If you are reading this post, you have probably heard about backlinks. In a nutshell, it’s just a link that’s placed on another website, used to redirect visitors to your website. It’s like a rock star being mentioned by another artist in a song. Backlinks have of late proved to be a very reliable SEO strategy.
As a matter of fact, websites that take advantage of these backlinks tend to rank high in the search engine results. However, a majority of website owners use backlinks the wrong way. And maybe that’s why their efforts don’t yield any meaningful results. Below is a list of things you should know before you get started with backlinks.
Besides that, you should refrain from relying on backlinks from sites that are not related to your niche. It’s hard to use backlinks on a site that focuses on cars while your site teaches people about greenhouses. Moreover, you should pursue links from sites that have a good reputation. Being associated with sites that have been blacklisted will only bring your site to its knees.
However, you should not write such posts for websites that don’t have many followers. Before you pitch for a guest post, you should ensure your content is up to date or you will not have any return visitors.
Gone are the days when you would use phrases such as “click here” or “check here”. Readers tend to trust anchor texts that are more specific. When filtering through anchor text, you should opt for a phrase that mentions your company or the products that you trade in.
5 Backlink Facts You Should Know for Quality Link Backlink
Earlier we did a major roundup on Link building tools and there the industry leaders suggested what they are doing to get the quality backlink. As we know there are many link building methods, but you should be aware of the backlink facts to ensure only you are getting quality backlinks.1. Backlinks from Authoritative Sites are the Best
You should avoid links from poorly ranked sites because they won’t earn you any traffic. In fact, they are a waste of time. This is due to the fact that they are not frequented by many people. It’s therefore recommended you pursue backlinks from sites with the highest number of visitors. It’s actually recommended you first check the ranking of the sites you intend to get links from using Backlink Indexer.Besides that, you should refrain from relying on backlinks from sites that are not related to your niche. It’s hard to use backlinks on a site that focuses on cars while your site teaches people about greenhouses. Moreover, you should pursue links from sites that have a good reputation. Being associated with sites that have been blacklisted will only bring your site to its knees.
2. Guest Posts are a Must
With guest posts, you have to publish an article on another website. The advantage of this approach is that you are allowed to include a link that refers readers back to your site. In fact, backlinks sourced from guest posts are very efficient. This is because the guest article presents you as an expert in your niche.However, you should not write such posts for websites that don’t have many followers. Before you pitch for a guest post, you should ensure your content is up to date or you will not have any return visitors.
3. Choice of Anchor Text Matters
When capitalizing on backlinks to get traffic to your site, you should consider using anchor text. An anchor text is basically a phrase that contains the hyperlink. It’s normally highlighted in blue color. Anchor text is actually similar to call to action. In this day and age, people have become extremely choosy on the anchor text that they click.Gone are the days when you would use phrases such as “click here” or “check here”. Readers tend to trust anchor texts that are more specific. When filtering through anchor text, you should opt for a phrase that mentions your company or the products that you trade in.
4. Interlink for Best Results
Backlinks may not help you much if the hyperlink does not take readers to other pages of your website. Although common sense dictates that external links should direct visitors to your homepage, it’s advisable you interlink the content of the home page with the other pages of the website. This is because a homepage that does not include links to other pages may not take people to where you discuss your products or services.5. You can’t Ignore Anchor Text Keywords
When looking for anchor text to use as bait, it’s advisable you narrow down to keywords. Such words increase your chances of being found through organic searches. This gives you an edge because you will still attract visitors through other sites and through search engine optimization.Wrapping it up!
These were some of the backlink facts we should know before going ahead with any link building techniques. A single wrong backlink can hurt your website and so make sure you are getting only real and authentic backlinks.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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