One of the most difficult things about successfully running a business is ensuring that the items a customer has ordered get to them in one piece. There are parts of this process that are beyond the control of the business, making it difficult to provide definitive assurances to any customer.
But, with the right packaging solutions, it is possible to virtually guarantee the safe arrival of any product.
Handling The Courier
There are two essential elements to getting the courier right. The first is to choose a firm that has a good track record. In this instance, it’s not necessarily the best option to go for the cheapest option. You can speak to other businesses, friends, and check on social media to ensure the business has a positive reputation.The second part of this equation is ensuring that the individual drivers take as much care as possible. The most effective way of doing this is to add temperature indicators to your parcel.
These are stickers that are placed on the package, they have a colored dot on them, usually black. The stickers are sensitive to temperature changes. If the temperature moves outside a predefined range the sticker will change from black to red. This alerts the customer there is an issue and they can reject the parcel.
Providing the driver is aware of the indicator it also means that they will adopt the appropriate precautions during transit. They will be aware that failing to do so will result in a damaged item that can be attributed to them.
It’s not just temperature, there are an array of indicators that can be used, such as shock, impact, and even dropping from a height.
The Packaging
The other side of the coin is getting the packaging right in the first place. You need to select a box that offers protection through the thickness of its walls. This is a balancing act. The thicker the wall the better the protection but the heavier the item and the higher the shipping cost.Ideally, the box should be close to the size of the product you’re sending. You should include packaging to fill any gaps between the product and the sides of the box. Brown paper is a good option for this. If you send a lot of items that are the same it is worth having a box designed for your product. This can speed up packaging time and help to protect it while it is in transit.
There are many different options available from mug boxes to book holders.
Taping It Up
As well as having the travel documents clearly displayed it is essential that you use a good quality tape around the box. This is what holds it together and gives it the additional strength it needs to survive the journey. Choosing the right tape is important and shows the customer you care about.| IMAGE | PRODUCT | DETAILS | Pricing | |
|---|---|---|---|---|
| Scotch Tape Heavy Duty Shipping Packaging Tape |
Scotch Tape Heavy Duty Shipping Packaging Tape
|
Scotch Tape Heavy Duty Shipping Packaging Tape |
|
Check On Amazon |
| Scotch Heavy Duty Shipping Packaging Tape |
Scotch Heavy Duty Shipping Packaging Tape
|
Scotch Heavy Duty Shipping Packaging Tape |
|
Check On Amazon |
| Duck Brand EZ Start Packaging Tape |
Duck Brand EZ Start Packaging Tape
|
Duck Brand EZ Start Packaging Tape |
|
Check On Amazon |
The bottom line is you may not get it right every time. But, if you get it right 98% of the time and look after the unlucky 2% of customers you’ll be doing well!
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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