Running your own business in 2018 is without a doubt something tremendously challenging and even overwhelming at times. If you truly want to make it count, ignoring social media as well as the whole range of different inbound marketing tools is something that you just can’t afford.
The truth is that the rise of social media websites has been particularly rapid and it has become amongst the most prominent ways for business owners to engage a mass of customers and to stimulate their revenue growth. What is more, a recent study conducted by the IAB in the UK (Internet Advertising Bureau), at least 80% of the consumers are actually more inclined to buy a product because of the increased online presence of the brand on social media.
Social media is undoubtedly amongst the best places you can take advantage of so that your business can effectively flourish. Billions of people use it every single day and getting a slight piece of that pie is definitely going to power-launch your new enterprise.
Having a memorable logo is undoubtedly amongst the most important things that you have to take into account when it comes to increasing and improving your overall brand awareness. It goes without saying that your logo is the way your potential customers are going to perceive your brand. This is the visual representation of your entire enterprise.
You know how first impressions matter? Well, it’s absolutely the same if you are trying to impress a customer – your brands look needs to dazzle him or her. And, the most effective and appropriate way to do so is by getting a tailored logo design.
That’s the difference between regular pay-per-click and paid social media campaigns – SEO is long-lasting.
While paid advertising is particularly powerful, there is one significant con about it – it’s short-term. Well, it may not be if you have an infinite pool of money but considering that you are looking for ways to expand your new business in 2017, it’s probably safe to assume that this is not the case.
SEO is one of the most cost-effective means of empowering your business. This is mainly due to the fact that it’s going to bring in recurring qualified leads and a lot of, particularly targeted traffic. This is one of the most considerable things that need to be accounted for when it comes to it.
If you manage to show to your prospective clients that you are offering encompassing yet particularly effective solutions, you are already one step ahead of the competition.
You should focus on:
• Businesses within the same industry
• Businesses which are selling a product or service which naturally goes along with what you have to offer
• Businesses which sell items which are similar but do not compete with you directly.
As long as you keep investing in your own business, it’s going to prosper. While you might not have the financial means to invest thousands in marketing from the get-go, you don’t really need to. Keep in mind that you shouldn’t ask for more than you should handle.
Powerful marketing is particularly effective but it could also be quite devastating if you take up more than you can actually take care of. This is something that you want to be very careful about.
As you can see, there are quite a lot of different things that you might want to take into account in order to properly expand your enterprise.
At the same time, it’s important to make sure that you are following current market trends and that everything is handled as per the highest industry standards.
Regardless of whether you are offering services or products, you need to ensure that you do it properly – maintain quality and emphasize on customer experience – this is the most effective way of generating new clients and keeping them on point for the long run.
This is the most sustainable way of expanding your business.
5 New Business Growing Tips for 2018
Social media, as well as other marketing tools, can help you spread the word and achieve a lot of success. With this in mind, we’ve taken the liberty of providing you with 5 of the ways you can grow your business in 2017. Without any further ado, let’s have a look.1. Peaking social outreach
For a prosperous and continuous growth of your business, you will need to find a place where you could identify a significant number of potential customers. The truth is that social media is definitely big and it’s getting even bigger by the day. Therefore, being active there will most certainly open quite a lot of new horizons for potential business growth.2. Increased brand awareness
Even though having strong social media presence is beneficial for a range of different reasons, one of the most critical components of it is that it’s also going to assist in increasing your overall brand awareness. This is something absolutely critical. Of course, using social media is just one of the requisites for your brand to establish solid foundations.You know how first impressions matter? Well, it’s absolutely the same if you are trying to impress a customer – your brands look needs to dazzle him or her. And, the most effective and appropriate way to do so is by getting a tailored logo design.
3. Search engine optimization
Needless to say, SEO remains one of the most powerful means of enhancing your business. This is something which is going to cement your positions on the internet and it’s going to yield long-term returns.That’s the difference between regular pay-per-click and paid social media campaigns – SEO is long-lasting.
While paid advertising is particularly powerful, there is one significant con about it – it’s short-term. Well, it may not be if you have an infinite pool of money but considering that you are looking for ways to expand your new business in 2017, it’s probably safe to assume that this is not the case.
SEO is one of the most cost-effective means of empowering your business. This is mainly due to the fact that it’s going to bring in recurring qualified leads and a lot of, particularly targeted traffic. This is one of the most considerable things that need to be accounted for when it comes to it.
4. Partner up
Partnering up with a complementary business is certainly amongst the best ways to expand your overall entrepreneurial reach. The main reason for this is because you would be capable of offering more value to the client. The truth is that all of us prefer one-stop shops but they need to be specialized.You should focus on:
• Businesses within the same industry
• Businesses which are selling a product or service which naturally goes along with what you have to offer
• Businesses which sell items which are similar but do not compete with you directly.
5. The 7% Rule
The 7% rules state that you should always give re-invest 7% of your income in marketing. This is something particularly important. Proper marketing entails audience segmentation, lead generation, search engine optimization, pay-per-click and a range of other inbound tools. All of these combined are going to generate a significant amount of clients. However, you should consider this as a long-term endeavor.Powerful marketing is particularly effective but it could also be quite devastating if you take up more than you can actually take care of. This is something that you want to be very careful about.
As you can see, there are quite a lot of different things that you might want to take into account in order to properly expand your enterprise.
At the same time, it’s important to make sure that you are following current market trends and that everything is handled as per the highest industry standards.
Regardless of whether you are offering services or products, you need to ensure that you do it properly – maintain quality and emphasize on customer experience – this is the most effective way of generating new clients and keeping them on point for the long run.
This is the most sustainable way of expanding your business.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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