With the average small business now spending around $75,000 a year on digital marketing, even small blogs have to struggle to compete. If you want to have a standout blog, you need to have a few web designer skills to stay ahead of the competition. Even if you're not using it as a marketing tool, to get the readers you're looking for, you need a solid design.
Reading on a mobile device introduces more challenges that are found on a laptop or a desktop. However, there are some great design solutions that have allowed more bloggers to stretch and scale their pages to optimize reading. If you're using a CMS like WordPress, there are a lot of plug-ins to help make things easier.
Make sure you're not causing your readers to squint or to have to stretch or scale your text. The text shouldn't be cluttered and should be in a standard and easy to read font. Avoid using white text on a black background or any majorly contrasting colors.
Don't crowd the space with ads, videos, and images. They can be used to break up text blocks but placing them side by side makes it harder to read. Make sure things are scaled to fit on any kind of mobile device without any awkward margins.
Mobile traffic is increasing day by day and being a website owner or business owner, you can't ignore this at any cost.
There are also a lot of opportunities to connect your site to search results. You can add undisplayed text to the "alt" tags behind each imaged. You can also add keywords at the header of every page to help direct searches to you.
When people are using a search engine, they're either looking for specific service or the answer to a specific question. Your blog can answer those questions while offering your talents or specialty as the solution at the end of each post. If you don't offer services, you can use links to other posts to keep them engaged.
The longer that you keep people on your URL, the higher you'll rank on search engines. With lots of quality content that's all linked together, you'll get a high ranking on your favorite search engine. Combine all of these elements and you'll get lots of valuable traffic.
If you can't get it together to make a video, you can accent your posts with videos or gifs. They bring content alive and allow readers to see another perspective on what you're writing about. When you're looking to engage with your audience, you need to offer the kind of content that they're looking for.
Images and videos are good for engaging with your readers in a memorable way. While some people can remember and recall text exactly as they read it, pairing ideas with an image helps to solidify the idea in their minds. When you're able to integrate your text with images, you'll build a dedicated audience who understands your style.
You can build a unique style through all the elements of design and some well-placed pieces of visual media.
If you're designing a fun and friendly website for kids and families, you want to have a colorful logo with lots of images. You can turn your letters into fun shapes and use a more playful font.
If you're creating a site for professionals to get advice about succeeding in their industry, you're going to want to play it cooler. Add a minimalist logo with a simple color scheme to ensure that people take you seriously. You can check- how to create free business logo online.
If you're going to promote other products, other writers, or your own writing, you need to do so in a way that isn't distracting. There are other link styles that aren't as ugly and garish and still let people know they can find more information.
Check out this site for a how to on creating a custom WordPress.
If you're looking to generate some leads that turn to sales, check out our latest guide to make a little bit of money from your blog.
5 Web designers Skills Bloggers should have
Here are five skills that every blogger should have.1. Mobile Optimization
Given that mobile browsing has far surpassed desktop usage for several years in a row, you need to make sure your blog looks good on mobile devices. It's vital to have a design that's optimized for mobile devices given that's where a growing population of your audience is going to be.Reading on a mobile device introduces more challenges that are found on a laptop or a desktop. However, there are some great design solutions that have allowed more bloggers to stretch and scale their pages to optimize reading. If you're using a CMS like WordPress, there are a lot of plug-ins to help make things easier.
Make sure you're not causing your readers to squint or to have to stretch or scale your text. The text shouldn't be cluttered and should be in a standard and easy to read font. Avoid using white text on a black background or any majorly contrasting colors.
Don't crowd the space with ads, videos, and images. They can be used to break up text blocks but placing them side by side makes it harder to read. Make sure things are scaled to fit on any kind of mobile device without any awkward margins.
Mobile traffic is increasing day by day and being a website owner or business owner, you can't ignore this at any cost.
2. SEO
Search engine optimization is more than just adding the right keywords. Search engine algorithms now know how to tell if your site is well organized and designed properly. They can tell if you're adding images that are too big or too small for devices you're displaying your information on.There are also a lot of opportunities to connect your site to search results. You can add undisplayed text to the "alt" tags behind each imaged. You can also add keywords at the header of every page to help direct searches to you.
When people are using a search engine, they're either looking for specific service or the answer to a specific question. Your blog can answer those questions while offering your talents or specialty as the solution at the end of each post. If you don't offer services, you can use links to other posts to keep them engaged.
The longer that you keep people on your URL, the higher you'll rank on search engines. With lots of quality content that's all linked together, you'll get a high ranking on your favorite search engine. Combine all of these elements and you'll get lots of valuable traffic.
3. Integrating Media
Given that video is slated to account for more than 80% of internet traffic in the coming years, you need to give the people what they want. Even if you're a much better writer than a videographer, you need to add some media to your blog. People want to see video explainers, how-to videos, or get an introduction to who you are and what you're about.Images and videos are good for engaging with your readers in a memorable way. While some people can remember and recall text exactly as they read it, pairing ideas with an image helps to solidify the idea in their minds. When you're able to integrate your text with images, you'll build a dedicated audience who understands your style.
You can build a unique style through all the elements of design and some well-placed pieces of visual media.
4. Designing Logos
Your logo is going to be what becomes your brand. People will look at your logo as a way to get an idea of what you're about. The way you design your logo is going to influence how people treat you and the content that you post.If you're designing a fun and friendly website for kids and families, you want to have a colorful logo with lots of images. You can turn your letters into fun shapes and use a more playful font.
If you're creating a site for professionals to get advice about succeeding in their industry, you're going to want to play it cooler. Add a minimalist logo with a simple color scheme to ensure that people take you seriously. You can check- how to create free business logo online.
5. Adding Links
Links are part of the way that you design your website and attract an audience. Part of the way that you design your website needs to include links that are cleverly and carefully integrated. Your links should be clear, but not too distracting and not overly promotional.If you're going to promote other products, other writers, or your own writing, you need to do so in a way that isn't distracting. There are other link styles that aren't as ugly and garish and still let people know they can find more information.
Check out this site for a how to on creating a custom WordPress.
Web Designer Skills Take Practice
When you're trying to hone your web designer skills, it'll take some trial and error to get it right. Just make sure that if you get better at what you do, that you revisit some earlier posts to get everything up to the standard you're trying to meet. You never know when an old post might suddenly take off.If you're looking to generate some leads that turn to sales, check out our latest guide to make a little bit of money from your blog.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad
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