you with the training you need moving forward. Thus, it can be deemed that a marketing consultant will be able to save you time, which you can use to focus on other aspects of your business.

Internet Marketing

Content Maturity Model: How Good Are You at Creating Content and Keeping It Visited?

By Ashutosh Jha → Sunday, May 10, 2020

If there’s a desire for significant progress in the field of content creation (copywriting, content writing), one of the ways to accelerate progress in this area is to understand and adopt various methodologies that improve the knowledge of content creation.

Why Is It Important to Know Different Methodologies for Creating Content?

There are a number of methodologies that describe different ways of creating and improving content and this time, the focus is on a methodology that aims to determine the level of knowledge of an individual or company in the context of the effects of content creation - Content Maturity Model also known as Content Capability Model.

If, for example, you often launch new products or services on the market in your company, you should have in writing defined what are all the steps in that business, i.e. which business procedures and which jobs participate in the business of launching new products or services, including the way content describing of the new product or service is created in that case. That written way of doing a certain job is called work methodology.

When you compare your current methodology of work on certain jobs with the methodologies of other companies doing the same job - you should study whether you can do some things differently according to the experiences of other companies in order to improve the results of your work.

Also, starting a website is the technicality that shouldn't deter you from taking a necessary step towards the growth of your business. You need it to reach and engage your customers. After that, it’s how well your website works to meet your customer’s needs and that starts with the web host. Choosing a hosting service will ultimately determine the fate of your website.

There are hundreds, even thousands of web hosts available, from those that are most suitable to small businesses, such as shared hosting, to providers that can secure uninterrupted visibility of your website regardless of the amount of traffic, such as dedicated and VPS hosting. Looking at different offerings, services, and pricing, there’s also MySQL hosting that might be right for your content creation business because it’s based on a freely available open-source relational database management system - MySQL. To be more precise, MySQL is an essential part of almost every open-source PHP application. 

What Does the Content Maturity Model Serve For?

If we look at the level of our knowledge about content creation today, we can ask the following questions:

• Have we heard of the Content Maturity Model and do we use it in our business?
• Do we use other methodologies in our work to improve the way we work?
• Why would I know that when it looks like some useless theory?
• I’m interested in HOW to improve content creation exactly (step-by-step), and not to read/watch something that doesn’t give me such answers!

When you look at everything under the phrase “Content Maturity Model“ on Google, see the different images that describe a large number of various ways of observing the level of knowledge about the content creation job.

On this occasion, we’ll list the 3 most important reasons why it’s convenient to use this model of determining knowledge about the job of creating content:

1. #1 When we figure out how much we know our job, then it will quickly become clear to us, for example, why it’s difficult for us to sell content creation services to companies that are creating a website for the first time. Also, it will become clear to us why we sell content at one price and we can’t charge much more, knowing individuals and companies who charge 10 times more for one text than we manage, at the same time.

1. #2 More importantly - to know what we don’t know in our business, and what’s the next thing we need to learn to significantly improve the results of content creation. This applies to any individual or company, regardless of the level of current knowledge.

1. #3 The further we progress, the clearer it becomes to us what we need to learn next in order to continue to progress in our job.

Getting started with the Content Maturity Model comes down to finding a few adequate methodologies from the many on offer that can obviously help you quickly understand what stage of content creation you’re at and what you need to learn next. You may be in different stages of development for different segments of content creation - e.g. you know SEO copywriting very well, but you aren’t good at creating sales content.

If you still think that all this is pure theory, in your case there’s still a lot of room for improvement in your business.

How Much Do You Use Content Creation Strategy in Your Business?

The Content Maturity Model is a strategic framework for understanding and improving the content creation business. Some content marketing experts have structured their works in relation to the ability of individuals and companies to understand marketing in accordance with the level of knowledge they have about marketing.

In these pieces of expertise, the digital marketing strategy is described in such a way that over 90% of individuals and companies don’t use the strategy in their businesses because they don’t see the reasons why they would do it. Only up to 10% of individuals and companies in their businesses understand the ways to create and implement strategies that bring significant business results.

For example, if the owner of a company that sells products over the Internet doesn’t understand why he/she would pay € 500, € 1,000 or € 2,000 for higher quality content to achieve more significant sales results - we certainly can’t sell him/her content creation for that price. If that owner has seen, experienced, and understood that better quality content brings in more revenue - then he/she will invest more resources to create the content.

In order to have an understanding of the value of creating quality content, a company must have a practice of good online results that lasts for a longer period of time to convince those responsible that better quality content brings better effects to the company. Only when the understanding of the decision-makers in the company about the value of creating content begins, only then can more serious development and investment in the content start. 

How to Use the Content Maturity Model?

The Content Maturity Model consists of 4 phases of developing knowledge about the business of creating content - knowledge at the level of primary school, high school, college, and practical master’s degree (such as Master of Business Administration/MBA). 

Typically, maturity models are presented in 3, 4, 5, and 6 stages of development that can’t be skipped:

The Phase of Not Understanding the Content Creation Function

It refers to 50% -70% of individuals and companies on the web worldwide, which mostly don’t do business through websites but through platforms such as Amazon, Booking, Facebook, Instagram, etc. For these individuals and companies, creating content comes down to creating images and descriptions of products and services.

At some point, these individuals and companies begin to understand that their success on the platforms depends on the quality of the display of products and services, but the question is when that moment happens? A large number of companies operate very successfully in this phase of development and never move to the next phase. 

The Phase of Variable Content Creation Results

It’s characteristic of about 90% of website owners, or a total of 20% to 40% of all individuals and companies that use the website. This phase of the development of content creation quality is visible in variable results of the created content, where there isn’t yet enough knowledge to determine why some content “went well” and some didn’t. Only when the company starts creating content that brings good results on a regular basis, conditions are created for the transition to the next phase of improving content creation.

In order for a company to move from this phase to the next phase, the average time of its duration is between 2 and 5 years - if the company is focused on improving the effects. Most companies never get out of this stage of development. The minimum duration of this phase is about 6 months.

Content Effect Optimization Phase

It’s characteristic for 7% - 10% of individuals and companies that do business online. In this phase, intensive optimization of content in relation to sales and promotional effects, possibilities of informative effects of content, visibility on search engines, etc. starts. At this stage of development, the main people in the company begin to understand the reasons why it’s important to create a content strategy, and then the implementation of that strategy slowly begins.

In order for a company to move from this phase to the next phase, the average time of its duration is between 4 and 5 years - if the company is well focused on improving the effects. Most companies never get out of this stage of development. The minimum duration of this phase is about 3 years.

Content Effects Integration Phase

It occurs in 1% to 3% of companies online and is equally represented in companies that have online sales goals, as well as in companies that have online branding goals. The main feature of this phase is the merging of different proven content creation strategies (integration) and their implementation in relation to the characteristic (specific) classic and online business goals (omnichannel). At this stage, promotional effects are very well known in relation to different content formats, their use through different communication channels, ways of creating different types of content effects, etc.

Conclusion:

The better we understand what stage of our own development we’re in, the better we understand to whom we can sell our services and why we don’t need to and can’t do that in some cases.

Stages of Knowing the Characteristics of Own Business of Individuals and Companies

Content creators who are in the first two stages of development very often, through their ignorance, create additional problems for the companies that hire them. So-called “experts” and “gurus” are in the 2nd phase of development, meaning they managed to get good results several times and then, they thought "THAT’S IT!" They are so wrong.

The characteristics of individuals and companies that sell services with a higher level of knowledge of their business (which are in the third or fourth stage of development) are very different from the previously mentioned:

• In the beginning, they sell their services more expensive in relation to the effects of what they can do.
• They explain very well what they do, how they do it, and what can be expected of them.
• They specialize in individual areas because today we live in a time when each segment of content creation is a special science that requires a lot of knowledge from practice.
• Clients can easily monitor the effects of this work and understand the results of these activities.
• These individuals and companies are also recognized by the fact that they often don’t have time for new clients (individuals), and companies are rapidly hiring new employees (without firing other employees). This happens because they do their job well.

Companies and individuals from the 3rd and 4th phases of development, who hire content creators, know at the beginning when they should hire, why they hire them, and what they can expect from them. It’s very rare for them to hire individuals and companies who know less about creating content than they do.

The previous paragraph is also the answer to the question of why those who can’t charge much more for their services than the price they charge and know that those prices can be much higher - basically have to improve the quality of their work much more.

Marketing

Influencer Marketing Trends and Stats For Brands in 2020

By Ashutosh Jha → Saturday, May 2, 2020

Internet marketing is changing very rapidly from traditional marketing to influencer marketing. In this post, I am going to talk about some of the top Influencer Marketing Trends and Stats in 2020.

You might have heard many influencer platforms are opening every day which is connecting the influencer to the brands. And these agencies are getting massive success also. And this trend is not going down in any way shortly. 93% of marketers have been practicing influencer marketing these days.

You might also have been seen YouTubers, Instagram marketers earning thousands of dollars just by recommending the products. And all these are a result of influencer marketing.

Influencer marketing trends and stats in 2020

Here are some influencer marketing trends which are going to dominate the industry in 2020 and beyond.

#1 Rise of Micro influencer

Although the definition of the influencer is a debatable topic among the community but anyone who has good following can be considered as an influencer. You may consider Kylie Jenner as an Instagram influencer who charges $25000 for a post on Instagram or small influencer who just charge a few dollars for the same.

It is expected that the micro and nano influencer is going to rise in 2020 and beyond. This may be since macro-influencers are charging a lot and companies are not much comfortable paying the heavy amount.

This decision by the brands is also influenced by the fact that who is driving more sales and conversion. And in this aspect also, an influencer is giving more results compared to the celebrity.

Compare to celebrities, micro-influencer is more preferred not just because of the cost but also the influence. Usually, a micro or nano influencer will have around 10k-60k or 70k followers and charges less for the recommendation.

So, if you see in the same amount of let’s say $25000, a brand can have several micro-influencers on board. And it has been seen that these micro or nano influencers generate 41.7% more engagement compared to big (or Macro) influencers who have usually 500k-1M followers. Considering these facts, it is predicted that the nano and micro-influencer will be getting more visibility and opportunity in the market.

#2 Long-term partnership over assignment basis

Earlier, influencers were getting hired or connected on need-basis. This means, when a company had to do some marketing campaign, they used to connect to the influencers. But now in 2020 long-term influencer partnership is more preferred over the assignment basis partnership.

There are many reasons behind this-

1. 1. When the same influencer is recommending/promoting various campaign of the company, users get more confidence which is a great benefit for the brand
2. 2. The amount influencer charge for the long-term partnership is way cheaper than the assignment basis. Usually, you will find a difference of 40-50% on yearly or for a couple of years.

And the same goes for all kinds of influencer-based marketing like video marketing, content marketing, social media marketing, and more. And as said, in all these, we have micro and nano influencers. For example, in social media influencer marketing, you will have separate Facebook influencers, Instagram influencers, Twitter influencers, Tik Tok influencers, and more.

There are many platforms where you can find these influencers. You can connect with them online on the marketplace, or connect with them through their website and more.

#3 Video is more preferred for advertising

Yes, video is the new base of content marketing. It has been seen that video provides 135% more organic reach than the image and another type of content. Here are some of the supported influencer marketing trends stat for the video-

• More than 80% of business uses video for their marketing campaign
• 6 out of 10 people nowadays watch an online video rather than television
• All social media are full of video content nowadays and this clearly shows how video content is going to change how marketing was done earlier

As per the study by Burst Media, every $1 spent on influencer marketing earns $6.85 to the company. This is huge compared to the other form of marketing. Along with the video, the podcast also is playing a very important role in influencer marketing.

#4 AI Will change influencer marketing

Artificial intelligence (AI) is helping all the sectors including influencer marketing. In this segment, AI is helping the brands to find the right set of influencers quickly.

It helps the companies to identify those influencers who have real followers, better engagement, and a higher chance of generating better ROI. Here are some of the ways using which AI is helping influencer marketing to make better decisions-

• Image recognition with artificial neural network (ANN)
• ANN can be used to decide the incentive as well
• Predicting how much influence a particular influencer will generate
• Eliminating the fake followers and influence
• Ensuring the guidelines are being followed

Influencer Marketing Marketer Stats

Here are some of the amazing influencer marketing trends and stat about the marketer as per the experience of the organization worked with them.

• As per the report by socialpubli, 93% marketer use social media influencer
• More than 80% of marketer believe that influencer marketing is successful and will be more in the near future
• Again, as per the report by socialpubli, micro influencer’s post receives way higher engagement and reach compared to celebrity or macro- influencer
• As per the report by Rakuten Marketing, 36% marketer uses micro-influencers

• Market research company Linqia’s report says, 89% of marketers use engagement to measure the success of campaigns

• 35% of marketers also say that influencer marketing has better ROI (return on investment)

Influencer Marketing Consumer Stats

We all know how much a consumer trust the influencer and every brand take the benefits of this belief. Here are some of the influencer marketing consumer stats-

• 87% of consumers are influenced by the influencer to make a purchase
• 65% of users have said that at least they discover a new product through influencer every week
• 56% of female users who follow influencers follow the following categories- beauty, fashion and entertainment

• 54% of male users who follow influencers follow the following categories- gaming & tech category
• 70% of female users prefer Instagram influencers more
• 31% of users also recommend an influencer to their friends which is a very positive sign

Wrapping it up!

This was all about the influencer marketing trends and stats in 2020 for the brands. There is no second thought that influencer marketing is leading the internet marketing segment and every brand should focus on these more.

As the stats show, the ROI on influencer marketing is pretty more compared to many other forms of internet marketing.

What is your thought on influencer marketing in the coming days?