If your business is to have an effective online presence, you need a business domain name. If you don’t have one yet, people may be looking for your business without success. Most consumers look online first to find the products or services they want. If your business does not have a strong online presence, you might as well be invisible. When you buy domain presence, you have an established address that will take consumers straight to your website.
Here are some of the important things you should consider while selecting the domain name for your business-
For more details on how to select the best domain name, you can check our other domain related articles as well.
If you are planning to start a business or already own a small business but don’t have a domain name yet, your best option is to get one as soon as you can.
What Your Business Gets
When your website is built on a domain name, you are open for business 24/7 even if your brick and mortar doors are only open from nine to five. Potential customers can get the information they need about your products or services at any time including your phone number and location.Protection
When you have private domain registration, your personal information is protected. Your business will not get spam emails and you can rest assured that your personal information will not be misused. You are the registrant for your domain name and have control. There are other security measures that go along with private domain registration.Your Own Email Address
It is much more professional to have a business email address that to use a free email service. People will contact your business through info@yourbusinessname or sales@yourbusinessname.Online Shoppers
The majority of people who have a PC, tablet or smartphone shop online and the numbers are growing every day. Even if you don’t have an online shop yet, you can create one when you are ready if you have a registered domain name. This will allow you to compete with larger businesses and corporations nationally and globally.Choosing a Domain Name
There are several things to consider when selecting a domain name. Obviously, the name you want needs to be available. Some general guidelines are:- Keep it as short as possible
- Make it relevant to the type of business you are
- Make it memorable
- Choose the right domain extension
- Consider numbers and dashes
What Is an Extension?
An extension is the part of your domain name that comes after the dot. The most common is .com, but there is also .biz, .org, .net and more. If you are able to get .com for your domain name, it is recommended to buy the .net and .org also. Since people don’t always type the correct extension, these can be directed to your website too.Important Aspect of Domain Name
Now as you know the different terminologies of a domain name, let’s see what all precautions you should take while selecting the best domain name for your business.Here are some of the important things you should consider while selecting the domain name for your business-
- Make it short and readable
- Try avoiding the numbers in the domain name
- It should not be the trademark name of any other company
- Try registering the TLDs (. com/.net/.org) unless you are going local or specific niche like AI
For more details on how to select the best domain name, you can check our other domain related articles as well.
If you are planning to start a business or already own a small business but don’t have a domain name yet, your best option is to get one as soon as you can.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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