Even if you have been working with PPC marketing and Google Ads for a while, there is always room for improvement. A campaign can always be optimized to become even more efficient and bring you extra customers.
The purpose of this article is to give you some fresh ideas on how to turn your Google Ads campaign around and benefit from it more than ever. The best thing is these tips works on all PPC advertisement networks like AdWords, Bing Ads, etc. You can learn more about user characteristics in Adwords here.
If you are interested, continue reading and find out what the methods are.
Different businesses have different indicators. For instance, if your goal is to get more sales from a PPC campaign, you will likely focus on the number of clicks as well as conversion rates.
That is not to say that a brand has to emphasize only one goal. If you are looking to market on multiple fronts and benefit from as much as PPC marketing has to offer, feel free to create as many campaigns as you want. But make sure that each campaign has a purpose and does not end up with an overall plan that is all over the place.
An example would be a campaign dedicated entirely to bringing in more traffic to the website, without considering whether the traffic is going to convert or not. Carefully look at the results of this campaign and decide whether the investments are worth the trouble, and you get a positive return with everything that goes into creating the campaign – money, time, and other resources.
Sticking to under-performers is not a solid strategy. Instead, look to move on towards more effective campaigns that will help to market your business efficiently.
Automated bidding requires less time as you will need to fill out a tab with preferred options and let Google’s algorithm take care of the rest.
Manual bidding allows you to decide everything yourself and make adjustments when you feel like changes are necessary.
You need to be constantly looking through and picking out irrelevant search terms. Add them to the negative keyword section. Also, consider creating a negative keyword list for every campaign that you are running.
And here is a pro tip. If a particular topic is showing in search results but is useless to the ads it is showing for, do not disregard it completely. It may be worth creating a campaign around this topic and boost the business that way.
A retargeting campaign is meant to show ads to people who have already visited your website. And since these people have already shown that they are interested in your brand’s products and services, you can think of all kinds of ways to attract their attention again.
Bids can be adjusted for different devices. You can increase the bidding for a campaign if it is doing well on mobile or desktop, and vice-versa.
Campaigns that fail to meet your expectations should be adjusted or deleted. And it would be impossible to see which campaigns are good and which are not without properly keeping tabs on data.
PPC Campaign Preparation Guide- Top 8 Methods
Here are some of the top PPC campaign preparation guide which you can follow. These can also be considered as ppc campaign affiliate marketing guide.So, let's start and see some of the best methods to prepare for your next PPC campaign.Method #1 – Remember to Use a Coupon
Remember that you can make things easier on your budget by using a Google Ads coupon from Clever Ads. While the code might not make the biggest difference, it will still help in giving you more room to test. Knowing that there is no risk involved because the coupon is free makes it a lot easier to work.Method #2 – Create a KPI List
KPI stands for key performance indicator. In other words, KPIs are metrics that one uses to determine whether the marketing campaign is a success or not.That is not to say that a brand has to emphasize only one goal. If you are looking to market on multiple fronts and benefit from as much as PPC marketing has to offer, feel free to create as many campaigns as you want. But make sure that each campaign has a purpose and does not end up with an overall plan that is all over the place.
Method #3 – Identify Low Performers
If you want to move forward, you will need to identify campaigns that are under-performing and are only wasting your resources.An example would be a campaign dedicated entirely to bringing in more traffic to the website, without considering whether the traffic is going to convert or not. Carefully look at the results of this campaign and decide whether the investments are worth the trouble, and you get a positive return with everything that goes into creating the campaign – money, time, and other resources.
Sticking to under-performers is not a solid strategy. Instead, look to move on towards more effective campaigns that will help to market your business efficiently.
Method #4 – Rethink Your Bidding Strategy
There is automated bidding, and there is manual bidding. Both have their advantages and disadvantages. It would be for the best if you try both and see what turns up in results.Manual bidding allows you to decide everything yourself and make adjustments when you feel like changes are necessary.
Method #5 – Introduce Negative Keywords
Negative keywords will save you money. There are campaigns that are quite wasteful and show very little results for what they are meant to do. One of the reasons for that is the constant change in search terms that cause your ad to appear.You need to be constantly looking through and picking out irrelevant search terms. Add them to the negative keyword section. Also, consider creating a negative keyword list for every campaign that you are running.
And here is a pro tip. If a particular topic is showing in search results but is useless to the ads it is showing for, do not disregard it completely. It may be worth creating a campaign around this topic and boost the business that way.
Method #6 – Add a Retargeting Demographic
Make sure that your site has Google’s tracking pixel and gets enough traffic. You will be able to refresh the Google Ads account and add a demographic for retargeting.A retargeting campaign is meant to show ads to people who have already visited your website. And since these people have already shown that they are interested in your brand’s products and services, you can think of all kinds of ways to attract their attention again.
Method #7 – Adjust Bids for Different Devices
Bid control is an integral part of a successful PPC campaign. Those who fail to control their finances stand to lose a lot.Bids can be adjusted for different devices. You can increase the bidding for a campaign if it is doing well on mobile or desktop, and vice-versa.
Method #8 – Keep Track of Results
Remember to keep track of your data and analyze how each campaign is performing.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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