Here's What You Need to Know to Launch a Powerful Adwords Campaign

By Ashutosh Jha → Friday, February 8, 2019

Google launched its pay per click model in the early 2000s with a flat rate model. This model failed, but they later relaunched with their auction model that is the mother of the program you see now.

If you’ve ever worked on an AdWords campaign, you may have noticed how complicated it can be. Instead of stressing out over best practices, read through this article and learn how to launch an AdWords campaign successfully.

SkyRocket Your AdWords Campaign

AdWords is like that girlfriend you have that never forgets what you did wrong. If you set up your account improperly and run campaigns that are unsuccessful, that can hurt your future with the platform. Use the following tips to make sure you keep your account in good standing with Google AdWords for the best Calgary SEO.

1. Take Time to Structure Your Account

The way you structure your account is important both in your campaign effectiveness and how much you have to pay for your clicks.

When you structure your account, you have your overall category, and you keep breaking it down as far as you can. The more specific you can get with your ad campaign structure, the easier it is to get good results.

2. Start Your Campaign With Search Network Vs. Display Network

When you have a campaign active in the search network, the people that see your ad search specifically for the terms in your campaign. When you have an active campaign in the Google display network, the people who are viewing your ad are visiting other websites and happen to see your campaign.

While the display network can be a good place to scale your campaign so you can get in front of more people, it isn’t the best way to start.

3. Set a Low Budget & Low-Cost Per Click

You don’t want to blow your ad campaign all in one day and not get any results. You’ll want to test different strategies as your campaign progresses. If you spend your entire budget the first day, you won’t be able to do any testing and improvements.

4. Write Ad Copy that Converts

Your ad copy is an important part of your ad. While you may know what you want to say, how you say it is just as important. While one ad might make people look, another ad will make people look and take action.

You want to make sure that your ad copy not only gets attention, but that also gets people to take action. Your ad is likely up against professional copywriters so if you have an extra budget, a good place to invest it is in a great copywriter.

Learn More About Marketing Your Website Successfully

Now that you know how to launch your AdWords campaign successfully, you can continue to grow your business. Don’t stop your education with this article, though. The SEO world is vast, and there's always something new to learn.

Check out our article where 31 SEO experts reveal three favorite link building tools. Also, if you're looking for best Google AdWords Alternative tools, you may check this.

online business

7 Best Places to Advertise your Business Online in Budget

By Ashutosh Jha → Friday, September 28, 2018

As we all know advertisement is essential to grow any business. You have to reach out to the potential customers first. Later your business may run on recommendations.

If I will ask you what are the places where you can advertise for maximum benefit?

I am sure many of you may come up with two or three places like Google, Yahoo or few more. But do you know there are plenty of places available online where you can promote your business effectively?

Also, one thing you should not that not every advertising method works for all business. So you should have a good number of alternatives in order to handle any situation. So today I am going to talk about 7 best places where you can advertise your business online for maximum benefits.

One of the recent surveys on online advertisement has shown that global display advertising is growing by more than 36% each year and this is the best way to reach out to your potential customers.

Also Read: 11 Tips to Take your Blog to Next Level

Also, many of the below companies offer few FREE credits for new customers. So you can just do bit search and you will get free credit initially. Later if that advertising platform worked for you, continue with that else switch to other. But give some time to understand the model before switching to another platform.

7 Best Place to Advertise Business Online

1. Google Adwords:

No doubt Adwords is one of the best and widely used online advertising companies owned by Google. As Google own majority of the search engine market so advertising on such a great platform will be very beneficial for all.

Adwords worked on PPC (pay per click) model and you have to pay once someone will click on your ad. The price varies depending on various factors like keywords, Location, Audiences and much more that you are targeting. One click may cost you even $0.01 or it can also cost you $400. So it totally depends on the niche, Target Audience, and Locations. They provide different types of advertisement solutions like Text Ad, Display Ad etc.

Setting up a campaign is not that difficult in Adwords you can do in 5 minutes also. The one thing that you should take care is the Keywords. Select the best keyword that describes you and can earn you maximum benefits.

Also Check: Best Google AdWords Alternatives for PPC

2. Microsoft AdCenter:

Microsoft AdCenter uses their search engine, Bing, to display advertisement. Bing is the 3rd largest search engines after Google, YouTube (again a Google Company) and is very famous in the US.

Also Read: 3 Most Powerful Method to Promote Your Website

Here also you have almost all the features of Adwords. The benefit that you will get in Bing is less cost. For the similar campaign, you will feel less cost compared to Adwords and so you have to invest less money.

3. Facebook Advertising:

The biggest social media giants Facebook also advertise different brands and business and are gaining lots of popularity these days. Facebook can be the best advertising solution for small business owner. Their advertising system is also somewhat similar to the above two but the mega benefit that you will receive here is you can even display an image along with the text. So even people are not clicking on your ad, still, you get lots of exposure.

4. Twitter Advertising:

Twitter is also one of the best ways to advertise. There are 143,199 tweets per second are getting tweeted on Twitter. So you can estimate their large audience. Twitter mainly promotes profiles, tweets, and hashtags. But now they have also started other advertising platform. So it can also be one of the media to promote your business online.

4. City Search:

CitySearch does not have their own search engine but they have an association with many major search engines where they promote your business. They manage your daily result and do ad placement on MSN, Google, Yahoo etc. The idea is again the same PPC. They offer two paid plans- The Web connect and Call connects.

5. Stumble Upon Ads:

This is still unknown to most of the people but Stumble upon is one of the best and very economic advertising solutions. Stumble Upon has an advertising platform known as Paid Discovery where you have to spend somewhere between 0.05 cents to 0.25 cents. You can see how economical it is. They charge you when someone stumbles your ad. I personally love this network.

6. Niche Blog Advertising:

If you are targeting to potential customers from some particular niche then advertising on niche blogs can be the best idea. You can ask the admins to either write a review about your business/products or you can do banner advertisements as well. This is one of the most effective means of reaching out to targeted audience. Even they charge very less compared to other big advertising companies. if you want to advertise on our blog TricksRoad, just shoot us a mail.

7. Online Directory:

The online directory is also a good way for promotion. There you can either do free promotion or paid promotion. if you are going for free then depending upon the review they display any profile at top while in paid, you can get the top slots. This is very effective way of promotion as even in paid advertisement you have to pay somewhere around $2-$30 per month depending on the directory. So even a low budget companies can do advertisement on these directories.

Over to You

I can certainly tell that online advertising works great. I am an internet marketer and from the above list I have personally advertised on many platforms and some of those have given a great result for me. So if I can get the result why not you?

Do try today itself and let me know your success stories. Also if you are facing any issue do let me know in comments. I will definitely help you to get out of it. You can even shoot me a mail and can be assured for the solution.

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