Promotions

7 Local Advertising Ideas to Help You Grow Your Business

By Ashutosh Jha → Monday, January 28, 2019

It's easy to forget traditional marketing effectiveness is when digital overshadows the conversation. Yes, digital marketing is important for modern business. But, there are many benefits of tapping local advertising ideas.

What are these benefits of traditional marketing?

For starters, there's less competition as many new businesses stick to digital platforms. You'll also find traditional platforms lowering prices as they compete with digital alternatives. Finally, we're still consuming old media despite our change in consumer habits. 

What you'll find in this article is an overview of unique marketing ideas you can perform on a local level. The article shares why they work. And, how you can begin exploring the opportunities to help grow your brand.

1. Meetups and Events

Meetups and events place a face to your brand.

Your participation adds transparency to the business operations. People use interactions when placing a value on the brand -- be someone they like and it applies to the business. Your brand is easier remembered when it's tied to a pleasant experience with its owner or team.

Where can you find meetup and events?

• Meetup/event roundups
• Industry newsletters
• LinkedIn mentions

Use the event to create a rapport with leads and business pros. Try giving branded gifts to make it a memorable experience. Then, do a follow-up with those you traded business cards and soft pitch your offers.

2. Word-of-Mouth Referrals

Did you know? People are 4x more likely to buy something when it's referred by a friend. This is the power of word-of-mouth marketing!

You can encourage word-of-mouth referrals in many ways:

• Offering a unique and helpful product or service worth sharing
• Interacting with locals and creating a pleasant experience
• Simply asking for referrals from your already passionate followers

Creating excitement for your brand and its offers kick start consumer interest. A small nudge through referral incentives can get the word out.

Try adding a referral system at your business, offering rewards for leads. Or, keep it simple by having new customers mention the referer. You can wow the new patron and continue the referral chain through a stellar experience.

3. Radio Advertising

Radio (AM and FM) reach more than 228-million Americans every week. This reach is more than television, apps, and online video! Thus, radio advertising gives you one of the largest consumer pools imaginable.

What makes a good radio ad?

• A strong hook to catch their attention
• A short but sweet message and value proposition
• A time-sensitive call-to-action to get them engaged

You can work with ad providers to find the best spots for your work. Try placing an ad during relevant talk radio shows covering your market. Or, use the ad to build brand awareness to funnel listeners to other platforms like your site.

4. Television Advertising and Public Access

TV spots aren't only for the rich corporations. You'll find channels open to advertising during prime-time like the nightly news! Likewise, your town/city may offer public access spots you could use to promote the business.

Like radio, you'll want to keep the ad short and punchy. For public access, try theming the show or use engaging content as a way to pitch your offers.

Try creating TV ads or public access shows with these tools:

• HD camera
• Video editing suite
• Video templates
• Royalty-free music

Learn to edit video by taking an online class or hand it off to a professional. You can later use the video in your online advertising campaigns, too! Or, embed the long-form features as business blog posts for added traffic generation.

5. Print Media and Canvassing

There are countless ways to explore print media:

• Business cards
• Flyers
• Brochures
• Signs
• Pamphlets
• Billboards

...and the list goes on!

Print media is ridiculously inexpensive thanks to online print shops. Many print shops, like VistaPrint or UPrinting, offer free templates and great discounts. Try your hand at print design or send it out to freelancers.

The added benefit of print? It lets you:

• Get out and get face-to-face with prospects
• Reuse the work in other campaigns and media

The print items like brochures are a perfect entry at local events and meetups. The interaction builds to word-of-mouth referrals. And, becomes media items published on the business site or tapped for online ads!

6. Local Listings and Classifieds

Believe it or not, lots of people prefer their local paper vs reading the news online. This means you can reach a subset of your market through local listings and classified ads! You'll likely find local papers willing to make ad deals, lowering your ad costs.

Try this:

1. Create a local ad for TV and radio
2. Strip the best images and transcribe the audio
3. Rework the message into digestible local ad/classified

You could create an ad "ecosystem" by referencing your ads on different platforms. This builds the brand awareness, offering more leads!

7. Contests and Promotions

People love freebies and you can use this to build awareness and sales. You could use the contests to gather leads or funnel users to your social profiles. A promo in tandem with local ads can define your brand in the targeted market.

How could you hold a contest or promo?

1. Check with your local commerce organization for events
2. Buy-in to a booth at one of these local events
3. Brainstorm a great offer you could giveaway or raffle
4. Attend the event, collect entries, and distribute prizes
5. Do a follow-up, seeing if you could generate backend sales

Again, this puts a face to your brand and creates referral opportunities! Your local efforts homogenize toward the common goal of growth.

Own Your Space with Local Advertising Ideas

The rush to create a global brand has many forgetting the power of owning one's local space. Successful placement, even in a small town, can have a monumental impact on growth.

Owning your space offers:

• A closer connection to customers via face-to-face interactions
• A smaller competitive pool usually comprised of industry laggards
• A unique opportunity to refine your brand before expanding

So, don't forgo local advertising ideas because digital is cutting-edge. Explore every option your business gets to grow. Create the groundwork via traditional means, then explore digital adds to its effectiveness.

Ready to scale-up? See our best money-making guides to challenge your business savviness. Expand on what works, and dominate the local scene.

online business

7 Best Places to Advertise your Business Online in Budget

By Ashutosh Jha → Friday, September 28, 2018

As we all know advertisement is essential to grow any business. You have to reach out to the potential customers first. Later your business may run on recommendations.

If I will ask you what are the places where you can advertise for maximum benefit?

I am sure many of you may come up with two or three places like Google, Yahoo or few more. But do you know there are plenty of places available online where you can promote your business effectively?

Also, one thing you should not that not every advertising method works for all business. So you should have a good number of alternatives in order to handle any situation. So today I am going to talk about 7 best places where you can advertise your business online for maximum benefits.

One of the recent surveys on online advertisement has shown that global display advertising is growing by more than 36% each year and this is the best way to reach out to your potential customers.

Also Read: 11 Tips to Take your Blog to Next Level

Also, many of the below companies offer few FREE credits for new customers. So you can just do bit search and you will get free credit initially. Later if that advertising platform worked for you, continue with that else switch to other. But give some time to understand the model before switching to another platform.

7 Best Place to Advertise Business Online

1. Google Adwords:

No doubt Adwords is one of the best and widely used online advertising companies owned by Google. As Google own majority of the search engine market so advertising on such a great platform will be very beneficial for all.

Adwords worked on PPC (pay per click) model and you have to pay once someone will click on your ad. The price varies depending on various factors like keywords, Location, Audiences and much more that you are targeting. One click may cost you even $0.01 or it can also cost you $400. So it totally depends on the niche, Target Audience, and Locations. They provide different types of advertisement solutions like Text Ad, Display Ad etc.

Setting up a campaign is not that difficult in Adwords you can do in 5 minutes also. The one thing that you should take care is the Keywords. Select the best keyword that describes you and can earn you maximum benefits.

Also Check: Best Google AdWords Alternatives for PPC

2. Microsoft AdCenter:

Microsoft AdCenter uses their search engine, Bing, to display advertisement. Bing is the 3rd largest search engines after Google, YouTube (again a Google Company) and is very famous in the US.

Also Read: 3 Most Powerful Method to Promote Your Website

Here also you have almost all the features of Adwords. The benefit that you will get in Bing is less cost. For the similar campaign, you will feel less cost compared to Adwords and so you have to invest less money.

3. Facebook Advertising:

The biggest social media giants Facebook also advertise different brands and business and are gaining lots of popularity these days. Facebook can be the best advertising solution for small business owner. Their advertising system is also somewhat similar to the above two but the mega benefit that you will receive here is you can even display an image along with the text. So even people are not clicking on your ad, still, you get lots of exposure.

4. Twitter Advertising:

Twitter is also one of the best ways to advertise. There are 143,199 tweets per second are getting tweeted on Twitter. So you can estimate their large audience. Twitter mainly promotes profiles, tweets, and hashtags. But now they have also started other advertising platform. So it can also be one of the media to promote your business online.

4. City Search:

CitySearch does not have their own search engine but they have an association with many major search engines where they promote your business. They manage your daily result and do ad placement on MSN, Google, Yahoo etc. The idea is again the same PPC. They offer two paid plans- The Web connect and Call connects.

5. Stumble Upon Ads:

This is still unknown to most of the people but Stumble upon is one of the best and very economic advertising solutions. Stumble Upon has an advertising platform known as Paid Discovery where you have to spend somewhere between 0.05 cents to 0.25 cents. You can see how economical it is. They charge you when someone stumbles your ad. I personally love this network.

6. Niche Blog Advertising:

If you are targeting to potential customers from some particular niche then advertising on niche blogs can be the best idea. You can ask the admins to either write a review about your business/products or you can do banner advertisements as well. This is one of the most effective means of reaching out to targeted audience. Even they charge very less compared to other big advertising companies. if you want to advertise on our blog TricksRoad, just shoot us a mail.

7. Online Directory:

The online directory is also a good way for promotion. There you can either do free promotion or paid promotion. if you are going for free then depending upon the review they display any profile at top while in paid, you can get the top slots. This is very effective way of promotion as even in paid advertisement you have to pay somewhere around $2-$30 per month depending on the directory. So even a low budget companies can do advertisement on these directories.

Over to You

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I can certainly tell that online advertising works great. I am an internet marketer and from the above list I have personally advertised on many platforms and some of those have given a great result for me. So if I can get the result why not you?

Do try today itself and let me know your success stories. Also if you are facing any issue do let me know in comments. I will definitely help you to get out of it. You can even shoot me a mail and can be assured for the solution.

Make Money Online

How to Receive Payment from Perfect Money to PayPal

By Ashutosh Jha →

Last week I was working with one client from Bulgaria and I didn’t check whether PayPal works for them or not. I completed the agreed work and sent the invoice for payment.

But received shocking news that PayPal doesn’t work there and he told me he can do payment through Perfect Money. This was the first time I heard about Perfect Money. I calmly asked my client whether he can choose any other option or list the options available for payment and he listed few as below and the interesting thing was, I was not having an account with any of those.

• Perfect money
• WebMoney
• Yandex money
• Bank transaction (in their country)

Then I requested him for some time and he was fair enough to accept that. Then I started searching for the methods as how I can receive payment through perfect money?

I posted this query on Facebook and one gentleman helped me and he explained the process and yeah, sent me his affiliate link for signup so that he can receive some affiliate commission (this is a good idea).

Although client gave 3-4 network to get the payment but Perfect Money seemed to best among all and I finally went with them and completed the process.

Before letting you know how you can receive payment through perfect money, let me tell you that the entire process is very costly and you should only go with it if you don’t have any other options like PayPal, Payoneer etc.

How to Receive Payment from Perfect Money to PayPal?

I am considering here, receiving money in your PayPal account as the destination as you all are champ in the further process of withdrawing money from PayPal to your respective bank accounts.

Getting payment into your PayPal account involves couple of steps as below-

• First, get the payment to your Perfect Money account
• Then use some exchanger to get that amount in PayPal account

In both the steps, the network will charge some amount and then again PayPal and that’s why I said, it is very costly.

So the complete process to get payment through Perfect Money to PayPal involve the below steps-

• Create account with Perfect Money
• Receive the Money in Perfect Money account
• Connect with any exchanger (I used Rchange as it is simple & quick to use)
• Create account with Rchange and connect your PayPal account with them
• Now initiate the withdrawal process from Perfect Money through Rchange to PayPal account

With the above steps, you would be able to receive money in PayPal account through Perfect money and Rchange. I.e. this is the complete process of perfect money to PayPal money withdrawal.

Now let me take you through each step and share how to receive payment through Perfect Money to PayPal.

Create Perfect Money Account

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This is the first step to perfect money to PayPal processing. Creating account with Perfect money is a very easy task and can be done in a couple of minutes, but one thing I want to share here is, don’t ever use FAKE details as it may cause an issue.

Also, here we are trying to get money in PayPal from Perfect Money but if you want to get in Bank Account then you will have to do perfect money account verification which is not possible without real proofs.

To create Perfect Money account, just follow the below steps and get your perfect money account active.

1. Visit this link and fill the required details. The fields are self-descriptive and you won’t have any issue filling out.

2. Select Individual and accept the T&C at the bottom of the form and click on Register Button.

3. You will receive an email asking to verify the account. Please do so by clicking the link.

4. Now if you want to verify your account, you will have to complete 3 verification work-

• Name Verification- Can be done by uploading any your identity card. I gave my PAN card

• Address Verification- Can be done by uploading any utility bill like Gas/phone/water etc. I was not having on my name so I didn’t have address verified account. But don’t worry; it won’t affect our aim here.

• Contact Number- This will be done only if first two are verified

5. Now proceed to your account and there you will find there three account number in different currencies like below-

6. The one with a $ sign is your account is your account number and will be used to receive payment from your client. Just send this account number starting with U to your client and ask to send the payment to your Perfect Money Account.

7. I did the same and received my payment. But this is not done yet. You have just received the payment but it will not available for withdrawal until you will accept it. This can be done just by clicking the link shown at the end of payment received.

8. Just click the link and it will ask for a confirmation code (your client will send you this code). Enter it and done with Perfect Money work.

Now as you have your money in Perfect Money account, it’s time to get in PayPal account. For this, I took help of Rchange.

Create account with Rchange

Creating account with Rchange is also a very easy task and you just need to follow below steps-

• Register with them using this link
• Now add your PayPal email id with them
• Once done, it’s time to transfer the payment. Click on this link and select Perfect Money to PayPal

• Here you will have to select the PayPal Id where you want payment and connect with your Perfect Monet account.

• Select your Perfect Money account number where money is and authorize account.

• Here you will have to select the amount you are willing to withdraw. Perfect Money charges 1.99% as the processing fee and so do the calculation. I had $74 and so I choose $73.5 for withdrawal.

• Just click TRANSFER and done. You will see a row in your Rchange account that they have received the payment and it is under processing.

• Here again, Rchange will deduct your $2.5 as a processing fee and I received $71.5 in Rchange account.

• Now after some time, you will get the money transferred to your PayPal account and you will receive a confirmation email for the same.

• Again PayPal will deduct their fee (around 5%) and so finally I received around $68 for an amount of $75.

So in the whole process, networks deducted around 9.2% of the amount but yeah I received my payment and it was a great learning experience as I came to know about different other Payment and Exchanger networks.

From here I am sure you know how PayPal works and when you will get your money credited to your bank account.

Wrapping it up!

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This was all about Hoe to receive payment from Perfect Money to PayPal. I hope if you need, you would be able to get payment from your clients from those locations where PayPal doesn’t work. If still you’re finding any issue, feel free to drop your query in a comment.

Had you come to similar situation ever? What did you do to receive money?

Twitter for business

10 Best Ways of Using Twitter for Benefit in Business

By Ashutosh Jha →

There is no shortage of social media sites out there to be a part of. Every day it seems like there are new ones being created and as a consumer, it can be challenging to keep everything straight. But still Twitter is an integral part, and one should know using Twitter for benefit in Business.

As a business, your aim is to engage the widest array of audiences, and seeing that most of the world does much of their communication and commerce online, it’s only natural that you as a business seek to use the platform to its full advantage.

As a business, you have to prioritize the places where you’re going to funnel your marketing efforts. People would say that you have to be on all of the social media platforms to engage as many people as possible. But unless you’re a large business with a staff large enough to accommodate each facet of social media, this isn’t a realistic goal, nor is it one that will be worth your efforts.

Choose to focus on one at a time. For starters, Twitter is a great place to begin. Here are ten ways of using Twitter for benefit in Business.

10 Top ways of using Twitter for Benefit in Business

1. Create an Account- Of course, to use a social media platform; you’re going to have to create an account. Creating an account is super easy, just make sure to write down your password and username so that you don’t waste time trying to remember your information every time you want to log in. Once you’ve done that, you can move onto the next step.

2. Create Content and Link Accounts- The amazing thing about technology and social media accounts is the fact that you can link all of your accounts. You want to aim to make your company personal so that people feel a connection to you.

If you’re a loan company, create an account, follow a bunch of different people, and create content that shows the world who you are, who your people are, why you do what you do, and how you seek to change the world. If you make things personal, people will want to connect with you and conduct business through your accounts.

3. Tweet Often- As far as Twitter goes, the more noise you make on the platform, the better off things will be for you. You can’t expect to make any headway with clientele if you’re sending out one tweet every once in a blue moon.

If you want to take advantage of Twitter as a business, find somebody to run this aspect of your business and make it a priority to tweet often. Preferably at least three times a day, as different people see different posts according to the time of day that they’re able to get on the platform to check things out.

Although there is no rule like these many times you should tweet and it depends on the kind of business you do. But you should maintain consistency. Here is a report saying the engagement vs. a number of tweets per day.

4. Follow the Influencers- You should also follow the influencers in your area to get updated on the latest buzz. Also, follow those to learn the strategies and implement those for your business. For example, if you are running a business in IT field then, you can follow the influencers from IT field and follow what they do to attract the clients. You can also implement the similar strategies.

5. Track Mention- Usually, people don’t track the mention on Twitter much. But if you are using Twitter for benefit in business, you should do. You don’t know when someone will suggest you for some business related queries.

Also, try to reply those as much as you can. If someone is just sharing your status or link, just reply saying thanks. This is a good business ethics and seen on the point of gratitude.

6. Retweet- Don’t be afraid to retweet as this will help you to connect with real people. Also, a sometimes person may retweet your tweets also which can be helpful in your business.

7. Follow trends/hashtags- To get more reach on the Twitter, you need to follow the current trend and hashtags following. You can find the trending items in the sidebar.

These trends change as per the location, and so you should target the trends and hashtags for the country you are targeting.

8. Use images and videos- Visuals are a great way to reach and engage mass. The same applies to social media also. Use GIF images/standard pictures/videos to get more engagements and reach.

As per a research was done by Buffer app, tweets with images received 18% more click compared to the one without. Here are some of the interesting stats regarding the tweets with and without images-

• Tweets with images receives 18% more clicks
• Tweets with images receives 89% more favorite
• Tweets with images receives 150% more retweets

9. Don’t be afraid to ask- Don’t be afraid to ask your followers to retweet your tweets. There is nothing wrong in it, and even big companies are doing this. You’re just making an appeal.

10. Optimize Tweet’s Bio- Make your Twitter bio meaningful, interesting and unique. This will help you to get more followers and engagement. Write what you are and what you do in a nice way. A good example can be found at Neil Patel’s Bio.

These were some of the great ways of using Twitter for benefit in business. Do try these and I am sure you’ll see some good charm coming to your business.

Let me know how you are pulling business out of Twitter. Also, you can connect me at Twitter at @heyashutosh :)

social media marketing

3 Ways to Market Your Own Digital Agency In 2018

By Ashutosh Jha → Thursday, September 27, 2018

Marketing a digital agency takes time, and you could actually fill a textbook as thick as your arm with the proper steps to take, and information necessary to properly take those steps. This is no textbook, but is rather a “menu”, if you will, describing a number of dishes which precede, sustain, and follow a meal.

Content marketing will be explored specifically in this writing, as it has a very high level of ROI—though it’s worth noting that the same general precepts apply to other avenues of marketing. For example, content marketing requires a certain level of original content to be created and disseminated for proper effect. In the same way, using a billboard would require a certain level of time left standing to reach the requisite number of potential clients and have any real impact. It’s the same thing, just in a different medium. Accordingly, variables change.

You’d need to cover them all in detail to be comprehensive; but if you understand where those variables are, and that marketing essentially reflects the same kind of practice in different ways, then you can take a general article like this one and apply it to a broad level of outbound marketing strategies.

So following we’ll look at the “meal”, beginning, middle, and end, which most generally characterizes the most popular and, as some would consider them, successful means of digital agency marketing today.

1. The Appetizer, Marketing Built Around User Experience

A good way to get around all of these is to focus your marketing campaign around fulfilling the needs which have resulted in a certain kind of user experience. Say, for example, that your digital agency develops apps for smartphones, and is specifically designing one that is used in dating.

You’d want to collect as much information as you could pertaining to other dating apps, and that which is both lauded and despised in their regard. You’d then want to compile that information and associate it with your new app. In terms of marketing, you would want to focus on how what your app does is better than the competition in one area, and fixes problems of the competition in another. You’re focusing on singing your app’s praises, and fixing problems that similar apps have that monitors and showcases problems for developers.

User experience is a great way to reap this information, and you can find it for free all across the web—all you need to do is research appropriately. When you have that research, both the quality of your digital agency’s products or services, and the quality of marketing surrounding them, will be more effective. Additionally, this “appetizer” sets you up for the main course: developing actionable content that is likable, sharable, interesting, and valuable to target markets.

2. The Entrée, Continuously Produced And Creative Content

There’s a process here that looks like this:

• Research is conducted pertaining to the market your digital agency serves
• Ideas are generated for content addressing that market
• Varying online markets sympathetic to your agency are identified
• Content is created that is informed by all these facts
• Content is published
• Content is promoted

Here’s an infographic from Moz.com which really illustrates these points:

There are a few things to add to that, like recirculation and guest-blogging. Both would technically fall under what’s known as promotion. Basically, you want to get your content—written or otherwise—featured on guest sites that serve markets which either correspond or are adjacent to your target market.

Adjacent markets can bring crossover clientele and expand your market reach. Target markets are more likely to have those in a demographic sympathetic to your products or services, and apt to convert. Again, these principles generally apply across all kinds of outbound marketing. Research, creation, and dissemination of advertisement materials follows an essentially uniform process.

Where your digital agency really differs has to do with specific online means of presentation. Not only do you want to have this content available in visual, video, blog form and other video streaming sites on your company’s website; you want to utilize things like social media to get the word out. This step is, appropriately, the “dessert” of the whole enterprise and one which will provide you with a clear understanding of how white-hat works.

3. The Dessert, Maximizing Social Media Platforms

Check out this infographic from DailyInfographic.com showcasing twelve steps worth considering for social media marketing success:

That says it all in a nutshell. Again, you can see how the principles outlined in the creation of general content above have some parallel qualities to those explored in this process. Researching what you’re going to write, and where it’s going to go, creating the content, promoting it—all are very similar to conventional content creation and dissemination which exists regardless of dedicatedly social platforms that constitute the bulk of today’s media.

Where you’re going to find some differences between the conventional process, and social media marketing, is in terms of data examination and re-examination. Social media has an amorphous quality that is constantly shifting. Where in terms of conventional blog-related content marketing, you’re looking at broad trends designed for ROI in a year or two’s time, with social media you can catch a “wave” and ride it in to viral success very quickly if you’re wise about how you conduct your campaign.

In the process outlined in the infographic, you’ll find a section pertaining to KPIs, or Key Performance Indicators. Now these are going to be different for different social media platforms, and there are a lot of social media platforms out there. Snapchat, Facebook, LinkedIn, Minds, Twitter, YouTube, Gab, Reddit, the list goes on. Each has enough KPIs to write an article as lengthy as this one. You need to determine which platforms are in greatest alignment to your target market, and which KPIs to focus on branching off from there.

At that point, you want to get all the team-members who’ll be involved in the social media campaign “on the same page” regarding KPIs and the like which you plan to focus on. Only then do you start producing the content which will eventually be disseminated across the social media platforms which align to your operation.

Scrum at the start of each week in order to establish weekly social media goals, and review your progress at close of business on Friday to see what was accomplished and what still needs work the following week. Part of that scrum should involve planning out content campaigns. Think of it like the release schedule for Marvel’s recent proliferation of superhero films. Disney execs got together and ironed out a schedule of release, making a sort of tree on a whiteboard that helped them organize based in terms of plot, budget, marketing, etc. You need to do the same with your social media marketing team.

It also makes sense to utilize more than one social media channel if at all possible, and treat each of those channels idiosyncratically. You need individuals dedicated to answering prospect responses both positive and negative, and you need to review the campaign every month to see what needs improved, what isn’t working, and which forward steps make the most sense.

A Fine Marketing Meal

With an appetizer of market research pertaining to user experience, you can establish what kind of content to produce such that it most appropriately meets the needs of your target demographic. When you design that content, you’ll have a research and development process unique to each marketing campaign, but which will most likely take a year or more to reach maturity.

In that time, you want to create about 1.6 pieces of content a day at a size of 500+ words per piece. That works out to about 50 a month, or 600 a year. These should be disseminated across a variety of blogs you run, and guest blogs you’re able to post on, as well as social media. If you can design visual and video content, do so.

Social media is a means of advancing your primary content, which is why it is listed in this writing as a “dessert” of sorts. While it is an end in and of itself, you’ll need to design content for it specifically; so it makes sense to use what you’re already spreading through other digital avenues, as such crossover minimizes marketing cost over time.

That said, there are quite a few different ways to go about marketing, and as has been pointed out, there is enough information out there to write many books about. Which is most pertinent to you will depend on your business. That being said, the primary thrust of your marketing campaign for your digital agency will involve research of the market, creation of content, and dissemination of that content in a managed way that adapts as necessary.