With the average small business set to spend around $75,000 a year on digital marketing, it's important that those dollars go to the right place. One of the places they have to go is to get your website updated on a regular basis. An outdated website makes it look like you don't care about your audience or your overall web presence.
Here are four tips to ensure it's clear you know how to communicate online.
If you want to get a good SEO ranking, you need to find ways to have your site constantly updated. The best way to do this is by starting a blog.
When people jump on a search engine, they're either looking for a specific product or the answer to a question. By writing a blog, you get the opportunity to capture both audiences by answering questions where your products and services are the solutions. A regularly updated blog with lots of great content is going to be shared multiple times and ensure that your reach expands.
SEO also comes into play across your site in a variety of ways, through metadata and undisplayed text. When you have images or videos on your site, there are elements of code to help describe what the videos and images are on your site. This descriptive text goes undisplayed and often gets tracked by search engines, helping to add to your ranking online.
SEO changes constantly so you need to update it to ensure that you're on top of the latest changes.
A call to action button entices visitors to explore your site more by directing them to another article or to leave a comment.
Once you have your call to action buttons in place, you might think that you can set them and forget them. The thing is, as you seek repeat visitors and an ever-changing clientele, it's vital for you to change your calls to action from time to time. You need to keep your first-time visitors as interested as your repeat visitors.
If you want to keep your website updated, your calls to action need to have updated language from time to time. If you have the perfect language, you can change the SEO around your call to action or update your landing page. The more time you devote to improving, increasing, and updating your calls to action, the more of a response you're going to get.
You also need to avoid the same call to action on every page. Unless all of your pages have the same goal—in which case, why do you have repeat pages?—you should have different calls to action on each page. Vary them based on what each user is doing on each page, even if they end up in the same place.
If you have to pay for a new template, it's probably not that much and the rebranding could be well worth it. After a while, it's hard to ensure that your old site, with all of its foibles, is still as easy on the eyes as it once was.
Another issue is whether or not your current template is the best one for mobile devices. It's vital to think about how mobile devices display and load your website as your company grows and we get ever deeper into the mobile era. With mobile taking so much more traffic away from desktops, this is an absolute necessity.
Templates are offered with the need to do too much tweaking. Usually, you can just plug in your data and it'll populate like you'd built the site with that template initially in mind.
It so much more affordable to try out a new template than to redesign your site from scratch. If this is an option for you, it's the best one that money can buy, hands down. When adding things to your website update, consult this checklist to make sure you've got everything you need.
For now, you need to make lots of useful content and media for your visitors. With video set to become more than 80% of all of the traffic online in the next few years, it's important to consider what this medium means.
On top of videos and photos, create lots of infographics to try and grab your audience on another level.
Check out our guide before you hire anyone to help you.
1. Focus on SEO
If you want more traffic on your site, you need to ensure that you've got your search engine optimization plan in place. Search engines rank sites based on how relevant their keywords are, how much new content they're regularly creating, and whether they have a far reach. If people are not only visiting your site but hanging out for a while, you're going to have a strong SEO ranking.If you want to get a good SEO ranking, you need to find ways to have your site constantly updated. The best way to do this is by starting a blog.
SEO also comes into play across your site in a variety of ways, through metadata and undisplayed text. When you have images or videos on your site, there are elements of code to help describe what the videos and images are on your site. This descriptive text goes undisplayed and often gets tracked by search engines, helping to add to your ranking online.
SEO changes constantly so you need to update it to ensure that you're on top of the latest changes.
2. Have a Call To Action on Every Page
If you have call to action buttons already, you're on the right track. You may have them and not even realize. However, many web designers skip them altogether because they don't see the value.A call to action button entices visitors to explore your site more by directing them to another article or to leave a comment.
Once you have your call to action buttons in place, you might think that you can set them and forget them. The thing is, as you seek repeat visitors and an ever-changing clientele, it's vital for you to change your calls to action from time to time. You need to keep your first-time visitors as interested as your repeat visitors.
You also need to avoid the same call to action on every page. Unless all of your pages have the same goal—in which case, why do you have repeat pages?—you should have different calls to action on each page. Vary them based on what each user is doing on each page, even if they end up in the same place.
3. Try a New Template
If you're using a tool to help you build and maintain your website, there are probably a wide variety of templates available. Each one has their own merits, but it's vital that you try out as many of them as possible. Don't deploy each one, but try them out so that you can see what else your site could look like.If you have to pay for a new template, it's probably not that much and the rebranding could be well worth it. After a while, it's hard to ensure that your old site, with all of its foibles, is still as easy on the eyes as it once was.
Another issue is whether or not your current template is the best one for mobile devices. It's vital to think about how mobile devices display and load your website as your company grows and we get ever deeper into the mobile era. With mobile taking so much more traffic away from desktops, this is an absolute necessity.
Templates are offered with the need to do too much tweaking. Usually, you can just plug in your data and it'll populate like you'd built the site with that template initially in mind.
It so much more affordable to try out a new template than to redesign your site from scratch. If this is an option for you, it's the best one that money can buy, hands down. When adding things to your website update, consult this checklist to make sure you've got everything you need.
4. Use More Visual Media
If you look at where the internet is headed, it's soon to be a video-dominated medium with a few images and a little bit of text. In the future, the content you'll be looking at, much like this article, will be a video, even if it's just voice synthesized over generalized infographics.For now, you need to make lots of useful content and media for your visitors. With video set to become more than 80% of all of the traffic online in the next few years, it's important to consider what this medium means.
On top of videos and photos, create lots of infographics to try and grab your audience on another level.
Keep Your Website Updated All Year Round
When you're worried about keeping your website updated, you need to follow the latest trends and styles. If you're feeling like you're behind what's hot right now, hire a consulting agency to help you.Check out our guide before you hire anyone to help you.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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