2018 is perhaps the year that most companies should develop a digital strategy or improve on an already existing one. The year is filled with opportunities, and to keep up with all the competition, businesses should ascertain that they are meeting all the crucial objectives to stay ahead.
A good strategy will articulate to the company meeting most of its goals, find out the most cost-effective methods they can use to maximize profit, and at the same time increase the efficiency of the business. These moves involve narrowing down the business’ target audience and effectively managing all the company resources, including time.
With the appropriate digital strategies, a company is bound to figure out the latest trends and push to stay ahead of the curve. Below are tips on creating a working digital strategy:
You can actively customize the content on your sites to get free results that will direct clients to choose your business and get your services. It is old fashioned and has been around for a while. However, it is the most used strategy, and if your company has not started using it yet, it should.
The research pool should comprise of a mixture of databases to come up with a viable buyer persona that you can work with.
By the end of 2017, analysts deduced that there was a higher demand for video personalization than in previous years, a trend that will automatically become even more popular this year.
It is a notable fact that over 70 percent of people on Facebook would ignore a blog post but instead watch a live video. Regular live video content will spark more outreach and expand the client base.
With the appropriate digital strategies, a company is bound to figure out the latest trends and push to stay ahead of the curve. Below are tips on creating a working digital strategy:
1) Using SEO
Have you ever randomly searched for a product and chose the first website that popped up to provide you the service in question? Have the relevant businesses caught you looking!! This is what is known as search engine optimization. SEO is one of the best ways you can get more clients for your business.You can actively customize the content on your sites to get free results that will direct clients to choose your business and get your services. It is old fashioned and has been around for a while. However, it is the most used strategy, and if your company has not started using it yet, it should.
2) Building Buyer Personas
It is necessary to narrow down your audience and establish who your target audience is. The best digital strategy can only be built effectively if there is a detailed buyer persona. This can easily be achieved by thorough researching, interviewing, and surveying the target audience of the business.The research pool should comprise of a mixture of databases to come up with a viable buyer persona that you can work with.
3) Video and Customer Journey
A business has to integrate videos into the clients’ journey. It is the best digital strategy given that it gives a more personal appeal. Once a customer feels like the business values him or her, there is a high likelihood of building loyalty.By the end of 2017, analysts deduced that there was a higher demand for video personalization than in previous years, a trend that will automatically become even more popular this year.
4) Live Video
Judging from the booming of the series ‘The Robot,’ it is impossible to deny the impact of the new Facebook Live video feature. The series took off because they engaged with their potential audience through the feature, got feedback, and even gave back an incentive of releasing the first episodes prior to the set date.It is a notable fact that over 70 percent of people on Facebook would ignore a blog post but instead watch a live video. Regular live video content will spark more outreach and expand the client base.
5) Align Business Objectives with Digital Marketing
It is important to review your business current strategies then go a step further to improving it to digital. Make sure that it connects to your set objectives. Initiating a smooth transition from the traditional to digital strategies is the first step in certifying that everyone is on board and that the business vision remains unshaken.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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