Social Media

How To Promote Business On Social Media In 2021- Best Tips

By Ashutosh Jha → Wednesday, March 17, 2021

Social media is a powerful tool in today’s world, especially when it comes to marketing a business. Whether you’re just starting a small business or you own a huge corporation, social media can be a beneficial tool for any type of company.

Not every business is utilizing social media correctly, though. We have seen numerous examples of companies getting it wrong over the years, especially as brands attempt to tap into new audiences and garner interest on new platforms.

 

 

No matter how many times someone searches online for a bargain or gets their gaming fix on sites managing to balance its top rewards and the level of risk: 9 masks of fire slot RTP, a horrific tweet or an ill-informed Instagram post can spread like wildfire and damage a business and its reputation no end. It’s important to get it right, that’s for sure.

In fact, some businesses have struggled to come back after making a blunder on social media. To make sure your company uses the likes of Twitter, Instagram and Facebook correctly here is a look at some basic ways to promote it on social media in 2021.

Make sure you choose the right platform

Not every social media platform is suitable for every type of business. In terms of a target audience, some platforms are better than others too. For example, TikTok is the fastest growing social media platform for young people at the moment, therefore making it utterly pointless for a business targeting adults to join it.

 

Assess the type of audience your company wants to tap into, the platforms those people are most likely to use, and then plan your content accordingly. Perhaps look into what other businesses in your area are doing, too. You don’t need to sign-up to every social media platform, though. Join the social media sites most suited to you and your business.

Create a content calendar

In order to make sure your social media profile is interesting and informative, be sure to produce a regular content calendar. If you are disorganized and tend to come up with last-minute posts or take rushed pictures, it will show on your profile. As a result, you could lose many followers and harm what should be a vibrant community hanging on your every tweet.

 

Low-quality content shows, which is why it’s a necessity to plan all of your posts with a simple content calendar. All you need to do is plan out your posts in advance, add any relevant hashtags, images, or videos, alongside any other useful content you think is suitable. Keep your content fresh and original.

Don’t become spammy

A social media account filled with promotional posts isn’t going to appeal to many people, let alone the masses. All businesses online need to promote the service it offers and share various products, but if your brand is only known for hard selling, then it could harm it moving forward.

 

Nobody wants to be inundated with spam. To avoid losing your community of followers, consider using the one-in-seven rule. Essentially, the one-in-seven rule means that for every one promotional post, the next six should be content-based. Promotional posts are important but don’t overdo them.

Share video content

Video content is massively powerful in today’s world. When scrolling through a timeline, people tend to notice video content a lot more than a post filled with text. Video content is generally easier to digest, too, making it hugely important to get right. If your business can create an interesting, narrative-driven video, then it could reap the rewards from it.

Tips & Tricks

How to Delete Snapchat Messages and Conversations - Easy Steps to Follow

By Ashutosh Jha → Friday, March 12, 2021

A feature that has turned Snapchat into an excellent social media platform is the users’ control over their content and privacy.

Other social media platforms like Instagram and Facebook, however, provide control to their users to some extent such as selective features to post content only with close acquaintances and friends. But Snapchat is one step ahead by providing close friends feature a bit more.

Similarly, it allows users to delete messages after sending them to someone. If you know how to delete Snapchat messages you do it instantly without letting another person see them.

For instance, if you hit mistakenly the "send" option to deliver a wrong message worry not if you are on Snapchat.

Snapchat is referred to as an online harbor for privacy amongst users of social media platforms in every corner of the world.

The interesting point is this article is going to guide you on how you can delete Snapchat messages and conversations through easy steps.

Steps to Delete Snapchat Messages and Conversations

Snapchatters who frequently use Snapchat know well that each text, video, and photo they sent on this app becomes a part of conversations.

By swiping the home screen of Snapchat to the right you can find your conversation. This conversation page is known as the friend page. After sometimes your friend page piles up with conversations.

It is hard to manage your conversations in that case than consolidating your conversation into group chats or cleaning your conversation and messages.

Thus, for wiping out the conversation tab follow these easy steps given below.

Step # 01

Open the application on your Android phone or iPhone.

Step #02

Go to the home page where you click pics and record videos. Now a select icon of your profile must be showing on the top corner on the left side. It has a drop down menu.

Step #03

Now Click the gear sign visible on the top corner on the right hand of the menu screen. Through taping this gear option, you will get to the settings of your Snapchat.

Step #04

Here in the settings, you need to scroll down to find the option of "clear conservation". You will find this option in the sub-menu for "Account Actions". When you reach there tap to select it.

Step #05

Now, the screen will populate a list bearing all your conversations on Snapchat. An icon "x" will appear on the right side of every username. For deleting conversation select it.

Step # 06

Now, a pop-up message will appear on your screen confirming that if you are sure to delete the selected conversation from your Snapchat account.

Check the conversations again for the safe side to reduce the risk of deleting important conversations. If you find nothing important even after cross-checking the selected conversations tap on the "clear" option to delete that conversation.

You can repeat these steps to delete whenever you want to delete the unnecessary conversations. So, scroll down the list over and over again until you end up deleting unimportant messages from the list.

Things to Remember

Do not forget that if you have marked any message in your chat as "saved" it will not remove following these steps. The same goes for the videos, photos, and texts that have been sent by you to someone. These may be accessible even after following these steps for those to who you have sent all of these.

One more thing, you can delete all your conversations, videos, photos, and texts available on your account Snapchat however, you need to do this by deleting conversations one after another. Because you cannot delete conversations in one go or single click.

So, don't rush and have the patience to get rid of a cluster of unimportant conversations that you do not want to see on your friend page anymore.

Conclusion

Hopefully, this article has clearly defined the steps you can follow to get rid of unnecessary data including conversations, videos, pictures, and text to free up space on your account.

The steps discussed above are quite easy and concise. Also, screenshots for each step are provided to make every step clearer and more understandable even for a layman.

Now follow these easy steps one by one to not only get rid of old and not-so-important data but also to improve the efficiency of this app. As you know that huge amount of data may affect the efficiency of every device and application and the same is the case of Snapchat.

Furthermore, it is just space taking to keep old pictures, texts, conversations, or videos in your account when they are of no use. So, deleting the unnecessary messages would increase the productivity of your app.

Thereby, enjoy the ultimate experience of Snapchat by freeing it from the overburden of old conversations today.

social media marketing

Top 7 Best Free Instagram Story Apps for Android and iOS

By Ashutosh Jha → Thursday, January 16, 2020

Instagram is no doubt one of the leading social media platforms and top photo-sharing social media platforms. As per the report by HootSuite on 15 July 2019, Instagram is having 1000 Million active users. With this number, Instagram comes at 6th in terms of social media with most active users after- Facebook, YouTube, WhatsApp, FB Messenger, and WeChat.

And it’s more secret that people are bad about the Instagram story. In fact, Instagram stories are a good platform for advertisers as well the same way it happens to be WhatsApp story. And so, if you are also looking for help to make your Instagram story more attractive and meaningful then this article on best Instagram story apps will help you.

A better Instagram story will help you get more reach, more followers, and more DMs. Even a better Instagram story will help you become an influencer in the niche.

The below best Instagram story maker apps will help make a beautiful Instagram story in almost no time. With the help of these top Instagram story editor apps, you can customize fonts, size, icons, and more.

So, without wasting more time, let’s start and see which are the top Instagram story maker apps. These apps will also help you edit your existing stories.

Top Free Instagram Story Maker Apps for iOS and Android

#1 Canva

Yes, you heard it right!

Canva is not only a graphics designing app but also you can make your Instagram stories with the help of this app. Most of the photos I use for my campaigns have been developed using Canva itself. Earlier this app was being used for photo making and editing but recently they have added a new feature called Instagram story maker.

The app is available for both Android and iPhone and helps you create and edit Instagram stories in seconds. Canva also has thousands of templates available which you can pick and edit directly. I found Canva as the best Instagram story maker app for 2020.

For Android | For iOS

#2 StoryArt

The second in our list is StoryArt. StoryArt is another top Instagram story editor app for 2020 which again has 1000+ Instagram story templates helping you get one quickly. StoryArt has got around 5 Million downloads on the Android Play Store and is available in multiple languages as well.

StoryArt is a free app for Instagram story making but there are a couple of add-ons that you can buy for a better experience and some premium features. With the help of different filters and themes, you will be able to make a better Instagram story. Another great about the StoryArt is, it has a special feature to create posts related to quote. You can use all these features and create an amazing Instagram story using StoryArt.

For Android | For iOS

#3 Unfold

Unfold is at the #3 in our top 7 Instagram story maker apps for 2020. With around 10 million downloads for android and more than 4.5 average ratings, Unfold is definitely a go-to app for creating Instagram stories. You can choose from 150+ templates and can create the desired Instagram story which will be like film and ripped papers as a background.

Unfold is over 10+ filters which help you to edit Instagram story in a better and professional way. You can add funky text, play around the template and more to make your Instagram story standout. The app is available for both the platform and supports both photos and videos. After creating your Instagram story, export that in high-quality and share on your Instagram.

For Android | For iOS

#4 Adobe Spark Post

Yes, the big fish is also on the list!

Adobe Spark Post helps you create stunning graphics for any occasion and so for the Instagram story as well. Using this app, you can create posters, flyers, and marketing materials along with Instagram stories. Adobe Spark Post has got a large number of fonts, icons, templates, and more for making your image beautiful. So, if you’re looking for a tool which can satisfy all your graphics and image requirements then Adobe Spark Post is for you.

The app is free to download and use but if you are looking for premium features to tool Spark then you can buy in the app.

For Android | For iOS

#5 InShot

InShot is a leading video editor and video maker app for both android and ios. If you are looking for an app that can do its work in HD, InShot is the solution. InShot has got many features like cutting, trimming, and splitting of videos, merging and joining and many more.

The app has got free music which you can use in your video as well. Apart from that you will have access to many texts, stickers, emojis and more. With the help of video cropper features, you can make this video for many social media platforms like- YouTube, Instagram, Facebook, TikTok, Musical.ly and more.

For Android | For iOS

#6 Font Candy

Font Candy is an iOS-specific app used for photo and text editing. It helps you design custom graphics in almost no time. You can add quotes, filters, colors, and layers on the images.

While working with Font Candy, you can also save your designs and watermarks. All these features are free to use and with this help you can create a stunning image for your next Instagram story.

For Android | For iOS

#7 Story Maker

Story Maker is an android app for creating Instagram stories. With the help of this app, you create Instagram stories, edit it, and set as a template for later use. With around 1 Million installs on Play Store and 4.5+ average ratings, the app is a popular choice for Instagram story-making. Although the basic features are free but for some premium features you need to subscribe for it.

When we talk about the best Instagram story maker 2020, Story Maker always have its place secured to the easiness and features. They have got a wide range of themes, templates, fonts, and colors to make your Instagram story standout.

For Android | For iOS

Wrapping it up!

These were the top 7 Instagram story maker apps. Most of these apps are for both Android and iOS while the last two are the dedicated apps for iOS and Android respectively. Also, all these are apps are free to download and Instagram but if you need any specific feature, subscribe for it. Do try these apps and let me know which you found the winner?

Social Media

How To Pick The Right Social Platform To Grow Your Sales

By Ashutosh Jha → Friday, December 27, 2019

Knowing which social media platform is the best one to use for your business and the one that will bring the most sales in is of the utmost importance for your company’s growth. Many digital marketing companies suggest to their clients that they should first realize who is their target audience. When they obtain this information, everything else will be much easier.

Finding a digital agency Dubai within the UAE shouldn’t be a problem since the UAE has a significant number of successful digital marketing agencies throughout Dubai, Abu Dhabi, and all other major cities. Finding an appropriate marketing agency for your needs shouldn’t be a problem within the UAE.

What Should You Focus On?

There’s a lot of things you must know before you decide which social media platform to use for growing your sales. Every digital agency will be glad to help you choose the right one, although you must consider that not every business can benefit from social media as some might.

Find the social media platform that may be beneficial for your business, and focus all your energy on that platform. Here, you can find crucial information about how to achieve higher sales by implementing social media into your marketing campaign.

Focusing On One Platform Is Not Always The Solution

Try and find the data you need. With the help from digital marketers you’ve hired, you’ll have the necessary data sooner than expected. The things you need to know are all based around the target audience.

Who’s the target audience you should place your focus on? What age group does your target audience belongs to? Is there a preferred gender? Where do they live, and how can you gain easier access to them through social media? We’ll talk about all these questions and provide you with answers within this article.

Growing Your Sales Won’t Happen Overnight

If you still have no clue who your target audience is, consult your digital marketers and let them collect the data you need. They’ll investigate the open market based on your company’s needs, and they’ll successfully discover which audience belongs to your company. That way, you’ll know who and how to target.

If your target audience is teenagers, you’d want to discover which group of people uses this social media platform the most. All digital marketing companies are able to help you understand how to find your target audience quickly and how to act accordingly.

Instagram Users Are Usually Younger Generations

Groups of people that use Instagram are more or less younger generations, and by knowing this, you can focus all your effort on this social media platform in case your products and services are made for younger people.

All Target Groups Use Facebook

With well more than 2 billion active users, Facebook is among the most used social media platforms in the world. With this social media network, you’ll be able to target several audience groups. This is a perfect solution for companies that have a more comprehensive range of people to target. If you're wondering how it can help you, check the below stat about buy & sell by Facebook.

LinkedIn Is The Best Business Social Media Platform Today

Many social media networks are used for leisure and fun, but LinkedIn is something else. With LinkedIn, you can connect with companies or freelance professionals. This social media platform is mostly used for business. Whether you want to find someone to work for your company or if you’re looking for a job opportunity, LinkedIn is a perfect place to achieve all this.

When recently, a survey was conducted by Foundation Inc. for business asking which platform is generating leads for their business, 59% said, it's LinkedIn.

Advertising your products or services is essential, and LinkedIn can help you achieve your goals through its fantastic ad solutions. Also, through LinkedIn, you will be able to successfully grow your sales if you find the appropriate method to advertise your business throughout the platform.

Sometimes One Platform Is Not Enough

Digital marketing professionals will help you understand the importance that social media networks have today. In some cases, implementing one social media platform within your ongoing marketing strategy is not going to be enough. Depending on your target audience, using several social media platforms may be required.

Depending on how big you want your outreach to be, you should consider all the options before you start using any social media networks. It’s worth mentioning that some social media platforms are free to use and advertise through, while others will charge you advertising fees. Create a bulletproof plan for your marketing campaign with the agency you’ve hired, and you’ll be all set.

There’s No Easy Pick

You won’t be able to pinpoint a perfect social media platform for your business before you investigate the market, and before you realize which audience groups are an ideal match for your business. When you've obtained all the details, you can choose the social media platform that suits your needs the most.

Social Media

A Complete Guide on How to Use Reddit to Drive Massive Traffic

By Ashutosh Jha → Sunday, December 1, 2019

Like Pinterest, Tumblr and Stumble Upon, Reddit is also a social bookmarking site but may be not a perfect fit for all type of marketers. But still Reddit has lots of capacity to become number #1 referral traffic source for your site.

Reddit can drive instant and huge referral traffic to your website and also it is very simple to use. Today I will take you to all the insights of Reddit and will let you know how to use Reddit to drive massive traffic to your blog.

What is Reddit and how Reddit it works

Reddit is one of the top bookmarking sites and if you are on the front page of Reddit for just few minutes, you can expect millions of traffic instantly to your blog.

Reddit calls itself the “Front page of Internet”. It was founded on 23rd June 2005 and yesterday Reddit celebrated their 10th Anniversary.

Here you can submit your links and contents in one of the particular category which matches your content called SubReddit and other Reddit users will interact with your content by voting, commenting and sharing. This is how Reddit works. Below is what Reddit was after it went live way back in 2005 by its founders Steve and Alexis.

Why you should Use Reddit?

As per me the main use of Reddit is to drive huge traffic to your website. Reddit drives more than 150000k unique visitors each month and so you can estimate the potential of this bookmarking site.

So it’s the stats of Reddit. The main question is how much it can send to your website? Well it completely depends on your link or content. How much famous your link is.

The success of your link mainly depends upon the popularity of the content you’ve shared. Whenever you share any content on Reddit under any allowed subreddit, other Reddit users can either up-vote your content or down-vote. The number of up-votes you content will get the more is the chance to get visibility and hence traffic.

Warning: Unlike Pinterest and Stumble upon taking wrong decision on Reddit can harm you a lot. On Pinterest and Stumble upon, if someone doesn’t like your content shared by you, they simply can ignore that and what you will lose is the money and time but the same does not only apply to Reddit.

On Reddit, if you will do wrong thing, your name and status will also get destroyed. Because on Reddit if somebody will not like your content then they have an option to down-vote you and in addition to losing money, time you’ll also laughed and your status will be ruined out which is a huge loss for marketer.

As per Neil Patel, if your subreddit has received 54 up-votes then you can expect traffic of around 61k. Which is huge, isn’t it?

The most interesting thing about Reddit is, it doesn’t work on the influence like some sites do. No matter who you are, if you’ve good votes on the subreddit you have shared, you can reach to the front page.

How to Submit on Reddit

Submitting your content on Reddit is too easy. Just create an account on Reddit. Once signed up, login to your account. Here at the right top you will find options to submit link/posts etc.

If you want to submit just link of any of your blog post or website, click on “Submit New Link” and it will open a new page for you where you have to fill the required details.

Here in this form you’ve to submit the details. At the top of the above form you can see, two tabs. One is for Link and another for text. So depending on what you want to submit, select appropriately.

Now let me take you to each field in details.

Title:

This is the most important part of Reddit submission as Reddit users decide whether to click on your link or not by seeing the title. So if you’ve an eye catchy and interesting title, you’ll rock else no matter what your content is no body is going to click on it.

Write an interesting title which can force the Reddit users to click on your link and you can get lots of traffic. You must double check your title and see if this is fine or not. At the end of post, I will show you few most popular subreddit on Reddit and then you can get an idea which type of subreddit gets famous on Reddit.

URL:

As simple the link of your content you want to share. But never ever use link shortener tool to short the link length to submit on Reddit. These are real people and avoid any type of spam. So no matter what your original url is, you must provide the real one.

SubReddit:

Another most important part. There are only limited subreddit available on the Reddit and this is the reason, Reddit doesn’t work great for everyone. Also, at the time of submitting the link, you’ll only see those subreddit available which you have subscribed.

Also Check: How to Promote your old blog posts

So out of available subreddit, you should select the one which suits your content very wisely. Below are the top 10 subreddit. These subreddits have maximum number of subscribers. So there is more chance to get traffic.

What you should submit on Reddit

As I mentioned earlier in this post, Reddit won’t work well for all the niches. As from the above figure, those are the top 10 subreddit available on the Reddit depending on the subscriber. And the more number of subscribers, the more number of engagements you’ll find on those subreddit category. Here are the few categories which get maximum visibility and if you’ll submit these types of post on Reddit, you will get good traffic.

1. Infographic- A good subreddit for an infographic might be /r/TIL.

2. Drawings- /r/comics can best suit of drawings

3. Questions- /r/askreddit is best for this category

4. Videos- Videos can be posted under /r/videos

5. Interviews- Interviews can be listed under subreddits like /r/IAMA

6. Pictures- Can be posted under /r/pics

When you should submit on Reddit

Like other social media and social bookmarking sites, posting on Reddit on some particular time can give you maximum benefits.

Also Read: 3 Powerful & Unconventional Link Building Techniques

If you’ll analyze the posts on the front page of Reddit you will find that most of those posts have been submitted in some particular time interval. Randle Olson analyzed the timing of Reddit posts and he has depicted that in the below chart.

Also while searching for the best timing, I found one site which analyzes the post based on number of votes and subreddit. You must check this site. It is Redditlater. I searched with 100 votes for /r/IAMA subreddit and found this result.

Don’t be Selfish

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Yes like other social site, Reddit also works great on reciprocal nature. If you’ll vote others, others will vote you. So to get maximum benefits from Reddit, you should definitely do the following-

• Up-vote other’s submission

• Comment on Other’s share

• Save other’s link as favorite etc.

And in return they will also do the same with you and by this way, traffic will increase.

What about Reddit Advertisement?

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Have you tried any social media or social bookmarking site’s advertisement? If yes, what was your experience? DO let me know in comment.

As per the top internet marketer, Reddit advertisements are very much beneficial. You can buy two types of ad here-

• Either you can buy ad which will show for all subreddits. This is the general kind of ads.

• You can go for targeted ads like targeted location and subreddits.

Once you will go for advertisement, your links will be shown at the top of the page and you will get lot of traffic and visibility.

What you should not do with Reddit

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There are few things that you should avoid with Reddit else your account may get blocked also. Below I am listing some of the checkpoints which you should remember.

• Don’t post same links again and again.

• Don’t use auto poster for Reddit like you do for Facebook or other social media.

• Avoid posting very old links.

• Don’t use Reddit for link building.

• Submit your link only in relevant subreddit.

Bonus Tips for Great Success

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As you are aware now that Reddit is great for driving instant and huge traffic. To drive more traffic I am following some extra steps which took Reddit traffic as the top 5 traffic source for TricksRoad. Below is exactly what I follow.

• Write eye catchy titles. This is most important.

• Up-vote, save as favorite and comment on other’s submission and in return they will do the same to you.

• Avoid doing down-vote for any submissions.

• There are several groups of Reddit users on Facebook and Google+. Join those groups and share your subreddits. Vote the group member’s subreddit on Reddit and they will do the same for you. This is one of the best ways to increase traffic.

Top Reddit Submissions

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As promised earlier, here are the top 10 submissions of Reddit which got maximum up-votes. I am sharing this so that you will get an idea about which types of titles get most famous on Reddit. This trend is from 2013.

Conclusion

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Reddit is a great tool for internet marketers, bloggers, webmasters and business peoples. You must add this in your list.

The best thing that I liked about Reddit is the right source of audience. While submitting your link, you will only see those subreddits which you have subscribed. So this tool will help you a lot in your marketing. I am sure if you'll implement these tricks, you can drive massive traffic from Reddit.

Do you have any good experience with Reddit? Have you tried Reddit? Do share your stories with me.

Tips & Tricks

Top 7 Social Media Marketing Tips

By Ashutosh Jha → Tuesday, April 2, 2019

Are you ready to get your company on social media but don’t know where to start? Marketing for social media is an excellent way to connect to new customers. Facebook alone has 1.8 billion users, making social media the perfect place to tap into an unreached audience.

This new era of marketing can seem intimidating to break into but we are here to help! Keep reading for 5 social media marketing tips you can’t go without.

Top Social Media Marketing Tips

Here are some of the top social Media Marketing Tips which you can follow to get the best from the social media where people spend most of their free time. If being a business, you can in-cash those, it will be a huge benefit for your business. Let's start and see some of the top social Media Marketing Tips to implement.

1. Create A Goal For Your Posts

The first part of any successful social media marketing campaign is having a clear direction. Come up with a plan for what you want to gain from using social media. And figure out which platforms cater most to your target audience.

By having a clear vision for what you wish to gain from marketing on social media you’ll have a higher chance of success.

2. Know Your Audience

It's important to really understand who you are marketing to. Dig into the data surrounding your current customers so you can begin to get a clear picture of who are already interacting with your company.

You want to gear your social media towards these kinds of people and paying attention to social media analytics can help you get a clear idea of what works and what doesn’t.

3. Pick the Best Platform

Not every social platform is the same, and the marketing style of each various a lot. Look up the demographics of different platforms to see where your target audience is spending the most time.

Depending on what type of content you are trying to market this can also affect which platform you choose. Once you have the platform figured out then you can start planning your marketing strategy.

4. Be Consistent With Posts

Tying back into having a plan for marketing on social media, think about how often you want to post. It's important to have a consistent presence considering there are so many other accounts out there.

If you aren’t posting enough your account may get lost in the sea of social media. Plan out what type of content you want to publish and how often you should be posting depending on the platform you are using.

 Some platforms even offer post scheduling. Make a calendar for your posts to help you stay on top of it.

5. Quality vs Quantity

Consistency is important but so is having meaningful content. If you are posting a lot without a clear purpose, you are likely to lose followers.

You want to make sure your posts offer value to your customers. You will generate more business by connecting with your audience and building good customer relationships than by just having a bunch of posts.

Think about using messenger marketing as a way to connect directly to your customers without over-sharing on your feed.

Marketing for Social Media

No matter what size your business is, social media is an excellent tool to help you gain valued customers.

Keeping these tips in mind will help ensure your marketing for social media is successful and effective. For more tips on helping your business grow, check out our website!

Social Media

How to Make the Most of Social Media for Small Business

By Ashutosh Jha → Wednesday, February 20, 2019

Long gone is the era in which social media was simply for sharing pictures of cute cats and telling your friends what you had for breakfast. Social media is now one of the largest tools and platforms for small and big businesses to make an impact on and establish a wider audience.

In this post, we’re going to talk about social media for small business. These tips will help small business to get the most out of social media platforms.

5 tips to make most of social media for small business

Let’s start and see what are some of the special tips those you can follow to make most of social media for small business. These will help you start from platform selection to post creation there.

#1 Find the Right Platform

Firstly, the right platform for businesses differs on the target audience of your business, what your business is and what your goals for social media usage are. For instance, if your business is a fashion or food brand, such as a cafe, you may consider using Instagram, which is focused purely on visuals and tends to be the most aesthetic site.

However, if you want to appeal to a broad range of people from different backgrounds and create an account that can connect directly to your contact information, Facebook is the correct platform for you. Both Facebook and Twitter are also great for easily shareable content, and in many ways, Twitter is a great platform to connect with a wide range of people through real-time news and humor.

Now if you’ll look into the number of users on these platforms, Facebook is the clear winner.

 

But that doesn’t mean, you should always go with Facebook. It again depends on the audience you’re targeting. For example, if you’re looking for fashion or traveling segment, Instagram works better.

Another important thing to look for while selecting the social platform is age. What kind of age group you’re targeting? The below image will help you select the right social media platform when age is your deciding factor.

#2 Create a Content Plan

To make the most out of your social media for small business account, you should create an organizational calendar that can help you to plan when you will post content and the content which you plan to share each time.

This will ensure that you do not run out of ideas and that you keep a regular stream of content which can positively benefit your Google ranking. Regular content will also keep people interested in your brand and enable you to create a flow of advertising over the duration of your campaign.

Social media content calendar template will hep you in this case where you can make a track. This will ensure no social media platform is left out and you’re making the most out of it.

#3 Employ a Social Media Management Service

If you are struggling to utilize social media to the best of its ability, you should consider employing a digital marketing agency to help you construct your campaign, analyze any improvements that need to be made and help you to engage with your target audience.

Angelfish-marketing.com runs a series of social media management services which can help you to plan and prepare your social media across multiple platforms, as well as to create engaging content which can be shared across them.

#4 Use Graphics and Visuals

One of the most engaging content styles that you can utilize is using graphics and visuals. Graphics and visual imagery are instantly more attention-grabbing and interactive than other forms of social media posts and can help to visually explain the benefits of your business in a dynamic manner. Graphics can range from simply using images, to creating video reviews, video advertising, and infographics.

If you’ll just look into the data of Facebook, you’ll find a huge increase in reach when using video or images rather than a normal text post.

Also, you should study when to post on these social media. It should not be like, most of your followers are sleeping or inactive and you’re publishing post on your pages. As per the study, the below timings have been found suitable for posting on different social media platforms.

#5 Share Content from Your Website

To seamlessly integrate your social media with your website, you should share content and blog posts from your website to your social media. This will increase the number of people accessing your website and increase awareness of your blog, as well as showcasing the best content from your website and encouraging people to read more.

Then, social media can be an exciting tool for businesses to use in their marketing campaigns. However, simply creating an account is not enough, and this guide has shown the myriad of ways in which social media can influence your target audience and engage with them wherever they are.

Social Media

7 Social Media Tips For Your Business

By Ashutosh Jha → Sunday, February 17, 2019

Social media is one of the most effective marketing tools available today. It has the ability to help you increase the effectiveness of your brand, customer base and monitor customer feedback. It is also a useful tool to increase company profits and sales of products or services. The following social media tips can help you make effective use of social media in your business.

7 top social media tips for business to grow

Let’s start and see some of the top social media tips for business to grow. These are easy and required for any kind of business in 2019.

#1 Listen

There are numerous chats and conversations going on there. Some of them may be not related to your business that affects you. Be wise and listen to what people are talking about before being part of the conversation. This way you will get the chance to know what is important to the target market and come up with a good marketing strategy.

#2 Keep it brief and direct to the point

You do not need to write a novel for success with social media. If your message is short and to the point, it will be read. One useful trick when writing about your product is writing what you want to say, then coming back through your draft and cutting out the words you really do not need, this will make your message more concise and powerful.

#3 Be visual

Add photos and videos to your social content. This will enhance participation and is ideal for companies offering their products online. If you have a service-based business like G Squared Sydney, think of a picture that contains words or a picture that complements the text. Especially if you’re into some business which attracts the visuals like travelling, design, garments, printing etc. then this become even more important. You can use the tools to create some great images and videos. Or even you can hire some visual designers to create this for you.

#4 Be part of the conversations

When you participate in some of the conversations, it means that you are interested and concerned with what your prospective clients are saying. Doing this will give you the opportunity to show how knowledgeable you are, helping to create your authority.

Ask questions, keep debates going and times come up with a little controversy. It makes people talk, this way you will be able to gather first-hand information. Make sure you have a system to respond as quickly as possible to comments (both good and bad), to make the most of the social media.

#5 Show gratitude

Social media gives you an opportunity to communicate and interact with your friends and clients, who supported your business in a positive manner. You can appreciate them by getting to know their posts and what they are tweeting if possible, share their updates and messages. Doing this will make them feel special and appreciated, therefore they will continue to support your business.

You may hire someone to keep up to date your social media activities. For example, to reply messages, answer the questions asked in message and comments. This makes your brand reliable and help you grow your business.

#6 Assess your goals

You should evaluate your goals critically. Have a clear picture of your objectives and then determine if it is feasible. Some companies want to create awareness, while others are concerned about what competitors do. Achieving your basic goals will keep you motivated.

#7 Focus on Quality than Quantity

There can be N number of things which can be done online but you don't need all. You just need to focus on the quality rather than quantity. Don't start flooding your business social media profiles. Rather focus on your audience and what they're looking for. Here you need to also take care of the niche you're working.

As per the report of Stackla, 86% customers say, authenticity is something they see when deciding the brand they're looking to go ahead.

Wrapping it up!

Using social marketing is one of the best ways to bring a bigger network base, increase profits, and sell products. However, managing your accounts on social networks takes time and commitment. Using an independent consultant or an advertising consultant can help you do so effectively so that your company can take advantage of social network benefits.

Social Media

10 Essential Services You Can Sell Your Products Through Online

By Ashutosh Jha → Friday, January 18, 2019

Selling online is now widely recognized as probably the most efficient and potentially lucrative way of growing your business and that is why you need to formulate an e-commerce strategy that gives you the best chance of success.

Here is a look at some of the main selling channels you should be looking at for your e-commerce business and what key points you need to consider when designing your business model.

Getting started

In order for your business to have the best possible chance of being successful, you will need to formulate a business plan and an e-commerce strategy that lays the groundwork for that success.

A big priority should be to work out whether you will be selling solely online or covering more bases with offline options such as a physical store.

It is also critical to decide on a product range that you think will generate plenty of sales and work out whether you are going to sell a diverse set of items or concentrate on developing a reputation for a specific niche.

Get your shop window right

In just the same way that a physical store will need to dress their window in an attractive way to entice shoppers inside, you should try to apply the same logic to your online store.

Picking the right e-commerce software to work with can make all the difference and picking the right one for your business can prove to a big influence on how well your venture performs in such a competitive online environment.

If you are just starting out, the good news is that there are a number of simple-to-use online shop templates that you can easily adapt to your business and hit the ground running in no time at all.

You may want to evolve and design something a bit more complex and bespoke as your business progresses but as a starting point, shop templates like Shopify, as just one example, are designed to do everything you want without needing a specialist knowledge to set it up and start marketing.

How will shoppers find you?

One of the biggest challenges facing a new e-commerce business is making themselves visible in such a crowded online marketplace.

It often pays to consider how search engine optimization (SEO) works and that means gaining a basic understanding of the way you will need to structure your site and pages so that Google and other search engines find you in their search results.

If you not sure how to do this, it might be worth getting someone with SEO knowledge who can guide you through the ways to help you become as visible as possible when people are searching for a product or service that you sell.

Choosing the right sales channels

There is little doubt that the online behemoth known as Amazon has got some serious marketing clout and if you can sell your products through someone like that, it can help improve your chances of increasing your sales as word spreads and you gain more exposure.

One option is to consider when looking at the various channels is whether you are going to use a fulfillment center arrangement like Amazon to save on your own storage and warehouse costs.

You might want to read more about how this works so that you can decide whether this is a good option in addition to analyzing which sales channels, such as eBay, and Amazon, you want to sell your products through.If you want to further know like how much you can earn by selling on Amazon, there are many Amazon seller calculator. You can enter the details here and estimate your earnings.

Selling on eBay

One of the standout points about eBay, in particular, that is always worth keeping in your mind is the fact that many shoppers seem to arrive on the site with a specific purchase idea in mind, rather than just generally browsing.

If you have a niche that you want to develop a reputation for, eBay can prove to be a useful ally in helping you build an audience in your chosen area of specialism.

Amazon is so often the default option

Marketing feedback would suggest that more than half of online shoppers will commence their online product search with a visit to Amazon.

You simply can’t ignore a site that can give you access to such a huge audience and it also helps that Amazon does tend to make it easy for you to start selling through them.

Etsy might be a good fit

It might prove relevant to mention Etsy if your business sells handmade or bespoke craft items, as this is a platform that has developed a strong reputation amongst shoppers as the go to site for something a bit different or unique.

Don’t ignore the usefulness of social media platforms

Although you may not be selling your items directly through sites like Facebook and Instagram, these social media sites can prove invaluable in helping you find customers and driving customers to you so that they can make a purchase.

You should take the hint that so many multinational brands have such a strong social media presence, as they already know what a powerful sales tool these sites can be.

They also give you the opportunity to build brand loyalty and gain valuable feedback from your customers.

Other specialist channels

Amazon is the dominant general marketplace for all sorts of different products but there are a number of selling channels that could prove highly relevant to your business, depending on what you are selling.

Sites like Newegg, which is a sales channel for selling electronics, gadgets, and hardware, and Rakuten, which is one of the biggest e-commerce companies in the world, are platforms that should be on your radar if they are a good fit for your target audience.

Putting it all together

Draw up a list of all the sales channels you want to use and also evaluate which payment processing systems would be suitable to use on your chosen platforms.

Once you have everything in place and you have formulated a strategy that you are confident will give you the best chance of success, you will be ready to tap into a global marketplace and start selling your products online.

social media marketing

Get the Word Out About Your App on Social Media with These Tips

By Ashutosh Jha → Wednesday, December 19, 2018

You spent a lot of time developing your mobile app. The process included researching user needs, creating an intuitive, easy-to-use design, and optimizing your app for the app store. Unfortunately, your work isn’t done as soon as your app has been released.

You have to actively promote and market your app to people who will download it!

There are quite a few different ways to do this, but one of the best is to use social media. These tips will help you leverage these unique sites so you can maximize the number of people downloading your app.

Know What Social Media Platforms to Use

Social media is a broad term for websites that allow users to connect with other users. That means there are many social media platforms to choose from. Your first job is to figure out which social media platforms are the best choice for your app.

Benefits of each social media platform include:

• Facebook is the most popular social media network, so you can reach the largest audience.
• Instagram is a great choice if your app or marketing efforts include visual details.
• Twitter is a great choice if you don't have a lot of time to dedicate to updates and content.
• Pinterest is best for DIY, fashion, exercise, beauty, photography, and food apps.
• YouTube is a great option if you want to be creative, visual, or educational.
• LinkedIn is the best option for B2B businesses, or those in professional industries.

Build Your Audience

Once you have decided which social media platform or platforms to use, you have to figure out how to build your audience. After all, there’s no point in marketing your app to an empty virtual room!

There is no one hard and fast rule to build your audience on social media. Instead, you should use multiple methods to maximize your exposure.

A few ideas include:

Add links to your social media accounts on your website

• Create complete profile pages
• Update your page regularly
• Like other pages on Facebook
• Comment on posts on Instagram
• Use hashtags on Twitter and Instagram
• Post professional articles on LinkedIn

The more you participate on social media, the more exposure you’ll get. Whether that means commenting on a post or sharing an article, the more you interact, the better!

Purchase Paid Advertisements

If you don’t have a lot of time to interact on social media, or you’re just looking for another way to boost downloads, consider social media advertising.

Just like you can purchase ads on Google or banner ads that are placed on other websites, so too can you purchase advertisements that will be displayed on social media.

These types of advertisements can be very effective, but ensuring their effectiveness means putting in the time and effort ahead of time to make sure they’re successful. That will enable you to make sure your ads get in front of the right people.

Ask an Influencer to Help

Advertisements aren’t the only way you can increase your exposure. Another great way to reach new users is by asking for help from an influencer.

A social media influencer is a person with a large following on social media. They are often leveraged by brands because those influencers can expose their large, dedicated following to your product, service, or app.

Getting their help will include reaching out to them to ask if they would be willing to promote your app on their page. It usually means providing them with the app for free, in exchange for their promotion. It may also require payment or other perks, depending on the particular influencer.

Encourage Your Audience to Create Content

Reviews are important. They are created by users, so they are more believable than what you have to say about your own app. Everyone expects you to say great things about your application, after all!

Leverage your social media reviews, and encourage users to respond on your social media accounts. You can do this by incentivizing users to leave honest reviews, and you can post content that asks users to answer questions. The more you interact with people who are using your app on social media, the more you can promote it.

Make sure you promote your app on your website and hit the pavement to find new users, but don’t forget about social media! With these tips, you can maximize exposure on social media for your app, and the more people that see your app exists, the more downloads you’re sure to get!

Social Media

How to Set Up a Great YouTube Office for Video Production

By Ashutosh Jha → Wednesday, December 12, 2018

Creating YouTube videos is so much more than video editing or after effects. If you don’t have great footage, to begin with then all the editing and promoting in the world cannot help you. Thankfully, setting up a great studio for yourself is not out of reach or out of budget. You can have a great set-up with ease right from the start, but you will need to prepare this space for the future. Invest correctly, choose correctly, and all your money will go towards building up a successful and powerful digital brand:

Clean Up the Space and Organize It

If you have a lot of items that you need to be stored away, then forget hiding it in nooks and crannies and instead put it all out in the open in a heavy duty strong storage system from G Rack. This way you can store everything you need, from video equipment, to sound equipment, to even props and other necessary items in one place. As it is all out in the open, you will easily be able to see what you have and what you can use. Just remember to keep it out of sight from your shot.

Also Read: How to host free webinar using YouTube?

Create a Fun Backdrop for Video

A fun backdrop can add some interest and most importantly make you memorable to the eyes of your viewers. It could be a bunch of posters; it could be books, it could be string lights – whatever suits your brand image. Just remember to put it up on a flat wall that is well positioned for your video set-up.

Set up Your Lights

One of the big differences between professional and amateur video is the lighting. Get studio lights, for example, and set them one up on each side of your face and you can be well lit, easy to see, and above all else look like you are one of the professionals. Versions of these lights are not particularly expensive nowadays either and can be easily budgeted for.

Create a Productive Office Space Area

Having a great studio set-up is step. The next will be to create a productive office space so that you can commit to editing, marketing, and all the other necessary digital components of your online brand. It should be well organized, clean, and easy to concentrate. You want to be productive on a regular basis, so if you keep getting distracted by something remove it. The only way you will become a success is if you commit to the work and aim to grow your account every day.

Never underestimate the physical space when it comes to creating a successful YouTube channel. You need to have a great backdrop, have a well-lit area, and of course a solid video and sound recording set-up in order to succeed. Finish it all off with a productive office space, and you can really get into the process. With a touch of luck you could even become a huge hit online.

Social Media

25 Snapchat facts you should know

By Ashutosh Jha → Wednesday, October 10, 2018

Snapchat is one of the leading social media and people are crazy about it. But Snapchat has not received such popularity in a day. It has taken years to make Snapchat where it is today. We are going to talk about all those Snapchat facts in this post.

Snapchat came with a unique concept of sharing snaps and got viral in the youths. It came in existence in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown and very soon become one of the leading social media apps.

Although their concept is no longer unique and Facebook, WhatsApp, Instagram has already copied it. And now you can find the similar feature in their status. Somewhere in 2014, Snapchat got few measure features which made Snapchat the leading choice for youths. Few of those features were- Geofilters, Stories and Discover as well as cool Spectacles.

So, we are going to talk about all those Snapchat facts in this post. I am sure you'll enjoy these.

25 Useful Snapchat facts you should know!

Here are those Snapchat facts which you should know. These are interesting and if you are a business owner looking to advertise at Snapchat, these stats will be helpful.

#1 34 Unsuccessful attempts

Yes, Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were the students at Stanford. Evan revealed in an interview that the idea of Snapchat came while they were working for the final year project. And also, he mentioned that they failed 34 times before Snapchat came in existence.

Snapchat Founders

#2 Before 2012, it was known with Picaboo

When Snapchat created, it was known with the name Picaboo and it was an iOS app only. Later their founder renamed it with Snapchat and made it available for both iOS and Android.

#3 Almost on daily basis, Snapchat receives over 100 million users. This clearly shows how popular the app is. Just imagine 100 million users sharing millions of snaps to their friends daily.

#4 Those 100 million plus users shares over 3.5 billions of snaps every day.

#5 Snapchat receives around 400 million stories per day. Stories which can be either a photo or text can be kept as stories and it came in 2013. It became so popular that now Snapchat receives almost around 400 million per day. Now the stories you are seeing on Facebook, WhatsApp, and Instagram are inspired by Snapchat.

#6 Snaps containing drink image are most popular on Snapchat. Snaps those are being shared on Snapchat have the large contribution of drinks-related snaps.

#7 18% of the USA social media users use Snapchat

#8 In 2014, Facebook offered to buy Snapchat at a valuation of $3 billion but their founders declined the offer.

#9 On an average people spend around 34.5 minutes daily on Snapchat. While people under 25 spend more than 40 minutes daily.

#10 Snapchat's average revenue per user is around $1.4 (in Q2, 2018) which is higher than in 2017 when the average revenue was $1.17 per person.

#11 Snapchat launched snap map in 2017 which helps you locate nearby friends, stories, and news

#12 Within the 3 months of the launch of the snap map, 19 million users were checking snap maps daily. This is around 11% of total users of Snapchat.

#13 A survey agency Cowen found that 96% senior ad buyers prefer buying ads on Instagram rather than Snapchat.

#14 Forbes listed Evan Spiegel, Snapchat cofounder, the youngest billionaire in the world in 2015

#15 Currently, the Snapchat share is around half from the time it was listed on stock and also the valuation has been cut by half compared to when it was listed

#16 45% Snapchat users are in between 18-24 age group

#17 55% male Snapchat users shares their selfie on Snapchat which is less compare to female users where the percentage is around 77%.

#18 More than 25% of UK users are using Snapchat while the count is way higher in Norway where the percentage is around 50%.

#19 Active Snapchat users open Snapchat app 25 times a day

#20 60% active Snapchat users create new content daily

#21 An interesting Snapchat fact is, it will take you around 10 years to view all the photos those were shared in last one hour

#22 More than 20,000 photos are shared on Snapchat every second

#23 528k snaps are being sent every minute on Snapchat

#24 One major problem with Snapchat is sexting. In a survey by the agency Survata shows, users below 18 who uses Snapchat, use the app majorly for sexting rather than snapping. This a notable snap chat hack.

#25 In 2013, Snapchat launched Snapchat kidz where the interface is for taking snaps, captioning, drawing, and saving them locally on the device. But you can't send or receive messages or add friends.

Wrapping it up!

These were some of the best Snapchat facts you should know. No doubt Snapchat is one of the leading social media apps in current age but apps like Instagram and WhatsApp are giving a tough fight to the snap sharing platform.

If you are an active Snapchat user, do share your experience with us.