If you are looking for SEO Services San Jose area providers to help you to improve your rankings, it will be a good idea to look at current search engine optimization (SEO) trends prior to doing so. Having a basic understanding of current and effective SEO methods to boost page rankings will allow you to communicate your goals better with your SEO guy. This will also help you determine if the SEO expert that you are planning to hire is also staying current with the latest SEO trends.
Another plus when doing some research about the latest SEO methods is that you may chance upon a few tricks that are simple enough that you can do it yourself. Here are five tricks to improve your page rankings that you can do on your own right now.
Before your page visitors start reading your content, they tend to skim through it first. Dividing your content into headers and sections makes for easier reading. It also breaks up blocks of texts, which gives it a semblance of being more visually dynamic compared to just a wall of boring text. You should be able to do this easily if your website runs on WordPress.
While the tips mentioned above will go a long way in improving your rankings, there are more involved in SEO. If you want a major jump in your page rankings, hiring experts from established and reputable SEO companies is your best move.
1. Create Relevant and High-quality Content
One of the most consistent variables involved in page rankings is traffic. You need to give your target audience a reason to visit your site, keep coming back for more and refer it to their friends. Your website needs to have content that is relevant and high quality, and you need to update it regularly to stay current. High-quality content also improves you “dwell time,” which in turn will also improve your page rankings. If your visitors bookmark your website while using Chrome, your website gets an additional ranking boost.2. Include Multiple Headers in Your Content
Before your page visitors start reading your content, they tend to skim through it first. Dividing your content into headers and sections makes for easier reading. It also breaks up blocks of texts, which gives it a semblance of being more visually dynamic compared to just a wall of boring text. You should be able to do this easily if your website runs on WordPress.3. Create a Blog
If you are passionate or at least knowledgeable about the product or service that you are offering, then it will be a good idea to start a blog about it. This tip is connected to the first one about high-quality content as blogs will engage your audience and keep them coming back to your site. Apart from traffic, blogging is also an excellent tool for lead generation, which can also improve your page ranking.4. Optimize Your Photos
You may already know that high-quality images can help improve your page ranking by improving user experience. However, you should be careful when it comes to the file format and size of your images. The larger your image, the longer time it takes for your page to load adversely affecting the user experience of your website. Make sure to compress or resize your images to optimize them for your website. Another trick when it comes to images is to use medium to long-tail keywords as file names in their description.5. Improve Your Page Loading Times
As mentioned in an earlier tip, page loading times can affect your page rankings. Research shows that 40% of page visitors abandon websites that take longer than 3 seconds to load. This percentage increases significantly with each second. Tweak your landing page layout and images to speed up its loading time.While the tips mentioned above will go a long way in improving your rankings, there are more involved in SEO. If you want a major jump in your page rankings, hiring experts from established and reputable SEO companies is your best move.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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