It's easy to forget traditional marketing effectiveness is when digital overshadows the conversation. Yes, digital marketing is important for modern business. But, there are many benefits of tapping local advertising ideas.
What are these benefits of traditional marketing?
For starters, there's less competition as many new businesses stick to digital platforms. You'll also find traditional platforms lowering prices as they compete with digital alternatives. Finally, we're still consuming old media despite our change in consumer habits.
What you'll find in this article is an overview of unique marketing ideas you can perform on a local level. The article shares why they work. And, how you can begin exploring the opportunities to help grow your brand.
Your participation adds transparency to the business operations. People use interactions when placing a value on the brand -- be someone they like and it applies to the business. Your brand is easier remembered when it's tied to a pleasant experience with its owner or team.
Where can you find meetup and events?
You can encourage word-of-mouth referrals in many ways:
Try adding a referral system at your business, offering rewards for leads. Or, keep it simple by having new customers mention the referer. You can wow the new patron and continue the referral chain through a stellar experience.
What makes a good radio ad?
Like radio, you'll want to keep the ad short and punchy. For public access, try theming the show or use engaging content as a way to pitch your offers.
Try creating TV ads or public access shows with these tools:
Print media is ridiculously inexpensive thanks to online print shops. Many print shops, like VistaPrint or UPrinting, offer free templates and great discounts. Try your hand at print design or send it out to freelancers.
The added benefit of print? It lets you:
Try this:
You could create an ad "ecosystem" by referencing your ads on different platforms. This builds the brand awareness, offering more leads!
How could you hold a contest or promo?
Again, this puts a face to your brand and creates referral opportunities! Your local efforts homogenize toward the common goal of growth.
Owning your space offers:
Ready to scale-up? See our best money-making guides to challenge your business savviness. Expand on what works, and dominate the local scene.
What are these benefits of traditional marketing?
What you'll find in this article is an overview of unique marketing ideas you can perform on a local level. The article shares why they work. And, how you can begin exploring the opportunities to help grow your brand.
1. Meetups and Events
Meetups and events place a face to your brand.Your participation adds transparency to the business operations. People use interactions when placing a value on the brand -- be someone they like and it applies to the business. Your brand is easier remembered when it's tied to a pleasant experience with its owner or team.
- Meetup/event roundups
- Industry newsletters
- LinkedIn mentions
2. Word-of-Mouth Referrals
Did you know? People are 4x more likely to buy something when it's referred by a friend. This is the power of word-of-mouth marketing!You can encourage word-of-mouth referrals in many ways:
- Offering a unique and helpful product or service worth sharing
- Interacting with locals and creating a pleasant experience
- Simply asking for referrals from your already passionate followers
Try adding a referral system at your business, offering rewards for leads. Or, keep it simple by having new customers mention the referer. You can wow the new patron and continue the referral chain through a stellar experience.
3. Radio Advertising
Radio (AM and FM) reach more than 228-million Americans every week. This reach is more than television, apps, and online video! Thus, radio advertising gives you one of the largest consumer pools imaginable.- A strong hook to catch their attention
- A short but sweet message and value proposition
- A time-sensitive call-to-action to get them engaged
4. Television Advertising and Public Access
TV spots aren't only for the rich corporations. You'll find channels open to advertising during prime-time like the nightly news! Likewise, your town/city may offer public access spots you could use to promote the business.Like radio, you'll want to keep the ad short and punchy. For public access, try theming the show or use engaging content as a way to pitch your offers.
Try creating TV ads or public access shows with these tools:
- HD camera
- Video editing suite
- Video templates
- Royalty-free music
5. Print Media and Canvassing
There are countless ways to explore print media:- Business cards
- Flyers
- Brochures
- Signs
- Pamphlets
- Billboards
Print media is ridiculously inexpensive thanks to online print shops. Many print shops, like VistaPrint or UPrinting, offer free templates and great discounts. Try your hand at print design or send it out to freelancers.
The added benefit of print? It lets you:
- Get out and get face-to-face with prospects
- Reuse the work in other campaigns and media
6. Local Listings and Classifieds
Believe it or not, lots of people prefer their local paper vs reading the news online. This means you can reach a subset of your market through local listings and classified ads! You'll likely find local papers willing to make ad deals, lowering your ad costs.Try this:
- Create a local ad for TV and radio
- Strip the best images and transcribe the audio
- Rework the message into digestible local ad/classified
You could create an ad "ecosystem" by referencing your ads on different platforms. This builds the brand awareness, offering more leads!
7. Contests and Promotions
People love freebies and you can use this to build awareness and sales. You could use the contests to gather leads or funnel users to your social profiles. A promo in tandem with local ads can define your brand in the targeted market.How could you hold a contest or promo?
- Check with your local commerce organization for events
- Buy-in to a booth at one of these local events
- Brainstorm a great offer you could giveaway or raffle
- Attend the event, collect entries, and distribute prizes
- Do a follow-up, seeing if you could generate backend sales
Again, this puts a face to your brand and creates referral opportunities! Your local efforts homogenize toward the common goal of growth.
Own Your Space with Local Advertising Ideas
The rush to create a global brand has many forgetting the power of owning one's local space. Successful placement, even in a small town, can have a monumental impact on growth.Owning your space offers:
- A closer connection to customers via face-to-face interactions
- A smaller competitive pool usually comprised of industry laggards
- A unique opportunity to refine your brand before expanding
Ready to scale-up? See our best money-making guides to challenge your business savviness. Expand on what works, and dominate the local scene.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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