Before starting any SEO campaign, performing a proper SEO audit to assess your website’s current SEO performance is very important.
Without a proper SEO audit, we wouldn’t know which areas on our website that demands more optimization, and at the same time we might miss out on low-hanging opportunities like keywords we probably already ranked for on the second page of Google SERP.
Without a proper SEO audit, we wouldn’t know which areas on our website that demands more optimization, and at the same time we might miss out on low-hanging opportunities like keywords we probably already ranked for on the second page of Google SERP.
However, many SEO practitioners neglected to perform a comprehensive SEO audit, and one of the most common reasons is because they simply don’t know where to start.
It’s important to know that SEO audits don’t need to be so complicated that they are only accessible by technical people. Instead, there are now various SEO audit tools that can make the process easier than ever, while at the same time ensuring the reports are accessible for everyone so we can take immediate actions.
Here, we will discuss some of the most useful SEO audit tools available in the market today, how they can help your SEO audit process, and other important factors to consider including price.
20 Best SEO Audit Tools in 20221
Without further ado, let us begin.1. Google Search Console
It’s difficult to mention SEO audits without mentioning Google Search Console. After all, for most people, the objective of their SEO efforts is to improve their website rankings on Google, and so using Google’s own webmaster tool that is totally free is an obvious idea.Not only Google Search Console is free, but it is also very beginner-friendly. You don’t really need to have any technical proficiencies to use the tool to get useful SEO audit insights like whether a page is properly indexed, page load speed performance, link profile, broken links, the status of HTML markups, and more.
If you don’t already have Google Search Console installed on your site, you definitely should, considering it’s absolutely free and coming from a reputable company (well, it’s Google).
Price: Free
2. Google Analytics
Google Analytics is another free SEO audit and analysis tool from Google, and is the most widely used website analytics tool in the world.Albeit totally free, Google Analytics is a very robust tool that is rich in features, and can integrate seamlessly with Search Console and other Google tools like Optimize.
While it’s not the most in-depth tool and is more focused on traffic analysis, it is still a very important SEO audit tool to have in your arsenal, considering it is totally free.
Price: free
3. Woorank
Woorank is a great SEO audit tool for analyzing a website’s SEO performance, providing a detailed analysis of on-page and off-page SEO metrics, link profile, broken links, defective/broken web pages, and can also provide thorough recommendations on how you should optimize the site so improve its visibility and ranking.Woorank does offer a free version, but to unlock most of its useful features, you’ll need to subscribe to its premium plan starting from $59.99/month. You can download audit reports in PDF format, which covers not only SEO-related reports but also usability checklist, mobile performance analysis, social media performance analysis, and more.
Price: Basic plan costs $59.99/month
4. RavenTools
RavenTools isn’t solely an SEO audit tool, but a comprehensive SEO suite that can run a sitewide SEO audit to identify on-site and off-site SEO performance issues with your website. An interesting feature is RavenTools will label the identified SEO issues based on their priority level.RavenTools’ site-auditor feature evaluates your website based on 17 different metrics including page speed performance, visibility analytics, semantics analysis, image optimization, meta content analysis, and more. You’ll get a user-friendly report that includes your overall site’s ‘health’ score between 0 and 100.
Price: Paid premium plans start at $49 per month ($39 per month for annual billing). A free trial is also available.
5. Ahrefs
Similar to RavenTools, Ahrefs is a full-fledged SEO suite solution, but it does offer a specific SEO audit tool called Ahrefs Site Audit. It can recognize more than 100 technical SEO-related issues from critical errors to content optimization issues. You’ll get reports for various metrics including link profile, broken links analysis, redirects, image optimizations, and CSS/JavaScript-related issues. You’ll easily spot these with Ahrefs Site Audit and can quickly fix it.Ahrefs whole interface is very easy to use and it includes all the definitions and technical jargon related to SEO. You don’t need to Google anything, simply check Ahrefs dashboard and you’ll likely find your answer.
Price: Basic plan starts at $82/month ($990 per/year). Free trial option is available for 7 days.
6. Linkody
Linkody is a backlink checker tool that will provide a thorough insight of your backlinks, allowing you to easily identify, track, analyze, and disavow backlinks on a single dashboard. It is definitely one of the most versatile backlink checker tools available at the moment and can provide an automated process for monitoring and reporting backlinks.While it’s not a comprehensive site audit tool and only focuses on backlinks, it is really good at what it does, and backlink checking should be an important factor of any SEO audit.
Price: start from as low as $14.90/month. A free 30-day trial is available.
7. Serpstat
Serpstat is a versatile SEO audit tool that can help analyze and improve metrics related to technical SEO optimizations. It offers features like comprehensive keyword research, content ideation, search ad monitoring, and more.You can easily find errors related to content optimization like meta tags, indexation, heading optimizations, and also technical metrics like page speed, server parameters, HTTPS, and more.
Price: The basic plan costs $19 per month. Free trial is also available.
8. SEMRush
SEMRush is widely known as one of the best Ahref alternative, offering a comprehensive dashboard that will show everything related to your site’s performance and you can easily analyze the SEO performance of individual pages.SEMRush offers a free site audit for 100 pages of your website, and most likely you can take advantage of this feature. You’ll get an in-depth technical SEO audit that can detect more than 130 different technical issues, SEMRush also offers an on-page SEO checker that ensures individual pages are properly optimized to rank for chosen target keywords.
Price: Plans start at $99.95/month or $83.28/month for annual billing.
9. Moz
Moz is also widely known as one of the most prominent SEO suites and you can use Moz’s service to conduct a comprehensive and in-depth website audit where you can get a report consisting of your site’s technical and SEO issues that may impact your site’s ranking performance.Moz offers one of the most versatile on-page optimization tools offering unique features like scheduling regular crawls (for audit purposes), automatically tracking changes in issues over time, and more.
Price: Available on request. Free trial is available for 30 days.
10. SpyFu
SpyFu is a great SEO tool specializing in competitive SEO analysis, which should also be a part of your SEO audit process. You can easily observe all your competitor’s SEO activity to track information like rankings on specific keywords, paid search ads information, target keywords, and more.A great competitive research tool both for SEO performance and advertising placements (including search ads). Very useful for finding keyword gaps between your site and your competitor’s.
Price: Plans start at $39 per month for monthly billing and $33 per month for annual billing.
11. SurferSEO
SurferSEO is not designed for a site-wide SEO audit, but you can simply enter a URL for individual pages and SurferSEO will perform a one-click audit for this individual page. It is very easy to use and yet very powerful, can analyze ranking factors including keyword and keyword density, heading optimizations, page speed performance, backlink analysis, and more.Price: Plans start from $29/month, you save around 10% for all plans if you go for annual billing
12. GrowthBar
GrowthBar is a Chrome browser extension that will provide information related to the opened page’s SEO metrics in real-time.This tool provides insights on metrics like best-performing keywords, domain authority, backlink profile, page word count, and more. Not the most powerful, but convenient and practical with its real-time audit.
Price: Starts from $29/month. 5-day free trial available.
13. Screaming Frog
You can deploy Screaming Frog’s SEO spider to crawl any website and identify on-page technical SEO issues. It is very powerful in detecting technical SEO issues with an easy-to-use interface.You can find broken and error links, HTML tags errors, duplicate pages, and other technical SEO issues that may impact your site’s ranking performance. It is primarily a report-based tool, so you won’t find much interactivity. Yet, Screaming Frog is still a powerful and versatile SEO audit tool worth considering.
Price: The basic plan is available for free. Paid plan costs $149 per year.
14. WebCEO
WebCEO is a dedicated SEO audit tool that effectively identifies and tracks any SEO-related issues on your site including link profile issues, keyword optimization issues, and competitive analysis. You can access WebCEO from any device and anytime, and also offers a social media performance tracking tool to help with social media optimization.Price: starts at $39 per month. $29 per month for annual billing.
15. BuzzStream
BuzzStream specializes as a link-building tool and finding backlink opportunities should also be an important part of your SEO audit process.BuzzStream can help you identify backlink source candidates to help with the outreach process, and how engaged these sources are via various social networks.
Price: starts at $24/month (14-day free trial).
Also useful to analyze your own site, since your site’s architecture may also cause SEO issues.
Price: Basic plan starts at $295/month
The tool will run in your site’s background and constantly monitors your site for performance while providing optimization tips.
Price: Basic plan starts at $22 per month
The tool will crawl your website and return with more than 70 SEO metrics like domain overview, page performance, meta optimizations, content and image optimizations, link profile analysis, and more.
It will provide an easy-to-understand report that you can save in PDF format for documentation purposes.
Price: starts from $31/month
You can track metrics like total organic traffic, the number of clicks, click-through rate, link building performance, link profile analysis, and more.
Whatagraph offers beautiful and comprehensive data visualizations with charts, images, and tables, making reporting really easy and interactive.
Price: starts at $99/month
Also a really good competitive analysis tool and can provide reports about your competitor’s site structure, content performance, social media presence, and more.
DeepCrawl also offers some useful automation features like the ability to auto-schedule crawls and real-time monitoring of your website performance.
Price: The starter plan starts at $89 per month ($979 per year)
In SEO audit, there’s no one-size-fits-all tool that can do everything related to SEO audit, especially considering the fact that SEO audit is a very deep and all-encompassing process on its own. Rather, it’s how you mix and match all the different tools to suit your project’s needs, available budget, and objectives.
16. BuiltWith
A versatile and easy-to-use competitive analysis SEO tool that you can use to identify any technical on-site and off-site metrics related to SEO performance. It focuses on analyzing the architecture of the domain and provides an insight into how it is structured. You’ll get information on the OS version, type of server, CMS used, and more.Also useful to analyze your own site, since your site’s architecture may also cause SEO issues.
Price: Basic plan starts at $295/month
17. DareBoost
Mainly focuses on checking your site’s speed performance, helps you in identifying issues related to page speed, and offers suggestions on how to boost your site’s speed.The tool will run in your site’s background and constantly monitors your site for performance while providing optimization tips.
Price: Basic plan starts at $22 per month
18. SE Ranking
SE ranking is one of the most versatile and powerful SEO audit tools that won’t only provide insights on technical issues on your site, but will also help you in planning a list of optimizations to help develop and manage your B2B SEO campaign.The tool will crawl your website and return with more than 70 SEO metrics like domain overview, page performance, meta optimizations, content and image optimizations, link profile analysis, and more.
It will provide an easy-to-understand report that you can save in PDF format for documentation purposes.
Price: starts from $31/month
19. Whatagraph
Whatagraph offers a really comprehensive SEO reporting template that can integrate with other SEO audit tools like Google Analytics, Google Search Console, SEMRush, and more, so you can easily get insights on various metrics related to SEO performance.You can track metrics like total organic traffic, the number of clicks, click-through rate, link building performance, link profile analysis, and more.
Whatagraph offers beautiful and comprehensive data visualizations with charts, images, and tables, making reporting really easy and interactive.
Price: starts at $99/month
20. DeepCrawl
DeepCrawl is also a comprehensive SEO audit tool that can crawl millions of your web pages and provides in-depth reports for each page. One of the most powerful tools if you plan to perform large-scale B2B SEO on a lot of different pages or if you are a marketing agency running large-scale projects.Also a really good competitive analysis tool and can provide reports about your competitor’s site structure, content performance, social media presence, and more.
DeepCrawl also offers some useful automation features like the ability to auto-schedule crawls and real-time monitoring of your website performance.
Price: The starter plan starts at $89 per month ($979 per year)
Conclusion
While the twenty tools we have shared above aren’t the only SEO audit tools available in the market today, they are among the most powerful and versatile available and can be a great foundation in assisting your SEO audit process.In SEO audit, there’s no one-size-fits-all tool that can do everything related to SEO audit, especially considering the fact that SEO audit is a very deep and all-encompassing process on its own. Rather, it’s how you mix and match all the different tools to suit your project’s needs, available budget, and objectives.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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