As you well know, the hotel business is highly competitive. Around every corner is another hotel hoping to take precious business away from you.
You might think that you need to spend hundreds of thousands of dollars on unique ideas that stand out from your competitors. The truth is that there are some very simple and inexpensive ways to distance yourself from the crowd.
Here, we'll take a look at six ways you can make your hotel stand out in a competitive environment.
It's no longer enough to have a few room pictures, lobby pictures and a list of amenities. To stand out from the crowd online, you need to give the user a full experience of what it will feel like when they check-in.
Use powerful, emotional words expressing what it feels like to stay with you. Use images that beg the user to want to spend their vacation or business trip in your rooms.
Pay close attention to how your team treats guests. Are they welcoming without coming across as fake? Do they acknowledge guests as soon as they walk up to the desk, even if it's going to be a few moments before they can be helped?
Your cleaning crew is equally important. A dirty shower or toilet will drive guests away faster than you can say "re-book."
It's no longer acceptable to have decade-old televisions in your rooms. Guests are looking for better TVs than they have at home.
It's not expensive to have the televisions in your hotel replaced. MDM Commercial sells hotel TVs that will wow your guests and stay in your budget.
They're also great in hallways and lobbies to display signage and provide additional info.
Updated art that fits your decor can turn an ordinary hotel vibe into an extraordinary one.
Spend some time searching sites that feature independent art that appeals to your hotel's clientele. Contact the artists you're interested in and see if you can contract prints from them.
You can creatively work the extra cost into the room rates without breaking the bank. And your guests will surely come back at a later date for the free snacks. It's a huge selling point.
Consider offering free stays for as little as five or 10 prior stays. This will incentivize guests to come back much more often.
With these six simple and inexpensive tips, you'll be well on your way to a more successful hotel business venture.
You might think that you need to spend hundreds of thousands of dollars on unique ideas that stand out from your competitors. The truth is that there are some very simple and inexpensive ways to distance yourself from the crowd.
1. Put Time and Investment Into Your Website
Almost every person who stays at your hotel wants to see exactly what you offer before they book a room. Many hotel owners and operators put very little time and effort into properly creating a quality hotel website.It's no longer enough to have a few room pictures, lobby pictures and a list of amenities. To stand out from the crowd online, you need to give the user a full experience of what it will feel like when they check-in.
Use powerful, emotional words expressing what it feels like to stay with you. Use images that beg the user to want to spend their vacation or business trip in your rooms.
2. Hire the Best Hospitality Team
Your hotel is only as strong as the team that runs it. A poor attitude from your hospitality team can ruin a guest's stay before they even get to their room.Pay close attention to how your team treats guests. Are they welcoming without coming across as fake? Do they acknowledge guests as soon as they walk up to the desk, even if it's going to be a few moments before they can be helped?
Your cleaning crew is equally important. A dirty shower or toilet will drive guests away faster than you can say "re-book."
3. Get TV's That Make a Splash
Guests spend a lot of time in their rooms with televisions on. When is the last time you updated your room and lobby televisions?It's no longer acceptable to have decade-old televisions in your rooms. Guests are looking for better TVs than they have at home.
It's not expensive to have the televisions in your hotel replaced. MDM Commercial sells hotel TVs that will wow your guests and stay in your budget.
They're also great in hallways and lobbies to display signage and provide additional info.
4. Consider the Art
Whether you realize it or not, people who stay with you pay attention to the art hanging on the walls of their rooms, hallways and lobby.Updated art that fits your decor can turn an ordinary hotel vibe into an extraordinary one.
Spend some time searching sites that feature independent art that appeals to your hotel's clientele. Contact the artists you're interested in and see if you can contract prints from them.
5. Don't Be Afraid of Free
Instead of charging ridiculously high mini-bar prices for snacks and bottled water, take a leap and provide some in each room for free.You can creatively work the extra cost into the room rates without breaking the bank. And your guests will surely come back at a later date for the free snacks. It's a huge selling point.
6. Offer a Realistic Rewards Program
So many hotels have rewards programs that never seem to go anywhere. Should a guest really have to stay 50 nights to get one for free?Consider offering free stays for as little as five or 10 prior stays. This will incentivize guests to come back much more often.
With these six simple and inexpensive tips, you'll be well on your way to a more successful hotel business venture.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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