One of the major differences between online and offline marketing is the ease of tracking success. In online marketing, it is quite simple to track success and measure statistics. There are many tools to see exactly how many people are coming to your website and where they are coming from.
This allows you to easily distinguish whether your new customers are coming from your new YouTube ad or your new promoted tweet. You can then take this data and use it for future marketing campaigns, making your future online marketing endeavors that much more effective. However, when it comes to tracking the success of your offline marketing campaigns, things can get a little tricky.
Offline marketing campaigns are still extremely important, but how are you supposed to tell whether someone found your website through your new billboard on the highway instead of a flyer from downtown? At first glance, offline campaigns may seem impossible to track, but thankfully there are methods and tricks that you can use to track the effectiveness of your offline marketing campaigns.
However, this method only works if you run a small amount of offline campaigns in a given area. This method offers no way to differentiate whether or not the large spike in new consumers can be attributed to a new billboard or new flyers, so it is best used to measure the effectiveness of only one offline campaign in a specific area.
Offline marketing campaigns are still extremely important, but how are you supposed to tell whether someone found your website through your new billboard on the highway instead of a flyer from downtown? At first glance, offline campaigns may seem impossible to track, but thankfully there are methods and tricks that you can use to track the effectiveness of your offline marketing campaigns.
Top 4 Ways To Track Offline Marketing Campaigns
Here are some of the awesome techniques using which you can track your offline marketing campaigns to get the good ROI. Tracking has always been beneficial for business no matter whether it is online or offline. It gives you an idea where your business is going.#1 Custom Links
One of the best ways to determine whether or not your offline campaigns are effective is to include custom links. This custom link can link to a specific landing page on your website. When visitors come to this page directly by entering the provided link, then you know that they had to find out about your website through your offline marketing efforts. You can even take a step further and create branded links to help your consumers associate your links with your business and make them more likely to visit your website.#2 Surveys
Surveys aren’t just for finding out the quality of your customer service or employee wellness programs. Surveys can also be a valuable tool in figuring out how effective your offline campaigns really are. After a customer does business with you, you can ask them to fill out a survey about their experience with your company. One of the questions you could ask in this survey is how the customer heard of your business in the first place. You can then tally your customers’ responses and see which of your offline marketing campaigns are most successful.#3 Discount Codes
Discount codes are an extremely simple, yet effective, way to see where your customers are coming from. The idea is to attach a unique discount code to your offline marketing tactics to track your customers. For example, you may put a unique discount on flyers you hand out. If you see this discount code used on your store’s website, then you know that your flyer was successful in acquiring a new customer since they couldn’t have gotten that discount code anywhere else.#4 Geographic Data
One of the more elaborate ways to track the success of your offline marketing campaigns is to examine trends in your consumer’s geographic data. If you just put up a large billboard in the Manhattan area and then notice a large spike in new consumers in that area, then it is extremely likely that your offline campaign was successful.However, this method only works if you run a small amount of offline campaigns in a given area. This method offers no way to differentiate whether or not the large spike in new consumers can be attributed to a new billboard or new flyers, so it is best used to measure the effectiveness of only one offline campaign in a specific area.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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