Business

10 Business Benefits of Branding and Why You Need a Strong Brand

By Ashutosh Jha → Wednesday, April 10, 2019

It only takes ten seconds for consumers to form an opinion about your brand. What kind of message do you think your branding efforts are sending?

If you haven't been prioritizing branding for your business, now is the time to start.

People are forming opinions about your business and your products or services whether you like it or not, so you might as well do what you can to try and control the narrative, right?

10 Best Business Benefits of Branding

If you're not sure where to begin when it comes to branding, keep reading. Listed below are ten benefits of branding that you cannot ignore.

1. Stand Out

One of the greatest benefits of a solid branding strategy is that it helps you to stand out from your competition.

Whether you're using custom packaging to stand out on store shelves or unique ads to stand out online, a strong brand will increase the likelihood that people will notice and remember your business.

In today's world, where just about every market seems saturated, any step you can take to separate yourself from the pack is going to pay off in a big way.

2. Increase Customer Loyalty

Good branding practices help to increase recognition and customer loyalty.

Customers feel more attracted to brands that they recognize them and have seen them online or on store shelves before.

A potential customer might walk by your product a few different times before they decide to try it. The more they see it, though, the more likely they are to eventually pick it up.

Once you've connected to your customers in some way, they'll go out of their way to buy what you have to offer, even if it's available to them for a lower price somewhere else.

3. Increase Credibility

Strong branding can also help you separate yourself from your competition by increasing your authority within your industry.

With the right branding efforts, you can establish yourself as an expert and someone who can be trusted more than other businesses that sell similar products or services.

Remember that you are helping to build your company's brand whenever you speak or share something online. If you have a professional, authoritative presence, people are going to be drawn to you and what you have to offer.

4. Increase in Revenue

The better your branding practices are, the higher your revenue is likely to be.

There's a reason businesses spend so much time and energy on branding and marketing -- because it pays off. If you take the time to invest in building your business's brand right now, you're going to be much better off later on.

As you build your brand and start increasing recognition, you can start to charge more for your products.

You'll be able to raise prices and trust that people will still buy your products or services because they love your company and the message behind it.

5. Attract Ideal Clients

Good branding also lets you attract your ideal clients or customers. With the right message and marketing tactics, you can bring in the right kind of people to your business.

For example, if you want to attract high-paying customers, you need to create an aura of high-value and luxury around your product. This might mean using higher quality packaging or colors like silver and gold that are associated with wealth.

6. Increased Confidence

Good branding helps customers to feel a greater sense of confidence when it comes to using your product or service. It also helps you as a business owner to feel more confident in your products or services.

When you put in the effort to establish great branding practices, you can rest easy knowing that people are seeing your business in the same light in which you see it.

7. Consistent Marketing

When you put in the time and money to establish a strong brand right from the beginning, all of your marketing efforts become easier.

It's easy to know which colors, fonts, and phrases to use since you've already done the work to decide what kind of message you want your company to put out.

You'll also always have guidelines to return to and make sure your marketing tactics line up with your companies overall brand and mission. This will definitely give you boost in the marketing. Even you can try out different form of marketing like ringless voicemail, email marketing, social media marketing, and more. There are many ringless voicemail providers which you can check to promote the best offer and get the leads.

8. Maximize New Product Launches

By building a strong brand now, it'll be easier for you to launch new products in the future.

People will be more inclined to try out products that you release since they already love your original line up.

Even if you release something that's totally different from what you've done in the past, people will still be interested in giving it a try.

9. Attract Talent

Good branding helps you attract the right kinds of clients and customers, but it also helps you attract the right kind of employees.

When you make an effort to build a brand around a particular message or idea, you're going to attract employees who relate and share your same values.

What could be better for business than having employees who are on board with your brand from day one?

10. Connect Over Shared Values

The right branding strategy also allows everyone, employees and customers alike, to bond and connect over shared values.

This allows you to create a community of like-minded people, which is especially important in the era of social media and online connection.

If you're in the middle of a branding or rebranding project, click here to learn more about how you can create a feeling of community around your company.

Start Reaping the Benefits of Branding Today

As you can see, building a strong brand is incredibly important if you want your business to succeed long-term.

It's easy to feel overwhelmed when you start learning more about branding, and you might even be tempted to give up altogether.

Remember, though, that there are too many benefits of branding to ignore it or leave people's perception of your company to chance.

Do you want to learn more about building a brand and effectively marketing your products or services?

If so, be sure to check out our brand-building articles today. This article on online branding is a great starting point.

Business

The Art of Unboxing: 7 Custom Packaging Tips to Boost Your Brand

By Ashutosh Jha → Sunday, January 27, 2019

You're always looking for new opportunities to develop your branding strategy and find more ways to reach your target market.

Your social media presence is on fire, you have tons of promotional products, and you know lots about the kinds of things your market responds to. Your website is getting tons of traffic, too.

What are you missing out on when it comes to marketing opportunities?

Custom packaging. 

Read on to learn more about how to do more with your packaging -- and increase customer loyalty and brand awareness as a result.

Turn Your Package into Something Else

Looking to take your custom packaging to the next level?

If so, then consider creating a package that can be turned into something else entirely.

Transformative packaging is on a list of these popular trends for a reason, after all. Not only does it make an unboxing video that much better, it's also a great way to ensure that your brand stays in the minds of your customers long after the unboxing is done.

Plus, it communicates to your customers that you're a creative brand -- and one with an eye towards sustainability.

Make sure that the packaging transformation has something to do with your overall brand.

For example, if you're a clothing company, why not include instructions on how to turn your box into a cardboard hanger? If you're sending someone seeds or flowers, how can your packaging be folded into the perfect flower pot?

Customers will love showing off their creations -- so make sure you include a hashtag where they can upload their images to social media.

Get Personal

It's no secret that personalization is the next big thing in marketing.

So, there's no reason why it shouldn't play a role in your product boxes.

If you're a smaller company, then you may have the time and resources to slip a handwritten note -- personally addressed to the buyer -- in your boxes. If that's a possibility for you, go for it. It's a great way to build up customer loyalty.

Of course, not everyone has the time or the smaller order numbers required to make this happen. Don't worry. You can still make things personal.

We love the idea of slipping a typed note addressed to the buyer by name inside the box. You could even have their name custom-printed on your packaging for a one-of-a-kind unboxing experience. If that's too much, we suggest doing it for any influencers you send out your products to.

Or, make custom personalized packaging a perk for VIP members or buyers who reach a certain threshold of money spent on your products.

Use That Space

So many people simply don't take advantage of all the branding, promotional, and storytelling space that product boxes provide.

Remember that it's about much more than just the top of the box alone.

You also have the sides of the box, the interior lid, and even the opportunity to include custom tissue paper inside the box. Take advantage of the space to communicate with your customers and turn them into loyal clients.

For example you could tell the story of your company on the inside of your box lid (don't be afraid to get personal and raw -- emotion connects with customers.)

If you're shipping wine, maybe you could include a few suggested food pairings or even recipes on each side of your packaging. As a coffee company, perhaps you could include the story of one of your coffee farmers somewhere on the packaging.

It's especially important to include your social media handles and website address on your packaging. This way, you can connect with your customers online (and learn more about their buying habits in the process.)

In short: you have space. Use it.

Pick the Right Material

It's also important that you use materials that are consistent with your overall branding strategy.

For example?

If you're an eco-friendly company with a serious focus on sustainability, your packaging materials should reflect that. Go with a product box made from 100% recyclable materials, or a material you know will decompose well.

If you're all about communicating a feeling of luxury and exclusivity to your buyers?

Then go with shiny, high-end packaging -- think of it as an investment in your brand as a whole. Think seriously structured packaging in trendy colors like millennial pink. Or, go with minimalist packaging design to double-down on the idea of brand exclusivity.

Choosing a material that's consistent with your branding actively helps your clients to learn more about who you are as a company. It's also a way to attract your target market -- especially if you know you're big into unboxing videos.

Sometimes, spending more on your packaging materials is one of the best investments that you can make in your business.

Custom Packaging Makes All the Difference

So, now that you have some seriously epic ideas for your brand's custom packaging strategy?

It's time to put them into practice! Find a packaging design company that you feel can bring your ideas to life, and buy in bulk to save money.

Of course, now that you've thought about your packaging design, we're willing to bet you want to learn more about how you can improve your marketing and branding elsewhere.

We're here to help you with that.

Keep checking back with us to ensure you never miss the latest trends in product design, packaging, and branding and marketing as a whole.

Let us help you to connect with more customers and increase your profits in the process.

Top 10

5 Best Google Fonts for Blogs & Websites for Better Readability

By Ashutosh Jha → Monday, November 5, 2018

When it comes to readability, Website and blog fonts along with font size and line height play very important role.

There are many best Google Fonts for blogs and websites which can increase the readability and user experience a lot.

You may find many sites those have excellent content and design but as they are not decorating their fonts and text and so the whole site looks ugly.

Below are some of the things which you should consider apart from the blog design to have a good user experience in terms of text-

• Good and easily readable fonts
• Spacing between words and lines
• Font colors

For a better user experience and readability, you must work on all these above factors and believe me these are not hard at all. You just have to spend a couple of more minutes to all these.

How Fonts affects the user reading experience?

Some time ago, a study was done on Wikipedia user on the different font size and below is the result. This graph shows how font-size impact the accuracy of reading. They also checked the line spacing but fount it not impacting big.

Choosing the best fonts for your blogs and website is bit tricky and you should think about it before finalizing. The best way is, think from a user perspective or ask your friends how they feel by looking at your web page.

In an another research by Hyunjin Song and Norbet Schwartz, it was found that if you have to take action or have to complete some work, simple fonts are far better than the fancy fonts.

Let’s see what they did-

Two groups of people were given set of directions to complete. One group received directions in a simple font and the other group received direction in a fancy font.

The experiments reveal that the group which was given the directions in simple fonts just took 8.2 minutes to complete the work compared to 15.1 minutes taken by another group who had fancy fonts. So the group with fancy fonts took 86% longer than the group with simple fonts.

So while reading simple fonts works better compared to fancy fonts.

Again they conducted a research on the printed card. The first card was having simple fonts while the other one was having fancy fonts.

People thought that the designer who designed the card with simple fonts are lazy or less skilled compared to the designer who designed with fancy fonts.

So what’s the conclusion?

From the above two experiments, it is clear that-

• Different situation has different need of fonts
• If it is a text just for reading purpose, Simple fonts work better
• If you are designing any card or menu etc. fancy font works better

So now let’s start with some best Google Fonts for blogs and websites. Also, you should not change the fonts very frequently and so while deciding any font, stick to it.

5 Best Google Fonts for Blogs and Websites

All these fonts can be easily found on Google Fonts and can be used on any site just by incorporating a single line of code. These fonts are free to use.

I have incorporated both heading and body text in the example so that you can get an idea what you want exactly.

So let’s start with the best Google Fonts for blogs-

1. Lato Bold + Lora

I personally love this font and am using it at multiple places. Let’s have a quick look at the heading and body font design using this font-

2. Bitter + Muli

3. Playfair Display Bold + Droid Serif

4. Oswald + Cabin

5. Raleway Semi-bold + Roboto Light

Wrapping it up!

These were some of the best Google fonts for blogs and websites and you should use these for better user reading experience.

Just give a try and let me know how your blog turned out after using these awesome Google fonts.

Internet Marketing

7 Top Beauty startups In 2018

By Ashutosh Jha → Tuesday, October 2, 2018

The beauty industry is becoming more and more high-tech every year. What new came up this year?

There is a brand, but there is no idea!

What do the Silicon Valley and Lady Gaga have in common? New project! The star patented its trademark "Haus Beauty" in advance. Executive Director Ben Jones hopes Lady Gaga's name will ensure the entire campaign success. In any case, the singer's startup has already received sponsorship support of $10 million. The sponsor was the venture fund Lightspeed Venture Partners (one of the largest in Silicon Valley).

#1 Wanna Nails- Smartphone instead of imagemaker

The new application Wanna Nails will replace the consultant in the cosmetics store. Varnishes for nails can be "tried on" online. At the same time, different lighting options, skin color and even clothes style are available. Through this application, you can immediately buy goods for manicure from the Amazon platform.

#2 Function of Beauty- Individuality in everything

What about the shampoo and hair conditioner for you? The site Function of Beauty creators will provide you with this service. It is enough to indicate the hair type in the questionnaire and select the target (humidification, straightening, color protection or any other). Shampoo and conditioner for individual recipes will be delivered to the house in laconic bottles with the owner's name.

#3 Kolibree- The beauty industry has reached even children

The Kolibree company has released a toothbrush with the function of connecting to smartphones. Need to download the application Magic Mirror. Battling monsters in the game, the child thoroughly cleans his teeth.

#4 Glossier-Skincare & Beauty Products

Glossier is a skincare and beauty product company offering wide ranges of fashion related products which are inspired by real-life. Started by the founder of into the glass, Emily Weiss, Glossier is growing very rapidly. They have recently bagged a hilarious $24 million series B round funding which will be spent on expansion. This funding will also be used for international shipping and launching of new products. It’ll be interesting to see how Emily is using that money to make Glossier even more strong.

#5 Milk Makeup- Live your look

Founded in 2016, Milk Makeup is another entry to girl’s orbit. You can say Milk Makeup as the more colorful entry in the market of Glossier. To use the products of Milk Makeup, you don’t need the brush and it is as per the market demand.

#6 Memebox- Beauty box

This Korean company secured over $160 million of funding is one of the fastest growing company in fashion segment. Memebox majorly promote the Korean product but later they moved online as well and secured a total sale of $100 million in a year.

#7 Seed Beauty- Changing face of beauty

Have you heard and used the products of Colourpop and Kylie Cosmetics?

Then you’ve already using the products of Seed beauty!

They started their operation in 2014 and since then have launched several products in the international market successfully. The best thing with the Seed Beauty products is, they are achievable to everyone. You’ll find their price ranging in between $5-$8 which can be afforded by anyone and so they became quite famous in US market.

Bonamark-Trademark registration

If you have a valuable business idea, register a trademark before it is implemented. You can do this without leaving home. For example, using online service Bonamark. On the site you can verify the brand uniqueness and perform its marketing analysis.

Innovative technologies are rapidly filling our lives. In time, a patented idea can bring good dividends to its owner.

Top 10

5 Points to Take care while creating a responsive website

By Ashutosh Jha → Friday, August 17, 2018

Now a day mobile compatibility is a basic requirement for nearly every web development project today. Of course, the effort involved in creating a mobile optimized, responsive website differs from scope to scope – a static website requires significantly less effort to be made responsive than a dynamic website with user interaction features and content in multiple formats. But the increase in mobile traffic has made it more demanding. This is the time when people like to use mobile devices, tablets for all of their work and so to increase engagement and business, one will need mobile optimized or you can say responsive design.

Below are some of the basic points you should consider while creating a responsive design. Especially if you are a company and developing the site for your client. Usually, nowadays people are so busy that they even don’t have some specific time to check your design on laptop or PC. So you should develop the application in such a way that it can work on all type of devices. You can also take help of some website builder to create the site for you. Here all you will have to do is, just drag and drop the component and rest will be done by the tool.

1. Screen Resolution

Screen resolution is the most basic thing that you should take care while creating a responsive design. Each manufacturer has their own list of screen sizes & resolutions they believe to be ideal, which in turn increases a developer’s effort. On top of that, both portrait and landscape modes have to be considered while design. Web design Mexico or web design new York or in any part of the world these should be taken care of.

Also Read: Where to Promote Blog Post After Publishing

2. Design matters a lot

After the screen resolution, the later that should be taken care of is design. It’s well said that “what is seen is sold”. So to attract the customers, you should have a good design. Either you can hard code it or you can use the templates available in the market. Depending upon your requirement, choose the one.

3. Content is King

I am sure you must have heard this line..right? Yes, content matters. You have done a good design and have good resolution but what about content. With just design you can’t express the feeling, you won’t be able to convey your message to customers. For this, you need something which sales and what can be better than few sales pitch.

If you can write those by yourself, it’s well and good else hire some freelancers and get it developed so that it can sell and make an impact.

4. Loading Speed

A good web designer has to take care of loading speed as well. There are many reasons behind it.

• Web loading speed has a great impact on search engine ranking. Google give great importance to loading speed while deciding SERP. So lesser the loading time, higher the SERP. Work in a way to reduce blog load time.
• From the user point of view as well, no one likes to wait and so if the loading time is more, you are losing your business.

An ideal site has the loading time of 6 sec. If it is more than 6 sec, you should focus on reducing. To reduce it, you can check the CSS, images, and JavaScript files and work to compress those.

Also Read: How to Add Star System in Blogger Blog

5. Important Pages

Suppose you have developed some website for some client. But why you have developed? There must be some specific requirement of the client like it may be their company’s website or some product related site or for a specific reason. No matter what is the reason and purpose, there are some pages which must be there.

I am sure you must be knowing about the importance of leads in online business. So there must be something which can capture leads like a contact page or any form which can save the member information. Similarly, you should have about or few other important pages.

These were the 5 basic points that you have to consider while developing a site for your client.

Have I missed any?

How To

How to Promote Your Websites using Online Forums

By Ashutosh Jha → Thursday, June 14, 2018

Driving traffic to the website/blogs is the first step towards success. Earlier also I talked about the different ways of driving traffic to the blogs.

If you’ve not read those below are the links-

How to increase traffic using commenting on blog
How to increase traffic by submitting your site in high PR sites

There are other ways also to promote your blogs online for free. The most common is online forums. Several webmasters aren’t using this method but believe me it’s fabulous.

Just what you’ve to do is to select few forums from your niche and use the below techniques to promote your site easily. Below I’m giving you few most popular online forums’ name –

• V7n Forums
• Siteowners Forums
• Digital Point Forums
• Warrior Forums
• Site point Forum

How to Promote Website Using Online Forums

Here I’m going to list few best techniques to get the best from the forums-

Complete your profile

This is the very basic and first step to promote your website. Join any site and complete your profile to 100%. A fully complete profile works great to show your identity. This attracts the visitor to spend some time on your profile.

Darren Rowse from Problogger says he follow or even checks only those people who have complete profile on the account as well as a real profile photo. So complete your profile after joining these forums and mention about yourself, your site name and details and your contact information.

Introduce yourself

Yes this is the second step you should follow. After completing your profile, introduce yourself, your website in a good way to the other members of the forum. This will help you a lot.

At least 20% of the active member will visit your site and if you have good content/product they may be your regular visitor also. In every forum there is a section called ‘Introduce Yourself’. Use this section very efficiently and ask for the review also.

People will visit your site and will tell you about the good and bad things about your site. This will give you many benefits-

• Help you to increase the traffic
• By review, you can improve your site
• Help you to increase reputation

Focus on Quality not on Quantity

Whenever you’re joining any site or community first remember this ‘Give More Take Less’.

Yes if you’ll remember this, you’ll get the most of it. Use forum to help other and in this way people will start knowing you and slowly you will be a trusted name on those forums and people will start following you.

Talk influential

Just to increase the numbers of posts on the forums, don’t post anything. This is not going to help you. You’ve to talk in such a way that people will get influenced with your words. Else people will start ignoring you and you will simply waste your time there.

While writing any post or submitting any answers to the questions just think these are the people who will take your business to the next level and so write accordingly. Believe me this is going to work great for you.

Forum Signature

You must be thinking this is a very common method. Right? Yes this is. But are you using it to get the best out of it? Are you getting enough clicks on your signature link? No. Think about the reason.

There must some controversial and hot topic in every forum. Comment on those posts and you’ll see the effect. Similarly start a new thread on the hot and controversial topics and you’ll find the increase in number of clicks on your signature’s link.

Final Words

These are just 5 among many ways to promote your website using online forums. But I’m sure you are going to get lot of publicity through above methods.

Friends you must be using another or similar kind of tricks to get online exposure. Do share those. If you liked this post, a pin will be highly appreciable.

Business

10 Technical Tips To Create Online Branding for Your Business

By Ashutosh Jha → Tuesday, June 12, 2018

Starting a business is quite easy but making it a successful brand is what makes you a true leader. One can simply start a website but scaling it and making it into a brand takes years of dedication and hard work. And then something comes which people recognize just by its name.

I have personally worked with many companies online for their different part of the business and the common problem I found is the branding issue. They spend millions of dollars on marketing efforts but forget the basic part of the business, which is the brand name.

[Image Reference: Third Party]

Have you ever wondered why, if a couple of companies are bidding for a project, despite of a higher bid, the big company most of the time win the project, why?

That's because of the power of a brand name!
Yes, if you have a recognized brand name, your client won't have any second though about working with you even though there are many others waiting in line for the same work.

So, I thought of writing a detailed post on how to create online branding for your business. This post will give you 10 solid online brand building tips for your business. These are generalized online brand building tips and so no matter what business you are, you can adopt these tips.

Why building an online brand is so important?

Well, we have already discussed this above, but let me summarize all the points once again:

• Building an online brand creates awareness about our business, what we do, and what we offer
• Building an online brand also help us create the buzz about the business in the market which directly impacts our growth rate
• It elevates our credibility
• Building an online brand allows us to gain the trust in the market which again boosts your business

And there are many such benefits of building an online brand. If you have a good brand name and you are charging more, for any business, customers are likely to buy your service or products. A perfect example is Microsoft Azure in the big data cloud space. Although there are much cheaper Hadoop cloud service providers available, Azure is leading the segment despite of being costly. That's possible because of the trust we have on Microsoft.

I hope I am able to clear the point as for why your business needs online branding, and quickly.

Now, let’s see some important technical tips for online brand building!

10 online brand building Technical Tips on the edge!

Here are the 10 important technical tips for online brand building that you should implement right now. Here I am mentioning technical, and that's because you need to put some effort from the technical side to create your online business reputation.

#1 Research your brand name and register

This is the first step while going for your online business. In our earlier post, how to start an online business from scratch, we have also emphasized this point.

Invest your time and energy in finding the brand name for your online business. Once you have shortlisted a few names, head over to the Internet again and look for whether or not there is another business with the same or similar name. You should always try to avoid similar names or matching ones. Your brand name should be one of a kind!

Once you are successful in finding a name, you can simply get it registered legally. You may also look for trademark registration depending on the nature of the business. Brand name registration is different in different countries and so, you should look for your local laws.

#2 Create a Logo for your brand name

Yes, this is the second and another important tip for online brand building. Your logo should be designed in such a way, that it would show some meaning and somehow depict the kind of business you are doing.

Make sure it is professional and good looking, as the logo will be the face of your business and will be the first step for all your branding efforts.

You may get it done from any number of professional designers, or, the best is to use some tool on your own and see which logo is the best fit for your business. You can create a logo using Wix's platform. They are trustworthy and provide an excellent platform to create a perfect logo for your business. It’s totally customizable, which means your logo will be totally unique, and plenty of personalized design options are available which will make your work even easier.

The primary reason why I recommend people to create a logo using Wix is, Wix is one of the largest website builders in the market and so, they have plenty of data telling you what will work for your online business form an online brand building point of view.

#3 Register the domain name similar to your brand name

Yes, while selecting the online brand name, you should also make a checklist for your domain name. Make sure for the brand name you are suggesting; the corresponding domain name is available. This is quite important for successful online branding.

We have written few posts on how to select the best domain name and 5 cheap domain name registrars which you can refer to get a clear idea on the domain name selection and registration.

#4 Get a professional website/store developed

You definitely need a place where you can sell your product or list your services or simply convey the words you are trying to make. If you are looking for personal branding or trying to establish yourself as an industry thought leader through blogging, you should have a professional blog.

If you are providing a service or you are trying to open an e-commerce store, you should select the appropriate theme or template as required. You can use a website builder, which will help you create stunning websites from scratch or by customizing some existing templates. Again, Wix can help you here. They are one of the leading website builders in the market currently.

#5 Spread awareness

There are many ways to spread awareness. As we are focusing on online business and online brand building we will consider only tips which are suitable for online brand building.

To get your brand name famous, you should promote your business through a different medium. Let me summarize a few here-

• You can make a paid promotion where you target your potential audiences through social media ads like Facebook ads, Instagram ads, Google AdWords, Bing Ads. These sources will give some solid online brand awareness by spending some money.
• Parallelly, you should invest in SEO for your business. SEO is a long-term process and you may not see results quickly but once you have started ranking, the impact is huge. Also, you don't have to spend much on SEO as you do for paid promotions.
• Follow other promotion strategies like Email Marketing, blog promotion, display marketing etc. as well to build a brand online.

Again, which methods you should use most depends on the kind of business you are doing. Also, be precise while selecting your audience and market. I won't be a suitable audience for a Ferrari, hope you got the point!

#6 Establish online profiles

It is quite important to show your availability on respective channels for quick brand building. For example, if you are dealing in the fashion niche, you must have a beautiful presence on Instagram and Facebook for sure. Similarly, depending on the niche and business you are in, get your availability on the suitable platforms. In general, everyone should be on the major social media platform and avoid the common social media mistakes to have a better online brand name.

#7 Be consistent with your message regardless of channel

In the above point, we ensured to have an online presence on all the major social media and other directories. But all these platforms have their dedicated audiences.

For example, LinkedIn has professional audiences while Facebook has general social communities. And so, while you will be interacting with these two different social media, you may have to manage the audience in a different way. But one thing that should not change is the message. Be clear about what you are, what you offer, and the credibility of your brand.

#8 prove that you are an expert

We need to show the world that we are the expert in something which we are offering. Only then we will get what we came for online. And this is quite important for your online brand building.

Let’s say you are offering a machine learning solution to your clients. Then you may do some podcast or webinars to show how skilled you are and how you can help business.

You may also allow some of your top leadership to speak in a public event that can attract the business community of your niche. Make sure to select the relevant events only for maximum benefits. And then you can show those events as your milestones while pitching to any client.

#9 Have a blog

Sharing your thoughts is quite important and what can be better than a blog!

Yes, with every website, one should have a blog attached where the company should share the relevant information. Especially, if you are running a tech domain, this is a must. A blog won't only help you share your thoughts but also create the wiki section for your users and of course help in the SEO as well.

You should check our detailed guide on how to start a blog on WordPress from scratch for more details.

#10 Maintain the dignity of your brand name

Again, building something is definitely hard work but maintaining the same for longer is even harder. You must ensure that there should not be something which may impact all the hard work you have done for online brand building for your business.

For that, you should deliver what you promise to your clients; do things in a legal and precise manner. Whenever and wherever possible, make your brand name make an impact. Also, you may go a bit offline to convey your words. Like you may what to produce some brandable goodies (coffee mugs, T-shirts) are the best example.

Wrapping it up!

These were the top 10 tips for online brand building. Every business, no matter whether it is big or small must focus on online brand building otherwise no matter how good your product or service is, someone with more budget will come and will surpass your name and clients.

What else you do to create and maintain a brand name?

Starting A Blog

Where to Promote Blog Posts After Publishing?

By Ashutosh Jha → Saturday, June 9, 2018

Generally what we do while writing blog posts?

• Find an idea to write a blog post
• Find keywords to target for that post
• Research for the content
• Make few suitable Images
• Draft the blog posts
• Finally publish

But have you thought, are above steps sufficient? If you will ask me, I'll directly say no (till the time you are not a superstar). Writing and publishing the blog posts is a very common thing that lac of bloggers do. But are all successful? NO.

The main thing that matters with the content is the TRAFFIC. If you don't have traffic, no matter how evergreen content you write, it doesn't mean anything. So to let you potential readers know that you have written something that will help them, you need to take your blog posts to those audiences. And for this you have to promote it well.

Now the question is where to promote blog posts after publishing? If you're not aware of where to promote blog posts, don't worry just in this posts I am going to share all the details about Where to promote blog posts after publishing. This is exactly what I do and I am sure if you will follow, you will be able to drive traffic, engagement and good money for sure.

Where to Promote Blog Posts after publishing?

First of all think why you will promote your blog posts? There can be many reasons behind it like for traffic, for engagements, for visibility or all. So you have to target the places where people visit, where people come to get the thing you will share. Got my point? Ok. So let's start with some of the best places to promote blog posts after publishing.

1. Social Media

Social Media is the best places to share blog posts. As per Wikipedia, there are more than 200 social media on the internet and a total number of social networks users are around 1.96 billion in 2015.

Just think of the number around 2.0 Billion users. It is expected to have 2.44 billion users by 2018. Now the question is can you target all 200 social networks? Of course NO. You can target top 5 social networking sites or more which drives more traffic like Facebook, Twitter, Google+ etc. These are the leaders in Social Media. You can check our posts on driving traffic through social media below-

Top 5 Social Networking Sites to Boost Traffic and Create Brand
11 Effective Tips to Increase Traffic from Facebook
How to use Reddit to Drive Massive Traffic

But be aware! Use social media sites very carefully else it may give you a negative result as well. You should avoid common social media mistakes.

2. Email Newsletter

You must have heard that subscribers are your real strength in Blogging or any online business. BUT WHY?

Because anybody simply can't join your list if they don't like you. Be sure if I have joined your list means I liked what you share. I liked the way you write, inspire and promote. So your email subscribers are the best traffic anyone can get.

As soon as you hit the publish button, send them the update writing some lines about the post that you have written something new and they must check it out. Also, you should focus on converting your visitors into loyal readers and increasing your email list.

3. Questions & Answers Sites

Why anybody comes to your site? Because they need the solution. What if you directly go there where people are seeking solutions? Whether anything can be better than this?

Question and Answer sites are the best way to drive valuable traffic. Because you are providing the thing they actually need. There are numbers of Q&A site but for now I will suggest you to focus on mainly two sites.

a) Yahoo Q&A

Yahoo is the second best and largest questions-answers site after answers.com in the world having more than 2 Million visitors a day and more than 1 Million questions are asked per day. If you are able to answer even 15-20 answers with a link back to your site also, you would be able to pull a large amount of traffic.

b) Quora

Quora is also one of the leading Q&A sites having 1.5 Million traffic a day. Similar to yahoo Q&A, Quora also has a large database of questions. You can work on Quora in the similar way as you do on Yahoo.

Few things you should note about these Q& A sites are -
• Don't spam these sites else you will be banned
• Answer only those questions which you know
• Provide meaningful links in the answers. If you don't have any article related to it, better first write and then comment
• Answer according to your niche. Don't try to enter all the niche
• Keep an eye on the trending topics on these sites and accordingly write the blog posts

4. SlideShare

SlideShare is a visual content marketing platform driving more than 60 Million visitors a month. You can just make a PPT on the topic you have written and post on SlideShare and add links back to your site. Now just sit back and see how much traffic it drive to your blog. Below are the things you should take care while publishing a PPT on SlideShare.

• Use eye catchy images
• Write only required text on each slides with decent fonts and color
• Provide a link of your blog post on every slide and in description
• Have good Title and Description

5. YouTube

YouTube (also a product of Google) is the second most used search engine after Google. Per month, YouTube receives more than 5 Billion searches. Now just think of the potential it has.

Now what you will have to do is, make a 30-60 seconds of a video about your blog post and publish it. Be sure to do proper optimization of video and include links on video as well as in the description.

You can also monetize your video and so now you have a dual source of income. You don't have worked hard in creating videos. Just use few graphics and texts and mix up in a better way.

6. Bloggers Outreach Campaign

Bloggers outreach is also one of the best ways to take your article where it can get lots of popularity. If you are an active blogger and have a good blog, I am sure you must have received emails similar to below.

What is in this mail? This guy first told that he read my blog and liked it. Then he explains he has written some content similar to what I have and then he asked if I can add his article's link in my blog post for reference.

You should also do like this. There are a couple of benefits of it like, if the blogger whom you have mailed will agree to add your link as a reference then you are getting traffic as well as a backlink also. You can read more about blogger outreach campaign in top methods to promote blog posts article.

7. Social Bookmarking sites

Social bookmarking sites are also a great source of traffic and engagement. These sites can give you more and instant traffic on your blog posts. You can target few major social bookmarking sites like-
• Biz Sugar
• Kingged
• Dig
• Inbound etc.

Wrapping It Up

These were some of the places where you should promote blog posts after publishing. I use these and I get quite interesting results. Do try and share your stats with me.

If you are already using these, let me know your experience.

Business

How to Establish Yourself as an Industry Thought Leader By Blogging

By Ashutosh Jha → Wednesday, April 4, 2018

Many times you would be hearing that somebody has a good influence in the industry and due to their name they are doing amazing. Even I have seen some internet marketer with just few thousand traffic in a month earning good money through an affiliate or by selling their own products/service. But how?

Well, they are quite established in their field, people value and believe what they say and buy what they recommend. But this doesn’t happen in a day, month or year. It takes years of hard working to create such an amazing image in the industry. They are now leaders in their industry.

You can take examples of Neil Patel, Blair Evan, John Chow and much more such people. Today, I am going to discuss how to establish yourself as an industry thought leader by blogging.

So are you ready to be the next industry thought leader in blogging? Go on…

7 ways to establish yourself as an industry thought leader by blogging

So let’s start with the top 10 ways using which one can be the next industry thought leader by blogging.

Here I am continuously mentioning the word BLOGGING because it is an effective way to create influence and reach to the people easily.

As per the study by think creative team, Small businesses that embrace blogging see 126% more growth in terms of leads than those that don’t blog.

At the end of this article, I have also, shared a beautiful infographic on Blog power by ResearchNow and it will show you how blogging help to become influential.

Before moving ahead, I just want to share few facts as for why blogging is so much influential. These have been taken from the tweets and blogs of Weber Shandwick.

• 74% search online for consumer electronic reviews before buying
• 28% ask social network friends or followers about a product they’re considering
• 79% of online shoppers spend 50% of shopping time researching products online
• 23% of total Internet usage time is devoted to social networks or blogs
• 57% of companies with a blog have acquired a customer from their blog
• 81% of U.S. online consumers trust information and advice from blogs

And many such data supports why blogging and blog are one of the most influential ways to get the market and customer.

Now let’s start with the top 7 methods to establish yourself as an industry leader.

1. Create a blog

If you don’t have a blog then do it now! It won’t take much time to create and start a new blog. There are several tool using which you can start a new blog like Wix or you can use templates to start a blog on blogger or WordPress.

Either way, it is very easy to start and you can create in minutes. I would suggest you to use Wix as you will have to just drag and drop the required stuff and done if you are not much in the technical field.

Let me show you how to start a blog using Wix here-

• Just create your account on Wix and select the category in which you want to start. I have selected Blog as my main category.
• Now you can select the template which you want to keep from a variety of templates available.

• Now just make changes in the template you have chosen and done. You can make changes to background, color, menu, files, image and many other things. You need not be technical or coder to make the template make like you need and just by dragging and dropping you can get it done.

• Once done, just publish it and it will ask you where to host? Either you can choose the Wix subdomain or if you have your domain you can provide the details and get started.

Done, you are ready for your blog. Now just start posting your influencing thought or whatever you think will be beneficial for your reader.

you can also check more about how to design a website using Wix quickly in the below video-

2. Publish plenty of free content initially

Once you are done with your blog, it’s time to start doing for what you have created the blog. Start posting as much meaningful content as possible. These contents can include-

• Blog posts
• E-Books
• Videos
• Podcasts
• Influencer interviews
• Case study
• White papers or whatever you think will be beneficial

Make sure these are free initially so that you can get initial authority. If you are giving what a reader may need, then, believe me, you won’t have to think again as they will easily follow you and subscribe you which will later make you plenty of money.

The more quality content you will create, the better it will be. Around 60% of the well-known marketers create at least one new content per week.

3. Make it easily accessible

Here I mean to say that whatever you are providing on your blog, make it easily accessible. You must have seen many blogs asking your complete details like email id, phone number, name and so on to have access to the content or video.

I am not saying don’t collect the email ids or other details but initially, let it be easily accessible. There are chances that your reader may get annoyed and will leave your site.

If you are doing such things then keep it in limit and also first ask the question-

Whether it is so much value that someone will share their personal details?

4. Don’t Miss Social Media

You must have heard of the power of social media like Facebook, Twitter, LinkedIn, and others. As per Statista, over 2.22 Billion users are using social media and so being a business owner or a person who wants to be the industry thought leader can’t ignore such a huge presence.

You should have an account and good presence on all the major social media like Twitter, Facebook, and LinkedIn etc. Also, recently Snapchat has become one of the major places for teens and is getting very popular day by day.

Here is the latest statistics on social media-

Also, just don’t share your posts and thoughts on this social platform. Do some activities like-

• Answer the comments on your posts
• Appreciate who has commented/liked/followed to give a personal touch
• Share other’s posts which you may think will be beneficial for your readers
• Participate in forums and tries to solve queries which you can!

5. Contribute Guest Posts

It is the topic of debate whether guest blogging is dead or not? But if you will ask me then I will say a big NO. Just the perspective has been changed.

Earlier people used to do it for links and SEO but now it is done for popularity, authority, traffic and to build brand and image.

So if you want to increase your user base and popularity, make a good and convincing guest posts on some good blogs in your niche.

Believe me, if you are not asking for any links, more than 90% of the bloggers will allow you to do the guest post on their blog.

Also, once your post will get published, don’t simply forget it. Share with your audience, reply to the comments and be polite to negative comments.

Here are some common benefits of guest blogging-

6. Get out there and speak

Don’t miss a single chance to speak in events/seminars or in any forum. Rather than hiding your face behind the computer, get out of your comfort zone and start speaking in events, forums, and seminars.

Believe me, this will help you in all the ways and will give you a solid platform to become the next industry thought leader.

There are multiple ways to which you can get an opportunity to speak at an event-

• Mention on your blog that you are ready to speak in public forums
• Mention the same on your social profiles
• You may contact PR agency to get the list of such events and then approach the organizer. Even PR agency can help you to find
• Join local toastmaster club to get opportunity
• Join the groups on social media related to conferences
• Get in touch with those who have spoken earlier on some public forums

And once you will get the opportunity, don’t simply let it go. Use that in a way so that it will help you further.

7. Promotion works well

Well, initially you won’t be able to rank your content, promotion is the only way to which you can get initial traffic, success, and publicity.

But the big thing is you should know how to promote your website? There are multiple methods to do so and believe me very easily you can drive initial traffic which is very much necessary.

Below I am mentioning some amazing methods to promote your blog and content-

• Send regular updates to your email subscribers
• Don’t forget to share on social media with catchy headlines
• Bookmark your article on social bookmarking sites
• Participate in forum discussion and leave the link if required
• Share on content sharing sites like BuzzFeed
• Ask your friends to share with their network
• Do content outreach campaign
• You may do paid promotions and much more…

Here is a beautiful image showing the top category of promotion by relevance-

These were some of the amazing methods to establish yourself as an industry thought leaders. Here is the infographic, I was talking about at the start.

Wrapping it up!

---

These were some of the practical approaches to establish yourself as an industry thought leader by blogging. This is not that easy as it sounds too but also not that difficult. If it can be done regularly and if you will take care of your people and business, you will be the one.

What do you think on this? What a person should be to become an industry leader?

Social Media

Top 3 Most Powerful Ways To Promote Your Blog

By Ashutosh Jha → Sunday, February 4, 2018

Today it’s quite easy to start a blog and run it for some time but it’s too difficult to make it famous and successful. In a survey, it’s been seen that 95% of the newly started blogs are getting closed or become inactive after initial 2-3 months. What is the reason behind this? Below I’m listing few reasons that may cause this scenario-

• Making mistakes that should not be done initially
• Not getting traffic
• Not Making Money
• Got bored with blogging

If you’re in the 1-3, then there are plenty of solutions and you can continue with blogging but if you’re in 4th one then it’s difficult to get rid of it. You should keep yourself motivated towards blogging. For every single success, you should pat yourself and by this way you can keep yourself motivated. There is a solution of first three problems. I would suggest you to go through the below 3 posts correspondingly to resolve these three problems and continue with blogging.

• Avoid Common Mistakes Done By Many Bloggers
• 5 Killer tips to generate traffic without SEO or Social Media
• 17 Real methods to earn from Blog

To get success and to make your blog a brand, it’s very important to write great article. But if there is no body to read those articles, what’s the use of it? Actually you’ll get discouraged after some time and you’ll get quit blogging.

There are few common mistakes that many bloggers make and the most common is not promoting your blog effectively. Today I’ll talk about the top 3 most powerful ways to promote your blog effectively. If you’re new to the blogging, you should read this article completely to avoid any mistakes.

3 Powerful Ways To Promote Your Blog

This is not the time to work on SEO tricks. With the latest updates from Google and other search engines frequently, you need to think about some other ways of traffic. You can’t totally depend on the organic traffic. You can’t totally depend on the backlinks to increase the SERP. It’s time to increase the awareness of your blog. It’s time to increase the popularity of your blog and making your blog a great brand. Here I’m going to talk about the few most effective ways to promote your blog and get decent traffic on your blog.

1. Promote your blog on Social Media

This is one of the most effective ways to increase your blog awareness on the internet and also one of the top traffic sources. Only creating high quality content is not enough. You should take that content to the right category of people. You need to write a content which can solve the other’s problem and then you need to take that solution to the needy group of audience.

It’s a method of content marketing which is most powerful compared to other sources

Also Read: Top 5 social media to increase awareness and traffic

When interested people will find your content, they will visit your site and if will find it interesting, they might share your articles too. Just think how much awareness you will get from this. By using the power of social media you can directly target your audience and in this way your half of the job is completed. As long as you’re serious about your blog and want to continue this as your business, you can’t ignore the power of social media.

In my case as soon as I publish a post on my blog, the very first thing that I do is to share on the social media. But here you should take care of the timing. You should share your blog post in the timing when most of the people are active. Suppose you are added in a couple of groups on facebook. In one group most of the people are from US and UK. So you’ve to share your post in their time and if in other major contributor are from Asian sub-continent, you have to take care of their timings too. By this way you can manage to engage more and more people to your blog post.

I’m sure you must have account with top social networking sites like Facebook, Twitter, Google+ etc. These 3 are the major networking sites available today. Just you’ve to use these platforms in effective manner. Share your blog posts on these sites and if you think your post is too good even you can use the social advertisements to promote on large scale.

Note: Social advertisement is cheaper than the CPC advertisement programs and you can build many more audience then the CPC. So if you’re ready to spend little money, you should definitely try this source.

2. Understand the power of Guest blogging

I’m not sure why I’ve kept this at second place. I should have kept this at the top but no matter at which place it is here, guest blogging has a great importance. Guest posting is the best way to increase the popularity of yourself and your blog. Just you’ve to utilize this method on the effective way. I would suggest you to plan for at least one guest post per month. By this way, in a year you’ll manage to have 12 guest posts and I’m sure by using this method you are going to get the maximum exposure in the blogging community. Just you’ve to take care of few points for guest blogging-
.

• Choose a famous blog for guest posting
• Write unique and lengthy content
• Emphasize on Quality rather than Quantity
• Introduce yourself in a good and efficient manner with photograph
• Respond to each comments on the guest blogs and try to build relationship with the readers
• Make good repo with the blog owner where you’ve done guest posting for future. This will help you to increase the links of your blog.

Not all the blogs offers guest blogging but still you can find a lot of blog who do offer including my blog too. So before doing guest blogging, email to the owner of the blog about your topic and little details about it. I’m sure, must of the time you’ll receive positive response. And then if your article is good you can ask for at least a link back to your blog. So by this way you can increase backlinks too.

But those time gone when guest posting were done mainly for backlinks. Almost all the major search engine now penalizes those blogs which tries to do these stuffs. So to avoid such circumstances you should mainly focus on creating awareness about your blog and this way you’ll get lots of traffic. If you’re getting links also, try to use nofollow attribute. By this way you will never get caught by Google and you will manage to increase your blog traffic as well as you’ll get maximum exposure also.

3. Use Blogger Outreach Campaigns

Blogger outreach is also one of the best ways to increase blog popularity. It is actually the necessity to remain in the field and for getting maximum exposure. Many blogger do outreach campaigns just to increase links but you should not do this. You should do this campaign just to build the relationship. Once you’ll get success in building good relationship with your fellow bloggers, links and all will come automatically.

Here relationship basically means, creating a channel and connection with other bloggers. You may think your primary goal is to get links and shares but not. Your primary goal should be to tell them that YOU ARE HERE. If you’ll manage to tell this, believe me you are going to get lots of exposure and hence hundreds or even thousands of traffic to your blog.

How to start an outreach campaigns

What you’ve to do is email few bloggers from your niche and appreciate their work and let them know how great content they have written and ask for the advice for the improvement of your blog. Believe me first they will visit your blog and will read your articles. Later you’ll find a reply with the appreciation about your blog posts.

The second thing that you’ve to do is to email them again with the link of few of your best article and ask for the share on social sites. Never ask for the links. If they’ll like your article, they’ll never mind to share or at least tweet you. Just think if you’re sending only 5 emails a day and getting only 2 shares, how much exposure and traffic you’ll manage to get. Most importantly all the visitors will be your targeted users and so chance of converting them into subscribers will be far more. I believe you’re already doing these campaigns. If not, please start doing this and you’ll see the outcome very soon.

Wrapping it up!

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These were the best top 3 ways to increase the blog’s exposure as well as traffic for your blog easily. Also by using these methods you’ll get far more traffic and promotion then the backlinks. So start trying these methods, if you’re not doing. Or if you’re already doing this, let me know your experience with these.

I hope you enjoyed reading these best blog promotion strategies. If yes, please do share this on the social media. Thanks for reading. Keep visiting!!

How To

5 Best Techniques to Increase Domain Authority (DA) of a Website

By Ashutosh Jha → Tuesday, October 24, 2017

Getting traffic to a website is the most important task for any blogger and webmaster. As traffic depends on many factors, most of us work on SEO mainly, which includes both on page optimization and off page optimization to pull traffic from search engines.

SEO helps a lot to gain initial traffic from search engines and make your website popular. But the old content and optimization techniques won't help you to get traffic in the long run.

So now what? 

Here come Domain Authority and Page Rank in the picture. Since Google has stopped updating Page Rank now and so Domain Authority has become one of the most important factors that decide the quality of a blog or websites. Now bloggers mainly focus on increasing domain authority.

Domain Authority (DA) is a metrics that has been developed by MOZ. It is one of the most popular parameters of SEO. The higher the DA, the more you will get ranked in search engines and hence the more traffic you get.

But domain authority is not something that you can increase in a day or week. As you know, this is critical for ranking, and so many factors have been considered while deciding DA. If you work on all those, definitely you will get higher domain authority.

So now the obvious question is how to increase domain authority? 

In this guide, I am going to tell you the five most important steps to increase domain authority of a website. But before going to those steps to increase domain authority, let me tell you few facts about domain authority.

Domain Authority (DA)

The term DA is a self-explanatory word which decides the popularity of a domain. Below are the few facts about domain authority which will help you to understand domain authority better.

1. DA is based on many factors like the link profile such as how many links are pointing to your website.

2. You can't increase domain authority in a day or week. It takes time but if you will follow my approach, you can get higher domain authority.

3. MOZ updates domain authority frequently. A couple of months ago they updated the domain authority and TricksRoad's DA got increased from 19 to 23. So if you will work on increasing domain authority, you will get the result quickly.

4. Domain authority is scaled between 1 and 100 and depending upon the parameters your website can have any value between 1 and 100. Gaining a DA of 100 is tough. Sites like Facebook, Google, and Twitter are having DA number of 100. But don't get disappointed if you are not hitting 100.

So how to increase your Domain Authority?

How to Improve Domain Authority

How to improve domain authority of a blog or website is a very common question that is being asked. So in this article, I am going to give you an answer to this question- How you can increase domain authority of a website.

To increase the domain authority of a website first, you should take care of the link profile of the site. Here I mean to say you should do the below two things-

1. Remove Bad Links pointing to your website: Here you should remove the bad links pointing to your website. Bad links can harm your SEO and so need to consider immediately. You can take help of online tools to check the links to your site.

2. Get High-quality links: Obviously, as we know links plays a critical role in SEO. So try to get as many high-quality links as possible. You can do this in a couple of ways. Either you can hire an agency to do this. But this method is bit costly and have risks. The second method is creating high-quality contents and those contents which are shareable and linkable. This can include interviews, expert roundups, guest posts, etc. These kinds of posts are highly shareable and linkable. This second method is completely white hat technique, and there is hardly a chance of getting penalized.

How to increase Domain Authority of a Website? - 5 Best Techniques

So now have a look at the five best methods to increase the domain authority of a website.

1. Gain high-quality links

This is the very first and critical step to increase domain authority. High-quality links will not only help you to increase the domain authority but also it will help you to get higher rank in search engine. There are many ways using which you can get high-quality links. For example, you can write a guest post on some high PR and DA blogs. Also, you can get some quality links from the well-established forums. You can read my article how to get best from forums for more details. Even you can ask your fellow bloggers to give you links. 

Also Read: 3 Powerful & Unconventional Link Building Techniques

But again beware while creating links and you should not create low-quality links as that will decrease the authority and SERP of your blog. If you have low-quality links then immediately you need to work to get those removed. 

2. Create Linkable & Shareable Contents

This has a direct impact on the domain authority. DA directly depends on your content. Increasing DA is indirectly related to content marketing, and for content marketing, you should have linkable and shareable content so that others should get attracted to share your articles and even other bloggers should use your article link on their blog for reference. 

If you are writing articles that have enough information and are well structured then even, it can appear in Google news. What best else can happen apart from this. Sometimes ago I wrote a complete guide on How to make money from a blog. Here I listed around 21 proven methods of earning as a blogger and it was a 2100+ words guide which was shared by a lot of bloggers. 

Like this, you should also try to write a complete guide which anyone can follow and be sure to get lots of links and share. This is going to help a lot while increasing DA of your blog.

3. Deep Internal Linking

Increasing DA of a blog or website completely depends on the SEO of a website. It almost considers all the parameters of the search engine optimization. As we know, SEO consists of both on page optimization and off page optimization. On the page, optimization includes well-formed URL, Title of the post, Meta Tag, Description and internal article linking. Internal linking plays a vital role in on-page SEO optimization of a blog. Also, it increases the page views and average time per page views as you are giving your readers some solid reason by providing different good quality articles for reading through internal linking. 

Also Read: How to Convert Visitors into Loyal Readers 

Off-page optimization includes link building (this is the example of internal linking), social sharing, etc. When you are building any website or writing a new post, make sure you are linking your internal pages/old blog posts to each other. By this way, you are telling Google that all your internal pages and posts are equally important and this will help you to rank well. Below I am listing some checkpoints which you can follow while interlinking the posts- 

1. Interlink your pages and posts with relevant keywords. As you can see in this article, I have done. 

2. Use a different variation of keywords while interlinking. Make sure you are not using the same anchor tag again and again. 

3. Don't only link your pages and posts. Also, try to link few external high-quality pages and posts. For example, you are writing an article about "How to create a website" and you found someone else has written a quality post then give a link as a reference. Make sure you are only linking high-quality sites for external links. 

4. Also, make sure all the links that you have used are working properly.

4. Regularly Remove Bad Links

If you are frequent to social media, you must have seen many bloggers and webmasters complaining about the unusual traffic and links from some spam sites or irrelevant sites. This traffic and links decrease your SERP and hence the authority as well. 

The best ways to get protected from such types of issues are continuously tracking your site. You can do Blog Audit for this. Don't worry you can do blog Audit for FREE as well with the help of internet marketing tools like Ahrefs, GSA, etc. 

Also Read: 31 Experts Have Shared Their Best Link Building Tools. What are yours?

Analyze all your backlinks and traffic source thoroughly and if you find any unusual traffic or links, remove it immediately. There are couple of ways using which you can get those links removed very quickly- 

1. On some websites, you will find a link, "Request to remove". Fill that form and request to take off your blog's link. 

2. E-mail to the owner of the blog or website, explain the issue and request to remove the links. By this way, you can be safe from any penalty from search engines. 

Also by doing periodic link cleaning, you'll gain a huge benefit. This is something that many bloggers and webmasters don't do. Many bloggers do only when they receive a message in webmaster tool. So don't wait for the Google to tell you/penalize you, do quick scanning frequently.

5. Patient! Domain Age Matters a Lot

Domain age also affects the domain authority and higher the domain age the high domain authority you will receive if you have good SEO. Domain age doesn't come more in the picture, but it does affect the domain authority. I have seen many old areas having very high DA. But again this is subjected to the above conditions.