Internet Marketing

7 Top Beauty startups In 2018

By Ashutosh Jha → Tuesday, October 2, 2018

The beauty industry is becoming more and more high-tech every year. What new came up this year?

There is a brand, but there is no idea!

What do the Silicon Valley and Lady Gaga have in common? New project! The star patented its trademark "Haus Beauty" in advance. Executive Director Ben Jones hopes Lady Gaga's name will ensure the entire campaign success. In any case, the singer's startup has already received sponsorship support of $10 million. The sponsor was the venture fund Lightspeed Venture Partners (one of the largest in Silicon Valley).

#1 Wanna Nails- Smartphone instead of imagemaker

The new application Wanna Nails will replace the consultant in the cosmetics store. Varnishes for nails can be "tried on" online. At the same time, different lighting options, skin color and even clothes style are available. Through this application, you can immediately buy goods for manicure from the Amazon platform.

#2 Function of Beauty- Individuality in everything

What about the shampoo and hair conditioner for you? The site Function of Beauty creators will provide you with this service. It is enough to indicate the hair type in the questionnaire and select the target (humidification, straightening, color protection or any other). Shampoo and conditioner for individual recipes will be delivered to the house in laconic bottles with the owner's name.

#3 Kolibree- The beauty industry has reached even children

The Kolibree company has released a toothbrush with the function of connecting to smartphones. Need to download the application Magic Mirror. Battling monsters in the game, the child thoroughly cleans his teeth.

#4 Glossier-Skincare & Beauty Products

Glossier is a skincare and beauty product company offering wide ranges of fashion related products which are inspired by real-life. Started by the founder of into the glass, Emily Weiss, Glossier is growing very rapidly. They have recently bagged a hilarious $24 million series B round funding which will be spent on expansion. This funding will also be used for international shipping and launching of new products. It’ll be interesting to see how Emily is using that money to make Glossier even more strong.

#5 Milk Makeup- Live your look

Founded in 2016, Milk Makeup is another entry to girl’s orbit. You can say Milk Makeup as the more colorful entry in the market of Glossier. To use the products of Milk Makeup, you don’t need the brush and it is as per the market demand.

#6 Memebox- Beauty box

This Korean company secured over $160 million of funding is one of the fastest growing company in fashion segment. Memebox majorly promote the Korean product but later they moved online as well and secured a total sale of $100 million in a year.

#7 Seed Beauty- Changing face of beauty

Have you heard and used the products of Colourpop and Kylie Cosmetics?

Then you’ve already using the products of Seed beauty!

They started their operation in 2014 and since then have launched several products in the international market successfully. The best thing with the Seed Beauty products is, they are achievable to everyone. You’ll find their price ranging in between $5-$8 which can be afforded by anyone and so they became quite famous in US market.

Bonamark-Trademark registration

If you have a valuable business idea, register a trademark before it is implemented. You can do this without leaving home. For example, using online service Bonamark. On the site you can verify the brand uniqueness and perform its marketing analysis.

Innovative technologies are rapidly filling our lives. In time, a patented idea can bring good dividends to its owner.

Social Media

5 Social Media Mistakes that Every Blogger should Avoid

By Ashutosh Jha → Sunday, February 4, 2018

Making a successful and money making blog is not possible without much traffic. If there will be no one to read your content, you’ll never get an identity as well as you’ll not be able to make money in any way.

Without traffic, blogs are something like a content written on a paper which is in a closed box, which has almost no use. There are many ways to generate traffic, and social media is one of them. In fact, social media is a great way to drive traffic to any blog or websites due to its large number of users.

Especially if you’re a newbie, you have to promote your content or business on the social media to attract traffic because at the beginning you won’t be able to get enough organic traffic. In current scenario where lots of competition is there in every area, it’s well said that-

No promotion! No success

This is the truth friends. If you're following TricksRoad on social media or you've added to me, you must have experienced about my promotion on social media.

Promoting your blog post is as important as writing great content. If you’re spending 4-5 hours to write a blog post, you should spend at least 50% of it, i.e.,. 2-3 hours more to promote that post.

By this way, you’ll be able to reach to your target readers. There are many bloggers, webmasters and business owners who use social media to generate traffic and leads for their business.

There’re many ways using which you can get the most out of the social media like Facebook, Twitter, Google+, LinkedIn, Reddit, etc. But as everything has pros and cons too.

The same applies to social media too. There are some mistakes that many people do while doing social marketing and promotion. You should avoid those common mistakes with social media to become successful as well as a good social marketer.

So today I’ll be discussing a few social media mistakes every blogger and webmaster make and you should not.

5 common social media mistakes every blogger and webmasters avoid

Being a blogger one should avoid the following mistakes. If you are following any successful bloggers like Neil Patel, you can find the below in their interviews.

So, let's start with common social media mistakes bloggers should avoid.

1. Not having a social media strategy

Like any other business or anything in life, success requires planning and commitment. Before starting anything, you should plan it well else unfortunate to say, you’ll not get the desired success.

Just, for example, suppose next day you’ve to catch the train in the morning somewhere around 8 AM. So you must be prepared and planning your other necessary in such way that neither any of your work should get impacted nor the scheduled train.

Without proper planning and strategy, you can do this. You had a goal to catch the train at 8, and so you planned everything accordingly. The same applies here also.

You should first set a goal like to get 400 visits a day from Facebook/Twitter or getting 100 likes/follows in a week or something like this.

Then prepare a strategy to achieve this goal. Because just by promoting on your profile page you’re not going to get 400 visits a day and so you’ve to prepare some other strategy.

Most of the bloggers or webmaster or business owners fail here. So if you haven’t made a strategy for your goal yet, please do it now.

Also Read: Things to Know Before Starting a Blog

2. Not posting enough

This is the second most common mistakes most of the bloggers do. They don’t post on their profile page or fan page. Remember people who have joined or followed you are due to the content you post on your page and if you’ll stop doing that, who know they might unfollow you.

So part of your social media strategy should be to be posting regularly because your followers expect your posts on a regular basis and you should fulfill that.

3. Posting too much

Yes! The opposite of point #2 can also be harmful. Posting too little is a bad thing, but doing it excessively is also not good. People have followed just because they liked the thing you tell; they like the thing you shared in the past so maintain the consistency.

But posting anything or too much can be a little bit overwhelming to your followers. They may get bored.

Not everything that you’ve to say is interesting to your followers. So first think about the post you’re going to share. Judge it, whether you’ll like it if someone else will share this. If the answer is yes, go ahead.

4. Not engaging followers

This is the most important point in the success. Also, this applies to any business or condition not only in blogging. 

You should engage your followers, people who all are connected with you on different social media. Here engagement can be by various modes like, answer their questions, reply to their comment.

In one of my article on social media, How to get maximum traffic from Facebook, I advised for a single like also you should show gratitude. By this way, you can build better relationships. 

Also, apart from sharing just the post, you can ask few questions also where you can ask the suggestions from your followers or friends. These can be a good way to keep them connected.

5. Buying likes and followers

Yes, the last but imperative point and the misconception that many bloggers, social marketing people have.

This is common these days to buy likes and followers. You can find plenty of groups in any social media where lots of posts will be like buy 1k+ Facebook like, buy 500 twitter followers or something like this. Even there are many sites which do the same. You should never go with it.

No doubt having a good social base can get you to the success, but if you go through this way of buying, you’ll have a good number but of no use.

They just increase the count nothing else. No one will be your targeted customer. Suppose in a shop daily 1k people visit, but no one buys anything. Whether the owner will get profit?

The same applies here also. So focus on attracting the people with your content, tips so that they will like you; they will follow you. And believe me after liking your post, those who have followed you are the right and target customer for you.

Final Words

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Social media plays a crucial role in the success of any online venture. But a tiny mistake may lead to failure also. So be careful while using these platforms.

If you use it with honesty and dedication, no one can stop you from getting success. These were just the top 5 among many common mistakes that we should avoid, and I am sure you will have something to say on this as which all mistakes we should avoid in social media to get success.

Do let me know those in the comments. If you liked the post, please consider it for sharing.

Starting A Blog

How to Find Royalty Free Images in Google

By Ashutosh Jha → Sunday, September 10, 2017

Let me ask a simple question to you? What you do whenever you need images for your blog posts. Do let me know your answer in a comment.

Most of us usually search the keyword in Google Image search and whichever image we like to download it and use it in our blog posts. Even some do watermarking as well.

Do you know this is not a legal method? If the image that you have used is copyrighted, then the owner of that image may take a legal action on you. I have seen many bloggers have got penalized due to copyright issue and had to pay a lot of money. Even in some cases, you've to shut down your blog as well.

Also Read: How to find Keyword Ranking in Google

So today I will take you to the simple method to find the royalty free images in Google. Royalty free images mean you can use that image in any way you want, and even you can use these images commercially. So let's start with the simple method to find royalty free images in Google. Step by Step Method to Find Royalty free images in Google.

1. Open Google Image search page and type the keyword which you want to search. Here I am going to search for “Blogging”.

2. This will display all types of results. Now we've to find those images which are royalty free. For this go to the right top of the page and click on the Gear icon. Here you will find an option called “Advanced Search”. Click on that.

3. Once you click on the advanced search option, you will get an entirely new page. Here you will find many fields. Just scroll down, and you will find a drop down named “usages rights” and select the last option “Free to use and share even commercially” and click on “Advanced Search”. No need to change anything else.

4. That's all. Now the results those would be displayed contain images which are royalty free and you are free to use in any form. Now you have some more filters like a label, time, size, etc. If you need you can do more filtration.

Also Read: 10 Tips to convert your visitors into loyal readers

Conclusion

This is the easiest method to find Royalty free images in Google. Hope this article will help you to be safe and do blogging in a legal way.

I would love to know the methods used by you to find the royalty free images. Also, do share this article on your social media.

Common Mistakes

5 Common Blogging Mistakes Every Bloggers Should Avoid

By Ashutosh Jha →

Avoid some common blogging mistakes that many bloggers do as this will help you in the long run.

I remember once I said to one of my friends that I have started a blog for an online living. But with no surprise he ignored it. Then I gave examples of some well-established bloggers and showed their income report too. Finally, he told, this might happen.


He was not wrong. Many new bloggers fail in their initial stage itself because they are not committing some basic stuff while blogging.

Apart from selecting a great template for your blog and a good and unique domain name for your blog/website, many other things are there on which you should focus and not make mistakes.

No doubt, everybody makes mistakes, but one should learn from their mistakes. And learning from your mistakes will make you a leader in your respective fields. This is my personal experience.

So in this article, I am going to tell you some common blogging mistakes that most of the blogger do, but to be a successful blogger you need to avoid that.

These 5 Mistakes Every Bloggers Should Avoid

1. Not making friends who are from same profession

This is the most common mistake that many people do. They usually don't make friends from their profession, in this case blogger. Few bloggers think, why should they make blogger friends. There are many benefit of it-

• They will update you with the latest trend in the blogging.
• They even help you while deciding the topic on which you can write.
• They can help you with the different tools/technologies that you should use to increase the traffic.
• They can also review your blog and can suggest to improve, if something is not correct.

There are many more advantages of it, so i will suggest you to make at least some blogger friends and have some discussion with them at least once in a while. This is a very good practice.

2. Write on a single topic instead of multiple topics

It's a good practice to write on a single topic instead of multiple topics. There are many benefit of it like-

• You can attract the advertiser. Advertiser mainly choose those website which is about some particular product. And here your blogging is your product.
• While writing on particular topic, you can make a base of your regular visitor. This will help you in getting the brand name.

There are many other benefits also, which you can read here.

3. Not using images and captions

This is another mistake that most of the blogger commit. They either not use images or if they use, they don't put a caption on it. It's great saying that-

A picture is worth a thousand words

ie. Even a complex story can be depicted with a simple image. So try to include images in your blog posts wherever necessary. Also, use appropriate title and captions for your used images. As you can see above, I have used a caption which tells why I have used that image in this post. The same applies to search engine also.

If you will not use title and captions, the search engine will not crawl that image and indirectly you will lose some search traffic. And isn't that everything.

So I would rather suggest to include few images, where ever required in your blog posts with proper title and captions.

4. Not replying to the visitor's comment

This is one of the common and biggest mistakes that a blogger does. They don't answer the reader's ask. In blogging, it's very necessary to build a relationship with your visitors. Especially the newbie bloggers should answer the queries raised by your readers.

You only think, you visited any shop and asked for certain things and the shopkeeper didn't answer you. How you will feel? Probably you will not visit that shop again.

The same applies to here also. If you won't reply to their queries, probably they will never return again and you will lose again your valuable visitors.

5. Once written the post, you think it's done

Generally, most of the blogger think that whatever they have written is just great to read and not doing any editing to their post. But it's not true. Even if you have written perfectly the post while writing first time, still it needs editing. Just read once after completing your post and see how much editing it needs.

So take some time around 20-15 minutes and edit the whole post. And then see the effect of it. It's always good practice to make a list of points which you should check while editing like grammar, font, color etc.

Conclusion

No one is perfect and all do less or more mistakes. But the one who learns from their mistakes grows. So consider my above points to make your blog and blogging career successful.

Apart from the above points, keep editing your posts depending on the requirements.

Did We Miss Anything? Or do you have some more tips with you? We Are Eagerly waiting for your comments!

SEO

5 Possibilities Why Your Organic Traffic Recently Dropped?

By Ashutosh Jha → Wednesday, August 16, 2017

Recently, everyone in blogging community talks about why organic traffic recently dropped? Well for some person it might have increased (including me) while for many others, organic traffic has been decreased.

The largest search engine Google, keep on rolling updates to maintain the quality of search engines by removing the spammed sites from the search engine results. Whenever Google comes up with such updates, some site suffers while other gains momentum.

Organic web traffic means that the visitors come to your site due to organic search: not by a paid ad or from link on the other website.

If you also have seen some drop in the organic traffic to your website recently, then there can be multiple reasons behind it. Here in this article of why your organic traffic recently dropped, I have compiled a list of 5 possible reasons as for why your organic traffic has been decreased.

5 Reasons as for why Your Organic Traffic Dropped Recently?

Let's start with the 5 important reasons out of many for the traffic loss-

A Penalty

The website has been penalized. There are a lot of possible penalties for over-optimization and spam, provided by updates Penguin, Pirate, Panda, and Google is known even to penalize itself.

Here are the SEO algorithm updates 2014 those Google rolled. Sometimes they push silent updates while if it is a big update with some changes in search engine ranking, then they announce as well.

There are some most common issues are-

• Thin, poor content
• Direct copy paste
• Over spam, or sticking too many keywords on the page
• Showing different content to search engines and human visitors; hidden text
• Too many ads
• Issues with links: paid or spamming links

Natural Competition

You did nothing wrong, your business rivals just gained an advantage. Check your Google ranking with any free online SEO analytics tool. There are a great number of ranking factors and you might just lose to someone in part of them. Maybe, in organization or quality of the content, in domain or pages authority. Maybe, some expert is performing SEO practices better than you.

To avoid it, you should form a strong strategy and stick to it. To increase the traffic, you have to produce fresh relevant content and to check your links. For example, essay writing service reviews are relevant and helpful for students’ information, which will increase the traffic of an academic website.

Page indexation problems

Google provides information about indexation process and the report on Index Status. If you don't see a rise in the graph, it means, that the search engine has no regular access to your site. If you see sudden drops – it means that you had problems with a server, but a sudden rise is not good as well, it may indicate, that your site was hacked or you've got double content.

Make sure you hadn't occasionally disallowed to index your page in file robots Meta tag. Also, in order to avoid such problems, you should use canonical URLs and have no broken internal links.

Linking issues

Links are the key behind search engine ranking but sometimes bad links can spoil your complete SEO campaigns. Below is the kind of links which may cause issue with your SEO campaigns-

• Linking on the low authority websites, that have a bad reputation for spamming, for example, may cause the traffic drop.
• When the backlinks to your site are removed. It may disappear when the website ceases being online, or the site was redesigned. And later, when the search engine will update the web page index and you'll have your site rank drop.

You need to produce content that will result in more links to trusted sources of high quality. For example, this blog post on the up to date topic increased traffic of the site is was referring to.

Unnatural Competition

It is not quite about some hacking attacks on your server and a rival SEO expert deleting cracking your robots.txt file. It is a result of intended attempt to decrease your ranking. Negative SEO often involves previous points as a way to harm you. For example, create junk links to your site and cause a penalty for you.

This problem can be detected with analytics using SEO tools. Though Google claims that negative SEO cases are rare, indeed it is not impossible. If you have noticed the links to your site from foreign forums, senseless blog posts or adult sites – you may face such a dangerous problem. To protect yourself, you should monitor such links and remove them before they might influence your indexation.

Wrapping it up!

These were some 5 possible reasons as for why your organic traffic recently dropped. There are many bloggers who have recovered their blog and websites after getting penalized and if your site has been penalized then you can recover as well.

Just keep an eye on your Google Webmaster and if your site has been penalized then you will see a message with the possible reason for the same. Work on the reason and appeal to Google. If the search giant will find you have corrected the issue, the penalization can be rolled back.

For example, if the penalty is due to bad links, check the links and send an email to the owner of the site to remove the links. You can request something like below-

Do the follow ups and get your links removed. Once you have cleaned the profile, just appeal to the search engine and they will remove the penalty if found good.

Let me know if the recent search engine updates have benefited you or your traffic has been decreased?

Starting A Blog

List of Do's and Don’ts for Blogger: A comprehensive guide

By Ashutosh Jha → Sunday, April 16, 2017

This is a guest post by Arun Mohapatra. If you also want to write a guest post at TricksRoad, Please check this.

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Let's start! So your dream is to become a celebrity in the blogosphere?
Then you better should know all the ‘Do’s’ and ‘Don’ts’ of blogging.

Not knowing these means you are just a pretentious know-it-all type geek who is only good at complaining why his blog fails to get more than thousands of visitors every month.

Also Read: Some Common Mistakes that every Blogger should Avoid

But how would you know which are the dos and don’ts for blogging? Of course, you could round up all the blogging related info after doing an intensive web search. But isn’t that troublesome?
It sure is. We know that, and that’s why we’re here to make things simple for you. In this article, we’ll make lists of do’s and don’ts for bloggers. Let’s start with the Do’s first.

Do sound research

Half knowledge is worse than ignorance. So before you make a claim to your readers or suggest anything to them, make absolutely sure your claim is valid or your suggestion is an authentic one.

Be master of some trades

The myth is quite prevalent that a blogger is a jack of all trades and master of none. On the contrary, you need to be a master of some trades. Blogging is a niche based area. Successful bloggers know how to carve out a niche in their area of blogging. Hence be a master in your niche area of blogging.

Publish as much as you could

An action shouldn’t be judged by its result alone. Most bloggers make this mistake. They publish only their best posts. However, your readers want you to write as much for them as you could. Besides, having more content will keep your site ahead in the race for search engine promotion.

Create attractive layout

Blogging is not only about text-based content. Design and graphic play key roles too. An attractive layout may do wonder for your blog. It could heighten the appeal of the blog and facilitate reader engagement. That’s precisely what you want, don't you?

Network with other Bloggers

If you’re working on building a great blog, it’s necessary to connect with other similar minded bloggers. For this, you can follow people from your niche on Twitter, facebook or any other social media site. Use hashtags on Twitter/Google+ to find those who are having similar interest and connect with them. After doing all these you’ll be surprised at how many bloggers will become interested in yours. This will not only help you to increase traffic but also you will get updated with the current trends in the blogosphere and much more.

Brevity matters

There’s a difference between a blog and an article. Many wannabe bloggers don’t understand this difference. Unlike an article, a blog should have a personalized undertone. At the same time, a blog post should be brief. Brevity keeps users focused. Long posts often make them distracted. That said, if the topic of the blog requires detailed analysis or if it’s a tutorial, the blogger should feel free to write at length.

Blogging ‘Don’ts’ are as important (If not more) as blogging ‘Do’s’. There are few things that every blogger should avoid. Those things are classified under blogging ‘Don’ts’. The list of blogging ‘Don’ts’ includes the following;

Also Read: How to Convert Visitors into Loyal Readers

Beating around the bush

Straightforwardness is a virtue. Your readers want you to be straightforward. So don’t beat around you the bush, introduce whatever you want to discuss without any ado and discuss that in full details. This would make your blog informative and that, in turn, pull more visitors.

Avoid long sentences

Long sentences distract readers. Readers start out and feel lost in the middle. Then they again go back to the beginning and by the time they reach the end, they feel tired. This way they read the sentence but fail to comprehend its meaning. Short sentences on the other hand help users grasp the meaning smoothly.

Too much information

Information is good, but information overload is not good. There’s a fine line difference between these two. As long as you are putting information that is pertinent to the motif of the blog or to elaborate the sub-motifs, it’s fine. But the moment you start staffing the blog with unnecessary information, which presumably the reader won’t be able to remember for long, it’s information overload and would hurt your blog.

Don’t make typos

Typos leave a fairly bad impression about you in your reader’s mind. So be extra careful while typing. Bloggers automatically assume readers will focus on the overall content and won’t mind one or two typos. That’s not true. Readers want the blogger to be more knowledgeable than them. Typos portray the author negatively.

Final Words

Bearing in mind the ‘Do’s’ and ‘Don’ts’ discussed above will help you steer clear your blog posts from all sorts of errors and ambiguousness. So keep them in mind next time you blog.

What do you think of our list ‘Do’s’ and ‘Don’ts’ of blogging? Let us know by dropping a comment below. Also if this post has helped you, please consider it for sharing.

About the Author

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Arun Mohapatra is a digital marketing enthusiastic, online marketer manager and a passionate blogger at DigitalVani. He holds master’s in computer application and enjoys working on web development, search engine optimization, social media, web analytics, conversion optimization and content marketing.
If you also wish to write at TricksRoad, Please check the details here.