If you have not thought about giving guest blogging a try until now because you are not that great at writing optimized content, you should know that you don’t have to be. There are guest post services that you can invest in so that you could build backlinks without needing to do any of the hard work.
This means that you don’t even have to contact actual webmasters when it comes to ensuring that your blog post is published on their site. This whole situation is a complex one that must be handled with care because, if you end up publishing content on a poor quality website, your ranking will be affected.
It’s great to know that they will also talk to webmasters on your behalf so that they can publish the piece you have paid for on high authority websites.
But, before making this kind of decision, it would be best to learn exactly what guest blogging entails, how it can be done, where you can find the right opportunities and much more.
But, first, you need to set them. Guest blogging without a specific purpose will not help you accomplish anything. Maybe you want to establish yourself as an authority in your field. Maybe you want more traffic.
Maybe you just want to build backlinks for your site. What if you want all three of these goals?
Fortunately, with great content and proper SEO tactics, nothing is impossible! It would be recommended that after you decide exactly what you would like to achieve, you look into the pros and cons of doing this guest blogging gig yourself.
At the same time, their readers should be interested in your field. You should check whether there are many readers following the activity of the blogger and if said blogger is active on social media because that can let you know whether your content will be promoted or not.
When you outsource this need, you will not have to worry about looking for these opportunities yourself. You just need to keep your website optimized and ready to welcome more traffic.
Although you might be focusing on guest blogging, other SEO aspects should not be overlooked because your link building work depends on them.
If they already have other guest pieces, you should make sure that you learn more about their performance. Are they accepted and read by the public?
Find out more about the guest bloggers that have already had their content published so that you can know exactly how to introduce yourself when you want to contact the owner of the blog.
After all, getting a better ranking depends on how search engines perceive it based on the 200 plus ranking factors they consider when displaying search results.
Now, if you have already made a name for yourself, it might be easier to have your guest post accepted if you react when you are mentioned on one of their lists or one of their blog posts or even when they publish a new guest post written by someone else.
Sometimes opportunity find you, but other times, you need to be the one looking for opportunities or – better yet, leave it to the right SEO agency to do it for you.
Make sure that you pay attention to the information you find there. Read it carefully and then go straight to learning more about the others that have had their posts published. Are they all bloggers or consultants or something else?
Take a hint and use the information you find to create a great pitch. When sending the email, use the name of the blog owner for a more personal touch. Here is one of the best guest blogging email template for your reference-
At the same time, it wouldn’t hurt to consider using internal linking to connect your content with the posts of the blog owner. It is essential that you don’t treat this post as an opportunity to advertise your business.
If you do this, the blog owner will not publish your post or, if you get the option to publish it yourself, they will remove it and surely not ask you to write another one again. The main focus should be offering valuable content, which convinces readers to come back for more.
You can craft your bio to easily achieve them with this kind of guest posts. If you are interested solely in quality backlinks, just add a link to your website, but if you want to increase followers on a social media account, tell your audience how they can follow you on that specific social network by mentioning your username.
If the purpose is simply to get more traffic on your site, the solution would be to have the readers follow a specific link to a special offer or a product you are trying to sell.
Of course, this does not mean that you should not know the information mentioned above. This will help you make a fantastic choice when you decide on the company that will help you with guest writing and posting services.
It would be recommended that you talk about all of these essential details before having them write the content or publish it for you on a specific blog. It’s still great to know that you have more options in this case.
That is why considering the alternative – a guest post writing and publishing service – is the best way to go. Of course, that is if you are interested in achieving the best results while being efficient.
At the end of the day, it's your business model, your choice. Choose the option that best fits your goals.
Ph.D. Ion G. Tudorache is a specialized SEO strategist, with 14 years of experience in the SEO industry. He is the co-founder and director of Gamit SEO, an online marketing agency. The main purpose of the agency is to provide first page results for its clients through comprehensive analysis and implementation of different techniques.
How can you invest in guest post services?
The process is actually quite simple. You just need to find an SEO agency that can also help you with this sort of service. This means that they will be using their SEO writers to ensure the content is of the highest quality, relevant, SEO optimized and contains backlinks to your website.It’s great to know that they will also talk to webmasters on your behalf so that they can publish the piece you have paid for on high authority websites.
But, before making this kind of decision, it would be best to learn exactly what guest blogging entails, how it can be done, where you can find the right opportunities and much more.
What are your guest blogging goals?
It would be useless to consider writing a guest blog article and not have specific goals in this matter. When you talk to the right guest post services provider, they will make sure that the end result is one that will match your goals.But, first, you need to set them. Guest blogging without a specific purpose will not help you accomplish anything. Maybe you want to establish yourself as an authority in your field. Maybe you want more traffic.
Maybe you just want to build backlinks for your site. What if you want all three of these goals?
Fortunately, with great content and proper SEO tactics, nothing is impossible! It would be recommended that after you decide exactly what you would like to achieve, you look into the pros and cons of doing this guest blogging gig yourself.
Where can you come across guest post blogging opportunities?
It’s essential to understand that the blogging opportunities for your website are completely different from the ones for a website that belongs to another field. There are certain things you should look for in a blog where you would like to have your content published. First of all, the site must be related to your niche.At the same time, their readers should be interested in your field. You should check whether there are many readers following the activity of the blogger and if said blogger is active on social media because that can let you know whether your content will be promoted or not.
When you outsource this need, you will not have to worry about looking for these opportunities yourself. You just need to keep your website optimized and ready to welcome more traffic.
Although you might be focusing on guest blogging, other SEO aspects should not be overlooked because your link building work depends on them.
How can you prepare your pitch?
If you have found a blog that seems to be just right for your guest blogging activity, it would be recommended that you don’t go straight to contacting the owner of the website. Instead, you make sure that you know exactly what the blog is about and what sort of content they publish – whether it is general, for beginners or even in-depth pieces for specialized audiences.If they already have other guest pieces, you should make sure that you learn more about their performance. Are they accepted and read by the public?
Find out more about the guest bloggers that have already had their content published so that you can know exactly how to introduce yourself when you want to contact the owner of the blog.
How do you know it’s time to pitch?
Take a closer look at your own website first and make sure that it will leave the best impression not only to visitors, but also to crawlers.After all, getting a better ranking depends on how search engines perceive it based on the 200 plus ranking factors they consider when displaying search results.
Now, if you have already made a name for yourself, it might be easier to have your guest post accepted if you react when you are mentioned on one of their lists or one of their blog posts or even when they publish a new guest post written by someone else.
Sometimes opportunity find you, but other times, you need to be the one looking for opportunities or – better yet, leave it to the right SEO agency to do it for you.
Best practices for approaching blog owners
If you are not that good with rejection, you have to make sure that you know exactly how to get in touch with blog owners so that they don’t turn you down or ignore your email. As long as they have posted guest posts on their blogs, you will most likely come across some guidelines written for guest bloggers.Make sure that you pay attention to the information you find there. Read it carefully and then go straight to learning more about the others that have had their posts published. Are they all bloggers or consultants or something else?
Take a hint and use the information you find to create a great pitch. When sending the email, use the name of the blog owner for a more personal touch. Here is one of the best guest blogging email template for your reference-
How to create a stellar guest post
The guidelines mentioned above and following them to a t is certainly a good start. Make sure that you pay attention to a few interesting factors such as the way the blog posts on said site are formatted so that you can do the same with your own.At the same time, it wouldn’t hurt to consider using internal linking to connect your content with the posts of the blog owner. It is essential that you don’t treat this post as an opportunity to advertise your business.
If you do this, the blog owner will not publish your post or, if you get the option to publish it yourself, they will remove it and surely not ask you to write another one again. The main focus should be offering valuable content, which convinces readers to come back for more.
Don’t forget to create a guest post bio
This is the place where you talk about yourself, including information about your business. According to Neil Patel-
what you write in this section will depend on your guest blogging goals
You can craft your bio to easily achieve them with this kind of guest posts. If you are interested solely in quality backlinks, just add a link to your website, but if you want to increase followers on a social media account, tell your audience how they can follow you on that specific social network by mentioning your username.
If the purpose is simply to get more traffic on your site, the solution would be to have the readers follow a specific link to a special offer or a product you are trying to sell.
Outsource your needs and rely on guest post services
Truth being told, guest blogging works, but it is a lot of work. Just imagine having to go through all of the above each time you want to get a backlink to your website. It is going to take so long that you will not be able to focus on running your own blog or business. It is simply too complicated.Of course, this does not mean that you should not know the information mentioned above. This will help you make a fantastic choice when you decide on the company that will help you with guest writing and posting services.
It would be recommended that you talk about all of these essential details before having them write the content or publish it for you on a specific blog. It’s still great to know that you have more options in this case.
Conclusion
For 2020, guest blogging is one of the most efficient ways to build backlinks to your website. The problem is that it has to be done in a certain manner to be efficient. At the same time, it can be challenging to keep your website optimized and seek opportunities that allow you to have your own work published on other blogs that have a great reputation and would certainly help with your own ranking.That is why considering the alternative – a guest post writing and publishing service – is the best way to go. Of course, that is if you are interested in achieving the best results while being efficient.
At the end of the day, it's your business model, your choice. Choose the option that best fits your goals.
About the Author: Ph.D. Ion G. Tudorache
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
If you liked the post, You can follow him on the below social media.
Website: TricksRoad
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