71% of small businesses have a website.
This may sound like a high percentage. But this statistic means that 29% of small businesses don't have a website.
Given the fact that there are 30.2 million small businesses in the U.S., that's quite a percentage!
Websites are valuable components of every company's marketing scheme. In this digital age, they should be a staple for every business.
There are many more reasons why you need a website. Keep reading to find out more!
Why is this the case?
Websites tell the world what your business is all about. They are the equivalent of digital business cards, in a way.
Without a website, a business may not even make it onto a customer's radar. This is equivalent to attending a huge networking event without bringing a stack of business cards!
By creating a website, businesses make themselves fully available to all potential customers. They indicate their willingness to provide a product or a service to all interested individuals.
Make yourself 100% available to your customers by creating a website to showcase your business.
What's more, websites enable you to showcase your work to an incredibly large audience. Anyone can navigate to your site, provided they know how to get there.
If you run an e-commerce company, a website is paramount to displaying what you have to offer. But the same goes for any other business that has something to offer customers.
Showcase your work easily to every visitor with a website without them having to set foot in your brick-and-mortar building!
You can even use a site as a means of showcasing a portfolio, particularly if you operate in arts or architecture industries.
Gone are the days of flyers and signs (although these still have their place). The internet is a vast platform designed to connect individuals with the information they crave.
By creating a website, you are directly targeting the biggest market with the biggest potential. Failing to meet this standard may simply mean sacrificing crucial brand visibility.
A professional website, if designed correctly, can catch the eyes of potential customers and lure them away from your competitors.
You also don't need to invest in expensive web design services in order to do this. Business owners can hire freelance developers or even implement DIY design to have the same result.
Your competitors likely have websites, too. Check out their sites to see what you could do better. Even a simple glance can be helpful in this regard.
This is particularly the case for businesses that are new to the corporate scene.
There's no better way to attract a steady stream of local customers than to have a website.
For one thing, local customers are likely browsing online to find businesses in real time. They also likely use their phones to search for products and services nearby.
With a mobile-friendly website, you can be at the ready to meet the demands of local audiences. You can also implement digital marketing schemes like local Search Engine Optimization (SEO) to ensure your content is reaching the right people.
Pairing your website with Google My Business will also ensure that your online content appears for specific local searches.
No matter what industry you are a part of, chances are someone has questions about how to do something. You can use a website to prove your authority in this respect and give customers the answers they seek.
You can do this by keeping a blog on your websites. Blog posts are short articles designed to inform readers about very specific subjects.
Websites themselves can be informative, what with Frequently Asked Questions (FAQ) pages and educational content.
You can even embed educational video content into your site, helping visitors acquire the knowledge they desire easily.
Much as we judge books by their covers, visitors may "judge" your web design and accordingly decide whether or not they want to stick around.
Without a website, you miss out on the power of web design when it comes to marketing funnels.
Learn more about that here.
Business owners can optimize their sites for search terms their customers are likely to type into Google.
Optimized, mobile-friendly sites can rank highly on Google, earning sites valuable clicks that could turn into conversions.
In fact, you should think about your website as your prime marketing tool. Use social media as a secondary campaign designed to send leads back to your site, where the real magic happens.
In fact, a lot of business-specific searches happen on mobile devices. If you don't have a website, you miss out on the opportunity a single local search can have.
Cater to a mobile audience by creating a mobile-friendly, informative site.
Now you know why you need a website. But how about using that website to bring you cash?
Check out this post on improving website conversions to learn more!
This may sound like a high percentage. But this statistic means that 29% of small businesses don't have a website.
Given the fact that there are 30.2 million small businesses in the U.S., that's quite a percentage!
There are many more reasons why you need a website. Keep reading to find out more!
1. Stay Available to Customers
The majority of customers won't even look at a business that doesn't have a website.Why is this the case?
Websites tell the world what your business is all about. They are the equivalent of digital business cards, in a way.
Without a website, a business may not even make it onto a customer's radar. This is equivalent to attending a huge networking event without bringing a stack of business cards!
By creating a website, businesses make themselves fully available to all potential customers. They indicate their willingness to provide a product or a service to all interested individuals.
Make yourself 100% available to your customers by creating a website to showcase your business.
2. Showcase Your Work
Websites are incredibly versatile. They are ultimate marketing tools, giving business owners a chance to virtually display their wares.What's more, websites enable you to showcase your work to an incredibly large audience. Anyone can navigate to your site, provided they know how to get there.
If you run an e-commerce company, a website is paramount to displaying what you have to offer. But the same goes for any other business that has something to offer customers.
Showcase your work easily to every visitor with a website without them having to set foot in your brick-and-mortar building!
You can even use a site as a means of showcasing a portfolio, particularly if you operate in arts or architecture industries.
3. Most People Find Businesses Online
There's no doubt about it--in this digital time, most consumers find businesses online.Gone are the days of flyers and signs (although these still have their place). The internet is a vast platform designed to connect individuals with the information they crave.
By creating a website, you are directly targeting the biggest market with the biggest potential. Failing to meet this standard may simply mean sacrificing crucial brand visibility.
4. Outpace Competitors
Are you looking for a way to stay ahead of the goliaths in your field? Look no further than a website.A professional website, if designed correctly, can catch the eyes of potential customers and lure them away from your competitors.
You also don't need to invest in expensive web design services in order to do this. Business owners can hire freelance developers or even implement DIY design to have the same result.
Your competitors likely have websites, too. Check out their sites to see what you could do better. Even a simple glance can be helpful in this regard.
5. Attract Local Audiences
Most small businesses are locally based, meaning that they cater to very specific communities. As such, it can be tough to build a customer base.This is particularly the case for businesses that are new to the corporate scene.
There's no better way to attract a steady stream of local customers than to have a website.
For one thing, local customers are likely browsing online to find businesses in real time. They also likely use their phones to search for products and services nearby.
With a mobile-friendly website, you can be at the ready to meet the demands of local audiences. You can also implement digital marketing schemes like local Search Engine Optimization (SEO) to ensure your content is reaching the right people.
Pairing your website with Google My Business will also ensure that your online content appears for specific local searches.
6. Educate Your Clients
Websites aren't just for showcasing and marketing purposes. You can use a website to give people what they often crave most: education.No matter what industry you are a part of, chances are someone has questions about how to do something. You can use a website to prove your authority in this respect and give customers the answers they seek.
You can do this by keeping a blog on your websites. Blog posts are short articles designed to inform readers about very specific subjects.
Websites themselves can be informative, what with Frequently Asked Questions (FAQ) pages and educational content.
You can even embed educational video content into your site, helping visitors acquire the knowledge they desire easily.
7. Web Design Influences Purchase Decisions
Yes, web design can play a huge role in how your customers are making their purchase decisions!Much as we judge books by their covers, visitors may "judge" your web design and accordingly decide whether or not they want to stick around.
Without a website, you miss out on the power of web design when it comes to marketing funnels.
Learn more about that here.
8. Get Visible on Google
Google processes about 40,000 searches every single second. Given the astounding size of search engine traffic, a website is paramount to getting brand visibility.Business owners can optimize their sites for search terms their customers are likely to type into Google.
Optimized, mobile-friendly sites can rank highly on Google, earning sites valuable clicks that could turn into conversions.
9. Social Media Isn't Everything
If you've forgone creating a website because you're on Instagram, think again! Social media is a powerful tool, but it is best paired with a website.In fact, you should think about your website as your prime marketing tool. Use social media as a secondary campaign designed to send leads back to your site, where the real magic happens.
10. Meet Mobile Users' Needs
Most people have access to a smart device of some kind. Mobile users make up a huge percentage of internet traffic, and by having a website, you can take advantage of this.In fact, a lot of business-specific searches happen on mobile devices. If you don't have a website, you miss out on the opportunity a single local search can have.
Cater to a mobile audience by creating a mobile-friendly, informative site.
Why You Need a Website
Websites are the foundation of every savvy business owners digital marketing scheme.Now you know why you need a website. But how about using that website to bring you cash?
Check out this post on improving website conversions to learn more!
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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